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TRANSCRIPT
240-743-2941 [email protected]
240-743-2941 [email protected]
5 Campaigns for Associations
Industry Buzz
What is Marketing Automation?
Real Magnet’s Differentiators
Agenda
240-743-2941 [email protected]
Recent Industry Stats…
Marketers that have adopted MA say the #1 benefit is taking repetitive tasks out of their hands, allowing focus on new/more exciting projects Redeye and TFM&A Insights “The Marketing Automation Report 2014” (2014)
Marketers that have adopted MA say the #2 benefit is better targeting of customers and prospects Redeye and TFM&A Insights “The Marketing Automation Report 2014” (2014)
86% of marketers consider ‘ease of use’ as the most important criterion when evaluating automation tools Regalix “The State of Marketing Automation” (2014)
240-743-2941 [email protected]
Automate Repetitive
Tasks
Become a Smarter,
More Trusted
Marketer
So, What is Marketing Automation?
Deliver the right message, to the right person, at the right time
240-743-2941 [email protected]
1Most Marketing Automation Platforms
Only Support A Blank Canvas Approach
240-743-2941 [email protected]
• Email continues to be the predominate communications channel among marketers
• Real Magnet sent 4.5 BILLION emails in 2014• Deliverability Expertise• State of the art content editing tools• Dedicated account management & support
strength as ESP
2
240-743-2941 [email protected]
5 Campaigns for Associations• Welcome • Member renewal• Event promotion• Engagement & Lead scoring• New member acquisition
240-743-2941 [email protected]
Exclusive Social Capabilities
Post / Share Individual Email Articles Directly To Facebook & Twitter
Only Email Service Provider Generating Tweets w/ more than 140 characters (Twitter Cards)
Social Interactions Recorded To AMS/CRM Platforms On The Member Record Level
All the capabilities of other social platforms plus:
240-743-2941 [email protected]
240-743-2941 [email protected]
240-743-2941 [email protected]
240-743-2941 [email protected]
Social CRM• Full Interactions On
Member Record
• Run Reports Based On Social Engagement
• See the full picture of email and social
engagement in one place
240-743-2941 [email protected]
Social CRM• Full Interactions On
Member Record
• Run Reports Based On Social Engagement
• See the full picture of email and social
engagement in one place
240-743-2941 [email protected]