of the Indian Cosmetic Industry

Presented By:Gauransh GandhiPM/2014/402MBA (Pharm)NIPER-Hyderabad

Shahnaz Husain

Background

• Born in a royal Muslim traditional family.• Received her schooling from Irish Convent

School.• At very young age, she had interest in

poetry and English literature.• Married at the age of 15 and had a child at

the age of 16.• Went to Teheran along with her husband.

Background

• Developed a keen interest in beauty treatments.

• Trained for 10 years in cosmetic therapy and cosmetology from leading institutions of London, Paris, New York and Copenhagen.

• Learnt about the harmful effects of chemicals on human body and therefore she turned her attention to Ayurveda.

Making of an Entrepreneur

• Returned to India in 1977.• Started a saloon at her home in Delhi with

very little capital investment of Rs 35,000.• Offered Ayurvedic beauty treatment.• Soon booked for 6 months in advance.• Believed in the word of mouth publicity by

the satisfied customers.• Started Shahnaz Husain group.

Expansion of Her Business

• Given an opportunity to represent India in London during “The Festival of India” in 1980.

• Captured a huge market there.• First Asian whose goods were retailed in

western markets by Galeries Lafayette in Paris, Harrods and Selfridges in London, Bloomingdales in New York, Seibu Chain in Japan, Sultan Stores in Middle-East etc.

Products

• Offers exclusive saloon treatments as well as a number of commercial formulations for the treatment of specific problems like pimples, acne, pigmentation etc.

• Uses Ayurvedic method of treatment.• Selling almost 400 types of products for

general beauty care, treatment of skin and scalp disorders, health and fitness.

Business Mode

• Has used the franchising mode to expand the business in India and abroad.

• A large network of over 600 franchisees and associate clinics around the world.

• In 2002, obtained distributor rights for Australia, New Zealand and Fizi Islands.

Diversification

• Ayurvedic centers for Panchkarma, Dhara and Kerala massage.

• Two Shahnaz Husain Ayurvedic Health Resorts, one near Delhi and another in collaboration with Hyakumata group of Japan in the US island of Spain.

• Fitness Fiesta Shadrinks-low calories herbal drinks for summers.

Aim

It was my aim to get India on the World beauty map as I felt terrible about the fact that India was never represented at any world beauty congress.- Shahnaz Husain

Way to her Aim

• Represented the country for the first time in CIDESCO World Beauty Congress in the late 1970s in the New York and was appointed president of the congress proceedings.

• Elected Chairman of the I.T.E.C. International Beauty Congress in 1981.

• Represented India at the Cosmetic Fair at Brighton, U.K.

Success Mantra

• Achieve success due to quality of her products and the result-oriented treatments she offers.

• Believes in customer satisfaction.

Future Plans

• Has started working on formulations that astronauts could carry them in their extra-terrestrial sojourns to protect their skin from the ravages of space travel and slow down the ageing process.

• Sent NASA free samples of her moisturizers.

Awards

• India’s highest honor, the Padma Shree, in the field of Industry and trade for bringing Ayurveda to the West.

• The World’s Greatest Woman Entrepreneur Award from Success group of the U.S.A.

• Arch of Europe Gold Star Award for Quality.• The Golden America Award.

Awards

• Indian Government Awards for Export Excellence.

• Two prestigious international awards for Quality Excellence and Outstanding Woman Entrepreneur 2002 by Global Quality Management in London.

Sayings of Shahnaz Husain

• It is important to have a dream and to believe in the magic of your dreams.

• A true entrepreneur is a person who has independence of spirit.

• One should be innovative, dynamic and willing to try every avenue towards success.