6.8_mediaguidebook_presskit

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Media and Information Flow SOPsMedia Guidebook & Press Kit

Delores ClarkFormerly NOAA Public Affairs, Hawaii

Laura Kong, Brian YanagiUNESCO/IOCNOAA ITIC

ITIC TRAINING PROGRAMME - HAWAII 2011

TSUNAMI WARNING AND MITIGATIONS SYSTEMS

22 August2 September 2011, Hawaii


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Communication & Transmission of Tsunami Warning

to Localities & Civil Defense Authorities

Signboard

TSUNAMI

WARNING

Central Government

TV / Radio Station

TSUNAMI

WARNING

Radio

TVTelops, Warning maps

TSUNAMI WARNING

Local government

Cabinet Office Japan


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WHY BROADCASTING ?Useful tool to convey vital information

WIDE REACHABILITY

Television/ Radio per household/community

SPEED

Allow people to respond

LIVE

Update latest informationEducation

Visual & Audio material

Enhance awareness and preparedness


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Minimizing damage

BROADCASTERS (TV & Radio)

Ready and effect ive tool to con veyinfo rmation to peop le at the last m i le

Broadcasters can contr ibute tom inim izing impact of natural disasters

THEY PROVIDE:

Quick and accu rate informat ion

GOAL: NOT to generateany Rumor Panic


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JapanEQ intensity information broadcast ascrawler on television screens within 1-3 min

Hawaii

Civil Defense Agencies, National WeatherService, PTWC work closely to immediatelyactivate the State Emergency Alert System(EAS) => Sirens + television crawlers +

Voice alerts (radio)

Media:

-Play vital role for rapid dissemination

-Effective comm channels for

immediately reaching broad population


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To Bridge the Gap, Media Must Be Educated

Educate local media partners about the

hazard before it occurs Sponsor Training Workshops

-- Develop Media Guidebook. Post online

Include: overview of notification process

(flow chart if available), samples ofbulletins, key terms & definitions, tsunamiscience fact sheet, maps showing areas atrisk, experts list, preparedness info

Develop Press Kit. Post onlineInclude news release of current event oractivity, outreach materials: brochures,flyers, educational tools & resources ( b-roll, video if available), more


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ASSIGNMENT (best practice)

Create Media Guidebook, Press Kit

1. Recall and Review Best practices (Japan / US / NZ / others), Lessons

Learned, your experiences

What the Cri t ical t ime is for public advising (different

tsunami scenarioslocal / distant) Media Guidebook Template

2. Considerhow to improve your existing media/publicSOPs (faster, clearer, effective)

Remember, the purpose is to:- inform communit ies-at-r isk of what to do

- not create panic; m inimize confus ion / m isinterpretat ion

3. Modify / Create Media Guidebook, Press Kit

4. Incl in Country SOP presentation Sept 8


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Generic Media Guidebook & Press Kit

Template

Table of ContentsIntroduction

Overview of Notification Process

Agency Responsibilities

Samples of BulletinsKey Terms & Definitions

List of Experts & Contact Info

Maps Showing Areas at Risk

Tsunami Fact Sheet (basic info)

Preparedness Information

Past Tsunami History

Website


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Introduction: general background about

tsunami risk & cause.

Introduction:

(insert name of country ) is at risk from tsunamis. These destructivewaves can be caused by coastal or submarine landslides orvolcanism, but they are most commonly caused by large submarineearthquakes. Tsunamis are generated when these geologic events

cause large, rapid movements in the sea floor that displace thewater column above. That swift change creates a series of high-energy waves that radiate outward like pond ripples. Local offshoretsunamis would strike the adjacent shorelines within minutes. (insertname of country) is at risk both from locally and distantly generatedtsunamis.

Tsunami waves can continue for hours. The first wave can be

followed by others a few minutes or a few hours later, and the laterwaves are commonly larger.


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Introduction, continued

Warnings:When an earthquake that might generate a tsunami is detected, the PacificTsunami Warning Center in Hawaii calculates the danger to (insert name ofcountry) and notifies local authorities. If the earthquake occurs off our coast,however, there may be no time to send out hazard warnings. The firstwaves could arrive within minutes of the earthquake. The only tsunamiwarning might be the earthquake itself.

Natural Warning Signs:

If you are near the shoreline, move inland to higher ground immediately if:

(1) the ground starts shaking so hard you cannot stand up,

(2) the water recedes, exposing the ocean floor,

(3) you hear a loud roar from the ocean.

