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PRESENTED BY:-NOOR AFIDAH BINTI HAMIDINURUL AZIAH BINTI KHAMISNUR JIHAN BINTI HAMDAN
NUR EZREEZAN BT MOHD AZHAR CHEN PAN
CASE: PERDUE FARM INC.
(i) Background of the company
Perdue Farms is a major chicken processing company based in Salisbury, Maryland, United States with annual sales in excess of $4.6B
Overview
Type Private
Industry Poultry
Founded 1920
Founder(s)Arthur W. Perdue
Pearl Perdue
Headquarters Salisbury, Maryland
Key People Jim Perdue, Chairman
Products Poultry, Chicken
Revenue More than $4.6 billion
Employees 20,987
Parent FPP Family Investments, Inc.
Website www.perdue.com.
History
Origin And War Era Post-war Growth Full Integration Perdue Today
(ii) Problems identified in the Perdue Farm
Failed to achieve standardToo much emphasis on one sideTime and forecastingOvercapacity
(iii) Sources of Problems
Lack of proper planning
pollution of the environment
Low market presence
(iv) Alternative Solutions, Their Respective Advantages
and Disadvantages
Alternative SolutionsAlternative solutions for Failed to achieve standard
Alternative 1: Sign a strict contract with the host country’s poultry farmer
Advantages: Reduce costsReduce the difficult to achieve standard.
Disadvantages:The disadvantage is the host country farmer may learn the skills of growing poultry and it will cause a strong competition.
Alternative solutions for Failed to achieve standard
Alternative 1: Sign a strict contract with the host country’s poultry farmer
Advantages: Reduce costsReduce the difficult to achieve standard.
Disadvantages:The disadvantage is the host country farmer may learn the skills of growing poultry and it will cause a strong competition.
Alternative 2: create an inspection department
Advantages:Increase the rate of product achieve standardSatisfied customer demandHelp company increase sales and revenue and retain more loyal customers
Disadvantages:Inspection need a long time High costs.
Alternative solutions for too much emphasis on one sideAlternative 1: Creation and Innovation
Advantages Attract large customerIncrease the salesBe easily to stay on the top of the market
DisadvantagesHigh costFace risk
Alternative 2: make sure the direction of Research
Advantages:Follow the marketincrease the sales and reduce the costs
Disadvantages:Difficult to find right direction to research
Alternative solutions of Time and forecasting and OvercapacityAlternative 1: Just in time
Advantages:Save investmentFollow the mission
Disadvantages:Need a good coordinationImpact on customer satisfaction and sales.
Alternative 2: Recruit knowledge and professional employees
Advantages:Be good for forecasting and solving any issuesHelp company reduce losses
Disadvantages:High costs
(v) Chosen Alternative and its Justification
SELECTED ALTERNATIVE AND JUSTIFICATION
Alternative solutions for Failed to achieve standard
increase the quality and yield grade quality increase sales and reduce the risk very important because there are a lot of
competition in the breeding external
Alternative 2: Create an inspection department
Compared to alternative 1 Express strict contract with the host country poultry farmer :-
is not appropriate because the company has had its own with a controlled breeding.
Monitoring is essential to every poultry farmer to ensure the achievement standards.
Alternative solutions for too much emphasis on one side
To ensure product quality and customer satisfaction as well
improve productivity and be able to supply products to customers
innovation to diversity in medicine, science, advertising and technology is very important in providing quality products and services to consumers
Alternative 1: Creation and innovation
Compared to alternative 2, make sure the direction of research:-
Perdue Farms company is recognized as the industry leader in applying research and technology to provide quality products and service to customers
So the emphasis on one side is no problem as they have every specialist in any department such as, microbiology, genetics, nutrition and veterinary science.
Alternative solutions of Time and forecasting and Overcapacity.
To ensure that operations run smoothly to the destination and to clients
is important in supply round inventory always there for retailers or customers
phrase "fresh young chicken" Consumers want fresh products so time to
stock supplied to customers is important
Alternative 1: Just in time
Alternative 2; Recruit knowledge and professional employees;-
Does not need to be implemented because the company has the expertise in each department assigned to other firms also provide english language classes to employees who are lack fluent in this language
It is better give them orientation training and enable them to improve the efficiency and skills in a particular field.
(vi) Conclusion
The obvious conclusion that can be seen from Perdue Farm is: -
They do not easily give up the business that they do. it started on a small scale, but because of the seriousness and effort Arrangements are successfully fledged a major business in the market.
They are also very willing to take risks, especially in exploring new markets. They successfully developed piecemeal chance and do not mind taking a long time to succeed.
The right mix of tradition and innovation, with the people's right forces. Perdue mission field is to improve the qualities of life with great food and agricultural products. By staying qualities truth value, Integrity, trustful and cooperative, they believe, their customers all over the world receive the products are of high qualities.
Their mission is to create value for their products and services that will establish
Perdue as global food supplier selection. Focus on generating, innovative value-
added products and provide services that exceed customer expectations are the
driving force behind their growth. Instead, Perdue associates, customers, suppliers
and partners have become a team, supplying the world market with value-added
products and commodities.
This case study provides us with a lesson that Mr. Arthur Perdue start a small
business, but for their commitment and hard work, he was able to make this
business successful. In addition, this case tells us that when the new blood
entering into the business; he tried to bring innovation in business. This gives the
business a new direction. The three generations have made small business into a
billion-dollar industry.
Therefore, the farm owner Perdue, believe that they want to be so easy to do
business with their customers, so they will not have any reason to do business
with other people.
Thank you
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