and social platforms. entertainment on all interactive focusing ......indian/others 55k location*...

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A contemporary hit brand focusing on music and entertainment on all interactive and social platforms. 15-29 (Mass Malay)

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Page 1: and social platforms. entertainment on all interactive focusing ......Indian/Others 55K Location* Urban 3.16 MIL Rural 505K Age* Age 10-29 2.17 MIL Source: *GfK Radio Audience Measurement,

A contemporary hit brand focusing on music and entertainment on all interactive and social platforms.15-29 (Mass Malay)

Page 2: and social platforms. entertainment on all interactive focusing ......Indian/Others 55K Location* Urban 3.16 MIL Rural 505K Age* Age 10-29 2.17 MIL Source: *GfK Radio Audience Measurement,

Age Group

Social Media Platforms

Digital Streaming & Listening

Brand DNA

15-29 years old (Mass

Malay)

Klang Valley: 97.6FMTaiping: 90.5FMAlor Setar/Penang: 88.2FMKuala Terengganu: 105.0FMIpoh: 104.5FMSeremban: 99.5FMJohor Bahru/Spore: 90.1FMKuantan: 92.4FMKota Bharu: 105.1FMKota Kinabalu: 87.7FMKuching: 94.3FMMelaka: 104.3FM

Frequencies

★ Fun★ Youthful★ Highly

Opinionated

Hot FM

@hotfm976

wa.me/60173028822

@hotfm976

Hot TV@hotfm976 Listen Now www.hotfm.com.my

Stream Now

Page 3: and social platforms. entertainment on all interactive focusing ......Indian/Others 55K Location* Urban 3.16 MIL Rural 505K Age* Age 10-29 2.17 MIL Source: *GfK Radio Audience Measurement,

LISTENERSHIP

Digital Listen

49.84 MIL**

RAM Listenership

3.68 MIL*

Gender*

Male 1.78 MIL

Female 1.89 MILRace*

Malay 3.50 MIL

Chinese 102K

Indian/Others 80K

Location*

Urban 3.35 MIL

Rural 323K

Age*

Age 10-29 1.94 MIL

Source: *GfK Radio Audience Measurement, Wave 2 2020 & ** Radioactive, Whooshkaa, YouTube Streaming (as of 31st Dec 2020)

Demographic

Page 4: and social platforms. entertainment on all interactive focusing ......Indian/Others 55K Location* Urban 3.16 MIL Rural 505K Age* Age 10-29 2.17 MIL Source: *GfK Radio Audience Measurement,

Listenership by segmentCumulative Audience

Mon-Fri 0600-1000 Mo-Fr 1000-1600 Mon-Fri 1600-2000 Mon-Fri 2000-2400

SEGMENT GENG PAGI HOT MUZIK HOT JAM HOT MEGA HOT

AGE 10+ 1.93 MIL 1.77 MIL 1.94 MIL 910KAGE 10-29 907K 937K 998K 534K

Source: GfK Radio Audience Measurement, Wave 2 2020

Page 5: and social platforms. entertainment on all interactive focusing ......Indian/Others 55K Location* Urban 3.16 MIL Rural 505K Age* Age 10-29 2.17 MIL Source: *GfK Radio Audience Measurement,

Total Page Views 34 MIL*

9.23 MIL**

3.50 MIL

2.17 MIL

1.86 MIL

862KTotal Video Views

1.1 BIL**

As of 31st December 2020

Total Social Media Followers

Facebook Followers

Twitter Followers

Instagram Followers

YouTube Subscribers

Tik Tok Followers 856K

Source: *Google Analytics, **Combined data from Facebook, Twitter, Instagram, TikTok & YouTube

Page 6: and social platforms. entertainment on all interactive focusing ......Indian/Others 55K Location* Urban 3.16 MIL Rural 505K Age* Age 10-29 2.17 MIL Source: *GfK Radio Audience Measurement,

Product Offerings

Commercial

Talent Association (TA)

Talent Sales Promo (TSP)

Live Read

Song Clipper

Show / Feature Sponsorship

News

Weather

Public Service Announcement

ON AIR

Branded Content

Social Media Posting (of campaign running on the station)

InterAds

Ais Kacang

Station Digital Content : Bro Cuba / Nothing Aneh / Cak Bersama Sarancak / Jamming Hot / Sembang Belakang

DIGITAL

OB (Outdoor Broadcast)

OTHERS

Page 7: and social platforms. entertainment on all interactive focusing ......Indian/Others 55K Location* Urban 3.16 MIL Rural 505K Age* Age 10-29 2.17 MIL Source: *GfK Radio Audience Measurement,

