forum pembangunan anak kelantan - memulakan bisnes perkhidmatan online

Forum Pembangunan Anak Kelantan“Memulakan Bisnes Perkhidmatan Online”

Nadhir Ashafiq

A little bit about myself

Who am I? I’m Spiderman

Nadhir Ashafiq

Master’s in Finance

Curtin University (2006 - 2010)

Management Trainee CIMB

(2011 – 2012)

Finance Manager

ABDA Aviation (2012 - 2014)

Co-founder & CFO

Glokalise (2013 - 2014)

Co-founder & Exec DirectorTheLorry.com (2014 - now)

Corporate EntrepreneurshipStudy

A little bit about TheLorry

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What is TheLorry?

Transporters Customers

A technology-enabled logistics solution that match demand from commercial & individual customers and

supply from transporters within minutes.

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Our business units

Individuals (B2C)

• House moving• Furniture disposal

Corporates (B2B)

• Freight forwarders• Distributors• 3PL

E-Commerce

• Heavy & bulky item focus (>20kg and above)

• Home deliveries

Where are we now?• Fund-raised 3 times – latest round

USD1.5 million in Series A funding

• 24 in the team and growing. Looking for talent!

• 1200+ lorries and vans in the network

• Over 180+ business customers

• In the midst of expansion to Singapore & Thailand

• Received “Innovation for Transport”award for NST-Petronas Truck of The Year 2015

Step-by-step guide to create an online service business

NOTE:SLIDES WILL BE AVAILABLE ON SLIDESHARE

Step #1: Who do you want to sell to?

Figure out the target market and customer persona first before building the product

Young family

• Urban Professionals

• RM7,000-8,000 disposal income

Business people

• Business owners• RM10,000-

RM15,000 disposal income

Metalheads

• Blue collar workers

• RM3,000-4,000 disposal income

Step #2: What problems faced by our target market are worth solving?

How to find problems worth solvingFrequency-Density-Pain test

Frequency

Density

Pain

“Does the problem you’re solving occur often?”

“Is the problem something that must be resolved?”

“Do a lot of people face this problem?”

List all problems faced by this target customer – choose top 3

Insufficient income to cover expenses

Difficulty finding babysitter

No time to cook meals

Young family

• Urban Professionals

• RM7,000-8,000 disposal income

Step #3: Come up with a solution to the problem

NOW think about products that can solve this problem

Difficulty finding babysitter

Babysitter booking/matching service

Babysitter online directory Taska/kindergarten brick and mortar

Step #4: Come up with name, logo and branding

List down words associated with babysitting

“Penjaga”“Babysitter”“Nanny”

“Kindergarten”“Cikgu”“Taska”

Choosing a name

“Nannyku”“MyNanny”“Nanny2u”

“NannyHero”“TheNanny”

Creating a logo – go to 1001fonts.com

Creating a logo – emblem from 123rf.com

Finished logo (using PowerPoint, lulz)

Domain name - “Nannyku.com”

Buy nannyku.com domain name for USD0.99 (RM4.07)

Step #5: Build website

Build credibility via a website – don’t spend so much money

Drag and drop page builder Templates Freelancers

• Wix• Squarespace• Instapage

• Bootstrap • Odesk.com• Jomweb.com

Choose a template on Instapage

And start building!

And start building!

And start building!

And start building!

Check it out!

www.nannyku.com

Step #6: Build the supply side (babysitters)

Supply is the most important component in a marketplace/platform

Facebook groups

WhatsApp/Telegram groups

Events

Media

Paid advertising

Create your own supply

Step #6: Build the demand side (young families)

Ways to build up demand

• Search Engine Marketing (SEM)• Display Advertisements • Offline Advertisements• Search Engine Optimization (SEO)• Content Marketing• Email marketing• Target blogs• Partnerships• Sales• Affiliate• Use existing platforms• Offline events• Community building

Search engine marketing (SEM)

Search engine marketing (SEM) – target keywords

Content marketing

Some examples of content we can produce

• Bagaimana hendak menyusu anak dengan betul

• Pengurusan kewangan untuk ibu bekerja

• 23 tips mendidik anak mengikut teknik nabi

• 50 perkara yang perlu dilakukan sebelum melahirkan anak, no 29 anda mesti buat

Target blogs

• Sponsored post/article

• Banner advertisement

• Honest review for discount

Step #7: Create Standard Operating Procedures (SOPs)

SOPs for every eventuality

• What to say when calling up customer?

• How to recruit nannies?

• What should you do if nanny fails to turn up?

• What happens if there is a case of lost/damaged household items?

• What to do if the baby suffers injury? (Nauzubillah)

• SOPs for customer service, marketing, sales funnnel, recruitment, crisis resolution, hiring

Step #8: Continuously experiment and iterate

Step #9: Find mentors to guide you

Step #10: Scale up and get funding

Kata-kata akhir

SLIDES: www.facebook.com/nadhir.ashafiq

TERIMA KASIH!

nadhir@thelorry.comFacebook: Nadhir Ashafiq