mr myanmar fam trip to malaysia - tourism malaysia · penang for the tourism malaysia fam trip...

MALAYSIA TOURISM PROMOTION BOARD (MINISTRY OF TOURISM & CULTURE, MALAYSIA) No. 2, Tower 1, Jalan P5/6, Precinct 5, 62200 Putrajaya, Malaysia

Tel: +603 8891 8000; Official: malaysia.travel; Corporate: tourism.gov.my Facebook: friendofmalaysia; Twitter: tourismmalaysia; Blog: blog.tourism.gov.my

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PRES S R E L EASE FOR IMMED IATE R E L EASE

PROMOTINGMALAYSIATOMYANMAR:TOURISMMALAYSIABRINGSMYANMARFAMGROUPON

AIRASIAINAUGURALYANGON-PENANGFLIGHT

Caption:AirAsiaBrandAmbassador,MyanmarMissWorld2015,Ms.KhinYadanarTheinMyint(inredcap)arrivesin

PenangfortheTourismMalaysiafamtripPUTRAJAYA,23MARCH2016:TourismMalaysiaisorganisingafamiliarisationtriptoMalaysiaforagroupofmediafromMyanmarinconjunctionwiththeinauguralYangon-PenangconnectionbyAirAsia.TheprogrammeisacollaborativeeffortwithAirAsiaandPenangGlobalTourism.The17mediaparticipantsof the familiarisation triparrived inPenangon22Marchaboard theAK1509 A320 carrier. The group from The Golden Land includes AirAsia Brand Ambassador,MyanmarMissWorld2015,Ms.KhinYadanarTheinMyint,aswellastelevisioncrew,journalistsandbloggers.Theyarevisiting thecultural,heritage, shoppingand familyattractionsaswellashotelandmedicalfacilitiesinPenangfrom22to26March.Asecondfamiliarizationtripwillbeorganizedfor12Myanmartravelagentsfrom29Marchto2April.TheywillbevisitingmajorattractionsinPenangandIpoh,Perak.BothgroupsareinvitedtoMalaysiatohelppromotethedestination’svariedculture,cuisineandfamily attractions to the people of Myanmar. The familiarisation programme will showcase

MALAYSIA TOURISM PROMOTION BOARD (MINISTRY OF TOURISM & CULTURE, MALAYSIA) No. 2, Tower 1, Jalan P5/6, Precinct 5, 62200 Putrajaya, Malaysia

Tel: +603 8891 8000; Official: malaysia.travel; Corporate: tourism.gov.my Facebook: friendofmalaysia; Twitter: tourismmalaysia; Blog: blog.tourism.gov.my

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Malaysiaasanexcitingandvalue-for-moneydestinationaswellassparkinterestamongthetravelagentstodevelopattractivepackagesfortheMyanmarmarket.TheYangon-PenangAirAsiaroutefliesthreetimesaweekonTuesdays,ThursdaysandSaturdays.Priortothis,YangonisconnectedonlytoKualaLumpurviaAirAsia(14flightsaweek),MalaysiaAirlines(14flights)andMyanmarAir(4flights).Withthisnewdevelopment,airaccessibilityfromMyanmartoMalaysiahasincreasedto35flightsaweekoffering5,948seatsbyAirAsia,MalaysiaAirlinesandMyanmarAir.Lastyear,touristarrivalsfromMyanmartoMalaysiaregisteredatotalof66,553.

ENDSFormoremediareleases,mediainfoandmediafeaturesonMalaysia’stourismindustry,kindlyvisittheMediaCentreofTourismMalaysia’swebsiteathttp://www.tourismmalaysia.gov.my/MALAYSIA TOURISMPROMOTIONBOARDOR TOURISMMALAYSIA is an agency under theMinistry of Tourism&Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Since itsinception,TourismMalaysiahasgrownbyleapsandboundsandithasemergedasamajorplayerintheinternationaltourismscene.In2014,Malaysiaregistered27.4milliontouristarrivalsandRM72billioninreceipts,makingtourismitssecondlargestforeignexchangeearner.ThroughtheTourismNKEA(NationalKeyEconomicArea),collaborativeeffortsbetweentheMinistryofTourismandCulture,otherGovernmentagenciesandtheprivatesectorhavebeenenhancedtohelpsecureMalaysia’spositionasa leading tourist destination and achieve the country’s target of 36 million tourist arrivals and RM168 billion inreceiptsby2020.ThetargetssetundertheTourismNKEAwillbeachievedthroughthe implementationoftwelveEntryPointProjects(EPPs)clusteredunderfivethemes:AffordableLuxury;NatureAdventure;FamilyFun;Events,Entertainment,SpaandSports;andBusinessTourism.Presscontact:MediaRelationsUnit:ShukriHanafiah,SeniorDeputyDirector,CorporateCommunicationDivisionTel:+603-88918767Email:shukrihanafiah@tourism.gov.myEditorialUnit:AnisRozalinaRamli(Ms),SeniorEditor,CorporateCommunicationDivisionTel:+603-88918759Email:anisramli@tourism.gov.my