kerala tourism 2010

KERALA TOURISM 2010 by Yogesh Kende

([email protected])

• KERALA is a state who lies at the southwestern tip of INDIA.• It’s capital is THIRUVANANTHAPURAM (TRIVANDRUM)• It covers the area of 38,863sq km with the total population of 3,18,38,610.• Language which are widely spoken are MALYALAM, ENGLISH.• Best time to visit is DECEMBER - MAY, Monsoon rejuvenation is in JUNE –

NOVEMBER.

A BACKWATER SYMPHONY

It’s a backwater trip to RELAX and staying COMFARTABLY in a luxurious house boat and enjoy the wheather and soothing climate in greenry of KERALA.

WONDERFUL WAYANAD

In the world of sound and fury signifying nothing, an escape to some lively green, warming experiences will be quite REFRESHING as well as REJUVENATING.

A CRUISE THROUGH THE CANALOF ALAPPUZHA

If u are cherishing the idea of spending some good time, at admist the sights and sounds of the hydrosphere , then step into a country boat and wind through labynith of canals in ALAPPUZHA. Cruising through canals, one would come across many interesting aspects of day to day life on the land as well as on the water.

AKKULAM TOURIST VILLAGE

Its AKKULAM TOURIST VLLAGE which is about 10 km from THRIVANANTHAPURAM city SOUTH KERALA. It is a backwater destination and a beautiful picnic spot liked by the tourist.

PADMANABHA SWAMI TEMPLE

It’s a 9th century temple is the only lake temple in kerala and is the MOOLASTHANAM (original abode) of Anandapadmanabha the deity of see padmanabha swami temple, THRIVANANTHAPURAM . A crocodile at the temple pond,said to be 150 year old is a major attraction for tourists.

PARTHASARATHI TEMPLE

The parthasarathi temple (dedicated to sree Krishna) on the banks of holly river pamba attracts large on crowd of devotees. The parthasarathi temple has fine murals from the 18th century.

ATHIRAPALLI AND VAZHACHAL

ATHIRAPPALLI and VAZHACHAL, the two senic and poplar waterfalls on the edge of the sholayar forest ranges are just 5 km a part. The ATHIRAPALLI FALLS join the CHALAKKUDY river after pulmmeting down a drop of 80 feet.

BEKAL

16 Km south of KASARGOD TOWN, kasargod district. Giant keyhole shaped fort, the gold expanse of a beautiful beach surrounding the fort,backwater and hill destination and water sports facilities are also available.

AGASTHYA FOREST

The AGASTHYA FOREST is believed to have been the abode of sage AGASTHYA, a character from mythology. Trekking trails and thick forest around here. It is a spectacular peak in the western ghats rises to a majestic 1890m in the form of a sharp cone.

ARALAM WILDLIE SANCTUARY

It is spread over 55sq km undulating forested highlands on the slopes of the western ghats. It covers the tropical and semievergreen forests, the ARALAM SANCTUARY is a home of vast variety of flora and fauna endemic to western ghats.

CUISINE OF KERALA

http://www.pachakam.com/nonvegetarian.asp

http://www.pachakam.com/vegetarian.asp

BEAUTIFUL SIGHT SEENS OF KERALA

FORT KOCHI

There is no better choice than setting out on foot ,relax breath deep and come out in cotton dresses, soft shoes. It is a best place meant for relaxation and peace of mind.

KERALA

THE EMERGINGINVESTMENT DESTINATION

KERALA – A FACT FILE

• Area - 38,863 Sq. Km. (2008)• Population – 31.8 mn• Literacy rate – 92%• Climate – Moderate tropical• Language – Malayalam; English is widely spoken• Rich in agricultural produce & Mineral deposits• International sea port at Cochin• 3 International airports at Kochi, Calicut & thiruvananthapuram• Excellent road network• 7 Minor Ports

KERALA – UNIQUE ADVANTAGES

• Salaries – 1/5th of the international average• Operational costs less than 50% when compared to the other Indian cities• Rentals lower by more than 60% in comparison to other Indian cities• Power and water tariff among the lowest in the country• Human Development Index at par with the West• Strategic location on the trans- national trade corridor connecting Europe

and Pacific rim easily accessible with 3 international airports at thiruvananthapuram, Kochi and Calicut and an international seaport at Kochi

• Ranked best in India in terms of PQLI.

KERALA – SOCIAL ADVANCEMENTS

Rank in India

Physical Quality of Life Index (PQLI) Highest

Literacy Highest

Density of Science & Technology Personnel Highest

Birth Rate Lowest

Infant Mortality Lowest

Life Expectancy Longest

Death Rate Lowest

No. of hospital beds per 1000 population Highest

Source : Overseas Development Council, USA

KERALA – ON A FAST TRACK

• Investment Promotion Board -– Committee of Senior Secretaries to Govt. headed by Chief Secretary -

Fast track mechanism for speedy clearance of projects• Single Window Clearance System -• Single Point Contact Scheme for all clearances

– the first State in India to do so with statutory backing

FEW MAJOR UPCOMING PROJECTS

• International Container Transshipment Terminal (ICTT) at Cochin - US$ 670 mn

• LNG regasification terminal at Cochin- US$ 450 mn • Natural gas pipeline project in Kerala- US$ 440 mn • National Highway development project- US$ 650 mn • Expansion of Kochi Refineries & SBM project US$ 600 mn• Dubai Internet City US$ 350 mn

KERALA – POTENTIAL SECTORS

• Tourism• Health care• Education• Information Technology• Infrastructure• Manufacturing

TOURISM

• Kerala - Rated by the National Geographic Traveler as one of the ten paradises of the world The State has

• Enchanting hill stations• 600 Kms Shoreline with exotic beaches• Extensive stretches of breath-taking backwaters across the State• Tourism arrivals having increased many folds over the last five years• Scope exists for setting up high quality world class hotels/resorts

across the Kerala.

