book linkedin 2012

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Book Christophe POUILLE

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Page 1: Book linkedin   2012

Book

Christophe POUILLE

Page 2: Book linkedin   2012

20 Years of sales and marketing experience for a profitable growth

• Drive for results

• Strategic agility

• Customer focus

• Selective & mass-market experience• Wholesale & Retail distribution

expertise• Multi-products / Categories

competencies• International adaptability• Functional & operational jobs

Page 3: Book linkedin   2012

Strong Brands Experience

Möet & Chandon

Hennessy

Guerlain S.I.A

Luxus Brand

s

Mass Brands

Johnny Walker

Gordon’s gin

Ariel

Pampers

M. Proper

Orangina Schweppes

Kodak

Premium

Brands

Dom Pérignon

Page 4: Book linkedin   2012

Strong Multi-Channels Experience

-Hypers & Supers

CWT, Agenor

Carrefour

Cora

Leclerc

Intermarché

-Independent Retailers

-Perfumeries chains: Douglas

-Drugstores: Müller

-C&C Métro

-Horeca, discos...

Mass-Market

Retail

-Stand alone stores in:France, Italy, Spain, Belgium, Sweden

Selective Distribut

ion

-Department stores: Harrod’s, KaDeWe, Galeries Lafayette, Selfridges, Inno, Karstadt, De Bijenkorf

-Web: BtoB, BtoC, Vente-privé.com

Page 5: Book linkedin   2012

Key Learning

• Respect the DNA of the Brand• Do not make compromise on

quality• Dare• Get passion• Manage and lead• Deliver

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Home decoration

Experience

Page 7: Book linkedin   2012

PassionEnergy

Creative

Since 1963, from a passion to a powerful reality

Sonja

Ingegerd

Andersson

Consider the Brand DNA

Page 8: Book linkedin   2012

Product differentiation / Design

Strong creative edge with constant renewal

Page 9: Book linkedin   2012

Animate the Brand at P.O.S.

Pastel Passion Cape Cod

Loft Latin SummerRetro

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Put the brand into scene in the street

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Position the brand name through Flagships

Page 12: Book linkedin   2012

Sell Concepts & not only ProductsShop in Shop / Flower Bars / Corners

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Show Room

Metropolis Mall -

Moscow

Opening new Markets - Russia

Opening Event at the French embassy

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Show Room & Press Event

Flagship Store

Opening new Markets - Poland

Opening Event

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Perfumes & Cosmetics

Experience

Page 16: Book linkedin   2012

Successful launches & promotions

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Combine scenography, show & press support for success

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Last, a „Maison Guerlain“ Corner …

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… an incomparable jewel

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Elle – Duft Star Awards winner

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Gala

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Cosmopolitan – Winner Prix de Beauté

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Wine & Spirits

Experience

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Communicate on Luxe & french “Art de Vivre”

Page 25: Book linkedin   2012

Sud-Ouest - Janvier 2003 -

Be an “Ambassador” of your brand

Page 26: Book linkedin   2012

Soft Skills

Christophe POUILLE

Page 27: Book linkedin   2012

Jogg to go over your limits!

Page 28: Book linkedin   2012

Plaisir (78)Rugby Folklo

Celebrate the Rugby Values

Page 29: Book linkedin   2012

Keeping roots

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Thank You