Contents:

This guidebook provides an overview of the notification process used to sendtsunami alerts to media, government authorities, and the public. It alsoincludes


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Notification Process

Information Flow SOPs for end-to-end tsunami warning

Using a timeline for a local / distant tsunami, describehow information will informed to the public and media

Topics to cover:

What information will be given When will information be given

Who will disseminate the information

How / Where transmission /communication

method, where will the information be found

Who will answer any questions


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Information to Public and Media

Template to use

EVENT TIMEWHEN) ACTIVITYWHATINFO)AUTHORITYWHO) MEDIUMHOW) TOTARGET)

EQ Occurs

Tsunamimight comeEvacuate

Tsunamicomes

Safe toreturn


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Agency Responsibilities

Insert your agencys role


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Samples of Bulletins

Insert test bulletins


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Key Terms & DefinitionsMessage Definitions:

Tsunami WarningThe highest level of tsunami alert. Warnings are issued due to the imminent threat of a tsunami from a large undersea

earthquake or following confirmation that a potentially destructive tsunami is underway. They may initially be based only onseismic information as a means of providing the earliest possible alert. Warnings advise that appropriate actions be taken inresponse to the tsunami threat. Such actions could include the evacuation of low-lying coastal areas and the movement ofboats and ships out of harbors to deep water. Warnings are updated at least hourly or as conditions warrant to continue,expand, restrict, or end the warning.

Tsunami WatchThe second highest level of tsunami alert. Watches are issued by the TWCs based on seismic information withoutconfirmation that a destructive tsunami is underway. It is issued as a means of providing an advance alert to areas that could

be impacted by destructive tsunami waves. Watches are updated at least hourly to continue them, expand their coverage,upgrade them to a Warning, or end the alert. A Watch for a particular area may be included in the text of the message thatdisseminates a Warning for another area.

Tsunami AdvisoryThe third highest level of tsunami alert. Advisories are issued to coastal populations within areas not currently in eitherwarning or watch status when a tsunami warning has been issued for another region of the same ocean. An Advisoryindicates that an area is either outside the current warning and watch regions or that the tsunami poses no danger to thatarea. The Center(s) issuing the Advisory will continue to monitor the event, issuing updates at least hourly. As conditionswarrant, the Advisory will either be continued, upgraded to a watch or warning, or ended.

Tsunami Information Bulletin/StatementA text product issued to inform that an earthquake has occurred and to advise regarding its potential to generate a tsunami.In most cases, a Tsunami Information Bulletin indicates there is no threat of a destructive tsunami, and are used to preventunnecessary evacuations as the earthquake may have been felt in coastal areas. A Tsunami Information Bulletin may, inappropriate situations, caution about the possibility of a destructive local tsunami. A supplemental Tsunami InformationBulletin may be issued if important additional information is received such as a sea level reading showing a tsunami signal. ATsunami Information Bulletin may also be upgraded to a watch or warning if appropriate.


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Message Criteria: insert box from:http://www.prh.noaa.gov/ptwc/about_message

s.php


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List of Experts


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Maps showing areas at risk

If available, otherwise, insert map showing Ring of Firesubduction zones


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Tsunami Fact Sheet (what facts about

tsunamis should your media know? tailor for

your area. Sample below)

1. All earthquakes do not cause tsunamis, but many do. When you know that an earthquakehas occurred, stand by for a tsunami emergency message.

2. 2. An earthquake in your area is one of nature's tsunami warning signals. Donot stay inlow-lying coastal areas after a strong earthquake has been felt.

3. Tsunamis are sometimes preceded by a noticeable fall in sea level as the ocean retreatsseaward exposing the seafloor. A roar like an oncoming train may sometimes be heard asthe tsunami wave rushes toward the shore.

These are also nature's tsunami warning signals.

4. A tsunami is not a single wave, but a series of waves that can come ashore for hours. Thefirst wave may not be the largest. Stay out of danger areas until an "all-clear" is issued by arecognized authority.

5. A small tsunami at one point on the shore can be extremely large a few kilometers away.Don't let the modest size of one make you lose respect for all.

6. All warnings to the public must be taken very seriously, even if some are for non-destructiveevents. The tsunami of May, 1960 killed 61 people in Hilo, Hawaii because some thought itwas just another false alarm.

7. All tsunamis are potentially dangerous, even though they may not damage every coastlinethey strike.

8. Never go down to the shore to watch for a tsunami. When you can see the wave, you are tooclose to outrun it. Most tsunamis are like flash floods full of debris. Tsunami wavestypically do not curl and break, so do not try to surf a tsunami.

9. Sooner or later, tsunamis visit every coastline in the Pacific and all oceans. If you live in acoastal area, be prepared and know nature's tsunami warning signals.

10. During a tsunami emergency, your local civil defense, police, and other emergencyorganizations will try to save your life. Give them your fullestcooperation.


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Tsunami Preparednesswhat

should people do to be safe?


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Historic Tsunami Facts (tailor for

your area if available)


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Important Websites

Include your agency

PTWC

ITIC??


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Generic Press KitContents

Sample News Release

Outreach Materials: fact sheet, brochures & flyers

Agency information

Media Tools & Visuals: pictures, video, graphs,

maps

List of Experts & Contact Info


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