KERALA TOUR

Kerala tour, one of the most exotic holiday tours in India is sought after by a good number of tourists from all over the world throughout the year. This southern kaleidoscopic state of India known as God’s Own Country is gifted with various natural wonders. Kerala beaches and backwaters along with age-old Kerala Ayurveda tradition are the main attractions to the foreign tourist. Kerala tourism is teeming with other various multiple potentialities and Kerala owns a place in the World Tourism map.

The Kerala tour packages mainly comprises of some important features of Kerala travel such as:

1. Kerala Backwater Tour2. Kerala Ayurveda 3. Kerala Cultural Tour 4. Hill Station and Wildlife Tour of Kerala

1) Kerala Backwater Tour

Kerala houseboat cruise is famous as Gondola Ride of Venice. If one books a Kerala backwater tour package he enjoys various holidaying activities in the backwaters of the Kerala. The backwaters of Kerala are scenic flowing parallel to the Arabian Sea. Backwater canals, lagoons and lakes are the main attractions that are explored by the tourist in a backwater tour. Backwater cruise is a fantastic experience to the tourist. One can experience a mesmerizing boat cruise on the traditional kettuvallam, a houseboat of typical Kerala style. This houseboat is decked with various amenities from bedding to dining. The scenic surroundings of the backwater canals will thrill one sure.

2) KERALA AYURVEDA

Indian ayurveda tradition has been practiced in Kerala only in true form. Foreign tourists come to Kerala for its ayurveda treatments and therapies. Gaining worldwide recognition Kerala Ayurveda treatment is an important part of Kerala tourism. The most remarkable thing about Kerala ayurveda is that ayurveda treatments and therapies are offered by the backwater and beach hotels and resorts. They have well-maintained staff to administer the treatments to the guests and thus must not be missed while on a Kerala travel.

3) KERALA CULTURAL TOUR

Tremendously rich cultural life of Kerala attracts the culture freaks. Dance, music and martial arts are important parts of the cultural and social life of the people. Kerala travel includes the cultural life of the people of various religions. One will find here people of all religions-Muslim, Hindu, Christian, Jain, Buddhism, etc. Kerala Tour Guide takes one to explore also the martial arts and sports tradition of the state. Kerala cuisine is rich; tourist as a part of cultural tour can also have the chance to savor various mouth-watering Kerala dishes.

4) HILL STATION AND WILDLIFE TOUR OF KERALA

The scenic hill stations of Kerala are other attraction to the nature and trek lovers. Tourist can plan hill station tours to the most beautiful hill stations like Munnar, Mananthavady, Devikulam, Sulthan Bathery and Vythiri. Trekking to these hill stations, tourists can explore the spice, tea, coffee plantations. Moreover, there are plenty of sightseeing places dotted on these hill stations. Wildlife enthusiasts can plan a tour to the Kerala wildlife sanctuaries rich in various floras and faunas.

HEALTHCARE

• India’s best healthcare indices • Around 25 Specialty Hospitals &

13 medical colleges• Health sector attracting massive investments, the industry is poised for

a major leap forward • Health tourism is a fast emerging sector• thiruvananthapuram the capital of Kerala is fast emerging as the”

medical capital” of Kerala with 4 medical colleges and about a dozen super /multi specialty hospitals.

• Opportunity exists for investors to set up more world class health care infrastructure including hospitals, R&D facility, medical device manufacturing facility etc

INFORMATION TECHNOLOGY

• India’s most advanced datacom and telecom infra• Huge reservoir of skilled manpower • SAFE & SEA-ME-WE-3 cable landings with 15 GBPS bandwidth • 100% digital exchanges - 988 exchanges • Opportunity exists for investors in IT and ITES related activities like

Software, BPO, Call centre, back office operation etc. • Opportunity also for investors for investing in IT infra development.

INFORMATION TECHNOLOGY

NationalNational ILD ILD HubHub

NationalNational ILD ILD HubHub

100% of 100% of telephone telephone

exchanges digitalexchanges digital



Highest Highest telecom telecom densitydensity


Cochin – Communication Hub – Cochin – Communication Hub – SEA-ME-WE-3 & SAFE SEA-ME-WE-3 & SAFE

cable landings – cable landings – abundantabundant bandwidthbandwidth


cable landings – cable landings – abundantabundant bandwidthbandwidth

11stst wireless wireless district district

in the countryin the country



Universal OFC Universal OFC connectivity connectivity across Stateacross State


MANUFACTURING

• The presence of highly skilled workers with a short learning curve provides one of the ideal requisites for setting up manufacturing units in Kerala.

• The prospective investor can leverage on the cost advantages by way of salaries, power and water charges, rentals, cost of living etc and can think in terms of relocating their business to Kerala.

• Kerala produces 93% of the total natural rubber in India and is ideal for rubber related units. Manufacture of medicines/herbal extracts in the Rs 100 Million Ayurveda sector is an other viable proposition.

INFRASTRUCTURE

• Ready to occupy infrastructure Technopark in Thiruvananthapuram and Infopark in Kochi have paved the way for development in the IT sector in Kerala.

