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U.S. Department of Agriculture Foreign Agricultural Service Agricultural Trade Office – Hong Kong American Consulate General – Hong Kong 18 th St. John's Building, 33 Garden Road, Central, Hong Kong Tel: (852) 2841-2350 Fax: (852) 2845-0943 www.usfoods-hongkong.net HONG KONG - A DYNAMIC MARKET FOR U.S. AGRICULTURAL PRODUCTS ATO HK Brochure ATO HK Website For further information on the captioned organizations, please visit https://www.usfoods-hongkong.net/us- cooperator.php MALAYSIA Office of Agricultural Affairs, Kuala Lumpur (The Office Covers: Brunei, Papua New Guinea and Singapore) Telephone : (60-3) 2168-5082 or 2168-4884 Email : [email protected] Website : https://my.usembassy.gov/business/getting- started-usa/foreign-agricultural-service/ PHILIPPINES Office of Agricultural Affairs, Manila Telephone : (632) 301-4900 Email : [email protected] Website : https://ph.usembassy.gov/embassy/manila/ sections-offices/ SINGAPORE Office of Agricultural Affairs, Singapore Telephone : (65) 6476-9120 Email : [email protected] Website : https://sg.usembassy.gov/embassy/singapore/ sections-offices/agricultural-affairs-office/ TAIWAN American Institute in Taiwan, Taipei Telephone : (866-2) 2162-2316 Email : [email protected] Website : https://www.ait.org.tw/offices/taipei/sections- offices/ Agricultural Trade Office, Taipei Telephone : (886-2) 2705-6536 Email : [email protected] Website : suspended temporarily THAILAND Office of Agricultural Affairs, Bangkok (The Office Covers: Laos) Telephone : (66-2) 205-5106 Email : [email protected] Website : https://th.usembassy.gov/business/getting- started-thailand/business-thailand-agro-food- products/ VIETNAM Office of Agricultural Affairs, Hanoi Telephone : (84-24) 3850-5000 Ext 6106 Email : [email protected] Website : https://vn.usembassy.gov/business/getting- started-vietnam/exporting-to-vietnam/ Office of Agricultural Affairs, Ho Chi Minh City (The Office Covers: Cambodia) Telephone : (84-28) 3520-4630 Email : [email protected] Website : https://vn.usembassy.gov/business/getting- started-vietnam/exporting-to-vietnam/ U.S. MARKET DEVELOPMENT COOPERATOR ORGANIZATIONS REPRESENTED IN HONG KONG Alaska Seafood Marketing Institute American Pistachios Growers California Milk Advisory Board California Prune Board California Strawberry Commission Cherry Marketing Institute Food Export Association of the Midwest USA (FEA) Food Export USA - Northeast (FEUSA) Southern United States Trade Association (SUSTA) Western U.S. Agricultural Trade Association (WUSATA) Wild Blueberry Association of North America c/o SMH International Limited Telephone : (852) 3568-9681 Email : [email protected] Ginseng Board of Wisconsin Potatoes USA Raisin Administrative Committee U.S. Dairy Export Council USA Rice Federation c/o PR Consultant Telephone : (852) 2833-5977 Email : [email protected] American Hardwood Export Council Telephone : (852) 2724-0228 Email : [email protected] Website : http://www.ahec-china.org California Table Grape Commission Pear Bureau Northwest c/o Louis Ng & Associates Limited Telephone : (852) 2858 2230 Email : [email protected] California Wine Institute Telephone : (86-21) 5237-9821 Email : [email protected] Website : http://www.discovercaliforniawines.com Cotton Council International Telephone : (852) 2890-2755 Email : [email protected] Website : http://www.cottonusa.org Idaho Potato Commission c/o Sino Hero Foods Limited Telephone : (852) 2836-7241 Email : [email protected] Website : http://www.idahopotato.com National Renderers Association, Inc. Telephone : (852) 2890-2529 Email : [email protected] Website : http://www.renderers.org Sunkist Growers, Inc. Telephone : (852) 2524 9219 Email : [email protected] Website : http://www.sunkist.com U.S. Meat Export Federation Telephone : (852) 2890 7408 Email : [email protected] Website : http://www.usmef.org U.S. Wheat Associates Telephone : (852) 2890-2815 Email : [email protected] Website : http://www.uswheat.org USA Poultry & Egg Export Council Telephone : (852) 2890 2908 Email : [email protected] Website : http://www.usapeec.org Washington Apple Commission Northwest Cherry Growers c/o Marketing Plus Telephone : (852) 2554-1600 Email : [email protected]

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U.S. Department of Agriculture Foreign Agricultural ServiceAgricultural Trade Office – Hong KongAmerican Consulate General – Hong Kong

18th St. John's Building, 33 Garden Road, Central, Hong Kong

Tel: (852) 2841-2350 Fax: (852) 2845-0943www.usfoods-hongkong.net

HONG KONG -A DYNAMIC MARKET FOR U.S. AGRICULTURAL PRODUCTS

ATO HK BrochureATO HK Website

For further information on the captioned organizations, please visit https://www.usfoods-hongkong.net/us-cooperator.php

