w09 - linkedin
TRANSCRIPT
COMM 202W09: LinkedIn
T35 & T36
Laptops out! :)But no phones please.
Tutorial 7
Agenda
1. LinkedIn Profiles
2. Networking Event Recap
3. Action Items
LinkedIn Profiles
LinkedIn vs. Resume
o LinkedIn is social!o Be personable, speak in first person, show your personalityo Follow influencers, share articles, engage with the community through
posts and updates – the more you engage the more likely people will find your profile.
o LinkedIn is all about you!o Your profile is tailored to your professional brand more so than to a
companyo Include broader experiences, projects, skills, and interests in a variety of
formats
Key Profile Elementso Need my LinkedIn
5. Interesting Summary Showcasing Personality
1. Professional Headshot
2. Attention Grabbing Header
3. Complete Experiences
4. Connections, Contact Info, Customized URL
Before we start…
o Turn off “Notify your network” when making many small changes
o Don’t mark a connection request as “I Don’t Know” unless they are negatively impacting you
o After too many IDK’s, LinkedIn will ban them from the network
Found on the right side of your profile under “Who’s Viewed
your Profile?”
Demo
o Adding connectionso Don’t go to people you may know (only sends the generic message)o Go directly to their profile
o Public Profile settings
Profile Photo
o Professional-looking photoo Reasonably close-up (from the
shoulders up)o High quality, good lighting, looks
like you!
Headline
o It’s your 120 character hooko Should be about what you doo Be memorable & enticing people to look at your profile
Headline
o Let’s create our own!o Don’t run through creation
Summary
o 2000 characters to summarize your background and future goals
Tips for a Great Summary
o Speak in the first persono Keep it visually organized using bullet pointso What you can write about:
o Education (your current job): What you do, your specialization, why you chose it
o Other involvements: What you do outside of class, why you like ito What makes you - you: Personal work style / important character traitso Your aspirations: Your goals and intended professional patho Finish off with a call to action
Key Elements of Your Profile
o Experienceso Try not to copy-paste from your resumeo Talk about the challenges you faced and a couple key winso Prove your accomplishments by showing examples of your work (i.e.
video projects, presentations, photography…)
o Educationo Join UBC and Sauder (AND the alumni communities!)
o Honours/Awards
Key Elements of Your Profile
o Projectso List academic or extra-curricular projects as you see fit
o Skills o Searchable, so aim for brand-specific not generic
o Influencerso Follow your idols! Helps others to see who inspires you.
Resume -> LinkedIn
Resume:
LinkedIn:
Groups/Publish
o Having a profile is step 1, using LinkedIn is what will get you noticed. The more active you are on the site the more likely your profile will be seen by potential employers
o Join groups in your interest areas…for now myBCom Careers to stay up to date on job postings and career relevant info from the BCC and CUS.
Etiquette: Adding Connections
o Best practices:o Request to connect once you
have met them in person (where possible)
o Personalize your connection request
o Keep it friendly and professional
Etiquette: Adding Connections
General tips for success
o Share something memorable from your conversation
o Be brief
o Include a call to action if you’d like to meet again
o Gauge the audience – your message to the Dean will look different than your message to your COMM202 classmate!
too casual
too generic
personal & professional
Etiquette: Adding Connections
• Generally split your requests into three categories:
1.People you know well:• More casual, can be how you would talk to the person
2.People you know a little:• Professional requests, bring up where you’ve met, etc.
3.People you don’t know but want to know• Brief intro and why you want to talk to them, shared
commonalities (university, degree, interests, etc.)
Recommendations vs. Endorsements
Recommendationso Written by other LinkedIn members as a way to recognize or
applaud a business partner or colleague
Endorsementso Less specific, vagueo Virtual thumbs-up
Requesting Recommendation
1. Identify the best witnesses of your work.
2. Ask personally first. Email if not possible.
3. If they say yes to your email/personal request, send a request through LinkedIn.
4. Send thank-you email.
Requesting Recommendation
Social Media Warning
Networking Event
Reflection PaperDue Monday, March 14th
Min. of One Page | submit to TurnItIn
o Your goals in attending the event o What is your purpose in going? o Define SMART goals beforehand – How will you define the success of your
evening?
o How did you prepare for the event (research potential delegates)o What was it about these people that motivated you wanting to talk to them?
o Conversation summaries (who you talked to, what you learned)o Reflection of the lessons learnedo Action steps to build relationship
Info Interview Assignment
o Contact details (name, company, title, phone, email)
o List of questions askedo Major insights gained – What did you learn during
your informational interview? **This is the most important part, should be 40% of final paper.
o Did you request/receive any information regarding additional connections?
o Follow up action – What will you do to maintain this connection? *Screen shot of thank you email required
o What are your next steps having conducted this information interview?
Assignment Guidelines
10% of your final gradeDue Thursday April 14th
Minimum of one pageIn-person and not current UBC student/staff/faculty or family member
Landing Your Info Interview
1. Find 4 or 5 potential contacts – WHERE?!
2. Research them (Google, LinkedIn) and reach out to contacts you have in common
3. Decide what you want to talk to them about and brainstorm questions and points of commonality
4. Send out your invites! Don’t be offended if they don’t immediately reply
Action Items
Networking Reflection due March 14th @ TurnItIn
Lecture next week!
No more office hours :(
Informational Interview due April 14th @ TurnItIn