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    A. Pengertian Etnografi

    Etnografi berasal dari kata etnos yang boleh didefinisikan sebagai suku bangsa

    dan graphein yang berarti gambaran. Jadi etnografi adalah gambaran tentang suku-suku

    bangsa. Menurut J.A. Cliffton, kesatuan social dalam etnografi ditandai oleh:

    1. Dibatasi oleh 1 desa atau lebih

    2. Bahasa dan loghat

    3. Political Administracion

    4. Identitas bersama

    5. Wilayah geografi

    6. Kesatuan ekologi

    7. Ilmu penetahuan dan sejarah yang sama

    8. Frekuensi interaksi yang tinggi

    9. Susunan social mempunyai kecenderungan yang seragam

    Ethnography presents the results of a holistic research method founded on the idea that a

    system's properties cannot necessarily be accurately understood independently of each

    other. The genre has both formal and historical connections totravel writing and colonial

    office reports. Several academic traditions, in particular the constructivist and relativist

    paradigms, employ ethnographic research as a crucial research method. Somecultural

    anthropologists consider ethnography the essence of the discipline.[citation needed]

    Cultural and social anthropology

    Cultural anthropology and social anthropologywere developed around ethnographic

    research and theircanonical texts which are mostly ethnographies: e.g.Argonauts of the

    Western Pacific (1922) by Bronisaw Malinowski,Coming of Age in Samoa(1928) by

    http://en.wikipedia.org/wiki/Holismhttp://en.wikipedia.org/wiki/Travel_writinghttp://en.wikipedia.org/wiki/Travel_writinghttp://en.wikipedia.org/wiki/Constructivisthttp://en.wikipedia.org/wiki/Relativismhttp://en.wikipedia.org/wiki/Cultural_anthropologyhttp://en.wikipedia.org/wiki/Cultural_anthropologyhttp://en.wikipedia.org/wiki/Cultural_anthropologyhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Cultural_anthropologyhttp://en.wikipedia.org/wiki/Social_anthropologyhttp://en.wikipedia.org/wiki/Social_anthropologyhttp://en.wikipedia.org/wiki/Canonicalhttp://en.wikipedia.org/wiki/Argonauts_of_the_Western_Pacifichttp://en.wikipedia.org/wiki/Argonauts_of_the_Western_Pacifichttp://en.wikipedia.org/wiki/Bronis?aw_Malinowskihttp://en.wikipedia.org/wiki/Coming_of_Age_in_Samoahttp://en.wikipedia.org/wiki/Coming_of_Age_in_Samoahttp://en.wikipedia.org/wiki/Coming_of_Age_in_Samoahttp://en.wikipedia.org/wiki/Holismhttp://en.wikipedia.org/wiki/Travel_writinghttp://en.wikipedia.org/wiki/Constructivisthttp://en.wikipedia.org/wiki/Relativismhttp://en.wikipedia.org/wiki/Cultural_anthropologyhttp://en.wikipedia.org/wiki/Cultural_anthropologyhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Cultural_anthropologyhttp://en.wikipedia.org/wiki/Social_anthropologyhttp://en.wikipedia.org/wiki/Canonicalhttp://en.wikipedia.org/wiki/Argonauts_of_the_Western_Pacifichttp://en.wikipedia.org/wiki/Argonauts_of_the_Western_Pacifichttp://en.wikipedia.org/wiki/Bronis?aw_Malinowskihttp://en.wikipedia.org/wiki/Coming_of_Age_in_Samoa
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    Margaret Mead, TheNuer(1940) by E. E. Evans-Pritchard, orNaven (1958) byGregory

    Bateson. Cultural and social anthropologists today place such a high value on actually

    doing ethnographic research thatethnologythe comparative synthesis of ethnographic

    informationis rarely the foundation for a career.[citation needed]

    Cultural anthropologists, such as Clifford Geertz, study and interpret cultural diversity

    through ethnography based on fieldwork. It provides an account of a particular culture,

    society, or community. The fieldwork usually involves spending a year or more in

    another society, living with the local people and learning about their ways of life.

    Ethnographers are participant observers. They take part in events they study because it

    helps with understanding local behavior and thought.