Talent Profile

Geng Pagi Hot Jam Hot Mega Hot Digital Talent

Mark Adam Fizie Deen Haziq Zetty Sara

1.6M 225K 96.2K 342K 81K 95.3K

113.7K 21.5K 58.4K 7.83K 3.2K 4.1K

41K 19K 103K 15K 1.2K 6.5K

453.1K 913 4.6K 170.5K 2.2K -

- - - 2.98K - 9.48K

Page 8: and social platforms. entertainment on all interactive focusing ......Indian/Others 55K Location* Urban 3.16 MIL Rural 505K Age* Age 10-29 2.17 MIL Source: *GfK Radio Audience Measurement,

Talent Profile

Name: Mohamad Hafizie Bin Roslan

Stage Name: Hafizie Roslan

Past Experiences:● 13 years as radio announcer - Hot FM

TV Hosting:● Kecoh (TV3)● Kecoh Kecah (TV3)● Kecoh Betul (TV3)● Liga Lawak Superstar (TV3)● Hot TV (TV9)● Muzik-muzik 30 (TV3)● Qu Puteh Bintang Bersama Bintang

(TV3)● Spy Qu Puteh (TV3)● Gemilang Anugerah Skrin● Debaran Anugerah Skrin● Anugerah Juara Lagu (Raya)● Muzik Muzik 31(TV3)● Debaran AJL 30 (TV3)● Hot TV(TV3)● Anugerah Drama Festival KL 2016 (TV3)● Anugerah Juara Lagu 31● Tingkah Geruh Kebangsaan Dan

Nusantara (TV2)

Sponsorship:● KHR Aviation Ambassador

Awards & Nominations:● Top 5 Penyampai radio popular ABPBH

29● Ikon Anak Seni Kelantan 2014

2019Host:

● Agro Jurnal – TV1● Official Host- Bigo

Sponsorship:● Maamy Mineral essence● Mioss Coating● Sparta Vape● RS Auto SPA

2020Host :

● Official Bigo Star Host● Jom Ronda – RTM Ambassador:● Maamy Mineral Essence● Carlitto Car Care● Sparta Vape● Sparta Sanitizer● Huawei Raya dihati● Suzuki GSX/GSR Malaysian Rider

Page 9: and social platforms. entertainment on all interactive focusing ......Indian/Others 55K Location* Urban 3.16 MIL Rural 505K Age* Age 10-29 2.17 MIL Source: *GfK Radio Audience Measurement,

Talent Profile

Name: Nordin Bin Madian

Stage Name: Deen

Past Experiences:

TV Hosting:● Hot TV (TV3)● Pop Krew TV9 (2014)● Kaki Bola TV9 (2015)● Kita Punya Raya TV9 (2015)

Sponsorship:● HealthLand Family Wellness Centre (Spa &

Massage Centre)● Ripcurl (Clothing Brand)● Garmin Vivo Active 3 (Smartwatch)● Garmin Instict (Smartwatch)● Ozzvampo (Local Jersey Brand)● Sudio (Earphone Brand)

2019Sponsorship:

● Nandos (F&B)● Suu Balm (Skin Product)● Rip Curl (Fashion) ● Sudio (Audio Tech)

Radio Commercial Voice Over: ● Voice Over for Hot FM Station Promo● Voice Over for Pee Nak Movie ● Voice Over for Zakat Ramadan

Client Event & Appearances:● Hot FM Big Jam - Malaysia Riders 2019

dan Malaysian Inbound Tourism Association (MITA)

● Petronas Cub Prix Pontian Johor Pre-Race ● The First Midnight Sale Mitsui Outlet Park ● Proton 1 Tank Adventure KL-Johor ● Hot Lunch dibawakan oleh Maggi Hot

Mealz● Petrosains Science Festival KLCC● Spritzer 30th Year Anniversary Video

Posting ● Drama Raya Tilam Vono - Mana Angah (2) ● U Mobile PubG Facebook Live

Awards & Nominations:● Top 5 Penyampai Radio Lelaki Popular

ABPBH 28● Top 5 Penyampai Radio Popular ABPBH 29

Viral Video:Created dance routine with hashtag #nirmaladance - achieved 400K views on instagram - https://www.instagram.com/p/BhLidJFHwdQ/?utm_source=ig_share_sheet&igshid=1v31r3ywphda2

Page 10: and social platforms. entertainment on all interactive focusing ......Indian/Others 55K Location* Urban 3.16 MIL Rural 505K Age* Age 10-29 2.17 MIL Source: *GfK Radio Audience Measurement,

Talent ProfileName: Muhammad Haziq Irfan Bin Mohd Hussni

Stage Name: Haziq Hussni

Past Experiences:● Host for Mentor Otai● Host for Muzik Muzik 33● Host for Concert Lazada 11.11

