MAF640 STRATEGIC MANAGEMENT

PREPARED BY:MUHAMMMAD AZIZI

NOR HAFIZIJUMILAH

NORLI HIDAYATUL AINI

General Environment, Segment & Element

Celcom Axiata

Demographic Segme

ntGlobal Segme

ntTechnological

Segment

Economic

Segment

DEMOGRAPHICProblems

• 0-14 years: 29.4%

• 15-24 years: 17.2%

• 25-54 years: 41.2%

• 55-64 years: 7.1%

• 65 years and over: 5.1%

Opportunities

• Attract more users

• Increase its income

Threats

• Competitors cannot enter the said market easily

GLOBAL SEGMENTSCompetitions

heats up among telcos in IDD

segment

Technological Segment• Best broadband network in Malaysia.• Technology is the fastest growing market

trend nowadays.• Celcom has enhanced their products

technologically to keep the Malaysian telecommunications updated with ever technological advancement.

Economic segments

• There are two factor influence1. Opportunities2. Threats

Opportunities

Higher Standard living

Rising Telecommunication Penetration and Demand

Threats

High Inflation

High Bargaining Power of Consumers