ethnorafik
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A. Pengertian Etnografi
Etnografi berasal dari kata etnos yang boleh didefinisikan sebagai suku bangsa
dan graphein yang berarti gambaran. Jadi etnografi adalah gambaran tentang suku-suku
bangsa. Menurut J.A. Cliffton, kesatuan social dalam etnografi ditandai oleh:
1. Dibatasi oleh 1 desa atau lebih
2. Bahasa dan loghat
3. Political Administracion
4. Identitas bersama
5. Wilayah geografi
6. Kesatuan ekologi
7. Ilmu penetahuan dan sejarah yang sama
8. Frekuensi interaksi yang tinggi
9. Susunan social mempunyai kecenderungan yang seragam
Ethnography presents the results of a holistic research method founded on the idea that a
system's properties cannot necessarily be accurately understood independently of each
other. The genre has both formal and historical connections totravel writing and colonial
office reports. Several academic traditions, in particular the constructivist and relativist
paradigms, employ ethnographic research as a crucial research method. Somecultural
anthropologists consider ethnography the essence of the discipline.[citation needed]
Cultural and social anthropology
Cultural anthropology and social anthropologywere developed around ethnographic
research and theircanonical texts which are mostly ethnographies: e.g.Argonauts of the
Western Pacific (1922) by Bronisaw Malinowski,Coming of Age in Samoa(1928) by
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Margaret Mead, TheNuer(1940) by E. E. Evans-Pritchard, orNaven (1958) byGregory
Bateson. Cultural and social anthropologists today place such a high value on actually
doing ethnographic research thatethnologythe comparative synthesis of ethnographic
informationis rarely the foundation for a career.[citation needed]
Cultural anthropologists, such as Clifford Geertz, study and interpret cultural diversity
through ethnography based on fieldwork. It provides an account of a particular culture,
society, or community. The fieldwork usually involves spending a year or more in
another society, living with the local people and learning about their ways of life.
Ethnographers are participant observers. They take part in events they study because it
helps with understanding local behavior and thought.
Within cultural anthropology, there are several sub-genres of ethnography. Beginning in
the late 1950s and early 1960s, anthropologists began writing "bi-confessional"
ethnographies that intentionally exposed the nature of ethnographic research. Famous
examples include Tristes Tropiques by Claude Lvi-Strauss, The High Valley by Kenneth
Read, and The Savage and the Innocentby David Maybury-Lewis, as well as the mildly
fictionalizedReturn to Laughterby Elenore Smith Bowen (Laura Bohannan). Later
"reflexive" ethnographies refined the technique to translate cultural differences by
representing their effects on the ethnographer. Famous examples include "Deep Play:
Notes on a Balinese Cockfight" by Clifford Geertz,Reflections on Fieldwork in Morocco
byPaul Rabinow,The Headman and Iby Jean-Paul Dumont, and Tuhami by Vincent
Crapanzano. In the 1980s, the rhetoric of ethnography was subjected to intense scrutiny
within the discipline, under the general influence ofliterary theory andpost-
colonial/post-structuralistthought. "Experimental" ethnographies that reveal the ferment
of the discipline include Shamanism, Colonialism, and the Wild Man by Michael
