APA AKAN JADI

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BERUBAH?

CONTENT

1. 7 FAKTA ‘PEMBUKA MATA’ TENTANG

DIGITAL MARKETING DI MALAYSIA

2. 5 TREND DIGITAL MARKETING 2018 YG

BAKAL ‘MENGHANTUI’ PERNIAGAAN

ONLINE DI MALAYSIA

3. 3 CABARAN YG WAJIB PENIAGA ONLINE DI

MALAYSIA SEDAR JIKA TIDAK MAHU

BISNES MEREKA GULUNG TIKAR

STATISTICS

FACTS #1

71% of the Malaysian population (21

million) uses the internet.

Sumber: internetlivestats.com

FACTS #2

Malaysians spend an average of 3 hours and 43

minutes using mobile internet.

Sumber: WeAreSocial

FACTS #3

Among social media networks in Malaysia,

Facebook had the highest response rate*

of 56% followed by Twitter at 40%.

Sumber: Social Bakers

FACTS #4

According to statistics provided by

Facebook, 94% of Malaysians discover products

and brands on Facebook and 62% of them makes

a purchase after the discovery.

Sumber: SoyaCincau

FACTS #5

Malaysia is the leading country in South Eastern

Asia in terms of time spend consuming video content in

Facebook with an average of 159 minutes. This

is 55% more than the global average of 102 minutes.

Sumber: SoyaCincau

FACTS #6

Malaysians mostly use the internet to help

them make purchasing decision, with the highest

percentage using it for comparing choices.

Compare choices: 42%

Immediate purchasing of product: 26%

Looking for opinions and reviews: 25%

Looking for Inspiration: 25%

Sumber: Google Barometer

FACTS #7

38% of people in Malaysia actively use their

mobile phones to purchase products online..

Sumber: We Are Social 2017

DIGITAL

MARKETING 2018

TRENDS

TRENDS #1

Video marketing

TRENDS #2

Engagement marketing

TRENDS #3

Content marketing

TRENDS #5

Influencer marketing

TRENDS #4

Omnichannel marketing

DIGITAL

MARKETING

CHALLENGES 2018

CHALLENGE #1

Low Buying Power

Solution:

VALUES

CHALLENGE #2

TIGHT COMPETITION

Solution:

USP + VP

CHALLENGE #3

MILLENIAL BEHAVIOR

Solution:

CONTENT + ENGAGEMENT MARKETING

CHALLENGE #4

DEATH OF OFFLINE

BUSINESS

CHALLENGE #5

TAXES

2.1 Teknik Instagram Bio

1# Name

2# Positioning

3# URL

4# #hashtag

5# CTA

6# Alamat

7# Contact option

8# Highlight

1# BTS

2# Story

3# Offer

4# Poll

5# Geotag

6# Video

2.2 Teknik Instagram Stories

T

E

L

E

G

R

A

M

TELUS/TARGETED

EMOTION

LAJU

ENGAGEMENT

GROW/GENERATE

RESULTS/RESPONS/RELAX

AGGRESSIVE SHARING

MARKETING

TEKNIK TESTIMONI

1# “QUOTES”

2# 3 LINE

3# MASUKKAN POSITIF (SI) RESULT

4# DIRECTLY/UNDIRECTLY

5# EXPRESSION

– ‘PERGH’ ‘WOW’

‘FUYO’ ‘OMG’

TIPS UNTUK COPYWRITING TESTIMONI

TEKNIK PROBLEM

1# HIGHLIGHT MASALAH UTAMA

2# ENGAGE AUDIENCE

3# AUDIENCE LANGUAGE

4# MAJOR USER EXPERIENCE

5# AKHIRI DENGAN SOALAN

TIPS UNTUK COPYWRITING PROBLEM

TEKNIK USP

1# MENTION PRODUK LEBIH

KUAT DARI PESAING

2# SESUAI UNTUK LAUNCHING

PRODUK BARU

3# TARGET SUSPECT (MATCHING)

4# MASUKKAN KEYWORD USP

5# SELF INTEREST

TIPS UNTUK COPYWRITING USP

1.1 LIVE

1.2 VIDEO VIRAL

1.3 QUOTES

1.4 CONTENT VIRAL WOREN

2.1 STORY

2.2 CONTEST

2.3 QUOTES

2.4 BEHIND THE SCENE

3.1 POLL

3.2 SHARE LINK

3.3 TEXT TIPS

3.4 QUOTES

#TDMKolumpo