    Within cultural anthropology, there are several sub-genres of ethnography. Beginning in

    the late 1950s and early 1960s, anthropologists began writing "bi-confessional"

    ethnographies that intentionally exposed the nature of ethnographic research. Famous

    examples include Tristes Tropiques by Claude Lvi-Strauss, The High Valley by Kenneth

    Read, and The Savage and the Innocentby David Maybury-Lewis, as well as the mildly

    fictionalizedReturn to Laughterby Elenore Smith Bowen (Laura Bohannan). Later

    "reflexive" ethnographies refined the technique to translate cultural differences by

    representing their effects on the ethnographer. Famous examples include "Deep Play:

    Notes on a Balinese Cockfight" by Clifford Geertz,Reflections on Fieldwork in Morocco

    byPaul Rabinow,The Headman and Iby Jean-Paul Dumont, and Tuhami by Vincent

    Crapanzano. In the 1980s, the rhetoric of ethnography was subjected to intense scrutiny

    within the discipline, under the general influence ofliterary theory andpost-

    colonial/post-structuralistthought. "Experimental" ethnographies that reveal the ferment

    of the discipline include Shamanism, Colonialism, and the Wild Man by Michael

    http://en.wikipedia.org/wiki/Margaret_Meadhttp://en.wikipedia.org/wiki/Nuerhttp://en.wikipedia.org/wiki/E._E._Evans-Pritchardhttp://en.wikipedia.org/wiki/Gregory_Batesonhttp://en.wikipedia.org/wiki/Gregory_Batesonhttp://en.wikipedia.org/wiki/Gregory_Batesonhttp://en.wikipedia.org/wiki/Gregory_Batesonhttp://en.wikipedia.org/wiki/Ethnologyhttp://en.wikipedia.org/wiki/Ethnologyhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Clifford_Geertzhttp://en.wikipedia.org/wiki/Fieldworkhttp://en.wikipedia.org/wiki/Tristes_Tropiqueshttp://en.wikipedia.org/wiki/Claude_L?vi-Strausshttp://en.wikipedia.org/wiki/David_Maybury-Lewishttp://en.wikipedia.org/wiki/Laura_Bohannanhttp://en.wikipedia.org/wiki/Reflexivehttp://en.wikipedia.org/wiki/Clifford_Geertzhttp://en.wikipedia.org/wiki/Paul_Rabinowhttp://en.wikipedia.org/wiki/Paul_Rabinowhttp://en.wikipedia.org/wiki/Paul_Rabinowhttp://en.wikipedia.org/w/index.php?title=Jean-Paul_Dumont&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Vincent_Crapanzano&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Vincent_Crapanzano&action=edit&redlink=1http://en.wikipedia.org/wiki/Literary_theoryhttp://en.wikipedia.org/wiki/Literary_theoryhttp://en.wikipedia.org/wiki/Postcolonialhttp://en.wikipedia.org/wiki/Postcolonialhttp://en.wikipedia.org/wiki/Post-structuralisthttp://en.wikipedia.org/wiki/Post-structuralisthttp://en.wikipedia.org/wiki/Post-structuralisthttp://en.wikipedia.org/wiki/Michael_Taussighttp://en.wikipedia.org/wiki/Margaret_Meadhttp://en.wikipedia.org/wiki/Nuerhttp://en.wikipedia.org/wiki/E._E._Evans-Pritchardhttp://en.wikipedia.org/wiki/Gregory_Batesonhttp://en.wikipedia.org/wiki/Gregory_Batesonhttp://en.wikipedia.org/wiki/Ethnologyhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Clifford_Geertzhttp://en.wikipedia.org/wiki/Fieldworkhttp://en.wikipedia.org/wiki/Tristes_Tropiqueshttp://en.wikipedia.org/wiki/Claude_L?vi-Strausshttp://en.wikipedia.org/wiki/David_Maybury-Lewishttp://en.wikipedia.org/wiki/Laura_Bohannanhttp://en.wikipedia.org/wiki/Reflexivehttp://en.wikipedia.org/wiki/Clifford_Geertzhttp://en.wikipedia.org/wiki/Paul_Rabinowhttp://en.wikipedia.org/w/index.php?title=Jean-Paul_Dumont&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Vincent_Crapanzano&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Vincent_Crapanzano&action=edit&redlink=1http://en.wikipedia.org/wiki/Literary_theoryhttp://en.wikipedia.org/wiki/Postcolonialhttp://en.wikipedia.org/wiki/Postcolonialhttp://en.wikipedia.org/wiki/Post-structuralisthttp://en.wikipedia.org/wiki/Michael_Taussig
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    Taussig,Debating Muslims by Michael F. J. Fischer and Mehdi Abedi,A Space on the

    Side of the RoadbyKathleen Stewart, andAdvocacy after Bhopalby Kim Fortun.

    [edit] Sociology

    Sociologyis another field which prominently features ethnographies.Urban sociology

    and theChicago School in particular are associated with ethnographic research, with

    some well-known early examples being Street Corner Society by William Foote Whyte

    andBlack Metropolis bySt. Clair Drake and Horace R. Caton. Some of the influence for

    this can be traced to the anthropologistLloyd Warnerwho was on the Chicago sociology

    faculty, and to Robert Park's experience as a journalist. Symbolic interactionism

    developed from the same tradition and yielded several excellent sociological

    ethnographies, including Shared Fantasy byGary Alan Fine, which documents the early

    history of fantasyrole-playing games. Other important ethnographies in the discipline of

    sociology includePierre Bourdieu's work on Algeria and France, Paul Willis'sLearning

    To Labouron working class youth, and the work ofMitchell DuneierandLoic Wacquant

    on black America. But even though many sub-fields and theoretical perspectives within

    sociology use ethnographic methods, ethnography is not thesine qua non of the

    discipline, as it is in cultural anthropology.

