M I T A S H PA T E LG R A P H I C D E S I G N / A R T D I R E C T I O N

L O N D O N 2 0 1 2 L I V E S I T EP R E S E N T E D B Y B R I T I S H A I R WAY S

A two-sided floating beacon of patriotism and sporting admiration; over 10,000 spectators each day. No empty seats; always room for more. Big

screens and success witnessed by all.

Content for screen included:

British Airways FilmScreen WipesDelight MomentsCheerometerPark Live Picture FramesGoing for Gold

D I G I TA L C O N T E N T

Digital Screen Structure Screen Wipe Screen Content Control

D I G I TA L A RT D I R E C T I O N - S T O RY B O A R D I N G

Generic British Airways animation for screen wipes..Please view on Vimeo.

https://vimeo.com/77624415

C I T Y N O RT H

The largest regeneration scheme undertaken in Islington since the Arsenal Stadium project.

All detailing was considered from furniture selection, lighting and inforgraphics creating a branded experience. Working closely with

production teams so bespoke items could be fitted into the space.

The marketing suite was created for prospective buyers, a space that showcased the City North

project in-depth.

A N D R O I D L O L L I P O P - U PM O B I L E W O R L D C O N G R E S S 2 0 1 5

MWC – is the world’s largest mobile phone expo, held in Barcelona.

Creating the Android stands showcasing new technology advances. Using the new Android branding to create a experience

that enhanced there new messaging ‘Be Together, Not The Same’.

I C E L A N DK E F L AV I K A I R P O RT B R A N D I N G

Creating graphic toolkits for the environmental design, retail and food / beverage.

Also toolkits for the graphic application throughout the airport.

Graphic ToolkitSupporting Assets

Cross-stitch is a traditional Icelandic craft technique which is used throughout the airport to give an Icelandic sense of place through text and pattern.

Cross-stitch Lettering Cross-stitch Pattern

G R A P H I C T O O L K I T

Cross-stitch is a traditional Icelandic craft technique which is used through the airport to give an Icelandic sense of place through text and pattern.

Cross-stitch lettering Cross-stitch pattern

RETAIL AREAS PLAN1:50001

Location

Colour

The FID information areas have small touches which help it feel more homely and Icelandic.

Environmental ApplicationsFID Information Area

Side Elevation

Lamp GraphicsFret cut powder coated aluminium shade with pale outer and coloured inner.

Ravens3D moulded resin ravens.

E N V I R O N M E N TA L A P P L I C AT I O N S

Information points that brought a Icelandic homely feel by incorporating lamps. Ravens play a big part in Icelandic folklore and superstitions.

Lamp GraphicsFret cut powder coated aluminum

Ravens3D molded resin ravens

Location

Colour

The FID information areas have small touches which help it feel more homely and Icelandic.

Environmental ApplicationsFID Information Area

Side Elevation

Lamp GraphicsFret cut powder coated aluminium shade with pale outer and coloured inner.

Ravens3D moulded resin ravens.

Location

Colour

A floor mural helps lead people out of the baggage hall past the baggage belts through an environmental treatment. This consists of a range of Icelandic inspired cross stitch patterns.

To be applied in hard wearing vinyl.

Environmental ApplicationsBaggage Reclaim Floor Treatment

Plan View Pattern Swatches

Security and baggage reclaim floor treatment

Pattern SwatchesPlan View

Location

Colour

A floor mural helps lead people out of the baggage hall past the baggage belts through an environmental treatment. This consists of a range of Icelandic inspired cross stitch patterns.

To be applied in hard wearing vinyl.

Environmental ApplicationsBaggage Reclaim Floor Treatment

Plan View Pattern Swatches

B R I T I S H A I R WAY S F U T U R E S L A B

The Futures Lab is a hosted experience, one which can drive discussion and knowledge sharing

between engineers, commercial customers and potential recruits. Central to the lab is the main

screen that can be utilized as a briefing and presentation area for up to 10 people.

G E T T Y I M A G E S C A N N E S L I O N S F E S T I VA L 2 0 1 4

Getty RePicture, focusing on the idea of picturing the ordinary into a more meaningful

narrative. Showing the broad spectrum of photography searching for images, a word

showcasing diversity.

GEOMETRIC FLOOR MURALS AND PROJECTION FRUKT

ALL WORK WITHIN THIS DOCUMENT IS © FRUKT 2013

2

Brand look and feel for exhibition.Graphic and screen content application.

C O N T E N T

#RePictureWELCOME

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TITLE

SEATING SEATING

SEATING SEATING

TV TV

SEATING

TV

TV TV

TV TV

PHOTO PHOTO

TVTVPHOTOPHOTO PHOTO

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PHOTO PHOTOPHOTO

PHOTO PHOTOPHOTO

PHOTO PHOTOPHOTO

WALL 1 / outside left

WALL 2 / inside right

WALL 4 / outside left

WALL 3 / video wall

WALL 5 / inside right

COLOUR PALETTE FRUKT

ALL WORK WITHIN THIS DOCUMENT IS © FRUKT 2013

R O YA L N AV Y / R O YA L A I R F O R C ET R I S E R V I C E S

Omnipresent campaigns in the UK. Digital encyclopedias provide an overview of

information. Contemporary formats invite users to test themselves and feel the future

at their fingertips.

V I S I T B R I TA I N C A M PA I G NM U M B A I / T O K Y O / S H A N G H A I

Visit Britain was a campaign that showcased the best of British music, fashion and culture. This exhibit went across to Mumbai, Tokyo, Shanghai.

https://vimeo.com/77627034

L U C I A P H O T O G R A P H Y

Branding Stationary / Website

N AT I O N A L G E O G R A P H I C S T O R E

Retail window display and in-store design/concept over the Christmas period. Taking

the idea of worldwide celebrations over this time gave the National Geographic Store

vibrancy and cultural awareness.

S E SShaping the Future

3D brand guideline.

SES shapes the booth’s architecture and creates a spectacular monolithic design language. The iconic architecture opens up a spatial experience that allows the

visitor to immediately dive into the world of SES. The design shapes the future as

ideas and solutions are provided in a distinctive and sophisticated way.

PA U L J . F O S T E R & A S S O C I AT E S

Branding Stationary / Website

S I L E N T P I C T U R E H O U S E

A five-day film exhibition to mark the partnership between BAFTA and British Airways. Exclusive, invite-only event with

5 silent films playing simultaneously; wireless headsets allowing visitors to

tune-in to their film of choice. A celebration of the Best of British.

T H A N K Y O UI H O P E T O H E A R F R O M Y O U S O O N