• Opportunity exists in setting up specialized industrial parks developed with– readymade state-of-the-art infrastructure– Ready to lease plots – dedicated power and water supply etc

• Other viable propositions include: setting up theme based special economic zones, Shopping malls and entertainment centre like multiplex, Theme based amusement parks, etc.

Emerging Technology HubEmerging Technology Hub - KeralaKerala

In the 90s, the global technology landscape was profoundly altered. Underlying this change Underlying this change

was the convergence was the convergence of communications of communications and computation; and and computation; and the extraordinary range the extraordinary range of exciting new hybrid of exciting new hybrid technologies & disciplines technologies & disciplines that this convergence that this convergence spawned.spawned.

At the core of this transformation was the Information At the core of this transformation was the Information Technology revolution, leading to the emergence of a new Technology revolution, leading to the emergence of a new Knowledge SocietyKnowledge Society

India Inc. - The MetamorphosisIndia Inc. - The Metamorphosis

The 90s also The 90s also saw the saw the global global technology technology map being map being reshaped. reshaped.

By Y2K, By Y2K, India had India had emergedemergedas the as the dark horse dark horse of the of the global ITglobal ITindustry.industry.

By FY 2008By FY 2008at current at current rates of growth, rates of growth, India is India is expected to be expected to be among the among the top 3 top 3 countries in countries in the world the world in IT revenues, in IT revenues, after the after the US & Japan.US & Japan.

By FY 2002 By FY 2002 India had India had established established itself as the itself as the undisputed undisputed frontrunner frontrunner in software in software services; services; and is set and is set to be the to be the preeminent preeminent IT sourcing IT sourcing hub in Asia, hub in Asia, as service lines as service lines become become commoditised commoditised and off-shoring and off-shoring becomes becomes increasingly increasingly mainstream mainstream

Between Between

1992-2002, 1992-2002,

the Indianthe Indian

IT industry IT industry

grew at a grew at a

scorching pace scorching pace

of 43% of 43%

every year; every year;

making it making it

the fastest the fastest

growing growing

industry industry

worldwide.worldwide.

India Inc. - The leading Global IT/ India Inc. - The leading Global IT/ Technology Sourcing HubTechnology Sourcing Hub

Pre-eminentPre-eminentdestination fordestination forcross-border cross-border

IT servicesIT services

Pre-eminentPre-eminentdestination fordestination forcross-border cross-border

IT servicesIT services

Culture for Culture for ServicesServices

Culture for Culture for ServicesServices

LocationLocationattractivenessattractiveness

LocationLocationattractivenessattractiveness

Long term Long term sustainable sustainable competitive competitive advantageadvantage

Long term Long term sustainable sustainable competitive competitive advantageadvantage

Strategic productStrategic productDevelopment andDevelopment and

R&D baseR&D base

Strategic productStrategic productDevelopment andDevelopment and

R&D baseR&D base

Leading globalLeading globalITES (BPO) hubITES (BPO) hubfor high-valuefor high-value

activitiesactivities

Leading globalLeading globalITES (BPO) hubITES (BPO) hubfor high-valuefor high-value

activitiesactivities

Core Competencies Core Competencies in ‘New Technologies’in ‘New Technologies’

22ndnd largest largest pool of scientific/pool of scientific/technical talenttechnical talent

22ndnd largest largest pool of scientific/pool of scientific/technical talenttechnical talent

22ndnd largest largest

English speaking English speaking

manpower after USAmanpower after USA

22ndnd largest largest

English speaking English speaking

manpower after USAmanpower after USA

Development costs Development costs

in India average in India average

40% less than US40% less than US

Development costs Development costs

in India average in India average

40% less than US40% less than US

High quality of High quality of

service deliveryservice delivery

High quality of High quality of

service deliveryservice delivery

IT Core competencies IT Core competencies

India - The pre-eminent South Asian India - The pre-eminent South Asian destination for IT/ITESdestination for IT/ITES

China

India

IrelandChina

India

Mexico

IrelandAustralia

UKSingapore

Philippines

Low High Low High

Size of circle indicates quantum of IT services exports(2000)

Size of circle indicates quantity of knowledge workers

IT Enabled ServicesIT Services

Future Strengths

Size of IT services Exports

Sustainability of cost advantage

Depth of talent pool

Quality of service delivery

Conduciveness of regulatory environment

Location Advantage

Infrastructure

Country risks/FDI incentives

Time zone attractiveness

Geophysical zone attractiveness

People Advantage

English language

Cost

Type of skills

Abundance

Current Strengths

Cost of Service delivery

Quality of service delivery

Regulatory environment

Russia

Output of graduates in Life Sciences Output of graduates in Life Sciences amongst the highest in the worldamongst the highest in the world

Network of world-class R&D institutes – Network of world-class R&D institutes – frontier researchfrontier research

Rich local knowledge repositories and Rich local knowledge repositories and advanced legacy health care systemsadvanced legacy health care systems

Diverse and spectacular biological gene Diverse and spectacular biological gene pool, including extant tropical rain forestspool, including extant tropical rain forests


BT Core competencies BT Core competencies

Largest Largest entertainment entertainment industry in industry in the worldthe world

Largest Largest entertainment entertainment industry in industry in the worldthe world

Natural location of Natural location of choice for multimedia, choice for multimedia, animation & animation & digital contentdigital content

Natural location of Natural location of choice for multimedia, choice for multimedia, animation & animation & digital contentdigital content

Media expansion & Media expansion & absorption rate absorption rate

among the fastest among the fastest growing worldwide growing worldwide

(both depth of (both depth of penetration & penetration &

range of spectrumrange of spectrumcoverage) coverage)

