hotel industry study - malaysia 2013

7/22/2019 Hotel Industry Study - Malaysia 2013

1/43

2013 MALAYSIA

Hotel IndustrySurvey of Operations

2012 Financial Year

In collaborationwith:


2/43

MALAYSIA HOTEL INDUSTRY SURVEY 2013 1

TABLE OF CONTENTSFOREWORD BY MALAYSIAN ASSOCIATION OF HOTELS 2FOREWORD BY HORWATH HTL ASIA PACIFIC 3ANNUAL STUDY HONORARY ADVISORY BOARD 42012 OVERVIEW 5CHART 1.1 ARRIVALS TO MALAYSIA 5CHART 1.2 ARRIVALS TO MALAYSIA -TOP TEN ARRIVALS 6SUMMARY OF RESULTS 7TABLE 1.1 2012VS.2011 7TABLE 1.2 BY NUMBER OF GUESTROOMS 8TABLE 1.3 BY AVERAGE ROOM RATES 10CHART 1.3 OCCUPANCY TRENDS BY LOCATION 11TABLE 1.4 BY LOCATION 12

DEPARTMENTAL REVENUES & EXPENSES 13TABLE 2.1 2012VS.2011 15TABLE 2.2 BY NUMBER OF GUESTROOMS 16TABLE 2.3 BY AVERAGE ROOM RATES 17TABLE 2.4 BY LOCATION 18TABLE 2.5 BY LOCATION 19DEPARTMENTAL EXPENSES 20TABLE 3.1 BY NUMBER OF GUESTROOMS AND AVERAGE ROOM RATE 20TABLE 3.2 BY LOCATION 21UNDISTRIBUTED EXPENSES 22TABLE 4.1 BY NUMBER OF GUESTROOMS 22TABLE 4.2 BY AVERAGE ROOM RATES 23TABLE 4.3 BY LOCATION 24RESERVATION AND SALES STATISTICS 25FOOD & BEVERAGE STATISTICS 1 26

TABLE 5.1 PER OCCUPIED ROOM NIGHT 26TABLE 5.2 PER AVAILABLE ROOM PER DAY 27TABLE 5.3 PERCENTAGE OF REVENUE 28FOOD & BEVERAGE STATISTICS II 29TABLE 6.1 BY NUMBER OF ROOMS &AVERAGE ROOM RATE 29TABLE 6.2 BY LOCATION 30LABOR STATISTICS 31PRODUCTIVITY ANALYSIS 32TABLE 7.1 BY NUMBER OF ROOMS AND AVERAGE ROOM RATE 32TABLE 7.2 BY LOCATION 33BUSINESS MIX PROFILE 34TABLE 8.1 BY NUMBER OF ROOMS AND AVERAGE ROOM RATE 34TABLE 8.2 BY LOCATION 35NATIONALITY PROFILE 36TABLE 9.1 BY NUMBER OF ROOMS AND AVERAGE ROOM RATE 36TABLE 9.2 BY LOCATION 37UTILITIES STATISTICS 38EXPLANATION OF TERMS & BASES USED 39PARTICIPATING PROPERTIES 40ABOUT HORWATH HTL ASIA PACIFIC 41


3/43


FOREWORD BY MALAYSIAN ASSOCIATION OF HOTELS

The Malaysian Association of Hotels (MAH) is once again proud to be partneringwith Horwath HTL in the 11th year of publication of the annual Malaysia HotelIndustry Survey of Operations.

In any industry, intimate knowledge of market information is valuable in enablingplayers to continuously improve business strategies and confidently tackle newendeavours. Over the years, this compilation of data of the Malaysia hotel industryhas proven itself to be a crucial tool not just for future budgeting and planningpurposes by hotels, but also for other sectors that are interested in the industry,both private and public.

We are delighted with the higher participation of hotel members in this years study,with a total of 100 participating hotels from 79 in 2012. I would like to extend my

sincere appreciation and gratitude to all members of MAH who have participated inmaking this exercise a success. Recognition is also given to Horwath HTL who has

meticulously compiled this comprehensive report.

Thank you.

Datuk Mohd Ilyas Zainol Abidin

President

Malaysian Association of Hotels


4/43


FOREWORD BY HORWATH HTLASIA PACIFIC

Horwath HTL is pleased to present to you the 2013 Malaysia Hotel Industry Survey ofOperations.

