analisis dan perancangan e-crm pada majalah … · vii prakata puji dan syukur penulis panjatkan...
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BINUS UNIVERSTY_________________________________________________________________
Jurusan Teknik InformatikaSkripsi Sarjana Komputer
Semester [Ganjil] tahun 2007/2008
ANALISIS DAN PERANCANGAN E-CRM PADA MAJALAH MAMIT
Olivia Wijaya (0800739745)Tommy (0800744562)
Sarifah Hastuti (0800772345)[Kelas/Kelompok : 07PBT/2]
Abstrak
E-CRM adalah suatu aplikasi yang dirancang dengan tujuan untuk membantu pihak redaksi majalah Mamit agar dapat memberikan pelayanan yang lebih berkualitas kepada pelanggan dan donatur-nya. Dengan E-CRM berbasis web, redaksi dapat mengetahui kebutuhan customer secara personal dan diharapkan dapat meningkatkan kepuasan customer. Metodologi yang digunakan dalam penelitian yaitu metode pengumpulan data melalui wawancara dengan pemilik perusahaan maupun karyawan, pembagian kuesioner, serta studi kepustakaan. Hasil yang dicapai dari analisis dan perancangan aplikasi ini adalah perancangan aplikasi E-CRM berbasis web yang akan dibuat untuk membantu redaksi dalam meningkatkan kepuasan customer sehingga customer yang merasa puas akan kembali lagi dan menjadi loyal. Simpulan yang didapat dari penelitian skripsi E-CRM ini adalah diharapkan dapat menjangkau lebih banyak customer dan memberikan pelayanan yang lebih baik kepada customer.
Kata kunci : web, customer, dan e-crm
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PRAKATA
Puji dan syukur penulis panjatkan kepada Tuhan Yang Maha Esa, atas rahmat dan
karunia-Nya, sehingga kami dapat menyelesaikan penyusunan skripsi ini tepat pada
waktunya guna memenuhi persyaratan penyelesaian program pendidikan Strata-1 pada
Universitas Bina Nusantara, Jakarta.
Dalam penyusunan skripsi ini yang berjudul ANALISIS DAN PERANCANGAN
E-CRM PADA MAJALAH MAMIT, penulis menyadari masih banyak kekurangan-
kekurangan, baik dari segi ilmiah maupun cara penyampaiannya karena pengetahuan
dan kemampuan penulis yang terbatas. Maka penulis sangat mengharapkan saran dan
kritik dari para pembaca untuk perbaikan dan penyempurnaan skripsi ini.
Adapun penyusunan skripsi ini dapat diselesaikan dengan baik karena bantuan,
bimbingan, dukungan serta petunjuk dari berbagai pihak. Oleh karena itu, pada
kesempatan yang sangat baik ini, penulis ingin mengucapkan terima kasih yang sebesar-
besarnya kepada :
1. Bapak Prof. Dr. Drs. Gerardus Polla, M. App. Sc selaku rektor Binus University,
yang telah memberikan wadah dan kesempatan bagi penulis untuk memperoleh
pendidikan di Binus University;
2. Bapak Ir. Sablin Yusuf, MSc., McompSc., selaku Dekan Jurusan Teknik
Informatika, yang telah memberikan bimbingan selama masa perkuliahan;
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3. Bapak Fredy Purnomo, S.Kom., M.Kom. selaku Ketua Jurusan Teknik
Informatika Binus University, yang telah memberikan kesempatan kepada kami
untuk menyelesaikan skripsi ini;
4. Bapak Tri Djoko Wahjono, Ir., MSc., selaku Dosen Pembimbing, yang telah
banyak membantu dan mengarahkan serta memberikan saran dan koreksi dalam
penyusunan dan penulisan skripsi ini;
5. Bapak Handaka Vijjananda, selaku penanggung jawab dari Majalah Mamit serta
para redaksi yang telah turut serta membantu dan memberikan keterangan yang
sangat bermanfaat bagi penyusunan dan penulisan skripsi ini;
6. Orang tua, keluarga dan saudara kami yang telah memberikan dukungan moral
dan material sehingga skripsi ini dapat terselesaikan dengan baik;
7. Teman-teman dan sahabat, yang mendampingi kami dalam suka dan duka
penulisan skripsi ini;
8. Seluruh pihak yang tidak dapat disebutkan satu persatu yang secara langsung
maupun tidak langsung terlibat dalam penyusunan laporan skripsi ini sehingga
laporan skripsi ini dapat diselesaikan.