Media expansion & Media expansion & absorption rate absorption rate

among the fastest among the fastest growing worldwide growing worldwide

(both depth of (both depth of penetration & penetration &

range of spectrumrange of spectrumcoverage) coverage)

Highest numberHighest numberof movies madeof movies madeHighest numberHighest numberof movies madeof movies made


ICE Core competencies ICE Core competencies

India with its advanced cutting edge technical India with its advanced cutting edge technical

capabilities is poised to become the prime hub for capabilities is poised to become the prime hub for

the ‘New Technologies’ of the Knowledge Societythe ‘New Technologies’ of the Knowledge Society

India with its advanced cutting edge technical India with its advanced cutting edge technical

capabilities is poised to become the prime hub for capabilities is poised to become the prime hub for

the ‘New Technologies’ of the Knowledge Societythe ‘New Technologies’ of the Knowledge Society

Kerala at the extreme south is India’s true Kerala at the extreme south is India’s true

Knowledge Society with 100% literacy, Knowledge Society with 100% literacy,

advanced HDI & widespread technology diffusionadvanced HDI & widespread technology diffusion

Kerala at the extreme south is India’s true Kerala at the extreme south is India’s true

Knowledge Society with 100% literacy, Knowledge Society with 100% literacy,

advanced HDI & widespread technology diffusionadvanced HDI & widespread technology diffusion

India – Hub for ‘New Technologies’India – Hub for ‘New Technologies’

Information Technology Information Technology is the platform and is the platform and motor for the new motor for the new ‘Transformational ‘Transformational Technologies’ of the Technologies’ of the futurefuture

Kerala, IndiaKerala, India

BackdropBackdropBackdropBackdrop

Growth trends Growth trends

and prospectsand prospectsGrowth trends Growth trends

and prospectsand prospects

CompetitiveCompetitiveAdvantagesAdvantagesCompetitiveCompetitiveAdvantagesAdvantages

Government’s Government’s

RoleRoleGovernment’s Government’s

RoleRole

Industry Industry

OverviewOverviewIndustry Industry

OverviewOverview

The State’s The State’s

Value PropositionValue PropositionThe State’s The State’s

Value PropositionValue Proposition

Kerala – The Knowledge Hub of Kerala – The Knowledge Hub of IndiaIndia

Universal literacy Universal literacy Universal literacy Universal literacy

Large base of knowledge workersLarge base of knowledge workersLarge base of knowledge workersLarge base of knowledge workers

Highest density of Science &Highest density of Science & Technology PersonnelTechnology Personnel

Highest density of Science &Highest density of Science & Technology PersonnelTechnology Personnel

HDI comparable with westHDI comparable with westHDI comparable with westHDI comparable with west

100% Digital Kerala100% Digital Kerala

National National ILD ILD HubHub

National National ILD ILD HubHub








cable landings – cable landings – abundant bandwidthabundant bandwidth


cable landings – cable landings – abundant bandwidthabundant bandwidth







100% Digital Kerala100% Digital Kerala

SEA-ME-WE III SEA-ME-WE III SEA-ME-WE III SEA-ME-WE III

FLAGFLAGFLAGFLAG

SAFESAFESAFESAFE

International International bandwidthbandwidth

International International bandwidthbandwidth

70% of India’s 70% of India’s data traffic data traffic

flowing through flowing through Cochin Cochin

70% of India’s 70% of India’s data traffic data traffic

flowing through flowing through Cochin Cochin

Mumbai

Cochin

Multiple, redundant Multiple, redundant backbone service backbone service provision through provision through

BSNL, Reliance, BhartiBSNL, Reliance, Bharti

Multiple, redundant Multiple, redundant backbone service backbone service provision through provision through

BSNL, Reliance, BhartiBSNL, Reliance, Bharti

Kerala - Competitive AdvantagesKerala - Competitive Advantages

NNo.o.11

State in Human State in Human

Development Development

Indices (HDI) Indices (HDI)

by Planning by Planning

Commission, GoI Commission, GoI

April 2002April 2002

State in Human State in Human

Development Development

Indices (HDI) Indices (HDI)

by Planning by Planning

Commission, GoI Commission, GoI


In terms ofIn terms of

Peaceful & Peaceful &

Pristine Pristine

EnvironmentEnvironment

In terms ofIn terms of

Peaceful & Peaceful &

Pristine Pristine

EnvironmentEnvironment

State in State in

Technology Technology

Diffusion Diffusion

Index, Index,


State in State in

Technology Technology

Diffusion Diffusion

Index, Index,


State in State in

Law & Order Law & Order

and stable and stable

political political

environment, environment,

Sept. 2000Sept. 2000

State in State in

Law & Order Law & Order

and stable and stable

political political

environment, environment,

Sept. 2000Sept. 2000

Kerala - Competitive AdvantagesKerala - Competitive Advantages

CII Study “How the States are doing”, September 2000CII Study “How the States are doing”, September 2000

Kerala Karnataka Tamil Nadu A P M’rashtra Delhi Parameters

General Achievement 6 15 13 12 7 4

Infrastructure Penetration 5 12 4 10 11 1

Finance 6 7 4 10 2 1

Labour 8 11 1 3 4 9

Social Sector 2 10 4 13 6 1

Law & Order 1 10 8 12 9 11

Affluence 3 7 11 12 5 1

Education, Heallth Expenditure 1 8 5 12 4 3

Investment Attractiveness 5 10 6 8 3 1

Overall Composite Rank 3 10 6 12 5 1

Key Initiatives by Indian GovtKey Initiatives by Indian Govt..