The Malaysia hotel industry joins the rest of the Tourism sector in facing the challenge

of the Tourism Transformation Plan in delivering 36 million tourists by 2020. Our goalat Horwath HTL is to provide industry players with aggregate and concise informationabout the hotel market in the country that will hopefully enable you to plan better incontributing to, and achieving, these goals. This is what we hope this annual studybrings to you.

This years issue has seen the biggest participation since it began publication 11 yearsago, with a total of 100 represented hotels. Warmest thanks to all the properties thathave contributed and have made this study possible, and our gratitude to the MalaysianAssociation of Hotels for their continued partnership.

Yours Sincerely,

Robert Hecker

Managing Director

Horwath HTL Pacific Asia


5/43


ANNUAL STUDY HONORARY ADVISORY BOARD

Gerard GuillouetSenior Vice PresidentMalaysia, Indonesia & SingaporeAccor Hospitality

Brett ButcherChief Executive OfficerLangham Hospitality Group

Michel van de Hoeven

Senior Vice President DevelopmentMinor International

Eric Waldburger

PresidentMarco Polo Hotels

Abid ButtChief Executive OfficerBanyan Tree Hotels and Resorts

Simon F. CooperPresident & Managing DirectorAsia PacificMarriott International

Simon BarlowPresident Asia PacificCarlson Rezidor Hotel Group

Andrew HickeyRegional Vice PresidentMeritus Hotels and Resorts

Ian WilsonRegional Vice PresidentChina and South East AsiaFairmont Hotels and Resorts

Sherman HoDirector of DevelopmentOakwood Asia Pacific

Christopher W. HartPresident Hotel OperationsAsia PacificFour Seasons Hotels and Resorts

Peter HenleyPresident and CEOOnyx Hospitality Group

Choe Peng SumChief Executive OfficerFrasers Hospitality

Patrick ImbardelliPresident & CEOPan Pacific Hotels Group

Martin RinckPresident - Asia PacificHilton Worldwide

Stephen HoPresidentAsia PacificStarwood Hotels and Resorts

Pete SearsSenior Vice President OperationsAsia PacificHyatt Hotels Corporation

Iqbal Jumabhoy

Managing Director & Group CEOSilverNeedle Hospitality Pte Ltd

Jan SmitsChief Executive OfficerAsia, Middle East and AfricaInterContinental Hotels Group

Aiden McAuleyRegional Vice PresidentAsia PacificSwisstel Hotels and Resorts

Marc HedigerChief Executive OfficerLanson Place Hospitality


6/43


2012OVERVIEWTOURISM MARKET

The target of 25 million tourist arrivals set by Tourism Malaysia for 2012 was achieved, with total arrivals recordedat 25.03 million, a growth of 1.3 percent from 24.7 million in 2011. Tourist receipts increased by 4.0 percent to atotal of MYR 60.6 billion in 2012 from MYR 58.3 billion the previous year, making tourism still the 3rd largest

contributor of foreign currency in the country. ASEAN countries are still the biggest source of tourist arrivals withapproximately 75 percent share. New tourism products such as the Johor Premium Outlets and the Legolandtheme park, as well as competitive fare offers of various regional and domestic low-cost carriers have attributed tothe increasing tourists arrivals.

Among the top 10 source countries, significant increases were seen in arrivals from the Philippines (40.5 percent),

China (24.6 percent) and Japan (21.5 percent). On the other hand, decreases were recorded for arrivals fromThailand (12.4 percent), Australia (9 percent) and Singapore (2.7 percent).

China was the biggest source of tourist arrivals after Singapore and Indonesia, with 1.6 million arrivals in 2012, anincrease from 1.3 million in 2011.

Other countries in Asia that showed noteworthy increases in tourist arrivals were Nepal (50.6 percent), Laos (30percent), and Vietnam (21.4 percent) Among Middle Eastern countries, Iraq posted a sharp increase in arrivals of62 percent, while Saudi Arabia also showed an increase of 17 percent.

Tourist arrivals as of March 2013 stood at 6.4 million, a growth of 16 percent from the same period in 2012.Tourism Malaysia is targeting a total of 26 million tourists in 2013.

