KURSUS KEMAHIRAN INSANIAH

HHC 9701-PENGURUSAN & KEUSAHAWANANNAMA : SITI KHADIJAH BT MUHAMMAD MAZLAN

NO MATRIK : GA01751

PROGRAM : KURSUS PERUBATAN PROGRAM BERKEMBAR UKM-UNPAD 2013

PANGANAN STRADA

PANGANAN STRADA• Panganan Strada is the combination of two different languages

•Panganan taken from Java words means food while Strada is an

Italian word stands for street

• Directly, the words Panganan Strada means “Street Food”

•The purpose of choosing this combined name is to show the

uniqueness of the internationality of PS brand.

VISION•Open our branch starting with Asian country within 10 years

MISION

1. Serve street food around world that affordable, mouth watering and hygiene

2. Provide first class service in 3D environment

3. Donate 2% from profit to welfare home

4. Customer satisfaction is our priority

5. Ensure worker virtue

OPERATIONAL MANAGEMENT

INPUTRaw material : flour, sugar, vegetables, meats, fish, fruits

PROCESS

OUTPUT

Wet & dry materials are mixed

Baking or cooking

Decorating and serving finished product

PHYSICAL SITE FACTOR

Purchase site premise

Location is near to university,

beside main road

Condusiveinternal enviroment

Standard Grid Layout

Nnnn

…………………..

OPERATION

PLAN

Deliver good services to customers

Have musician hired for

entertainment once in a

month

WORK

FORCE

Hired trained worker from

IKM, GiatMARA and

IKBN

Hired chef from 5 stars

hotel

BUDGET Capital needed = RM500K

Loan, equity, fund

QUALITY

CONTROL

Products are well cook

according to international

standard

Inventory cost control,

record keeping

system and management

GENERIC STRATEGY

•Gain competitive advantage due to the lowest cost of production of a product or service, but not mean low price

Cost Leadership

•A variety of products, each food is promoted differently , allows a company to 'desensitize' prices, and on the basis of being different, charge premium or higher prices

Differentiation

•Focusing on a narrow, defined segment of the market, also called a 'niche' segment.

Focus

Marketing

Segmentation

PositioningTarget

Market

Segmentation

We divide the market into a

segment based on their

preferences

Since not everyone prefer street

foods, we only focusing on those

people who have interest in street

food and willing to pay more

Positioning

Place

Promotio

n

Price

Product

PlacePANGANAN STRADA

Panganan Strada207, 103 visitsDurian Tunggal76100 Melaka

FRIED BANANA Banana that have been

deep fried with rice flour to give its crispy taste RM 4.90/serving

APAM BALIK Pancake that contain

peanut and sweetcorn RM 7.90/serving

AIR BATU CAMPUR (ABC)

Ice flakes that is poured with variety syrups, sweetcorn and nuts. RM 4.90/ bowl

CHAR KWAY TEOW Made from flat

rice noodles with bean sprouts and

prawn RM 9.90/serving

GIANT KARIPAP PUSING

Curry potato, wrapped with

puff pastry and deep fried.

RM 5.90/serving

WET SPRING ROLLS

Fresh spring rolls with bean sprout, eggs and vegi’s filling.

RM 6.90

BATAGORFried bakso and

tofu with fish paste fillings

RM 6.90

OTAK-OTAKFish cake snack from Palembang, wrapped

inside banana leaf and grilledRM 7.90

MARTABAK TELORFolded pan-fried

crispy pancake, fillings of minced beef,

scallions and onionsRM 7.90/serving

GORENGAN Cheap but tasty street

snack, tofu, tempe, cassava, breadfruit,

bakwan.RM 4.90/serving

SEBLAK BASAHSpicy stir fry of dough

starch(cracker)RM 6.90

ODENGFish cake on a stick

and boiled brothRM 4.50/stick

TTEOKBOKKIPopular Korean

snack food made from rice cake and

sweet red chili

sauce.RM 9.90

BIBIMBAPWhite rice, namul,

gochujang, soy sauce, sliced meat

and half cooked egg

RM 14.90

STEAMED CORN ON A STICK

Corn on a stick and being steamed

RM 4.90

EGG BREADSweetened dough that is topped with

an egg, baked in mini oven.

RM 6.90

Fried crepe made from batter of wheat & grain flour that is fried.RM5.90/serving

Mix both beans ,tofu & chilies.RM7.90 per bowl

Sweet & savory brown tie-dyed egg/tea egg.RM 3.90 each

Sweet sour candied fruit or crystal candy.RM5.50 per stick.