• Assign priority sector status to ITESAssign priority sector status to ITES and provide a debt-funding operationand provide a debt-funding operation• Ensure consistency in taxation policyEnsure consistency in taxation policy• Remove clause that prohibits change Remove clause that prohibits change

in ownership of beneficial interest due in ownership of beneficial interest due to denial of tax benefitsto denial of tax benefits

• Remove key product-market barriers in Remove key product-market barriers in high IT consulting sectors, i.e., retail,high IT consulting sectors, i.e., retail,telecom and retail bankingtelecom and retail banking

• Appoint one nodal agency as the Appoint one nodal agency as the clear owner of e-governance initiativesclear owner of e-governance initiatives

• Ensure availability of required infrastructure,Ensure availability of required infrastructure,i.e., national expressways, airports, telecom i.e., national expressways, airports, telecom connectivity etc.connectivity etc.

• Establish a body comprising industry, Establish a body comprising industry, academia and the govt. to devise academia and the govt. to devise standards for IT educationstandards for IT education

• Introduce software related courses in Introduce software related courses in all engg./science courses for one all engg./science courses for one semester yearsemester year

Key Initiatives by Kerala Govt.Key Initiatives by Kerala Govt.

• Labour law issues addressed to enable Labour law issues addressed to enable 24x7x52 service24x7x52 service

• E-governance a priority - long term E-governance a priority - long term IT architecture and roadmap for IT architecture and roadmap for implementationimplementation

• Availability of adequate civic Availability of adequate civic infrastructureinfrastructure

• Major infrastructure thrustMajor infrastructure thrust• Encourage and promote English Encourage and promote English

language teaching at all levels and language teaching at all levels and especially in graduate courses to especially in graduate courses to meet the short-term needs of meet the short-term needs of the ITES industrythe ITES industry

Expedite unfinished Expedite unfinished agenda in regulationagenda in regulationExpedite unfinished Expedite unfinished agenda in regulationagenda in regulation

Drive growth of Drive growth of domestic marketdomestic marketDrive growth of Drive growth of domestic marketdomestic market

Proactively addressProactively addressinfrastructure andinfrastructure and

talent issuestalent issues

Proactively addressProactively addressinfrastructure andinfrastructure and

talent issuestalent issues

Governments’ role to ensure success Governments’ role to ensure success for the IT / ITES industryfor the IT / ITES industry

Kerala - Visionary & Reformist Kerala - Visionary & Reformist Government InitiativesGovernment Initiatives

Key Government thrust areasKey Government thrust areas Examples of specific actionsExamples of specific actions

Creating a pro-enterprise,Creating a pro-enterprise, > Comprehensive overhaul & > Comprehensive overhaul & rationalisationrationalisation

regulatory & framework regulatory & framework of labour laws. of labour laws.facilitating investment facilitating investment

Single window for IT/ITES Single window for IT/ITES > 1> 1stst custom-made regulatory framework custom-made regulatory framework for 24 x 7 x 52 IT/ITES operations for 24 x 7 x 52 IT/ITES operations. .

Establishing Kerala as aEstablishing Kerala as a > IIITM-K as Regional centre of excellence> IIITM-K as Regional centre of excellenceglobal centre for excellence global centre for excellence > Focused training for BPO & ITES. > Focused training for BPO & ITES. in HR in HR > Exclusive ITES habitat in Cochin.> Exclusive ITES habitat in Cochin.

> Educational Grid for e-Learning.> Educational Grid for e-Learning.> International Business School at Cochin.> International Business School at Cochin.

Establishing internationallyEstablishing internationally > 100% Digital Kerala initiative launched. > 100% Digital Kerala initiative launched.competitive IT infrastructurecompetitive IT infrastructure > Dedicated E-governance Grid. > Dedicated E-governance Grid.& environment& environment > Carrier Neutral Facility. > Carrier Neutral Facility.

> International consultants for Master > International consultants for Master Plan Plan & Business Development. & Business Development.

Regulatory Framework – Regulatory Framework – Implementation of Government Implementation of Government

Initiatives Initiatives

LabourLabourLawsLaws

LabourLabourLawsLaws

OthersOthersOthersOthers

ProceduresProceduresProceduresProcedures

•24x7x52 service by declaring the ITES sector 24x7x52 service by declaring the ITES sector a ‘public utility service' under the Industrial Disputes Act, 1947.a ‘public utility service' under the Industrial Disputes Act, 1947.•Allow women and younger people (in the age group 18-21 to work at night.Allow women and younger people (in the age group 18-21 to work at night.•Allow flexible working hours and staggered timings.Allow flexible working hours and staggered timings.•Permit use of contract/part-time employees. On a continuing basis.Permit use of contract/part-time employees. On a continuing basis.•Facilitate termination of services with fair compensation.Facilitate termination of services with fair compensation.