CHART 1.1 ARRIVALS TO MALAYSIA


7/43


CHART 1.2 ARRIVALS TO MALAYSIACHANGES IN TOP TEN ARRIVALS

HOTEL MARKET

Based on statistics by Tourism Malaysia, the average occupancy rate across hotels in the country was at 62.4

percent in 2012, an increase of 1.8 points from the 60.6 percent occupancy rate in 2011. Pahang showed thehighest occupancy among the states, with an 81.8 percent occupancy rate, followed by Kuala Lumpur and Selangor,

with 69.3 percent and 67.3 percent, respectively.


8/43


SUMMARY OF RESULTSKEY FINDINGS

Aggregate occupancy rates among participating hotels were at 71.0 percent, a slight increase from the 70.0percent occupancy rate in 2011. Among the locations, PJ / Subang / Sepang showed the biggestimprovement growth by 10.0 percent, while occupancy in Kota Kinabalu dropped significantly by -16.0

percent. Hotels in Other locations showed the highest occupancy rate at 78.0 percent.

A 6.0 percent increase in Average Daily Room Rate (ADR) makes up for the minimal improvement inoccupancy rates in 2012. Increases in daily rates were seen for all locations except Langkawi, which showeda 17.0 percent decline in rates. The biggest improvement in rates was seen in Penang (25.0 percent) andKota Kinabalu (22.0 percent).

The increase in ADR resulted in an increase in Total Revenue per Daily Available Room of 6.0 percent.With Total Expenses per Daily Available Room only increasing by 4.0 percent, the increase in TotalRevenue PAR translated to an increase in Gross Operating Profit (GOP) or Income before Fixed Chargesand Management Fees (IBFCMF) of 7.0 percent.

TABLE 1.1 2012VS.2011


9/43


BY HOTEL SIZE

Occupancy

Increases in Occupancy were seen across all hotel size categories, with percentage increases ranging from 2.0 to3.0 percent. As in 2011, properties with more than 400 rooms posted the highest occupancy levels.

ADR and RevPAR

Hotels with a room inventory less than 250 still recorded the highest ADR at MYR 270, but experienced a 7.0percent decline compared to a 2011 ADR of MYR 291. As a result of the declining ADR, the RevPAR for hotels inthis category also went down by 4.0 percent, from RM 178 in 2011 to RM 171 in 2012.

Properties with room inventory between 250 and 400 and those with more than 400 rooms both showedimprovements in ADR of 9.0 percent and 7.0 percent, respectively. This translated to a 12.0 percent increase inRevPAR for hotels with 250 - 400 rooms, and a 9.0 percent increase in RevPAR for the bigger hotels.

Revenues

Due to having the highest occupancy levels across the size categories, hotels with a room inventory above 400recorded the highest Total Revenue PAR, which translated to the highest GOP / IBFCMF PAR and GOP / IBFCMFas a percentage of Revenues.

Meanwhile, properties with a room inventory between 250 and 400 rooms posted the biggest growth in TotalRevenue per Guest Night and Total Revenue PAR. Despite a 10.0 percent increase in Total Expenses PAR, hotelsin this size category still saw a significant 17.0 percent improvement in GOP / IBFCMF PAR.

The smaller hotels experienced a decline in Total Revenue PAR and in GOP / IBFCMF PAR. However, since TotalExpenses PAR also went down, GOP / IBFCMF as a percentage of Revenues is maintained at the same level as 2011.

TABLE 1.2 BY NUMBER OF GUESTROOMS


10/43


BY AVERAGE ROOM RATES

Occupancy and ADR

Hotels with average rates less than MYR 200 saw a 3.0 percent decline in occupancy, but with improvements inADR of 4.0 percent. Meanwhile, those in the MYR 200-300 rate category experienced a 4.0 percent improvementin occupancy, matched with a 2.0 percent increase in ADR. Hotels with rates higher than MYR 300 also showed

improved occupancy levels compared to previous year, but with a slight decrease of 3.0 percent in ADR.

Revenue

The MYR 200 - 300 category experienced substantial improvements in GOP / IBFCMF PAR as well as GOP /IBFCMF as a percentage of Revenues in 2012. This is a result of an increase in Total Revenues PAR of 2.0 percentcoupled with a 2.0 percent reduction in Total Expenses PAR. Hotels in the higher rate category saw a decrease inTotal Revenues PAR and GOP / IBFCMF PAR despite a 4.0 percent decrease in Total Expenses PAR.


