membina & mengendali pasaran siber

Bengkel Sistem Maklumat Pasaran Tempatan & Antarabangsa

Anjuran:

LEMBAGA PERINDUSTRIAN KAYU MALAYSIA

Rabu

18 Jun 2008

14 Jamadil Akhir 1429

KEMENTERIAN PERUSAHAAN PERLADANGAN & KOMODITI

Pembentangan Kertas:Membina dan Mengendali Pasaran Siber

Pembentang:

AZMAN ELIS

Technicqal Sdn Bhd

Tempoh pembentangan:

2 jam 30 minit

Bengkel Sistem Maklumat Pasaran

Tempatan & AntarabangsaMembina dan Mengendali Pasaran Siber

Topik-topik perbincangan

1. Pasaran Siber atau Pasaran Maya?

2. Evolusi Internet

3. Jenis-jenis Pasaran Siber, Perangkaan

4. Jom Masuk Pasar!

5. Kesimpulan & Sessi Soal Jawab




Perbezaan Siber dengan Maya?

cy·ber·space (Siber)

1.

imagined place where electronic data goes: the notional realm in which electronic information exists or is exchanged

Microsoft® Encarta® Reference Library 2003. © 1993-2002 Microsoft Corporation. All rights reserved.

vir·tu·al (Maya)

1.

being something in practice: being something in effect even if not in reality or not conforming to the generally accepted definition of the term

Cyber mall Virtual Showroom

Laman Web untuk e-commerce: portal yang dikongsi dalam

Internet membekalkan maklumat dan pautan untuk berbagai

perniagaan online

Laman Web untuk pameran: laman di dalam Internet yang membolehkan pelawat melihat ruang pameran seolah-oleh berada di tempat tersebut




Apa pula Portal & Laman?

Gerbang (Portal) Laman (Site)Laman web yang merupakan

laluan untuk mengekses maklumat-maklumat lain

atau pautan kepada laman-laman web lain

Sekumpulan halaman web yang berkaitan

www.syarikatku.com www.yahoo.com

www.maybank2u.com.my www.persatuanku.com



2. Evolusi Internet

komunikasi

perniagaan (electronic-commerce)

laman sosial

chatting

interaksi audio/video

perkongsian data

katalog B2B

supply chain

e-lelong

email

video attachment

push-mail

CRM



3. Jenis-jenis Pasaran Siber

laman e-commerce

business-to-business (B2B)

pautan pada portalinteraksi secara separa langsung

pasaran luas tetapi tertakluk pada capaian pautan

interaksi secara langsung pelanggan~penjual/pemilik

mekanisme pembayaran secara terus

sendirian berhad!

interaksi bertapis/terkawal

pasaran yang lebih luas

biasanya tiada mekanisme pembayaran

mekanisme pembayaran bergantung kepada penjual



E-Marketplace"E-" or "electronic" marketplace in a business-to-business context is primarily a large online platform (B2B portal) or website that facilitates interaction and/or transactions between buyers and suppliers at organizational or institutional rather than individual levels. Since the builders of such marketplaces primarily aim at facilitating buyer-seller interaction (in most cases without being a buyer or seller themselves), these are also referred to as "third-party" B2B marketplaces.These marketplaces can do one or more of the following:Help buyers find new suppliers and vice versaHelp reduce the time and cost of interaction for B2B transactionsHelp increase trade between distant geographiesHelp manage payments and track orders for B2B transactionsHelp the environment by using appropriate technology that is environmentally friendly

Vertical e-MarketplaceA vertical e-marketplace or Vortal spans up and down every segment of one specific industry. Each level of the industry has access to every other level, which greatly increases collaboration. Buyers and sellers in the industry are connected to increase operating efficiency and decrease supply chain costs, inventories and cycle times. This is possible because buying/selling items in a single industry standardizes needs, thereby reducing the need for outsourcing many products.

Horizontal e-MarketplaceA horizontal e-marketplace connects buyers and sellers across many industries. The most common type of materials traded horizontally are MRO (maintenance, repair and operations) materials. Mainly business and consumer articles, these items are in demand because they are crucial to the daily running of a business, regardless of industry and level within that industry. Many corporations have MRO materials bought directly on-line by the maintenance team in order to relieve the purchasing department.

No-frills e-MarketplaceDeveloped in response to customers wanting to purchase products without service (or with very limited service), the no-frills e-marketplace parallels the B2C offering of no-frills budget airlines. The subject of several Harvard and IMD articles/case-studies, no-frills B2B e-marketplaces enable the effective de-bundling of service from product via clear "business rules." This provides the basis of differentiation from conventional B2B sales/purchasing channels.

http://en.wikipedia.org/wiki/Maintenance%2C_repair_and_operations

http://en.wikipedia.org/wiki/On-line

http://en.wikipedia.org/wiki/Software_maintenance



3. Jenis-jenis Pasaran Siber…perangkaan



3. Jenis-jenis Pasaran Siber…perangkaan

jumlah laman web < 168,408,112 >

DELL – buy direct

nilai transaksi tahunan melalui e-commerce < >

pengguna internet < >

berjayakah?

selective markets saja

source: netcraft.com, May 2008



4. Jom Masuk Pasar!

laman e-commerce

komponen-komponen

laman web asas

domain

hosting

gerbang bayaran (payment gateway)

relevan

sistem penghantaran

apa yang praktikal

selamat/secure

online L/C?order melalui kad kredit?

tempatan? offshore?

hantar dulu? trust?

penyelenggaraan webmaster team

pemasaran

komponen-komponen



4. Jom Masuk Pasar!

business-to-business (B2B) portal

komponen-komponen

penyertaan

semakan/updates

daftar

yuran/langganan

sistem penghantaran/logistik

sokongan

komponen-komponen



4. Jom Masuk Pasar!

pautan pada portal

komponen-komponen

sokongan

laman web

gerbang bayaran (payment gateway)

sistem penghantaran

penyelenggaraan

penyertaan daftar

yuran/langganan

perlu ada



4. Jom Masuk Pasar!

yang mana lebih efektif?

B2B portal

pautan pada portal

laman e-commerce sesuai untuk B2C (retailer)

sesuai untuk perkenalkan syarikat

sesuai untuk pengilang



5. Kesimpulan

mampukah kita? untuk abaikan saluran-saluran ini

mana arah tuju? makin dinamik dan ultra kompetitif

bila nak mula? siapa cepat, dia dapat

membina & mengendali pasaran siber

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