berangan trip
DESCRIPTION
Tugas KuliahTRANSCRIPT
BeranganSelain menarik long stay tourist, Mari juga tertarik untuk meningkatkan kedatangan pelancong jenis backpacker ke Indonesia.
- Eks Menteri Pariwisata dan Ekonomi Kreatif, Mari Elka Pangestu
SABRI BALAFIFRADEN MAKARYOO NUGRAHADITSABBIT AQDAMI MUKHTAR
VALUE PROPOSITION : Mengubah Paradigma Dalam Berwisata
Market Opportunity
Pelancong domestik dan mancanegara jenis backpacker • baik leisure maupun tematik • business/government (MICE)
Sumber :http://www.bps.go.id/linkTabelStatis/view/id/1386
Jumlah Kedatangan Wisatawan Mancanegara Ke indonesia per Bulan menurut Pintu Masuk, 2015
• Backpacker community• Kanal berita Geographic• Entertainment Company
Competitive Advantage
• Online travel agent• Tour Guide Company
Competitive Environment
Market Strategy and Revenue Model
Back Office• Forecast Incoming Tourist Receipts by Geography• Merangkul Dinas Pariwisata, Backpacker Community Indonesia,
Orang Lokal
Front Office• Angel Investor• Kampanye dan program serba digital• Brand-ambassador• Branding Destinasi• Branding Tematik
Organization Model and Management Team
• Hierarchical Model• Guidance Agent Partner• Managerial In Every Single Area