11/43


TABLE 1.3 BY AVERAGE ROOM RATES


12/43


BY LOCATION

Occupancy

Most locations saw maintenance or a slight improvement of their 2011 occupancy levels. Exceptions were PJ /Subang / Sepang, which saw a marked increase in occupancy from 60.0 percent in 2011 to 65.0 percent in 2012, andKota Kinabalu, where occupancy declined from 72.0 percent in 2011 to 60.0 percent in 2012.

ADR and RevPAR

Hotels in Penang saw the strongest Y-o-Y growth in both ADR and RevPAR, with both measures recorded at 25.0percent. In Kota Kinabalu, the decrease in occupancy rates is offset by a significant increase in ADR of 22.0 percent,resulting to an improvement in RevPAR of 2.0 percent. Kuching also showed a noteworthy increase in both ADRand RevPAR of 13.0 and 14.0 percent, respectively. Average rates among participating hotels in Langkawi declinedby 17.0 percent, consequently leading to a 16.0 percent decrease in RevPAR.

Revenues

As a result of the marked increase in ADR and RevPAR, Total Revenue PAR for hotels in Penang went up by 22.0percent. However, Total Expenses PAR also went up by a similar rate, resulting to GOP / IBFCMF as percentage ofRevenues remaining at the same levels as 2011. Total Revenue PAR for Langkawi hotels declined by 21.0 percent asa result of the decrease in ADR and RevPAR. However, Total Expenses PAR also went down by 21.0 percent, thusmaintaining GOP / IBFCMF in relation to revenue. PJ / Subang / Sepang showed the biggest improvement inprofitability, as shown by GOP / IBFCMF as a percentage of Revenues.

CHART 1.3 OCCUPANCY TRENDS BY LOCATION


13/43


TABLE 1.4 BY LOCATION


14/43


DEPARTMENTAL REVENUES EXPENSESROOMS DIVISION

The overall Rooms departmental profit PAR for 2012 recorded a Y-o-Y increase of 9.0 percent, resulting ina PAR profit of MYR 46,195 when compared to MYR 42,428 in 2011. (Page 14)

Total Expenses PAR for the department increased by 6.0 percent, with payroll expenses PAR increasing by3.0 percent as compared to 2011, while All Other Expenses increased by 7.0 percent. (Page 19)

FOOD &BEVERAGE DEPARTMENT

Total F&B Revenue on per Daily Available Room basis recorded a Y-o-Y increase of 2.0 percent, primarilydue to an increase in revenue from Other F&B. However, Total F&B expenses also increased by 3.0percent driven by higher levels of Other Expenses, bringing departmental profitability down by 2.0 percentversus previous year. (Page 14)

Properties in the less than 250 rooms, above MYR 300 rate, and in the PJ / Subang / Sepang area categoriesall recorded the highest POR F&B revenue, at MYR 158, MYR 272, and MYR 241 respectively, a trend that

continued from last year. (Page 15, 16, 18)

Revenue from Restaurant Outlets contributed to 47.0 percent of total F&B revenue, with Banquets beingthe second source with a 39.0 percent contribution. (Page 27)

UNDISTRIBUTED OPERATING EXPENSES

2012 UOE PAR figures increased by 3.0 percent compared to previous year. In 2012, the total UOE PARwas MYR 25,404 or 25.0 percent of the total revenue. (Page 21)

Hotels with room inventory of less than 250, with rates between MYR 200-MYR 300, and in Kuchingshowed the highest UOE as a percentage of total revenue, at 30.0 percent, 26.0 percent and 30.0 percent,

respectively. (Page 21, 22, 23)

LABOR STATISTICS

The average Full-Time Employee (FTE) PAR was at 0.79 in 2012, similar to the 2011 level of 0.78. (Page 31) The average employee hours on a POR basis increased by 3.0 percent, reporting 7.6 in 2012, up from 7.4 in

2011. (Page 31)

Payroll and Related Expenses as a percentage of Total Revenues in 2012 was maintained at 23.0 percent,the same level as 2011. (Page 30)

Average Employee Hours per Cover for the F&B Department in 2012 averaged at 1.00, an increase from0.80 in 2011. (Page 31)MARKET DEMAND SEGMENT PROFILE

Transient groups still have the biggest share of demand among market segments. Direct FIT travellers areat a 39.0 percent share, followed by Corporate FIT (22.0 percent) and Wholesale FIT (15.0 percent)travellers. (Page 33)

Wholesale FIT travellers achieved the highest ADR by segment at MYR 298, whereas in 2011 the segmentthat had the highest ADR was the Direct Leisure FIT segment. The Corporate FIT segment had the nexthighest ADR in 2012 at MYR 278. (Page 33)


15/43


NATIONALITY PROFILE

Half (47 percent) of guests across the participating hotels still came from within Malaysia, with the otherhalf (53 percent) coming from outside the country.