Supershow 2018● Host for Borak Kopitiam

Sponsorship:● KPJ Tawakkal Ambassador● Stemlife Malaysia Ambassador● Celebrity fitness KOL● Nivea Men Body deodorizer KOL● Hokkaido Baked Cheese Tart KOL● KPTM/KUPTM● KFC KOL● Spritzer KOL● Huawei Dihati● Nestle Gaji Seumur Hidup KOL

Awards & Nominations:● Winner Penyampai Radio Popular

ABPBH 31● Top 5 Penyampai Radio Popular ABPBH

32● Launch first single “Demi Cinta Kita”● Cosmoguy for Cosmopolitan Magazine

(November issue)

2019 Experiences:

● Host for Muzik-Muzik 34● Host for Semi Final Muzik Muzik 34● Host for Lazada 11.11 Supershow 2019● Host for Borak Kopitiam● Host for Sembang Sahur● Host Debaran AJL 33● Host Backstage AJL 33● Host KLTV● Host for Dexandra 2019 Gala Dinner● Host for backstage Bintang Bersama

Bintang● Host for backstage Lagu Cinta Kita

2020 Experiences:

● Host for Anugerah Juara Lagu 34● Host for Debaran AJL 34● Host for Muzik Muzik 35● Host for Borak Kopitiam● Host for Sembang Sahur● Host for Lazada 8th birthday carnival● Huawei Dihati Raya MV

Page 11: and social platforms. entertainment on all interactive focusing ......Indian/Others 55K Location* Urban 3.16 MIL Rural 505K Age* Age 10-29 2.17 MIL Source: *GfK Radio Audience Measurement,

Talent Profile

Name: Zetty Nabila Binti Muhamad Ghazali

Stage Name: Zetty Nabila / Zetty Hot FM

Past experiencesAchievements:

● 2017’s most watched show on HyppTV (Host for Destinasi Bajet season 4 (travelogue)

● CosmopolitanMY’s New Kids on the block (Nov 2017)

Sponsorships:● adidas MY product ambassadors● Garmin product ambassadors● Malaysian Bike Week 18’s KOL● Petronas MotoGP 18’s KOL● KFC spokesperson● Selangor Football Association

spokesperson● Pandora MY product ambassadors● Pandora MY KOL for Pandora Me

Collection● LUSH MY KOL

Radio Commercial Voice Over: ● Honda Family Roadtrip Roadshow ● Sabah Tourism Malaysia● Milo Breakfast Day● Petronas● L’Oreal

2019 Experiences:● Host for Mentor Milenia Backstage● Emcee for Petronas Raya Open House● Emcee for District Race 2019● Emcee for Hari Bolasepak Selangor ● District Race official emcee

2020 Experiences:

● Appeared on a 6 page fashion spread in CosmopolitanMY

● Hosted the largest virtual mamak session in Malaysia (Malaysia Book of Records) for F&N

● adidas MY representative for Home Team campaign

● Host for Ninja Van #sapotlokal auction

Page 12: and social platforms. entertainment on all interactive focusing ......Indian/Others 55K Location* Urban 3.16 MIL Rural 505K Age* Age 10-29 2.17 MIL Source: *GfK Radio Audience Measurement,

Talent Profile

Name: Sara Zulkifli

Stage name: Sarancak

Past Experiences:● Represented Hot FM to interview casts

of Insidious movie in Hong Kong● Represented Hot FM to interview casts

of Maze Runner movie in Seoul, Korea.

● Represented Hot FM to Singapore for Singapore Tourism Centre.

● Host for KLTV Season 23 (UnifiTV)● Host for Kata Serasi Season 1 and

Season 2 (NTV7)● Cameo in Gol & Gincu 2 movie.● Main character for Kampus Korang

Season 2 (YouTube tele-series).● Host for Mentor 7 (TV3)

2019Achievements:

● Top 20 Pengacara Terkenal ABPBH 32

2020Experiences:

● Host for NakBeli 3.0 at Hurr.TV● Host for Lazada Live (Mommy & Baby)

Page 13: and social platforms. entertainment on all interactive focusing ......Indian/Others 55K Location* Urban 3.16 MIL Rural 505K Age* Age 10-29 2.17 MIL Source: *GfK Radio Audience Measurement,

Person in Charge

Head Of Audience Nik Nor Azura Binti Nik Mahmood

[email protected]

Head of Content Ainul Farhana Binti Haji [email protected]

Head Of Marketing Nik Shazrul Ezwan Bin Che Mohd Ariff [email protected]

Team Lead Marketing, Partnership & Public Relations

Raja Mohammad Fadzlan Bin Raja [email protected]

Team Lead Promotion, Activation & Customer Service

NorShaqila Binti Mohd [email protected]