    [edit] Other related fields

    Psychology,economics, geography and cultural studies also produce ethnography.

    Education,Ethnomusicology, Performance Studies,Folklore, andLinguistics are others

    fields which have made extensive use of ethnography. The American anthropologist

    George Spindler(Stanford University) was a pioneer in applying ethnographic

    http://en.wikipedia.org/wiki/Michael_Taussighttp://en.wikipedia.org/w/index.php?title=Kathleen_Stewart&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Kathleen_Stewart&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Ethnography&action=edit&section=2http://en.wikipedia.org/wiki/Sociologyhttp://en.wikipedia.org/wiki/Sociologyhttp://en.wikipedia.org/wiki/Urban_sociologyhttp://en.wikipedia.org/wiki/Urban_sociologyhttp://en.wikipedia.org/wiki/Chicago_school_(sociology)http://en.wikipedia.org/wiki/Chicago_school_(sociology)http://en.wikipedia.org/wiki/Street_Corner_Societyhttp://en.wikipedia.org/wiki/William_Foote_Whytehttp://en.wikipedia.org/w/index.php?title=Black_Metropolis&action=edit&redlink=1http://en.wikipedia.org/wiki/St._Clair_Drakehttp://en.wikipedia.org/wiki/St._Clair_Drakehttp://en.wikipedia.org/w/index.php?title=Horace_R._Caton&action=edit&redlink=1http://en.wikipedia.org/wiki/Lloyd_Warnerhttp://en.wikipedia.org/wiki/Lloyd_Warnerhttp://en.wikipedia.org/wiki/Robert_Parkhttp://en.wikipedia.org/wiki/Robert_Parkhttp://en.wikipedia.org/wiki/Symbolic_interactionismhttp://en.wikipedia.org/wiki/Gary_Alan_Finehttp://en.wikipedia.org/wiki/Gary_Alan_Finehttp://en.wikipedia.org/wiki/Role-playing_gameshttp://en.wikipedia.org/wiki/Role-playing_gameshttp://en.wikipedia.org/wiki/Pierre_Bourdieuhttp://en.wikipedia.org/wiki/Pierre_Bourdieuhttp://en.wikipedia.org/wiki/Paul_Willis_(cultural_theorist)http://en.wikipedia.org/wiki/Paul_Willis_(cultural_theorist)http://en.wikipedia.org/wiki/Mitchell_Duneierhttp://en.wikipedia.org/wiki/Loic_Wacquanthttp://en.wikipedia.org/wiki/Loic_Wacquanthttp://en.wikipedia.org/wiki/Sine_qua_nonhttp://en.wikipedia.org/wiki/Sine_qua_nonhttp://en.wikipedia.org/w/index.php?title=Ethnography&action=edit&section=3http://en.wikipedia.org/wiki/Psychologyhttp://en.wikipedia.org/wiki/Economicshttp://en.wikipedia.org/wiki/Economicshttp://en.wikipedia.org/wiki/Geographyhttp://en.wikipedia.org/wiki/Cultural_studieshttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Ethnomusicologyhttp://en.wikipedia.org/wiki/Performance_Studieshttp://en.wikipedia.org/wiki/Folklorehttp://en.wikipedia.org/wiki/Folklorehttp://en.wikipedia.org/wiki/Folklorehttp://en.wikipedia.org/wiki/Linguisticshttp://en.wikipedia.org/wiki/Linguisticshttp://en.wikipedia.org/w/index.php?title=George_Spindler&action=edit&redlink=1http://en.wikipedia.org/wiki/Stanford_Universityhttp://en.wikipedia.org/wiki/Michael_Taussighttp://en.wikipedia.org/w/index.php?title=Kathleen_Stewart&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Ethnography&action=edit&section=2http://en.wikipedia.org/wiki/Sociologyhttp://en.wikipedia.org/wiki/Urban_sociologyhttp://en.wikipedia.org/wiki/Chicago_school_(sociology)http://en.wikipedia.org/wiki/Street_Corner_Societyhttp://en.wikipedia.org/wiki/William_Foote_Whytehttp://en.wikipedia.org/w/index.php?title=Black_Metropolis&action=edit&redlink=1http://en.wikipedia.org/wiki/St._Clair_Drakehttp://en.wikipedia.org/w/index.php?title=Horace_R._Caton&action=edit&redlink=1http://en.wikipedia.org/wiki/Lloyd_Warnerhttp://en.wikipedia.org/wiki/Robert_Parkhttp://en.wikipedia.org/wiki/Symbolic_interactionismhttp://en.wikipedia.org/wiki/Gary_Alan_Finehttp://en.wikipedia.org/wiki/Role-playing_gameshttp://en.wikipedia.org/wiki/Pierre_Bourdieuhttp://en.wikipedia.org/wiki/Paul_Willis_(cultural_theorist)http://en.wikipedia.org/wiki/Mitchell_Duneierhttp://en.wikipedia.org/wiki/Loic_Wacquanthttp://en.wikipedia.org/wiki/Sine_qua_nonhttp://en.wikipedia.org/w/index.php?title=Ethnography&action=edit&section=3http://en.wikipedia.org/wiki/Psychologyhttp://en.wikipedia.org/wiki/Economicshttp://en.wikipedia.org/wiki/Geographyhttp://en.wikipedia.org/wiki/Cultural_studieshttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Ethnomusicologyhttp://en.wikipedia.org/wiki/Performance_Studieshttp://en.wikipedia.org/wiki/Folklorehttp://en.wikipedia.org/wiki/Linguisticshttp://en.wikipedia.org/w/index.php?title=George_Spindler&action=edit&redlink=1http://en.wikipedia.org/wiki/Stanford_University
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    methodology to the classroom.James Spradley is another well-known ethnographer,