Akhir kata, kami berharap agar penulisan skripsi ini dapat bermanfaat dan
menambah pengetahuan bagi rekan-rekan pembaca.
Jakarta, Desember 2007
Penulis
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DAFTAR ISI
Halaman Judul Luar............................................................................................................i
Halaman Judul Dalam........................................................................................................ii
Halaman Persetujuan Softcover........................................................................................iii
Halaman Pernyataan Dewan Penguji................................................................................iv
Abstrak...............................................................................................................................v
Halaman Persembahan......................................................................................................vi
Prakata..............................................................................................................................vii
Daftar Isi............................................................................................................................ix
Daftar Tabel.....................................................................................................................xiv
Daftar Gambar.................................................................................................................xvi
Daftar Lampiran............................................................................................................xxiv
BAB 1 PENDAHULUAN.................................................................................................1
1.1 Latar Belakang.............................................................................................1
1.2 Ruang Lingkup.............................................................................................3
1.3 Tujuan dan Manfaat.....................................................................................3
1.4 Metodologi...................................................................................................5
1.5 Sistematika Penulisan...................................................................................6
BAB 2 LANDASAN TEORI............................................................................................8
2.1 Internet.........................................................................................................8
2.1.1 Kegunaan Internet.............................................................................8
2.1.2 Web Server........................................................................................9
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2.1.3 Web Browser.....................................................................................9
2.1.4 WWW (World Wide Web)..................................................................9
2.1.5 Uniform Resources Locator (URL)................................................10
2.1.6 Kiat-kiat Keberhasilan Menggunakan Internet dalam Bisnis.........11
2.2 IMK (Interaksi Manusia dan Komputer)....................................................13
2.2.1 Delapan Aturan Emas Perancangan..................................................13
2.3 Rekayasa Perangkat Lunak........................................................................15
2.3.1 System Development Life Cycle (SDLC)........................................15
2.4 Hypertext Markup Language (HTML)......................................................17
2.5 Cascading Style Sheets (CSS)....................................................................18
2.6 Unified ModellingLanguage (UML)..........................................................18
2.6.1 Class Diagram................................................................................18
2.6.2 Use Case Diagram..........................................................................20
2.6.3 Sequence Diagram..........................................................................21
2.6.4 Activity Diagram.............................................................................21
2.6.5 Component Diagram.......................................................................22
2.6.6 Deployment Diagram......................................................................23
2.7 PHP.............................................................................................................24
2.8 Gammu.......................................................................................................25
2.9 Database.....................................................................................................26
2.9.1 Database Management System (DBMS)........................................27
2.9.2 Structured Query Language (SQL)................................................28
2.10 MyStructured Query Language (MySQL)................................................28
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2.11 Pengertian CRM........................................................................................29
2.11.1 Tujuan CRM...................................................................................30
2.11.2 Manfaat Sistem CRM.....................................................................31