MALAYSIA

Office of Agricultural Affairs, Kuala Lumpur(The Office Covers: Brunei, Papua New Guinea and Singapore)Telephone : (60-3) 2168-5082 or 2168-4884Email : [email protected] : https://my.usembassy.gov/business/getting- started-usa/foreign-agricultural-service/

PHILIPPINES

Office of Agricultural Affairs, ManilaTelephone : (632) 301-4900Email : [email protected] : https://ph.usembassy.gov/embassy/manila/ sections-offices/

SINGAPORE

Office of Agricultural Affairs, SingaporeTelephone : (65) 6476-9120Email : [email protected] : https://sg.usembassy.gov/embassy/singapore/ sections-offices/agricultural-affairs-office/

TAIWAN

American Institute in Taiwan, TaipeiTelephone : (866-2) 2162-2316Email : [email protected] : https://www.ait.org.tw/offices/taipei/sections- offices/

Agricultural Trade Office, TaipeiTelephone : (886-2) 2705-6536Email : [email protected] : suspended temporarily

THAILAND

Office of Agricultural Affairs, Bangkok(The Office Covers: Laos)Telephone : (66-2) 205-5106Email : [email protected] : https://th.usembassy.gov/business/getting- started-thailand/business-thailand-agro-food- products/

VIETNAM

Office of Agricultural Affairs, HanoiTelephone : (84-24) 3850-5000 Ext 6106Email : [email protected] : https://vn.usembassy.gov/business/getting- started-vietnam/exporting-to-vietnam/

Office of Agricultural Affairs, Ho Chi Minh City(The Office Covers: Cambodia)Telephone : (84-28) 3520-4630Email : [email protected] : https://vn.usembassy.gov/business/getting- started-vietnam/exporting-to-vietnam/

U.S. MARKET DEVELOPMENT COOPERATOR ORGANIZATIONS REPRESENTED IN HONG KONG

Alaska Seafood Marketing InstituteAmerican Pistachios GrowersCalifornia Milk Advisory BoardCalifornia Prune BoardCalifornia Strawberry CommissionCherry Marketing InstituteFood Export Association of the Midwest USA (FEA)Food Export USA - Northeast (FEUSA) Southern United States Trade Association (SUSTA)Western U.S. Agricultural Trade Association (WUSATA)Wild Blueberry Association of North Americac/o SMH International Limited Telephone : (852) 3568-9681Email : [email protected]

Ginseng Board of WisconsinPotatoes USA Raisin Administrative CommitteeU.S. Dairy Export CouncilUSA Rice Federationc/o PR ConsultantTelephone : (852) 2833-5977Email : [email protected]

American Hardwood Export CouncilTelephone : (852) 2724-0228Email : [email protected] : http://www.ahec-china.org

California Table Grape CommissionPear Bureau Northwestc/o Louis Ng & Associates LimitedTelephone : (852) 2858 2230Email : [email protected]

California Wine InstituteTelephone : (86-21) 5237-9821Email : [email protected] : http://www.discovercaliforniawines.com

Cotton Council InternationalTelephone : (852) 2890-2755Email : [email protected] : http://www.cottonusa.org

Idaho Potato Commissionc/o Sino Hero Foods LimitedTelephone : (852) 2836-7241Email : [email protected] : http://www.idahopotato.com

National Renderers Association, Inc.Telephone : (852) 2890-2529Email : [email protected] : http://www.renderers.org

Sunkist Growers, Inc.Telephone : (852) 2524 9219Email : [email protected] : http://www.sunkist.com

U.S. Meat Export FederationTelephone : (852) 2890 7408Email : [email protected] : http://www.usmef.org

U.S. Wheat AssociatesTelephone : (852) 2890-2815Email : [email protected] : http://www.uswheat.org

USA Poultry & Egg Export CouncilTelephone : (852) 2890 2908Email : [email protected] : http://www.usapeec.org

Washington Apple CommissionNorthwest Cherry Growers c/o Marketing PlusTelephone : (852) 2554-1600Email : [email protected]

Kennedy Rd

Peak Tram

St. John’sCathedral

Cheung KongCentre

ChaterGarden

HSBCHeadquarters

Bldg

LegislativeCouncil Bldg

The Landmark

ChaterHouse

JardineHouse

ExchangeSquare Block 2

Hong KongCity Hall

GovernmentHouse

Queen’sPier

Central BarracksBlake Block

Bank ofChina Tower

Citibank PlazaCitibank Tower

Murray bldg

St. Joseph’sCollege

St. Joseph’sCollege

High Court

St. John’s Bldg

Court OfFinal Appeal

Central

Hong Kong Park

Queen’s Road Central

Chater Road

Connaught Road

Des Voeux Road Central

Garden Road

Cotton Tree Driv

e

Upper Albert Road

Ice House St

Ice

Hou

se S

t

Lower Albert Rd

Duddell StD1

C

E F

H

K

A2

J3

A1

Introduction

Hong Kong is one of the top ten markets for exports of U.S. agricultural products, totaling over US$4 billion annually.

