dubai messenger mediakit 2015

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Magazine. Business. UAE. WWW.DUBAIMESSENGER.RU

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Page 1: Dubai Messenger MediaKit 2015

Magazine. Business. UAE.WWW.DUBAIMESSENGER.RU

Page 2: Dubai Messenger MediaKit 2015

Magazine ConceptDubai Messenger is a comprehensive guide that offers accurate and cur-

rent information about the exciting happenings in Dubai, the UAE region

and the countries that form the fabulous Middle East. The magazine and

its editorial contributors will showcase the bright and compelling events

that influence the lives of creative people around the world.

As Dubai gets warmed up and prepared for the World Expo 2020, we bring

you the most up-to-date account of the innovative designs on projects, life-

style and the general outlook that will take Dubai on to the next level in its

global stature. Interviews with leaders in the fields as diverse as real estate

to investments to business will offer you a fasci-

nating insight into the direction that you wish to

pursue with respect to the growing opportunities.

Readers will get a first hand perspective of the

current and future developments and a concise

viewpoint on prospective developments and a

realistic market review. This will also act as a re-

sourceful way to establish contacts within various

sectors of business and a know-how of the way

and means to establish new business ventures.

Page 3: Dubai Messenger MediaKit 2015

Magazine ConceptDubai is an extremely dynamic city with vast establishments in the fields of

trade and commerce, travel and entertainment, among many others. Dubai

Messenger’s primary goal is to promote these state- of-the-art concepts and

ideas within the Russian and CIS markets. Dubai has a deep rooted history,

a sparkling present and a potentially glorious future ahead. Every aspect that

makes this city so fascinating will be featured across the pages of this publica-

tion, with new sections being added as the areas of interest develop.

Travel and tourism is one of the most exciting sectors that Dubai has devel-

oped over the years. Dubai Messenger will aim to inform its readers about

the exciting new airlines, cruises, provide details about optimal routes, best

aircrafts, yachts, cars. Magazine articles will be an information source and

help those who dream about faraway places and supporters of business tourism

to make the right choices and plan their trips to have an experience that is

truly their money’s worth. Dubai Messenger is the combination of up to date

information and authoritative view on hotels and restaurants, night clubs and

art-galleries, malls and modern entertainment, museums and sights that make

Dubai such an exciting travel destination.

In short, if you’re looking for answers to the questions “What to look for? How to find? Where to go? Where? How much? What for? and Why?”

Dubai Messenger is your go-to-guide.

Page 4: Dubai Messenger MediaKit 2015

Magazine ConceptDubai Messenger will announce about the performances of the best musi-

cians, symphony orchestras, ballet companies, DJs, singers and rock stars.

Are you interested in exhibitions of watches and jewelry; shows for fash-

ion clothes and perfume collections, trading festivals or achievements of

oil and gas industry, IT security, optics, medicine?

You love sports competitions, from tennis tournaments to Formula-1

racing, horse racing to air shows?

Dubai Messenger is your one-stop guide to all the fun and action that defines Dubai!

Page 5: Dubai Messenger MediaKit 2015

ContentNEWS

TOURIST GUIDE

The history of the Emirates

Information about the government and visas, laws and religion, traditions and

customs, transport and communication, climate and entertainment and many

other things in every issue of the magazine.

SIGHTS

Be in Dubai and not to see?

Come to Abu Dhabi and not to visit? Everything that is not possible to miss

and mist to visit is in this section. The biggest, highest, most beautiful, most

modern, most expensive, most respected, most unique…most…most…

Also all about the cultural and historical heritage.

Page 6: Dubai Messenger MediaKit 2015

ContentEXCURSION

See Dubai and Abu Dhabi during the day or at night?

Conquer the desert or mountains, sky or sea?

Find yourself onboard a ship, yacht, traditional dhow or with aqualung

among the reefs and exotic fishes? Have a trip on camels, aqualung among

the reefs and exotic fishes? Have a trip on camels, horses or contemporary

SUVs? See the sunrise on air-balloon or the sunset in the village of Bedou-

ins. Ride the coolest slides in the world at the best aqua parks of the UAE.

Swim with dolphins and sharks or admire them in huge aquariums. Speed,

height, rotation – state of the art attractions for the brave and daring ones

are at your disposal

SHOPPING CENTERS

WHERE? WHAT? HOW MUCH?

The complete list of the biggest malls. Everything about shopping festivals,

new collections, opening of fashion boutiques and shops of famous brands,

modern trends, discounts and sales.

Page 7: Dubai Messenger MediaKit 2015

ContentWHAT WOULD YOU LIKE?Food and Restaurants. Night Clubs and Entertainment.

Top 10: gastronomic specialties and best meals,

history of creation and interior. Seasonal offers.

FLORA AND FAUNAWhere from the camel has its hump or “Moving throne”?

MAKE ME A PRESENTWhat to bring from Dubai?

