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Hobsons Insights ROI

Malaysia

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The ‘Return on Investment’ of International Degree:A Survey of Prospective Malaysian International Students

< >Survey Landscape

1009respondents were considering studying in Malaysia

40countries

158nationalities

75%male

25%female

< >Why students study overseas

Key motivators for considering study abroad are learning and development and

broadening their horizons

Ultimately improving graduate outcomes as the most important factor when making the

decision

< >Why students study overseas

73% of students rate improving future earning potential as important when considering university,

followed by getting a job on graduation (73%)

< >Decision making Process

Prospective students considering study in Malaysia first choose the country in which they will study

followed by the institution and then subject.

Country Institution Subject

< >Choosing a Country

Quality of education compared to their own country was the main reason why 86% of

students chose to study in a particular country

Quality of e

ducation co

mpared to m

y home co

untry

Availa

bility o

f sch

olarships

Location of u

niversi

ty/insti

tution of choice

It was t

he only place

that o

ffered the co

urse I w

anted to st

udy

Personal s

afety

86%

61% 61% 59%52%

Five most important criteria in picking one country

< >Choosing a university

86%Teaching quality

88%Scholarships

81%Use of technology in teaching

80%Tuition fees

83%Subject availability Cultural factor

< >Influencing factors

Students indicate themselves as the biggest influencer when deciding where

to study (70%)

< >Communicating with students

< >Communicating with students

42%Weekly contact preferred at all stages

Email is the preference preferred at all stages

of students place higher importance on regular contact post-offer at all stages

70% 50%

< >Communication

17% 11% 10% 14%

23%26% 26% 21%

33% 46% 48%40%

20%14% 12%

20%

6% 2% 3% 4%1% 1%

How often would you like a university to contact you?

Only when I contact them to ask a question Daily Weekly Monthly Quarterly Others

< >Key insights

Quality of education and demonstrable graduate outcomes

are key

Prospective students make their own decisions and they make them

early

Students value ongoing communication in building the one-to-one relationship with an institution through the entire

student recruitment and enrolment process

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