2.11.3 Aplikasi CRM.................................................................................33
2.11.4 Fase dalam CRM............................................................................36
2.11.5 Electronic Customer Relation Management (e-CRM)...................36
2.11.6 Peranan e-CRM..............................................................................37
2.11.7 Prinsip dalam e-CRM.....................................................................38
2.11.8 Keuntungan Penggunaan e-CRM...................................................38
2.11.9 Tantangan e-CRM..........................................................................39
2.11.10 Keunggulan e-CRM dibanding dengan CRM traditional..40
BAB 3 ANALISIS DAN PERANCANGAN................................................................41
3.1 Latar Belakang Perusahaan.......................................................................41
3.1.1 Sejarah Perusahaan.........................................................................41
3.1.2 Visi dan Misi Perusahaan...............................................................42
3.1.3 Struktur Organisasi.........................................................................43
3.1.4 Tugas, Wewenang, dan Tanggung Jawab......................................43
3.2 Analisis Sistem yang Sedang Berjalan......................................................45
3.3 Analisis Kuesioner.....................................................................................46
3.4 Identifikasi Permasalahan..........................................................................55
3.5 Usulan Pemecahan Masalah......................................................................56
3.6 Perancangan Perangkat Lunak..................................................................56
3.6.1 Class Diagram...............................................................................57
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3.6.2 Use Case.........................................................................................58
3.6.3 Sequence Diagram..........................................................................77
3.6.4 Activity Diagram.............................................................................96
3.6.5 Component Diagram.....................................................................112
3.6.6 Deployment Diagram....................................................................112
3.6.7 Rancangan Database.....................................................................113
3.6.8 Struktur Menu...............................................................................120
3.6.8.1Struktur Menu User...........................................................120
3.6.8.2Struktur Menu Admin........................................................121
3.6.9 Rancangan Layar...........................................................................122
3.6.9.1Rancangan Layar untuk Halaman User..............................122
3.6.9.2Rancangan Layar untuk Halaman Admin..........................143
3.6.10 Spesifikasi Proses..........................................................................165
3.6.10.1 Spesifikasi Proses Client.........................................165
3.6.10.2 Spesifikasi Proses Admin........................................171
BAB 4 IMPLEMENTASI DAN EVALUASI.............................................................178
4.1 Spesifikasi Sistem....................................................................................178
4.1.1 Spesifikasi Perangkat Keras..........................................................178
4.1.2 Spesifikasi Perangkat Lunak.........................................................179
4.1.3 Sumber Daya Manusia..................................................................179
4.2 Prosedur Operasional...............................................................................180
4.3 Tampilan Layar........................................................................................182
4.3.1 Tampilan Layar User....................................................................183
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4.3.2 Tampilan Layar Admin.................................................................205
4.4 Evaluasi Sistem........................................................................................226
4.4.1 Evaluasi Sistem Berdasarkan Kuesioner......................................226
4.4.2 Evaluasi Sistem Berdasarkan IMK...............................................232
4.4.3 Kelebihan Sistem..........................................................................234
BAB 5 SIMPULAN DAN SARAN..............................................................................235
5.1 Simpulan..................................................................................................235
5.2 Saran........................................................................................................236
DAFTAR PUSTAKA
RIWAYAT HIDUP
LAMPIRAN-LAMPIRAN
SURAT SURVEI
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DAFTAR TABEL
Tabel 3.1 Tabel Deskripsi Use case Sistem e-CRM pada majalah Mamit................59
Tabel 3.2 Tabel Deskripsi Use case Sistem e-CRM pada majalah Mamit bagian
Admin.........................................................................................................60