Pocket of shrimp,shiitakemushroom,sesame oil & soy souce.RM9.90/serving

CHILI TOFUTANGHULU

STEAMED SHRIMP

DUMPLING

SHANGHAI TEA EGG

JIANBING

Turki

Lamb baked with sweet bread.RM10.90

Roasted chesnut.RM6.90- 200g

Mix of meat and vegetables roasted.RM14.90/ serving

Dough topped with cheese,meat,capcicum and pineapples serving.RM12.90

Circular bread encrusted with sesame seeds.RM2.90 each

KEBAB

PIDE(PEE-DEH)

KESTANE

KOKORECH

SIMIT

Spanish doughnut with melted chocolate.RM5.90 each

Omelette.RM9.90/serving

Meat with Spanish bread cut lengthwise.RM10.90 each

Potato wedges with delicious tomatoe sauce.RM8.90/serving

CHURROS

TORTILLA ESPANOLA

BOCADILLO/BOCATA

PATATAS BRAVAS/PAPAS BRAVAS

PAELLA

Mix of seafood.RM16.90

IMAGAWAYAKI

Made of batter in special panFilling flavor: custard (fruits & vanilla), curry, meat, vegetablesPrice : RM9.90 per serving

DANGO

Japanese dumpling, made from mochiko (rice flour)Variety seasoning Price : RM8.90 per serving

YAKI IMO

Baked sweet potatoPrice : RM 8.90/serving

OKONOMIYAKI

Savory pancakeVariety ingredient Price : RM15.90

ONIGIRI

Rice ballVariety fillingPrice : RM9.90

MACAROONMeringue-like cookies Variety flavour Price : RM3.90 each

FRENCH EXTRA PITA Filling : chicken/beef Price : RM9.90 per serving

CREPE Variety filling Price : RM6.90

FRENCH FRIES

Fried salted potatoPrice : RM7.90

PAD THAI stir-fried rice noodle Price : RM8.90 per serving

MANGO STICKY RICE Price : RM6.90 per serving

WANTON NOODLE Price : RM7.90 per serving

PAPAYA SALAD Price : RM5.90 /serving

SPECIAL FRIED RICE Price : RM14.90/serving

KULFI (frozen indiandessert) made from full cream milk thickened with khoya and chopped badam(RM6.90)

MOMOS is made of wheat flour and for stuffing filled with vegetables, eat with sauce cili( RM9.90/serving)

PHAV BHAJI , mixture of various vegetables ,boiled, mashed and cooked with a spicy masala and served with butter fried.( RM9.90/serving)

KATI ROLL , wrap of kebabs, eggs, vegetables, and spices rolled into paratha (flat bread). (RM 9.90)

CRISP HOLLOW ROUND BREADfilled with spiced water, tamarind paste, potato, onion, and chickpeas.(RM6.90/serving)

Promotion

www.twitter.com/pangananstrada

www.facebook.com/pangananstrada

www.instagram/pangananstrada

COST

SITE LOCATION:

LAND LOT

BUILDING

RENOVATION

FURNITURE

TRANSPORTATION

ADVERTISEMENT

RAW MATERIAL

ELECTRICAL BILS

SAVING AND CASH FLOW

EQUITY

•RM250K : RM50K from the BOD(CEO, COO, CFO, CMO, CTO)

LOAN

•RM300K from Muamalat Bank

•Land lot as mortgage

FUND

•RM100K : Dana Belia 1 Malaysia

The Committees

THE MARKETING TEAM

THE ADVERTISING TEAM THE FINANCIAL TEAM

THE PRODUCTION TEAM

THE MANAGEMENNT TEAM THE PUBLIC RELATION TEAM

THE HUMAN RESOURCES TEAM

Me and My Team

We were having our meetings to discuss about the marketing plans and strategies

REFLECTION

First of all I would like to say that I’ve learned a lot of things through this assignment. Adapting the entrepreneurship in me is the least thing that I expected to do.

However, I learnt to analyze every aspect related to what I was planning to do from researching and evaluating each aspect of the business, from development,

through finance, production, to marketing and sales. This is kind of like a precaution step before my friends and I proceed to the project.

For the part of making decision and taking risks I would point to the part where I have decided with my team to use RM 500 000.00 for the capital. We don’t really know whether that amount were enough for us to start everything as this is the risk that we have to face together. But after calculating everything, we think this would be

enough.

Secondly, I learned to be creative because to complete this assignment I have to use many media, and selecting the appropriate design.

THE 80 HOURS

During the UKM class of ‘KEMAHIRAN INSANIAH’ I learnt how to use the screencasttaught by Prof. Madya SR. DR. Adi Irfan bin Che Ani. It’s quite interesting when you leant about ICT, if I may say, in this class eventhough I failed to use it. From that day

onward I knew that everything nowadays needs an efficient and effective technology. No more using the ‘traditional way’ as in the use of Microsoft Words to type the report and sent it through an email. So now I’m using slideshare, Microsoft Power Point and

Tumblr to finish my work.

Not only the UKM classes that I have to attend but also me and my team together with another teams have held several meetings to discuss about this project . In a

meanwhile I use my spare time on doing this report.