Among foreign guests, Singapore still has the largest contribution at 10 percent. Apart from Singapore,China, Middle East and Australia/New Zealand were also big source countries, each with a share of 4percent of hotel guests in 2012.(Page 36)

Hotels with more than 400 rooms and those with rates less than MYR 200 had the highest proportion ofAsian guests (including Domestic), at 81 percent and 90 percent, respectively. Meanwhile, higher ratehotels saw a higher share of guests from Europe, Middle East and Australia/New Zealand. (Page 36 & 37)

Langkawi continues to have a high proportion of guests from Europe, Middle East, Australia/New Zealand,and Other Countries.


16/43


TABLE 2.1-2012VS.2011


17/43


TABLE 2.2 BY NUMBER OF GUESTROOMS


18/43




19/43




20/43




21/43


DEPARTMENTAL EXPENSESTABLE 3.1 BY NUMBER OF GUESTROOMS AND AVERAGE ROOM RATE


22/43




23/43


UNDISTRIBUTED EXPENSESTABLE 4.1 BY NUMBER OF GUESTROOMS


24/43




25/43




26/43


RESERVATION AND SALES STATISTICS


27/43


FOOD BEVERAGE STATISTICS 1TABLE 5.1 PER OCCUPIED ROOM NIGHT


28/43


TABLE 5.2 PER AVAILABLE ROOM PER DAY


29/43


TABLE 5.3 PERCENTAGE OF REVENUE


30/43


FOOD BEVERAGE STATISTICS IITABLE 6.1 BY NUMBER OF ROOMS &AVERAGE ROOM RATE


31/43




32/43


LABOR STATISTICS


33/43


PRODUCTIVITY ANALYSISTABLE 7.1 BY NUMBER OF ROOMS AND AVERAGE ROOM RATE


34/43




35/43


BUSINESS M IX PROFILETABLE 8.1 BY NUMBER OF ROOMS AND AVERAGE ROOM RATE


36/43




37/43


NATIONALITY PROFILETABLE 9.1 BY NUMBER OF ROOMS AND AVERAGE ROOM RATE


38/43




39/43


UTILITIES STATISTICS


40/43


EXPLANATION OF TERMS BASES USEDRooms Revenue

Revenues obtained from guests accommodation rented on a

part-day, full-day or longer period basis. The figures include

service charges that are retained as room revenue, excludinghotel accommodation tax and tips given to employees.

Food Revenue

Revenue derived from the sale of food in restaurants, in-

room dining, mini bar, banquets and/or catering. This

includes service charges that are retained as revenue, butexcludes tax and tips given to employees.

Beverage Revenue

Revenue derived from the sale of alcoholic and non-alcoholic

drinks. This includes service charges that are retained asrevenue, but excludes tax and tips given to employees.

Minor Operating Departments Revenue

Revenues generated from laundry, health center, swimmingpool, valet and other operated department revenues notmentioned.

Rental and Other Revenue

Revenues related to a third party or revenues that do not

incur any direct operating expenses, including foreign

currency transaction gains (losses), income from rental of

stores and showcases, commissions, cancelation penalties,cash discounted earned etc.

Cost of Food Sales

Includes cost of food served to guests, together with

transportation and delivery charges, at gross invoices price

less trade discounts. The cost of employees meals is charged

to the appropriate department and does not constitute apart of the cost of food sold.

Cost of Beverage Sales

Represents the cost of alcoholic and non-alcoholic drinks

served to guests or used in the preparation of mixed drinks,

at gross invoice price less trade discounts, plus import duties,

transportation and delivery charges. The cost of employees

beverages is charged to the appropriate department anddoes not constitute a part of the cost of food sold.

Cost of Minor-Operated Department Sales

Represents the cost from laundry, health center, swimming

pool, valet and other operated department revenues notmentioned.

