Get your handshake ready

1

What’s expected INDUSTRY JARGON IS ACCEPTED

YOU EXPECT EXPERTISE

THERE'S A CONTRACT

THERE'S A CHAIN OF COMMAND TO DEAL WITH

THE BUYING CYCLE IS LONG

"HIGHER TICKET” – I DO MEAN CASH

LIFETIME CUSTOMER VALUE NEEDS

CONSULTATION

Invest Time

Professional Networks

THE B2B STAGE

Top 3 types of content expected

1

2

3

Intelligent contribution

Helpful / Useful material

Current news

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

Members Companies Jobs Skills Schools Knowledge S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

million members

CANADA

11M+

BRAZIL

22M+

EMEA

127M+ SAUDI

ARABIA

2M+

SOUTH

AFRICA

4M+

INDONESIA

4M+

AUSTRALIA

7M+

USA

118M+ UAE

2M+

CHINA

10M+ INDIA

31M+

RUSSIA

5M+

Welcome to LinkedIn

2

HIRE MARKET SELL WORK

3

There’s something for

everyone

STAY INFORMED Build your professional brand

More engagement

with content vs. jobs

7x

Content

Jobs

Moving from ads to knowledge “LinkedIn has the key connection:

a business audience eager to

engage and a place where brands

can be themselves”

Where brands bring value

Sources: *Forrester, “Buyer Behavior Helps B2B Marketers Guide the Buyer’s Journey,” October 2012; **Zero Moment of Truth Study, Google

The most efficient real estate

The most relevant professional

news and knowledge

Pulse Influencers &

Publishing

SlideShare

Publishing

Platform

Publishing

Platform 1M

Posts

10K+ Posts/Day

Publishing on LinkedIn

Becomes part

of your profile

Gets shared

with your network

Reaches the largest

group of professionals

ever assembled

4

Get your script ready

Organisational

Leadership

Product

Leadership

Industry

Leadership

Treat your script like a turkey

Slide

presentations Infographics Webinars Videos Blogs Interviews

Take center stage

Win at thought leadership

Organisational

Leadership

Product

Leadership

Industry

Leadership

Master the KPI

Lead with CTA

Earn Leads Shape

Perception

Build

Awareness

Master the KPI

Lead with CTA

Entertaining Inspiring Helpful

4

Optimise for tomorrow

Treat your script like a turkey

Your content marketing score

Treat your script like a turkey

Sponsored Updates

Employee

Posts

Influencer

Posts

Company Updates

Groups

How has your targeting impacted engagement with

your content and your overall marketing activities

Seting the venue: Scene and size of prize 1

Audience delight: Value exchange 2

Member access: Where content finds the audience 3

The script: Thought leadership and what’s working 4

The show must go on: Content marketing score 5