book linkedin 2012

Book

Christophe POUILLE

20 Years of sales and marketing experience for a profitable growth

• Drive for results

• Strategic agility

• Customer focus

• Selective & mass-market experience• Wholesale & Retail distribution

expertise• Multi-products / Categories

competencies• International adaptability• Functional & operational jobs

Strong Brands Experience

Möet & Chandon

Hennessy

Guerlain S.I.A

Luxus Brand

s

Mass Brands

Johnny Walker

Gordon’s gin

Ariel

Pampers

M. Proper

Orangina Schweppes

Kodak

Premium

Brands

Dom Pérignon

Strong Multi-Channels Experience

-Hypers & Supers

CWT, Agenor

Carrefour

Cora

Leclerc

Intermarché

-Independent Retailers

-Perfumeries chains: Douglas

-Drugstores: Müller

-C&C Métro

-Horeca, discos...

Mass-Market

Retail

-Stand alone stores in:France, Italy, Spain, Belgium, Sweden

Selective Distribut

ion

-Department stores: Harrod’s, KaDeWe, Galeries Lafayette, Selfridges, Inno, Karstadt, De Bijenkorf

-Web: BtoB, BtoC, Vente-privé.com

Key Learning

• Respect the DNA of the Brand• Do not make compromise on

quality• Dare• Get passion• Manage and lead• Deliver

6

Home decoration

Experience

PassionEnergy

Creative

Since 1963, from a passion to a powerful reality

Sonja

Ingegerd

Andersson

Consider the Brand DNA

Product differentiation / Design

Strong creative edge with constant renewal

Animate the Brand at P.O.S.

Pastel Passion Cape Cod

Loft Latin SummerRetro

10

Put the brand into scene in the street

11

Position the brand name through Flagships

Sell Concepts & not only ProductsShop in Shop / Flower Bars / Corners

Show Room

Metropolis Mall -

Moscow

Opening new Markets - Russia

Opening Event at the French embassy

Show Room & Press Event

Flagship Store

Opening new Markets - Poland

Opening Event

15

Perfumes & Cosmetics

Experience

Successful launches & promotions

17

Combine scenography, show & press support for success

18

Last, a „Maison Guerlain“ Corner …

19

… an incomparable jewel

20

Elle – Duft Star Awards winner

21

Gala

22

Cosmopolitan – Winner Prix de Beauté

23

Wine & Spirits

Experience

24

Communicate on Luxe & french “Art de Vivre”

Sud-Ouest - Janvier 2003 -

Be an “Ambassador” of your brand

Soft Skills

Christophe POUILLE

Jogg to go over your limits!

Plaisir (78)Rugby Folklo

Celebrate the Rugby Values

Keeping roots

30

Thank You