Payroll & Related Expenses

Comprises of expenses associated with salaries, wages and

bonuses and payroll-related expenses for employees. Also

included are the employee benefits such as social insurances,

medical allowance, vacation and holiday pay, goods and

services to employees free of charge or at markedly reducedprice, employee meals.

Rooms Other Expenses

Represents non-payroll expenses for the room department,

including the expenses of cable/satellite, television, cleaning

supplies, commissions, complementary services and gifts,

guest supplies, linen, printing and stationary, loyalty fees,equipment rentals, corporate office reimbursable, etc.

Food and Beverage Other Expenses

Represents non-payroll expenses for food and beverage

department, including china and glassware, cleaning supplies,

decorations, guest supplies, laundry, linen, music andentertainment, menus and beverage lists, silver and uniforms.

Minor Operating Departments Other Expenses

Represents non-payroll expenses for all other operated

departments, including laundry supplies, health center andswimming pool supplies, etc.,

Undistributed ExpensesThis classification is used for (1) administrative and general

expenses, (2) sales and marketing expenses, (3) energy costs,

and (4) property operation and maintenance expenses. Each

of these can be considered as an individual entity. Theexplanations of each category expense are as follows:

Administrative and general expenses includescash overages or shortages, commissions on credit

cards, collection charges, executive office expenses,

general insurance, postal charges, legal expenses, trade

association dues, travelling expenses, accounts andconsultants fees.

Marketing and related expenses includeadvertising, sales, promotion, merchandising, public

relations and research, plus applicable travel andentertainment expenses and supplies.

Energy costs which include the cost of electricalpower, fuel, steam and water.

Property operation and maintenance expensesinclude the cost of repairing buildings, electrical and

mechanical equipment and fixtures, floor coverings,

furniture, grounds and landscaping plus the cost of

electric bulbs, mechanical supplies and removal of

waste matter.

Two levels of profit in this study

First level is the Departmental Profit/Loss. Second level is the Gross Operating Profit (sum of

department profit less undistributed operating

expenses), also referred to as Income before FixedCharges and Management Fees.


41/43


PARTICIPATING PROPERTIESKuala Lumpur Penang Kota Kinabalu

AnCasa Hotel & Spa Bayview Georgetown Cititel Express

Boulevard Hotel Cititel Horizon Hotel

Cititel Mid Valley Eastern & Oriental Hyatt Regency

DoubleTree by Hilton Eastin Promenade Hotel

Grand Hyatt G Hotel The Klagan Hotel

Grand Millenium Holiday Inn The Magellan Sutera

Hilton Lone Pine The Pacific Sutera

Hotel Istana Parkroyal

Hotel Maluri Paradise Beach Resort Others

Hotel Maya Sunway Penang

Ibis Styles Cheras Sunway Seberang Jaya Avillion Legacy Melaka

InterContinental The Gurney Berjaya Tioman Resort

Le Meridien The Northam Dorsett Grand Labuan

Melia First World Hotel

Micasa All Suite PJ/Subang/Sepang Four Points by Sheraton Sandakan

Novotel Genting Grand

Parkroyal Avani Sepang Goldcoast Holiday Inn Melaka

Prince Hotel & Residence Concorde Shah Alam Hotel Sentral Kuantan

Radius International Concorde Inn KLIA Hyatt Regency Kuantan

Renaissance Cyberview Resort & Spa Miri Marriott Resort & Spa

Royal Hotel Dorsett Grand Subang Mutiara Johor Bahru

Shangri-La Eastin Petaling Jaya New World Suites Bintulu

Sunway Putra Empire Subang Nilai Springs Resort

Swiss Garden Hilton Petaling Jaya ParkCity Everly Hotel Miri

Swiss Inn Holiday Inn Glenmarie Renaissance Kota BharuThe Gardens Hotel & Residences Holiday Villa Hotel & Suites Subang Sabah Hotel Sandakan