    especially for his book, The Ethnographic Interview, published in 1979.

    Ethnographic methods have been used to study business settings. Groups of workers,

    managers and so on are different social categories participating in common social

    systems. Each group shows different characteristic attitudes, behavior patterns and

    values.

    [edit] Design Ethnography

    Anthropologists like Daniel Millerand Mary Douglashave used ethnographic data to

    answer academic questions about consumers and consumption. In this sense, Tony

    Salvador, Genevieve Bell, and Ken Anderson describe design ethnography as being "a

    way of understanding the particulars of daily life in such a way as to increase the success

    probability of a new product or service or, more appropriately, to reduce the probability

    of failure specifically due to a lack of understanding of the basic behaviors and

    frameworks of consumers."[1]

    Businesses, too, have found ethnographers helpful for understanding how people use

    products and services, as indicated in the increasing use of ethnographic methods to

    understand consumers and consumption, or for new product development (such asvideo

    ethnography). The recent Ethnographic Praxis in Industry (EPIC) conference is evidence

    of this.[citation needed] Ethnographers' systematic and holistic approach to real-life experience

    is valued by product developers, who use the method to understand unstated desires or

    cultural practices that surround products. Where focus groups fail to inform marketers

    about what people really do, ethnography links what people say to what they actually do

    avoiding the pitfalls that come from relying only on self-reported, focus-group data.

    http://en.wikipedia.org/wiki/James_Spradleyhttp://en.wikipedia.org/wiki/James_Spradleyhttp://en.wikipedia.org/w/index.php?title=Ethnography&action=edit&section=4http://en.wikipedia.org/wiki/Daniel_Miller_(anthropologist)http://en.wikipedia.org/wiki/Mary_Douglashttp://en.wikipedia.org/wiki/Mary_Douglashttp://en.wikipedia.org/wiki/Ethnography#cite_note-0http://en.wikipedia.org/wiki/Video_ethnographyhttp://en.wikipedia.org/wiki/Video_ethnographyhttp://en.wikipedia.org/wiki/Video_ethnographyhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/James_Spradleyhttp://en.wikipedia.org/w/index.php?title=Ethnography&action=edit&section=4http://en.wikipedia.org/wiki/Daniel_Miller_(anthropologist)http://en.wikipedia.org/wiki/Mary_Douglashttp://en.wikipedia.org/wiki/Ethnography#cite_note-0http://en.wikipedia.org/wiki/Video_ethnographyhttp://en.wikipedia.org/wiki/Video_ethnographyhttp://en.wikipedia.org/wiki/Wikipedia:Citation_needed
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    [edit] Techniques

    1. Direct, first-hand observation of daily behavior. This can include participant

    observation.

    2. Conversation with different levels of formality. This can involve small talk to

    long interviews.

    3. The genealogical method. This is a set of procedures by which ethnographers

    discover and record connections of kinship, descent and marriage using diagrams

    and symbols.

    4. Detailed work with key consultants about particular areas of community life.

    5. In-depth interviewing.

    6. Discovery of local beliefs and perceptions.

    7. Problem-oriented research.

    8. Longitudinal research. This is continuous long-term study of an area or site.

    9. Team research.

    10. Case studies

    Not all of these techniques are used by ethno

    http://en.wikipedia.org/w/index.php?title=Ethnography&action=edit&section=5http://en.wikipedia.org/wiki/Case_studieshttp://en.wikipedia.org/w/index.php?title=Ethnography&action=edit&section=5http://en.wikipedia.org/wiki/Case_studies