Tabel 3.3 Tabel Deskripsi Use case Donatur bagian User.........................................62
Tabel 3.4 Tabel Deskripsi Use case Buku Tamu bagian User...................................63
Tabel 3.5 Tabel Deskripsi Use case Berlangganan bagian User................................65
Tabel 3.6 Tabel Deskripsi Use case Kuesioner bagian User.....................................66
Tabel 3.7 Tabel Deskripsi Use case Login Admin....................................................67
Tabel 3.8 Tabel Deskripsi Use case Donatur bagian Admin.....................................68
Tabel 3.9 Tabel Deskripsi Use case Pesanan bagian Admin.....................................70
Tabel 3.10 Tabel Deskripsi Use case Buku Tamu bagian Admin...............................71
Tabel 3.11 Tabel Deskripsi Use case SMS Server bagian Admin...............................73
Tabel 3.12 Tabel Deskripsi Use case Kuesioner bagian Admin..................................74
Tabel 3.13 Tabel Deskripsi Use case Statistik bagian Admin.....................................75
Tabel 3.14 Tabel Deskripsi Use case Berita bagian Admin........................................75
Tabel 3.15 Tabel Deskripsi Use case Foto Kegiatan bagian Admin...........................76
Tabel 3.16 Tabel Deskripsi Use case Logout bagian Admin......................................77
Tabel 3.17 Tabel MsUser...........................................................................................113
Tabel 3.18 Tabel Provinsi..........................................................................................113
Tabel 3.19 Tabel Admin............................................................................................114
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Tabel 3.20 Tabel MsBerita.........................................................................................114
Tabel 3.21 Tabel MsGaleri.........................................................................................114
Tabel 3.22 Tabel MsMajalah......................................................................................115
Tabel 3.23 Tabel MsSaran..........................................................................................115
Tabel 3.24 Tabel SMS_Inbox....................................................................................116
Tabel 3.25 Tabel SMS_Outbox..................................................................................116
Tabel 3.26 Tabel SMS Report....................................................................................117
Tabel 3.27 Tabel SMS_Text......................................................................................117
Tabel 3.28 Tabel TransDonatur.................................................................................118
Tabel 3.29 Tabel TransPesan.....................................................................................118
Tabel 3.30 Tabel Kuesioner.......................................................................................119
Tabel 3.31 Tabel Statistik...........................................................................................119
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DAFTAR GAMBAR
Gambar 2.1 System Development Life Cycle.................................................................17
Gambar 2.2 Contoh Class Diagram..............................................................................19
Gambar 2.3 Komponen-komponen Use case Diagram................................................21
Gambar 2.4 Komponen-komponen Sequence Diagram...............................................21
Gambar 2.5 Komponen-komponen Activity Diagram..................................................22
Gambar 2.6 Contoh Component Diagram....................................................................23
Gambar 2.7 Contoh Deployment Diagram...................................................................27
Gambar 3.1 Struktur Organisasi Majalah Mamit..........................................................43
Gambar 3.2 Grafik Jawaban Pertanyaan no 1...............................................................47
Gambar 3.3 Grafik Jawaban Pertanyaan no 2..............................................................48
Gambar 3.4 Grafik Jawaban Pertanyaan no 3..............................................................49
Gambar 3.5 Grafik Jawaban Pertanyaan no 4..............................................................50
Gambar 3.6 Grafik Jawaban Pertanyaan no 5..............................................................51
Gambar 3.7 Grafik Jawaban Pertanyaan no 6..............................................................52
Gambar 3.8 Grafik Jawaban Pertanyaan no 7..............................................................53
Gambar 3.9 Grafik Jawaban Pertanyaan no 8..............................................................54
Gambar 3.10 Grafik Jawaban Pertanyaan no 9.............................................................55
Gambar 3.11 Class Diagram dari sistem yang diajukan...............................................57
Gambar 3.12 Use case secara keseluruhan....................................................................58
Gambar 3.13 Use case Donatur bagian User.................................................................61
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Gambar 3.14 Use case Buku tamu bagian User...............................................................63