The best ten gifts.

BUSINESS IN DUBAIThe city ahead of time.

REAL ESTATEHigh status and concrete – steel reputation.

Page 8: Dubai Messenger MediaKit 2015

ContentNEIGHBORSWho is near?

VISAS, CURRENCYOman; motherland of incense and Sindbad the Sailor: whales, dolphins,

sea turtles from Biblical history until modern times.

BEST TIME FOR TRAVELLING, HISTORY AND SIGHTS

AFFICHE What expects us and whom we are waiting for?

IMMENSE Did you know?

PERSONA

ROUTE

REPORT

TRAVELER

Page 9: Dubai Messenger MediaKit 2015

Target Audience• Tourists from Russia, Tajikistan, Germany, Czech Republic

• Top-managers of state and private corporations

• Russian businessmen

Distribution

• Moscow, Saint Petersburg, Ekaterinburg, Nizhniy Novgorod, Samara

Dushanbe, Prague, Berlin.

• Tourist companies of Russia, Tajikistan, Czech Republic, Germany

• Onboard of airplanes

• Airports

• Hypermarkets

• Malls

• Magazine and newspaper stands

57%RUSSIA

34%Germany

4%Tajikistan

5%Czech

Republic

5%... – 18

18%45 – ...23%

18 – 24

30%25 – 34

22%35 – 44

Page 10: Dubai Messenger MediaKit 2015

Vision

Dubai Messenger magazine is a joint venture between one of the most

prominent business leaders of Dubai, Mr. Abdul Jabber Gargash (Executive

Director Enterprises), and a number of Russian businessmen. This magazine

unites the people who love Dubai and believe in his wise leadership of His

Highness SS. Mohammed bin Rashid al Maktoum, UAE Vice preside, prime

minister and leader of Dubai. Today, Dubai is internationally rebound trade,

tourism and transportation hub, which has a cosmopolitan and vibrant soci-

ety where over 200 nationalities peacefully live together.

Built on the principals of mutual respect and tolerance Dubai is the modern

embodiment of the historical Al Andalus of cultural heritage.

Dubai Messenger has been created to let the world know about Dubai, and

to tell the story of the city which is one of the fastest growing and exciting

cities in the world today. Dubai is a safe, politically stable country with

breath taking scenery offering a tax-free benefits with world class infra-

structure, education, healthcare facilities, fantastic shopping and numerous

leisure opportunities. Readers of our magazine will find all the information

they need to fully enjoy their trips to Dubai whilst learning about Arabic

culture, where to shop or establish their businesses.

Conveying Dubai’s message to the world

Page 11: Dubai Messenger MediaKit 2015

Conveying Dubai’s message to the world

Target Audience & Distribution

Cross Media Research studies have shown that magazines drive brand familiarity

and consumer purchase consideration more effectively then TV and online ads.

In addition, magazines are the most cost effective advertisement tool with an

average reach of 4.8 people per dollar spent.

Dubai Messenger is registered in Moscow, and targets potential tourists who

visit Dubai. These will include business owners, executive management of pri-

vate and government companies who frequently travel to Dubai in addition to

the affluent people who come to Dubai for their luxury shopping.

As compared to other UAE magazines which mostly reach people after they

have arrived to the country Dubai Messenger is the only magazine which targets

people in Russian and other respective countries BEFORE they come to UAE.

This is possible because our magazine is distributed thought our partners com-

prising the biggest tourists companies, specialized distribution agencies, air-

lines, railroad companies and others in Russia, CIS countries, Europe and U.S.

So if you would like to promote your brand, products and services in the huge

and lucrative markets of Russia and CIS without even going there.

Dubai Messenger is the right choice for you!

Page 12: Dubai Messenger MediaKit 2015

MagazineLifestyle and business information magazine.

Magazine has 100 pages.

Format 210x280 mm.

Total Circulation 100 000.

Frequency – monthly.

Licence PI FS77 -58789 March 3, 2014

Key topics – tourism, leisure, local sightseeing attractions, business, real

estate, medicine, education and trade.

Our magazine promotes the development of tourism, commercial, business

and scientific relations. Contemporary level of design and printing, free dis-

tribution agreement makes Dubai Messenger very attractive and affordable.

The convenient structure of the magazine helps to navigate the information

and easily find the material of interest.

ADVERTISING RATES

Spread 15 000 AED

1 page 10 000 AED

Half page 5 000 AED

Third page 3 000 AED

DUBAI MESSENGER

DU

BA

IM

ES

SE

NG

ERD

M m a g a z i n ehttp://dubaimessenger.ru

Official Representative of Dubai Messenger Magazinein the UAE and Middle East

Office No. 109, Bank Saderat Building, Bank Street, Bur Dubai,P.O. Box 184011 � Dubai � United Arab Emirates,

Tel: +971 4 3511165, Fax: +971 4 3511107