nilai berita - universitas brawijaya · elemen nilai berita – immediacy / kebaruan / trending –...

Muhammad Irawan Saputra,

S.I.Kom., M.I.Kom

Nilai Berita

Elemen Nilai Berita

– Immediacy / kebaruan / trending

– Proximity / kedekatan

– Consequence / mempengaruhi pembaca

Elemen Nilai Berita

– Conflict

– Oddity / tidak biasa terjadi

– sex

Elemen Nilai Berita

– Emotion

– Prominence / ketokohan

– Suspense / sesuatu yang sangat ditunggu

– Progress / perkembangan sesuatu

Muhammad Irawan Saputra,

S.I.Kom., M.I.Kom

Philosophy of

The Press

Definition

– Reference of principal system for practical solving press problem

– Press philosophy build from national political system

Authoritarian Press Theory

– The oldest theory (Abad 16)

– Obsolute power

Basic thinking

– Civilized people must obey the government

– The thruth base from a few people

– Press support government policy

– Strict supervision to the press

Libertarian Press Theory

– As the development of enlightment, and the development of economic,

religious, and political, this theory emerges

– Human beings are rational creatures and is able to distinguish good and bad

– The press is not the government utility, but the tool seeker of the truth

Libertarian Press Theory

– All ideas should have the same opportunities to be developed, so that the right

to survive and the wrong vanished (self-righting process, John Milton)

Real implementation:

– Has the lowest grade to do the right thing

– Very rarely controlling the government

– High circulation and profit

– Provide the biggest quantity of information and entertainment

– Didn’t concern about people need

Social Responsibility Theory

– The Authoritarian and Libertarian theory as the basic of two others

– Social Responsibility Theory is improvement from Libertarian Theory

– Social Responsibility believe that Libertarian simplify the problem

Hutchins Commision

(Commision on The Freedom of The Press-1949)

Media requirements to be Social Responsibility Press

– Providing daily event informations that trustworthy, complete, separate facts and

opinions, depth, and meaningfull

– Providing a forum for exchange coment and criticism from all sides (include provide

opinion that is contradiction from media view, represent an important idea in society,

identify news source)

Hutchins Commision

(Commision on The Freedom of The Press-1949)

Media requirements to be Social Responsibility Press

– Media should project a picture that truly represents the constituent groups in society

(providing good and bad character of communities)

– Media should present and explain the objectives and values of the society (media as

educational instrument)

– Media must provide full access to information that is hidden somewhere

Social Responsibility Theory

– This theory respond hope of American people about waiting self control of

Libertarian Pers

– Double function of the Press as profit seeker and serving people must balance

– This theory have place guarantee of minority and opposition communitiy voices

The Soviet Communist Theory

– This theory emerged after the Russian revolution (1917)

– This theory was based on Authoritarian Theory

– Everithing on government oversight

– Only RRC still run this theory

The different from other theories

– Non profit motif of the press

– Non popularity content on the press

– Social change orientation

Development Press & Democratic

participant Theory (McQuail)

Development Press Theory

– Development Press Theory used by Third countries

– Press as tools of development, autonomy, and cultural identity

– Press as supporting system of national development policies

Development Press & Democratic

participant Theory (McQuail)

Development Press Theory

– Press freedom limited by economic and development priorities

– Press giving more prority to culture and national language

– Press giving more priority about regional information

– Press officers must have freedom to do their works

– Limitation from government is justified

Development Press & Democratic

participant Theory (McQuail)

Democratic Participant Theory

Honor of:

– Needs and interests of receiver of information in political society

– diversity

– Small scale

– locality

– De-insitututionalization

– Equality in society

– interaction

Development Press & Democratic

participant Theory (McQuail)

Democratic Participant Theory

Criticize:

– Modern Liberal pers society

– Civil media Commerciality and monopoly

– Centrality of public broadcast (social responsibility effect)

– Paternalistic and elitist of public broadcasting organizations

– Thank you