Gambar 3.15 Use case Berlangganan bagian User..........................................................64
Gambar 3.16 Use case Kuesioner bagian User................................................................66
Gambar 3.17 Use case Login bagian Admin...................................................................66
Gambar 3.18 Use case Donatur bagian Admin...............................................................67
Gambar 3.19 Use case Pesanan bagian Admin...............................................................69
Gambar 3.20 Use case Buku tamu bagian Admin...........................................................70
Gambar 3.21 Use case SMS Server bagian Admin.........................................................72
Gambar 3.22 Use case Kuesioner bagian Admin............................................................73
Gambar 3.23 Use case Statistik bagian Admin...............................................................74
Gambar 3.24 Use case Berita bagian Admin...................................................................75
Gambar 3.25 Use case Foto Kegiatan bagian Admin......................................................76
Gambar 3.26 Use case Logout bagian Admin.................................................................76
Gambar 3.27 Sequence Konfirmasi Dana bagian User....................................................77
Gambar 3.28 Sequence Menjadi Donatur bagian User....................................................78
Gambar 3.29 Sequence Mengubah Data atau Password bagian User..............................79
Gambar 3.30 Sequence Mengisi Buku tamu bagian User................................................80
Gambar 3.31 Sequence Memesan Majalah bagian User..................................................81
Gambar 3.32 Sequence Menjadi Pelanggan bagian User.................................................82
Gambar 3.33 Sequence Mengisi Kuesioner bagian User.................................................83
Gambar 3.34 Sequence Login bagian Admin..................................................................83
Gambar 3.35 Sequence Konfirmasi Dana bagian Admin...............................................84
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Gambar 3.36 Sequence Update Data Donatur bagian Admin..........................................85
Gambar 3.37 Sequence Konfirmasi Pemesanan bagian Admin.......................................86
Gambar 3.38 Sequence Update Data Pelanggan bagian Admin......................................87
Gambar 3.39 Sequence Buku Tamu bagian Admin.........................................................88
Gambar 3.40 Sequence Inbox SMS bagian Admin.........................................................89
Gambar 3.41 Sequence Outbox SMS bagian Admin......................................................90
Gambar 3.42 Sequence Report SMS bagian Admin.......................................................91
Gambar 3.43 Sequence Kuesioner bagian Admin...........................................................92
Gambar 3.44 Sequence Statistik bagian Admin..............................................................93
Gambar 3.45 Sequence Berita bagian Admin..................................................................94
Gambar 3.46 Sequence Foto Kegiatan bagian Admin.....................................................94
Gambar 3.47 Sequence Logout bagian Admin................................................................95
Gambar 3.48 Activity Konfirmasi Dana bagian User......................................................96
Gambar 3.49 Activity Konfirmasi Pemesanan bagian User.............................................97
Gambar 3.50 Activity Ubah Data atau Password bagian User.........................................98
Gambar 3.51 Activity Saran bagian User.........................................................................99
Gambar 3.52 Activity Login bagian Admin...................................................................100
Gambar 3.53 Activity Berita bagian Admin...................................................................101
Gambar 3.54 Activity Foto Kegiatan bagian Admin......................................................102
Gambar 3.55 Activity Donatur bagian Admin...............................................................103
Gambar 3.56 Activity Pesanan bagian Admin...............................................................104
Gambar 3.57 Activity Update Data bagian Admin.......................................................105
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Gambar 3.58 Activity Saran bagian Admin....................................................................106
Gambar 3.59 Activity Kuesioner bagian Admin............................................................107
Gambar 3.60 Activity Statistik bagian Admin................................................................108
Gambar 3.61 Activity Inbox SMS bagian Admin...........................................................109
Gambar 3.62 Activity Outbox SMS bagian Admin........................................................110
Gambar 3.63 Activity Report SMS bagian Admin.........................................................111
Gambar 3.64 Component Diagram dari sistem yang diajukan......................................112
Gambar 3.65 Deployment Diagram dari sistem yang diajukan.....................................112
