- KURSUS PEGAWAI-PEGAWAIKANAN PDRM -

Menghayati Trend dan Cabaran

“Digital Media Warfare”

dalam Era ICT oleh

Dr. Baharuddin Hj. Aziz

Canseleri/Fakulti Komunikasi & Pengajian Media

[drbaharuddin@medicdocutel.com]

Universiti Teknologi MARA

Malaysia

4 Disember, 2007

PSYOP

PSYOP

PSYWARPSYWAR

MENYINGKAP SEJARAH/LATARBELAKANG

KANDUNGAN

PENGENALAN

ASPEK TAKTIKAL & STRATEGIK

MEDIA BARU - TREND

ICONOGRAPHY & SYMBOLISM

CABARAN MASA KINI DAN MASA DEPAN

PENGENALAN

ASPEK TAKTIKAL & STRATEGIK

MEDIA BARU - TREND

ICONOGRAPHY & SYMBOLISM

CABARAN MASA KINI DAN MASA DEPAN

INTROASAL: BEHAVOURIAL SCIENCES

& SOCIAL PSYCHOLOGYHARI INI: PEMBENTUKAN

MINDA/PENGURUSAN PERSEPSI

Psywar [Perang Saraf] – “Capture their Minds…..and their hearts and soul will

follow”

ASAL: BEHAVOURIAL SCIENCES& SOCIAL PSYCHOLOGY

HARI INI: PEMBENTUKAN MINDA/PENGURUSAN PERSEPSI

Psywar [Perang Saraf] – “Capture their Minds…..and their hearts and soul will

follow”

Definisi Digital Media Warfare:

“the planned use of communications/digital media to influence and shape human attitude and behaviour to support the attainment of national objectives and to maintain law and order”[Doctorine of the Joint Chief of Staff (Doctorine for Psychological Operations) – Pentagon]

Era Digital Media

KomputerTeknologi VideoSatelitInternet and the World Wide WebWireless Telephony (Web phone/Mobile

TV)

KomputerTeknologi VideoSatelitInternet and the World Wide WebWireless Telephony (Web phone/Mobile

TV)

TREND

Globalisasi Percantuman: IT +

Telecommunication + Broadcasting

“Narrowcasting – Penyiaran Pengkhususan – C.I.N.,You Tube, Blogging, dsb.

Penghalusan [Kecil]

THREATS[Ancaman]

ICT, INTERNET & The WORLD WIDE WEB – Digital Media WarfareRise of E-Commerce(U.S.$300m. in 1998 to U.S.$100 billion in 2002; U.S. $ 1.8 trillion in 2007)?E-Banking: Fraudulent Fundraising & Illegal Funds TransferHate, Smear Campaigns, Pro-Violence and Rumour Mongering to create chaosPhonography and Indecent ContentHackers and CheatsRevenue Loss [Customs issue]

CELL PHONES & PDA’sVoice, data, image transfers (sms, mms, cell tv, me-tv) and their implications [pita video VK Lingam]

Illegal betting

Threats, Blackmailing and on-line misinformation (especially during elections)

Like the Internet, they can be utilised for mobilisation of protesters

DULU & SEKARANG

Dulu Mass Media

Broadcasting

Dial-up Analogue

Static single medium

Sekarang Highbrid convergence

media

Narrowcasting

Push Button Digital

Mobile digital multimedia

iconography

Symbol [simbolik]

Personalities [pemimpin]

Places [tempat]

LOOKING AHEAD

Cabaran Era Digital Media

Kepintaran dan Kecepatan Mengurus Maklumat [Information Gathering, Managing & Documentation]Latihan Penggunaan dan Penguasaan Teknik Digital Media – terutama di/untuk Internet Commitment to ‘Q’ and Excellencego GlobalPatriotisme?Thinking Outside of the Box vs. “Itu tak boleh ini tak boleh syndrome” – bisa boleh

Unit Digital Media Warfare untuk Keselamatan & Keamanan Negara

Govt. Ministries,

DMW Task Force

Kementerian

Maktab

PDRM/IPTA/IPTS

I.P.K. (Negeri)

I.P.D.

Thank You For Your Attention

TERIMA KASIH