•Facilitate single-window clearance for establishing an ITES unit in the state Facilitate single-window clearance for establishing an ITES unit in the state •Allow ITES companies to repatriate money abroad for sales and marketing Allow ITES companies to repatriate money abroad for sales and marketing by removing requirement for inward remittancesby removing requirement for inward remittances•Reinstate benefits with respect to remuneration received for services rendered Reinstate benefits with respect to remuneration received for services rendered outside India under Section 80 RRA of IT Actoutside India under Section 80 RRA of IT Act

•Assign priority sector status to ITES and provide a debt-funding optionAssign priority sector status to ITES and provide a debt-funding option•Kerala Venture Fund established for start-upsKerala Venture Fund established for start-ups•Business and Technology IncubatorsBusiness and Technology Incubators

AreaArea

Kerala’s Value PropositionKerala’s Value Proposition

• 60% cost reduction 60% cost reduction for off-shore processfor off-shore process• Labour cost arbitrage, Labour cost arbitrage, the reason for cost savings, the reason for cost savings, likely to exist for the next likely to exist for the next 20-30 years.20-30 years.• Lowest attritionLowest attrition

• 60% cost reduction 60% cost reduction for off-shore processfor off-shore process• Labour cost arbitrage, Labour cost arbitrage, the reason for cost savings, the reason for cost savings, likely to exist for the next likely to exist for the next 20-30 years.20-30 years.• Lowest attritionLowest attrition

• Faster turnaround Faster turnaround timetime• Time zone Time zone differencedifference• 24x7 service24x7 service• Learning curve Learning curve effecteffect

• Faster turnaround Faster turnaround timetime• Time zone Time zone differencedifference• 24x7 service24x7 service• Learning curve Learning curve effecteffect

InfrastructureInfrastructure• Advanced telecoms –Advanced telecoms – best in the countrybest in the country• Excellent connectivityExcellent connectivity• 3 airports3 airports• Lowest power/Lowest power/ bandwidth costsbandwidth costs

InfrastructureInfrastructure• Advanced telecoms –Advanced telecoms – best in the countrybest in the country• Excellent connectivityExcellent connectivity• 3 airports3 airports• Lowest power/Lowest power/ bandwidth costsbandwidth costs

• India’s 1India’s 1stst & only & only COPC companyCOPC company• 3 CMM Level 5 3 CMM Level 5 companiescompanies• Performance Performance Excellence Excellence InitiativeInitiative

• India’s 1India’s 1stst & only & only COPC companyCOPC company• 3 CMM Level 5 3 CMM Level 5 companiescompanies• Performance Performance Excellence Excellence InitiativeInitiative

QualityQualityQualityQuality

CostCostCostCost QualityQualityQualityQualityKerala’sKerala’s

ValueValuePropositionProposition

Kerala’sKerala’sValueValue

PropositionPropositionProductivityProductivityProductivityProductivity

Industry – OverviewIndustry – Overview

Asia’s Asia’s largest largest IT Park at IT Park at Trivandrum,Trivandrum,TechnoparkTechnopark

Asia’s Asia’s largest largest IT Park at IT Park at Trivandrum,Trivandrum,TechnoparkTechnopark

Industry Industry domains - domains - hardware & hardware & telecoms, telecoms, software & software & software services software services & ITES& ITES

Industry Industry domains - domains - hardware & hardware & telecoms, telecoms, software & software & software services software services & ITES& ITES

Multinational Multinational representation representation from from USA, USA, Germany, Germany, Japan, Japan, France, UKFrance, UK

Multinational Multinational representation representation from from USA, USA, Germany, Germany, Japan, Japan, France, UKFrance, UK

More than 55 More than 55 companiescompaniesincluding including 3 CMM Level 5, 3 CMM Level 5, 2 CMM Level 3, 2 CMM Level 3, 10 ISO 9001 10 ISO 9001 companiescompanies

More than 55 More than 55 companiescompaniesincluding including 3 CMM Level 5, 3 CMM Level 5, 2 CMM Level 3, 2 CMM Level 3, 10 ISO 9001 10 ISO 9001 companiescompanies

Legacy System Evolution (5 Companies)Legacy System Evolution (5 Companies)• Web EnablingWeb Enabling• Porting/ConversionPorting/Conversion• Development, MaintenanceDevelopment, Maintenance

Business Applications (13 Companies)Business Applications (13 Companies) • Custom Projects for Banks/ Insurance/ Health/ Custom Projects for Banks/ Insurance/ Health/

Shipping/Travel/RetailShipping/Travel/Retail• Internet Technologies (15 companies)Internet Technologies (15 companies)• Enterprise Network SolutionsEnterprise Network Solutions• Web Design & HostingWeb Design & Hosting• Web Based MultimediaWeb Based Multimedia• Intranet Based MISIntranet Based MIS• E-Business ColutionsE-Business Colutions

Industry – Overview. ServicesIndustry – Overview. Services

Telecom (3 Companies)Telecom (3 Companies)• Transaction Billing SolutionsTransaction Billing Solutions• Maintenance & Application DevelopmentMaintenance & Application Development

Embedded Systems (4 Companies)Embedded Systems (4 Companies)• Board Support Packages (BSPs) & Device Board Support Packages (BSPs) & Device

DriversDrivers• Real-time Operating SystemsReal-time Operating Systems• Firmware Development ServicesFirmware Development Services• Assembly, C C++; Embedded Java Assembly, C C++; Embedded Java

ProgrammingProgramming• DSP Firmware, Software & AlgorithmsDSP Firmware, Software & Algorithms


IT Enabled Services (7 companies)IT Enabled Services (7 companies)• BPO including Online/Offline ProcessingBPO including Online/Offline Processing• Call CentersCall Centers• Medical/Legal TranscriptionMedical/Legal Transcription• GISGIS

Animation (3 companies)Animation (3 companies)• 2D/3D Animated Content for Films/ 2D/3D Animated Content for Films/

Advertising/ EducationAdvertising/ Education

CAD/CAM Services (7 companies)CAD/CAM Services (7 companies)• High-end Design & ModelingHigh-end Design & Modeling