Gambar 3.66 Struktur Menu User..................................................................................120
Gambar 3.67 Struktur Menu Admin..............................................................................121
Gambar 3.68 Rancangan Layar Halaman Utama...........................................................122
Gambar 3.69 Rancangan Layar Tentang Mamit............................................................123
Gambar 3.70 Rancangan Layar Hubungi Mamit...........................................................124
Gambar 3.71 Rancangan Layar Konfirmasi Dana.........................................................125
Gambar 3.72 Rancangan Layar Daftar jadi Donatur.....................................................126
Gambar 3.73 Rancangan Layar Statistik Jumlah Dana.................................................127
Gambar 3.74 Rancangan Layar Statistik Donatur.........................................................128
Gambar 3.75 Rancangan Layar Lihat Donatur..............................................................129
Gambar 3.76 Rancangan Layar Isi Buku Tamu.............................................................130
Gambar 3.77 Rancangan Layar Lihat Buku Tamu........................................................131
Gambar 3.78 Rancangan Layar Baca Mamit.................................................................132
Gambar 3.79 Rancangan Layar Baca Mamit perhalaman.............................................133
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Gambar 3.80 Rancangan Layar Baca Mamit perhalaman diperbesar............................134
Gambar 3.81 Rancangan Layar Pesan Majalah.............................................................135
Gambar 3.82 Rancangan Layar Lihat Pemesan Majalah...............................................136
Gambar 3.83 Rancangan Layar Daftar jadi Pelanggan..................................................137
Gambar 3.84 Rancangan Layar StatistikTiras Cetak.....................................................138
Gambar 3.85 Rancangan Layar Foto Kegiatan..............................................................139
Gambar 3.86 Rancangan Layar Foto Kegiatan diperbesar............................................140
Gambar 3.87 Rancangan Layar Isi Kuesioner...............................................................141
Gambar 3.88 Rancangan Layar Baca Lihat Hasil Kuesioner........................................142
Gambar 3.89 Rancangan Layar Login Admin...............................................................143
Gambar 3.90 Rancangan Layar Halaman Utama Admin...............................................144
Gambar 3.91 Rancangan Layar Cek Donatur................................................................145
Gambar 3.92 Rancangan Layar Donatur Diterima........................................................146
Gambar 3.93 Rancangan Layar Donatur Ditunda..........................................................147
Gambar 3.94 Rancangan Layar Cek Pesanan................................................................148
Gambar 3.95 Rancangan Layar Pesanan Dikirim..........................................................149
Gambar 3.96 Rancangan Layar Lihat User....................................................................150
Gambar 3.97 Rancangan Layar Insert User...................................................................151
Gambar 3.98 Rancangan Layar Lihat Buku Tamu........................................................152
Gambar 3.99 Rancangan Layar Lihat Foto Kegiatan.....................................................153
Gambar 3.100 Rancangan Layar Upload Foto......................................................154
Gambar 3.101 Rancangan Layar Lihat Berita......................................................155
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Gambar 3.102 Rancangan Layar Upload Berita...................................................156
Gambar 3.103 Rancangan Layar SMS Server......................................................157
Gambar 3.104 Rancangan Layar Kotak Masuk....................................................158
Gambar 3.105 Rancangan Layar Kotak Keluar....................................................159
Gambar 3.106 Rancangan Layar Laporan Terkirim.............................................160
Gambar 3.107 Rancangan Layar Tulis Pesan.......................................................161
Gambar 3.108 Rancangan Layar Statistik............................................................162
Gambar 3.109 Rancangan Layar Update Statistik................................................163
Gambar 3.110 Rancangan Layar Kuesioner.........................................................164
Gambar 4.1 Tampilan Layar Halaman Utama.............................................................183
Gambar 4.2 Tampilan Layar Tentang Mamit..............................................................184
Gambar 4.3 Tampilan Layar Hubungi Mamit.............................................................185
Gambar 4.4 Tampilan Layar Donatur..........................................................................186
Gambar 4.5 Tampilan Layar Formulir Donatur...........................................................187
Gambar 4.6 Tampilan Layar Konfirmasi Dana Akhir.................................................188
Gambar 4.7 Tampilan Layar Lihat Donatur.................................................................189