http://en.wikipedia.org/wiki/Margaret_Meadhttp://en.wikipedia.org/wiki/Nuerhttp://en.wikipedia.org/wiki/E._E._Evans-Pritchardhttp://en.wikipedia.org/wiki/Gregory_Batesonhttp://en.wikipedia.org/wiki/Gregory_Batesonhttp://en.wikipedia.org/wiki/Gregory_Batesonhttp://en.wikipedia.org/wiki/Gregory_Batesonhttp://en.wikipedia.org/wiki/Ethnologyhttp://en.wikipedia.org/wiki/Ethnologyhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Clifford_Geertzhttp://en.wikipedia.org/wiki/Fieldworkhttp://en.wikipedia.org/wiki/Tristes_Tropiqueshttp://en.wikipedia.org/wiki/Claude_L?vi-Strausshttp://en.wikipedia.org/wiki/David_Maybury-Lewishttp://en.wikipedia.org/wiki/Laura_Bohannanhttp://en.wikipedia.org/wiki/Reflexivehttp://en.wikipedia.org/wiki/Clifford_Geertzhttp://en.wikipedia.org/wiki/Paul_Rabinowhttp://en.wikipedia.org/wiki/Paul_Rabinowhttp://en.wikipedia.org/wiki/Paul_Rabinowhttp://en.wikipedia.org/w/index.php?title=Jean-Paul_Dumont&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Vincent_Crapanzano&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Vincent_Crapanzano&action=edit&redlink=1http://en.wikipedia.org/wiki/Literary_theoryhttp://en.wikipedia.org/wiki/Literary_theoryhttp://en.wikipedia.org/wiki/Postcolonialhttp://en.wikipedia.org/wiki/Postcolonialhttp://en.wikipedia.org/wiki/Post-structuralisthttp://en.wikipedia.org/wiki/Post-structuralisthttp://en.wikipedia.org/wiki/Post-structuralisthttp://en.wikipedia.org/wiki/Michael_Taussighttp://en.wikipedia.org/wiki/Margaret_Meadhttp://en.wikipedia.org/wiki/Nuerhttp://en.wikipedia.org/wiki/E._E._Evans-Pritchardhttp://en.wikipedia.org/wiki/Gregory_Batesonhttp://en.wikipedia.org/wiki/Gregory_Batesonhttp://en.wikipedia.org/wiki/Ethnologyhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Clifford_Geertzhttp://en.wikipedia.org/wiki/Fieldworkhttp://en.wikipedia.org/wiki/Tristes_Tropiqueshttp://en.wikipedia.org/wiki/Claude_L?vi-Strausshttp://en.wikipedia.org/wiki/David_Maybury-Lewishttp://en.wikipedia.org/wiki/Laura_Bohannanhttp://en.wikipedia.org/wiki/Reflexivehttp://en.wikipedia.org/wiki/Clifford_Geertzhttp://en.wikipedia.org/wiki/Paul_Rabinowhttp://en.wikipedia.org/w/index.php?title=Jean-Paul_Dumont&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Vincent_Crapanzano&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Vincent_Crapanzano&action=edit&redlink=1http://en.wikipedia.org/wiki/Literary_theoryhttp://en.wikipedia.org/wiki/Postcolonialhttp://en.wikipedia.org/wiki/Postcolonialhttp://en.wikipedia.org/wiki/Post-structuralisthttp://en.wikipedia.org/wiki/Michael_Taussig -
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Taussig,Debating Muslims by Michael F. J. Fischer and Mehdi Abedi,A Space on the
Side of the RoadbyKathleen Stewart, andAdvocacy after Bhopalby Kim Fortun.
[edit] Sociology
Sociologyis another field which prominently features ethnographies.Urban sociology
and theChicago School in particular are associated with ethnographic research, with
some well-known early examples being Street Corner Society by William Foote Whyte
andBlack Metropolis bySt. Clair Drake and Horace R. Caton. Some of the influence for
this can be traced to the anthropologistLloyd Warnerwho was on the Chicago sociology
faculty, and to Robert Park's experience as a journalist. Symbolic interactionism
developed from the same tradition and yielded several excellent sociological
ethnographies, including Shared Fantasy byGary Alan Fine, which documents the early
history of fantasyrole-playing games. Other important ethnographies in the discipline of
sociology includePierre Bourdieu's work on Algeria and France, Paul Willis'sLearning
To Labouron working class youth, and the work ofMitchell DuneierandLoic Wacquant
on black America. But even though many sub-fields and theoretical perspectives within
sociology use ethnographic methods, ethnography is not thesine qua non of the
discipline, as it is in cultural anthropology.