PlatformsPlatforms

IBM MainframeIBM Mainframe• COBOL, Assembler, PL/1COBOL, Assembler, PL/1• DB2, CICS, IDMS, IMS, WASDB2, CICS, IDMS, IMS, WAS

Client-serverClient-server• Oracle, SQL Server, InformixOracle, SQL Server, Informix• VB, Delphi, C, C#, VC++, Power BuilderVB, Delphi, C, C#, VC++, Power Builder

LinuxLinux

Web TechnologiesWeb Technologies

Java, .Net, XML, EJB, WebsphereJava, .Net, XML, EJB, Websphere

Key ClientsKey Clients

• North AmericaNorth AmericaSun, IBM, Cisco, EDS, Costco, Safeway, Toys ‘R’ Sun, IBM, Cisco, EDS, Costco, Safeway, Toys ‘R’ Us, Alstom, PriceWaterhouseCoopers, Us, Alstom, PriceWaterhouseCoopers, ConvergysConvergys

• JapanJapanHitachi, Toshiba, NIT, Mazda, Yamaha, Yazaki, Hitachi, Toshiba, NIT, Mazda, Yamaha, Yazaki, ISO, Deutsche BankISO, Deutsche Bank

• EuropeEuropeShell, European Space Agency, Dutch Ministry of Shell, European Space Agency, Dutch Ministry of Transport, KPN, EDS, Philips, KPN/Dutch Transport, KPN, EDS, Philips, KPN/Dutch Telecom, Motorola, Siemens, IBM, IMG, SwissairTelecom, Motorola, Siemens, IBM, IMG, Swissair

Leading global players leveraging Leading global players leveraging Kerala’s services capabilitiesKerala’s services capabilities

Company Description

Swissair Swissair Swissair Swissair The IT subsidiary of the Swissair Group, IBS has a 400-person captive ODCin Kerala focusing on providing solutions for airline businesses, airport operations and cargo handling.

The IT subsidiary of the Swissair Group, IBS has a 400-person captive ODCin Kerala focusing on providing solutions for airline businesses, airport operations and cargo handling.

US Technologies US Technologies US Technologies US Technologies Has an Indian subsidiary, US Software, which offers IT solutions to 12 Fortune 500 companies. Has an Indian subsidiary, US Software, which offers IT solutions to 12 Fortune 500 companies.

ComcraftComcraft ComcraftComcraft Has set up Toonz Animation which does work for Pepsi, Coke and Nestle. A Global award winner in animation and digital content, Toonz is the 1st digital studio in India.

Has set up Toonz Animation which does work for Pepsi, Coke and Nestle. A Global award winner in animation and digital content, Toonz is the 1st digital studio in India.

Hays Doc Hays Doc Hays Doc Hays Doc Has set up a support center for its European document management operations.Has set up a support center for its European document management operations.

24x7Customer24x7Customer24x7Customer24x7Customer Customer services for 1 of the top 2 global financial; long-distance telco; car rental and hotel chain companies.Customer services for 1 of the top 2 global financial; long-distance telco; car rental and hotel chain companies.

Aggressive growth by Aggressive growth by ITES companies in KeralaITES companies in Kerala

ExampleExample Year of set upYear of set up Area of OperationsArea of Operations Status / Future PlansStatus / Future Plans

IBSIBS 1997 Aviation Industry solutions Employee base has grown from 20 to 375. Revenues have grown from USD 5 mn to USD 10 mn.

US SoftwareUS Software 1999 Finance, Retail, Banking solutions

Employee base has grown from20 to 400 - to increase to 1000 by Y2003.

NeSTNeST 1991 Networking and software solutions

Employees – 3000. Plans to become a USD 250 mn Co.by Y2005.

SunTecSunTec 1997 Finance Industry solutions Plans to grow to USD 1000 mn plus by Y2005.

Endorsements Endorsements

““A lesser known aspect of Kerala A lesser known aspect of Kerala is that below the lush green is that below the lush green

landscape and serene backwaters landscape and serene backwaters lie a plethora of optical fibre lie a plethora of optical fibre cables that service two-thirdscables that service two-thirdsof India’s entire data traffic”of India’s entire data traffic”

CB Richard Ellis CB Richard Ellis May 2002May 2002

““A lesser known aspect of Kerala A lesser known aspect of Kerala is that below the lush green is that below the lush green

landscape and serene backwaters landscape and serene backwaters lie a plethora of optical fibre lie a plethora of optical fibre cables that service two-thirdscables that service two-thirdsof India’s entire data traffic”of India’s entire data traffic”

CB Richard Ellis CB Richard Ellis May 2002May 2002

Kerala is the best-networked Kerala is the best-networked state in the country and offers state in the country and offers the best possible connectivity. the best possible connectivity.

Kerala’s new IT policy is a Kerala’s new IT policy is a radical one. The special attention radical one. The special attention

to the ITES industry is a to the ITES industry is a particularly welcome move.particularly welcome move.

NASSCOMNASSCOMDecember 2001December 2001

Kerala is the best-networked Kerala is the best-networked state in the country and offers state in the country and offers the best possible connectivity. the best possible connectivity.

Kerala’s new IT policy is a Kerala’s new IT policy is a radical one. The special attention radical one. The special attention

to the ITES industry is a to the ITES industry is a particularly welcome move.particularly welcome move.

NASSCOMNASSCOMDecember 2001December 2001

““Technopark offered complete Technopark offered complete facilities, state-of-the-art facilities, state-of-the-art

communication and an inspiring communication and an inspiring ambience. We were fully ambience. We were fully

operational within six months operational within six months of our decision. The added plus for of our decision. The added plus for us has been the wealth of talent in us has been the wealth of talent in Kerala. We're delighted to be here."Kerala. We're delighted to be here."