The Royale Chulan One World Hotel Swiss -Garden Damai Laut

The Westin Premier Hotel Klang Swiss- Inn Sungai Petani

Pullman Putrajaya Lakeside Swiss-Garden Resort & Spa Kuantan

Sama Sama Hotel KLIA Syuen Ipoh

Langkawi Summit Hotel Subang USJ The Royale Bintang Seremban

The Royale Bintang Damansara

Bayview Hotel The Royale Bintang The Curve

Casa del Mar

Holiday Villa KuchingMeritus Pelangi

Sheraton Damai Beach Resort

The Danna Grand Margherita

The Datai Hilton

Frangipani Pullman

The Westin Riverside Majestic


42/43


ABOUT HORWATH HTLASIA PACIFIC

Horwath HTL - Asia Pacific (HHTL)is the regional arm of Crowe Horwath Internationals Hotel, Tourism

and Leisure Consulting Group. Since its establishment in 1987, HHTL has been involved with over 2,000 projects

throughout the region in all phases of the property lifecycle for clients ranging from individually held businesses to

the worlds most prominent hotel companies, developers, lenders, investors and industrial corporations. HHTLcurrently operates out of offices in Singapore, Hong Kong, Beijing, Shanghai, Jakarta, Kuala Lumpur, Sydney, Mumbai,

Tokyo and Auckland.

By combining resources from our offices in key cities throughout the Asia Pacific region, we ensure that clients

receive a multi-skilled international perspective for their projects and benefit from our wide reaching industry

contacts. We are also supported by the Horwath International database, the largest and most complete hotel and

tourism related database in the world. HHTL offers a wide range of services at all stages of the property lifecycle.

Grouped under three broad areas, our services include the following:

Planning & Development Services: Strategic Planning; Market Entry Strategy; Market Research; Macro

Tourism Analysis; Tourism, Project and Destination Master-planning; Site Analysis; Highest and Best Use; Product

Conceptualization; Facilities Recommendation; Market and Financial Feasibility; Residual Land Valuation; Hotel

Management Company Selection; Management Contract Negotiation

Asset Management Services: Owner Representation; Accountability Review; Operational Review;

Benchmarking; Best Practice Analysis; Capital Expenditure Cost/Benefit Analysis; Reposition Strategy and Analysis;

Property Tax Appeals; Litigation Support

Transaction/Lender Services: Investment/Divestment Strategy; Bid Advisory; Pre-lending Review;

Valuation/Appraisal; Vendor Due Diligence; Insolvency/Receivership; Loan Work-out


43/43

AUSTRALIAJohn Smith

Managing Director

Level 2, 346 Kent St,Sydney NSW 2000,AustraliaTel: (61-2) 9320-1777Fax: (61-2) 9320-1799Email: [email protected]

INDIAVijay Thacker

Managing Director

1105 Embassy Center207 Nariman PointMumbai 400021Tel: (91-22) 5631-1480Fax: (91-22) 5631-1474Email: [email protected]

NEW ZEALANDTerry Ngan or Stephen Hamilton

Directors

Level 11, Forsyth Barr Tower,55-65, Shortland StreetAuckland 1140, New ZealandTel: (64-9) 309-8898Fax: (64-9) 309-8980Email: [email protected]

CHINA | BeijingJulie Dai

Director

Unit 303, Tower E1, Oriental PlazaNo. 1 East Chang-An Ave.Beijing, 100738, ChinaTel: (86-10) 8518-1833Fax: (86-10) 8518-1832Email: [email protected]

INDONESIAPaskalis Yulianus Tyasantoro

Analyst

Puri Matari 2, 3rdFloor,Jl.H.R. Rasuna Said Kab. H 1-2,Jakarta 12920 IndonesiaTel: (62-21) 527-7718Fax: (62-21) 527-7717Email: [email protected]

SINGAPORERobert Hecker

Managing Director

15 Scotts Road, #08-10/11,Thong Teck BuildingSingapore 228218Tel: (65) 6735-1886Fax: (65) 6737-9550Email: [email protected]

CHINA | ShanghaiZoe Wu

Director

Unit 1205A, 12/F, Financial Plaza,333, Jiu Jiang Road, Huang Pu District,Shanghai, 200001, ChinaTel: (86-21) 6136-3248Fax: (86-21) 6136-3245Email: [email protected]

JAPANKoji Takabayashi

Managing Director

5/F Village Sasazuka III1-30-3 Sasazuka Shibuya-kuTokyo 151-0073, JapanTel: (81) 3 5465-0295Fax: (81) 3 5465-0296Email: [email protected]

CHINA | Hong KongNigel Summers

Director

Suite 2006, 20/F Central Plaza18 Harbour Road Wanchai

MALAYSIASen Soon Mun

Director

CEO Suite Level 36Menara Maxis KLCC

hotel industry study - malaysia 2013

Documents