[edit] Other related fields
Psychology,economics, geography and cultural studies also produce ethnography.
Education,Ethnomusicology, Performance Studies,Folklore, andLinguistics are others
fields which have made extensive use of ethnography. The American anthropologist
George Spindler(Stanford University) was a pioneer in applying ethnographic
http://en.wikipedia.org/wiki/Michael_Taussighttp://en.wikipedia.org/w/index.php?title=Kathleen_Stewart&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Kathleen_Stewart&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Ethnography&action=edit§ion=2http://en.wikipedia.org/wiki/Sociologyhttp://en.wikipedia.org/wiki/Sociologyhttp://en.wikipedia.org/wiki/Urban_sociologyhttp://en.wikipedia.org/wiki/Urban_sociologyhttp://en.wikipedia.org/wiki/Chicago_school_(sociology)http://en.wikipedia.org/wiki/Chicago_school_(sociology)http://en.wikipedia.org/wiki/Street_Corner_Societyhttp://en.wikipedia.org/wiki/William_Foote_Whytehttp://en.wikipedia.org/w/index.php?title=Black_Metropolis&action=edit&redlink=1http://en.wikipedia.org/wiki/St._Clair_Drakehttp://en.wikipedia.org/wiki/St._Clair_Drakehttp://en.wikipedia.org/w/index.php?title=Horace_R._Caton&action=edit&redlink=1http://en.wikipedia.org/wiki/Lloyd_Warnerhttp://en.wikipedia.org/wiki/Lloyd_Warnerhttp://en.wikipedia.org/wiki/Robert_Parkhttp://en.wikipedia.org/wiki/Robert_Parkhttp://en.wikipedia.org/wiki/Symbolic_interactionismhttp://en.wikipedia.org/wiki/Gary_Alan_Finehttp://en.wikipedia.org/wiki/Gary_Alan_Finehttp://en.wikipedia.org/wiki/Role-playing_gameshttp://en.wikipedia.org/wiki/Role-playing_gameshttp://en.wikipedia.org/wiki/Pierre_Bourdieuhttp://en.wikipedia.org/wiki/Pierre_Bourdieuhttp://en.wikipedia.org/wiki/Paul_Willis_(cultural_theorist)http://en.wikipedia.org/wiki/Paul_Willis_(cultural_theorist)http://en.wikipedia.org/wiki/Mitchell_Duneierhttp://en.wikipedia.org/wiki/Loic_Wacquanthttp://en.wikipedia.org/wiki/Loic_Wacquanthttp://en.wikipedia.org/wiki/Sine_qua_nonhttp://en.wikipedia.org/wiki/Sine_qua_nonhttp://en.wikipedia.org/w/index.php?title=Ethnography&action=edit§ion=3http://en.wikipedia.org/wiki/Psychologyhttp://en.wikipedia.org/wiki/Economicshttp://en.wikipedia.org/wiki/Economicshttp://en.wikipedia.org/wiki/Geographyhttp://en.wikipedia.org/wiki/Cultural_studieshttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Ethnomusicologyhttp://en.wikipedia.org/wiki/Performance_Studieshttp://en.wikipedia.org/wiki/Folklorehttp://en.wikipedia.org/wiki/Folklorehttp://en.wikipedia.org/wiki/Folklorehttp://en.wikipedia.org/wiki/Linguisticshttp://en.wikipedia.org/wiki/Linguisticshttp://en.wikipedia.org/w/index.php?title=George_Spindler&action=edit&redlink=1http://en.wikipedia.org/wiki/Stanford_Universityhttp://en.wikipedia.org/wiki/Michael_Taussighttp://en.wikipedia.org/w/index.php?title=Kathleen_Stewart&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Ethnography&action=edit§ion=2http://en.wikipedia.org/wiki/Sociologyhttp://en.wikipedia.org/wiki/Urban_sociologyhttp://en.wikipedia.org/wiki/Chicago_school_(sociology)http://en.wikipedia.org/wiki/Street_Corner_Societyhttp://en.wikipedia.org/wiki/William_Foote_Whytehttp://en.wikipedia.org/w/index.php?title=Black_Metropolis&action=edit&redlink=1http://en.wikipedia.org/wiki/St._Clair_Drakehttp://en.wikipedia.org/w/index.php?title=Horace_R._Caton&action=edit&redlink=1http://en.wikipedia.org/wiki/Lloyd_Warnerhttp://en.wikipedia.org/wiki/Robert_Parkhttp://en.wikipedia.org/wiki/Symbolic_interactionismhttp://en.wikipedia.org/wiki/Gary_Alan_Finehttp://en.wikipedia.org/wiki/Role-playing_gameshttp://en.wikipedia.org/wiki/Pierre_Bourdieuhttp://en.wikipedia.org/wiki/Paul_Willis_(cultural_theorist)http://en.wikipedia.org/wiki/Mitchell_Duneierhttp://en.wikipedia.org/wiki/Loic_Wacquanthttp://en.wikipedia.org/wiki/Sine_qua_nonhttp://en.wikipedia.org/w/index.php?title=Ethnography&action=edit§ion=3http://en.wikipedia.org/wiki/Psychologyhttp://en.wikipedia.org/wiki/Economicshttp://en.wikipedia.org/wiki/Geographyhttp://en.wikipedia.org/wiki/Cultural_studieshttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Ethnomusicologyhttp://en.wikipedia.org/wiki/Performance_Studieshttp://en.wikipedia.org/wiki/Folklorehttp://en.wikipedia.org/wiki/Linguisticshttp://en.wikipedia.org/w/index.php?title=George_Spindler&action=edit&redlink=1http://en.wikipedia.org/wiki/Stanford_University -
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methodology to the classroom.James Spradley is another well-known ethnographer,
especially for his book, The Ethnographic Interview, published in 1979.
Ethnographic methods have been used to study business settings. Groups of workers,
managers and so on are different social categories participating in common social
systems. Each group shows different characteristic attitudes, behavior patterns and
values.
[edit] Design Ethnography
Anthropologists like Daniel Millerand Mary Douglashave used ethnographic data to
answer academic questions about consumers and consumption. In this sense, Tony
Salvador, Genevieve Bell, and Ken Anderson describe design ethnography as being "a
way of understanding the particulars of daily life in such a way as to increase the success
probability of a new product or service or, more appropriately, to reduce the probability
of failure specifically due to a lack of understanding of the basic behaviors and
frameworks of consumers."[1]
Businesses, too, have found ethnographers helpful for understanding how people use
products and services, as indicated in the increasing use of ethnographic methods to
understand consumers and consumption, or for new product development (such asvideo
ethnography). The recent Ethnographic Praxis in Industry (EPIC) conference is evidence
of this.[citation needed] Ethnographers' systematic and holistic approach to real-life experience
is valued by product developers, who use the method to understand unstated desires or
cultural practices that surround products. Where focus groups fail to inform marketers
about what people really do, ethnography links what people say to what they actually do
avoiding the pitfalls that come from relying only on self-reported, focus-group data.
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[edit] Techniques
1. Direct, first-hand observation of daily behavior. This can include participant
observation.
2. Conversation with different levels of formality. This can involve small talk to
long interviews.
3. The genealogical method. This is a set of procedures by which ethnographers
discover and record connections of kinship, descent and marriage using diagrams
and symbols.
4. Detailed work with key consultants about particular areas of community life.
5. In-depth interviewing.
6. Discovery of local beliefs and perceptions.
7. Problem-oriented research.
8. Longitudinal research. This is continuous long-term study of an area or site.
9. Team research.
10. Case studies
Not all of these techniques are used by ethno
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