Toonz AnimationToonz AnimationJanuary 2000January 2000

““Technopark offered complete Technopark offered complete facilities, state-of-the-art facilities, state-of-the-art

communication and an inspiring communication and an inspiring ambience. We were fully ambience. We were fully

operational within six months operational within six months of our decision. The added plus for of our decision. The added plus for us has been the wealth of talent in us has been the wealth of talent in Kerala. We're delighted to be here."Kerala. We're delighted to be here."

Toonz AnimationToonz AnimationJanuary 2000January 2000

"This is an exciting concept. "This is an exciting concept. IT is a crucial element of the future, IT is a crucial element of the future,

both in the private sector & as both in the private sector & as applied to Government. If Kerala can applied to Government. If Kerala can

marshal its current advantages marshal its current advantages and market them successfully, and market them successfully,

the future will be bright."the future will be bright."

Ambassador of USA to IndiaAmbassador of USA to IndiaFebruary 2002February 2002

"This is an exciting concept. "This is an exciting concept. IT is a crucial element of the future, IT is a crucial element of the future,

both in the private sector & as both in the private sector & as applied to Government. If Kerala can applied to Government. If Kerala can

marshal its current advantages marshal its current advantages and market them successfully, and market them successfully,

the future will be bright."the future will be bright."

Ambassador of USA to IndiaAmbassador of USA to IndiaFebruary 2002February 2002

Source: NASSCOM-McKinsey StudySource: NASSCOM-McKinsey Study

Size of circle corresponds Size of circle corresponds to the number of qualified to the number of qualified workers in that countryworkers in that country


Capability of Workers

Capability of Workers

Qualification/capabilities

Foreign languages, primarily English

Quality of work/work ethics

Cost differential

The People Factor The People Factor

High

Low

High

India

UK

Australia

Ireland

Holland

Singapore

Hong Kong

Philippines

Mexico

China

KeralaKeralaKeralaKerala

Low

India

UK

Australia

Ireland

Holland

Singapore

Hong Kong

Philippines

Mexico

China

KeralaKerala

Location Location AttractivenessAttractiveness

InfrastructureInfrastructure

CommunicationCommunication

Basic Basic infrastructureinfrastructure

Trivandrum, Kochi

Rated as #2 and #3 respectively. ‘Best cities in India to do

business in” –

Business Today Study (Dec 2001)

Trivandrum, Kochi

Rated as #2 and #3 respectively. ‘Best cities in India to do

business in” –

Business Today Study (Dec 2001)

The Infrastructure Factor The Infrastructure Factor


High

Low

HighLow



High

Low

HighCapability of Workers

Locati

on

Att

racti

ven

ess

India

UK

Australia

Ireland

Holland

Singapore

Hong Kong

Philippines

Mexico

China

KeralaKeralaKeralaKerala


• InfrastructureInfrastructure - Communication- Communication - Basic Infrastructure- Basic Infrastructure

•Country Risk/FDI Country Risk/FDI IncentivesIncentives - Attractive Incentives- Attractive Incentives - Political incentives- Political incentives

•Time Zone Time Zone AttractivenessAttractiveness


• InfrastructureInfrastructure - Communication- Communication - Basic Infrastructure- Basic Infrastructure

•Country Risk/FDI Country Risk/FDI IncentivesIncentives - Attractive Incentives- Attractive Incentives - Political incentives- Political incentives

•Time Zone Time Zone AttractivenessAttractiveness

Kerala’s PositionKerala’s Position



Size of circle corresponds Size of circle corresponds to the number of qualified to the number of qualified workers in that countryworkers in that country Low

Kerala - Key BenefitsKerala - Key Benefits

• A Bouquet of Services – from ITES to Embedded A Bouquet of Services – from ITES to Embedded Systems.Systems.

• Reliable and redundant data connectivity optionsReliable and redundant data connectivity options• Good air connectivity with USA/Europe Singapore / Good air connectivity with USA/Europe Singapore /

Middle EastMiddle East• Stability of operations:Stability of operations:

• Lowest employee attrition rates in IndiaLowest employee attrition rates in India• Kerala rated 1Kerala rated 1stst in Law & Order in India in Law & Order in India• Stable Government, stable policiesStable Government, stable policies• Risk of natural disasters/war minimalRisk of natural disasters/war minimal

• Green environs, soothing ambience – One of the 50 Green environs, soothing ambience – One of the 50 ‘must-see’ destinations of a lifetime - National ‘must-see’ destinations of a lifetime - National Geographic TravelerGeographic Traveler

• Excellent local manpower pool – highest HDI in Excellent local manpower pool – highest HDI in IndiaIndia

• Excellent HR practicesExcellent HR practices

Kerala - Business OpportunitiesKerala - Business Opportunities

Offshore Offshore

Software Software

DevelopmentDevelopment

Offshore Offshore

Software Software

DevelopmentDevelopment

Product Product MarketingMarketingProduct Product

MarketingMarketing

Business Business Process Process

OutsourcingOutsourcing

Business Business Process Process

OutsourcingOutsourcing

Onsite Onsite ConsultingConsulting

Onsite Onsite ConsultingConsulting

Joint Joint

Ventures/Ventures/

Strategic Strategic

AlliancesAlliances

Joint Joint

Ventures/Ventures/

Strategic Strategic

AlliancesAlliances

ThanksYogesh KendeNavi Mumbai, India

Write to – [email protected]

kerala tourism 2010

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