The Agricultural Trade Office (ATO) in Hong Kong works closely with industry stakeholders to increase the sales of U.S. food and agricultural products in Hong Kong and Macau.

The ATO complements market development activities by facilitating communication between U.S. suppliers and local industry. An important role of the ATO in Hong Kong and Macau is providing resources and support to promote established or new-to-market products from the United States.

The ATO provides a range of services free of charge to support trade in U.S. food products.

Assisting Business

USA • HONG KONG • MACAU• Promotional Activities• Trade Servicing• Networking Opportunities• Visitor Assistance

Promotional Activities

In-store Promotions work with retailers to promote U.S. food and beverages at the retail level.

Menu Promotions collaborate with hotels and restaurants to promote U.S. food and beverages.

Buyer Missions coordinate and support buyers’ trips to the United States to visit select trade shows, meet with appropriate suppliers, and visit U.S. food retail outlets.

Promotional Materials provide a range of materials for activities to promote U.S. food and beverages (please see our website for details).

Trade Servicing

Free Business Matching Service

Trade Lead Matching Assist Hong Kong and Macau importers to source U.S. foods, beverages, and other agricultural products.

Buyer Alert Provide buyers with information on currently available products, and U.S. supplier contact information (please see our website for details).

Trade Intelligence Provide market reports, research data, and company specific information.

Networking Opportunities

Networking events hosted by the ATO

Cooperator Network The ATO has an extended network of commodity-specific U.S. organizations with representatives in Hong Kong. We can put you in touch with industry representatives to learn more about the variety of high-quality agricultural products available from the United States.

Trade ShowsThe ATO organizes activities during major food and beverage trade shows in Hong Kong to provide networking opportunities for U.S. exporters and local importers, distributors, and retailers (please see our website for show dates and details).

Visitor Assistance

Assist U.S. agricultural exporters to make appropriate contacts in Hong Kong and Macau.

Facilitate meeting to access to the right people.

OFFICE OF AGRICULTURAL AFFAIRS / AGRICULTURAL TRADE OFFICES IN CHINA

Office of Agricultural Affairs, BeijingTelephone : (86-10) 8531-3600Email : [email protected] : http://www.usdachina.com/Beijing/

Agricultural Trade Office, BeijingTelephone : (86-10) 8531-3950Email : [email protected] : http://www.usdachina.com/Beijing-ATO/

Agricultural Trade Office, ChengduTelephone : (86-28) 8526-8668Email : [email protected] : http://www.usdachina.com/chendu/

Agricultural Trade Office, GuangzhouTelephone : (86-20) 3814-5453Email : [email protected] : http://www.usdachina.com/guangzhou/

Agricultural Trade Office, ShanghaiTelephone : (86-21) 6279-8622Email : [email protected] : http://www.usdachina.com/shanghai/

Agricultural Trade Office, ShenyangTelephone : (86-24) 2318-1380 / 2318-1338Email : [email protected] : http://www.usdachina.com/shenyang/

Agricultural Trade OfficeAmerican Consulate General18th Floor, St. John’s Building33 Garden Road, Central, Hong KongTelephone : (852) 2841-2350Fax : (852) 2845-0943Email : [email protected]

ATO Hong Kong is one of the overseas offices of the Foreign Agricultural Service (FAS), an agency of the U.S. Department of Agriculture. A primary role of FAS is to promote the export of U.S. agricultural products into foreign markets. As a representative for America’s largest industry and the world’s largest agricultural exporter, FAS takes the lead in promoting U.S. food, fiber, and forest products to importers and consumers in Hong Kong and the region.

More general information about FAS is available on the internet at https://www.fas.usda.gov

For information specific to Hong Kong our web address is https://www.usfoods-hongkong.net

OFFICE OF AGRICULTURAL AFFAIRS / AGRICULTURAL TRADE OFFICES IN ASIA

INDONESIA

Office of Agricultural Affairs, JakartaTelephone : (62-21) 3435-9161Email : [email protected] : http://www.usdaindonesia.org

JAPAN

Office of Agricultural Affairs, TokyoTelephone : (81-3) 3224-5102Email : [email protected] : http://www.usdajapan.org

Agricultural Trade Office, TokyoTelephone : (81-3) 3224-5115Email : [email protected] : http://www.myfood.jp

Agricultural Trade Office, OsakaTelephone : (81-6) 6315-5900Email : [email protected] : http://www.myfood.jp

REPUBLIC OF KOREA

Office of Agricultural Affairs, SeoulTelephone : (82-2) 397-4297Email : [email protected] : https://kr.usembassy.gov/embassy-consulate/ seoul/sections-offices/agricultural-affairs/

Agricultural Trade Office, SeoulTelephone : (82-2) 6951-6848Email : [email protected] : http://atoseoul.com