Gambar 4.8 Tampilan Layar Statistik Keuangan.........................................................190
Gambar 4.9 Tampilan Layar Statistik Donatur............................................................191
Gambar 4.10 Tampilan Layar Buku tamu......................................................................192
Gambar 4.11 Tampilan Layar Lihat Buku Tamu...........................................................193
Gambar 4.12 Tampilan Layar Baca Mamit....................................................................194
Gambar 4.13 Tampilan Layar Baca Mamit Detail.........................................................195
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Gambar 4.14 Tampilan Layar Baca Mamit Detail Lanjutan..........................................196
Gambar 4.15 Tampilan Layar Berlangganan.................................................................197
Gambar 4.16 Tampilan Layar Formulir Berlangganan Majalah....................................198
Gambar 4.17 Tampilan Layar Konfirmasi Akhir Pemesanan Majalah..........................199
Gambar 4.18 Tampilan Layar Lihat Pemesan Majalah.................................................200
Gambar 4.19 Tampilan Layar Statistik Pemesanan Majalah.........................................201
Gambar 4.20 Tampilan Layar Foto Kegiatan................................................................202
Gambar 4.21 Tampilan Layar Kuesioner.......................................................................203
Gambar 4.22 Tampilan Layar Hasil Kuesioner.............................................................204
Gambar 4.23 Tampilan Layar Login Admin.................................................................205
Gambar 4.24 Tampilan Layar Halaman Utama Admin.................................................206
Gambar 4.25 Tampilan Layar Cek Dana Donatur.........................................................207
Gambar 4.26 Tampilan Layar Donatur Diterima...........................................................208
Gambar 4.27 Tampilan Layar Donatur Ditunda............................................................209
Gambar 4.28 Tampilan Layar Cek Pesanan Majalah.....................................................210
Gambar 4.29 Tampilan Layar Pelanggan yang majalahnya telah dikirim.....................211
Gambar 4.30 Tampilan Layar Cek Buku Tamu.............................................................212
Gambar 4.31 Tampilan Layar Insert User......................................................................213
Gambar 4.32 Tampilan Layar Foto Kegiatan................................................................214
Gambar 4.33 Tampilan Layar Upload Foto...................................................................215
Gambar 4.34 Tampilan Layar Berita.............................................................................216
Gambar 4.35 Tampilan Layar Upload Berita.................................................................217
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Gambar 4.36 Tampilan Layar SMS Server....................................................................218
Gambar 4.37 Tampilan Layar Pesan Diterima...............................................................219
Gambar 4.38 Tampilan Layar Kotak Keluar..................................................................220
Gambar 4.39 Tampilan Layar Laporan Terkirim...........................................................221
Gambar 4.40 Tampilan Layar Tulis SMS......................................................................222
Gambar 4.41 Tampilan Layar Statistik..........................................................................223
Gambar 4.42 Tampilan Layar Kuesioner.......................................................................224
Gambar 4.43 Tampilan Layar Grafik Perbandingan Pemesanan Majalah ....................225
Gambar 4.43 Grafik Jawaban Pertanyaan no 1..............................................................227
Gambar 4.44 Grafik Jawaban Pertanyaan no 2.............................................................227
Gambar 4.45 Grafik Jawaban Pertanyaan no 3.............................................................228
Gambar 4.46 Grafik Jawaban Pertanyaan no 4.............................................................229
Gambar 4.47 Grafik Jawaban Pertanyaan no 5.............................................................230
Gambar 4.48 Grafik Jawaban Pertanyaan no 6.............................................................231
Gambar 4.49 Grafik Jawaban Pertanyaan no 7.............................................................231
Gambar 4.50 Grafik Jawaban Pertanyaan no 8.............................................................232
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DAFTAR LAMPIRAN
Lampiran 1 Kuesioner..................................................................................................L-1
Lampiran 2 Kuesioner evaluasi....................................................................................L-4
Lampiran 3 Wawancara Pra Survei.............................................................................L-6
Lampiran 4 Wawancara Post Survei............................................................................L-8
Lampiran 5 Surat Keterangan telah melakukan demonstrasi.....................................L-10