decibel 2016 mediakit

NORTH AMERICA’S ONLY MONTHLY METAL MAGAZINE

2017 MEDIA KIT

CONTENTS 2. OUR READERS 3. HISTORY 4. PRINT ADVERTISING 5. DIGITAL ADVERTISING 6. LIVE EVENTS

SALES CONTACT : James Lewis / 540.272.1282 / [email protected]

OUR READERSWe don’t have readers—we have believers. The Decibel readership is a group of lifelong fans who are dedicated to the extreme music community and culture. They’re intelligent, loyal and passionate, and they trust Decibel above all others to bring them the best and most relevant content, reviews and ads.

Age18-25: 6%25-34: 27%35-50: 61%50+: 6%

GenderMale 93% Female 7%

Median Household Income$63,000

"[I] love the reviews... As a general rule, I'll listen to anything rated 7 or higher, and if it's given a 9 or 10 rating I'll buy it before I even hear it - this is how much I trust your magazine"

READER TESTIMONIAL:

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A readers turn it up to 11

45% 48%play an instrument

of thoseplay guitar

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85% purchase CDs 69% purchase vinyl

A readers buy records like it’s 1987

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A readers are probably drunk on IPAs right now

81% 82%drink alcohol of those that drink purchase craft beer

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A readers are healthy and hirsute

46% stick to a fitness regimen 27% purchase beard care or

facial hair care products4

A readers like scary shit

45% 27%play videogames

watch two or more horror movies per week

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A readers think your team sucks

58% 46%are devoted NFL fans

are devotedMLB fans

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A Decade of Extreme Music Authority Founded in 2004, Decibel Magazine is heavy metal’s most trusted voice. For 12 years, Decibel has never deviated from

its original mission of examining the past, present and future of metal.

Since our debut issue (the Dillinger Escape Plan, October 2004), Decibel has

evolved into the authoritative publication on heavy music. Members of the Decibel community know that behind the scenes of the magazine, their level of passion is matched by the magazine’s staff and writers, and they trust that Decibel will always guide them toward the best music from both undiscovered acts and their favorite major artists.

The iconic Decibel Hall of Fame section has been around since issue #2, each month providing the definitive story behind the making of one of extreme music’s most important albums. Aside from reviews, interviews and the Hall of

Fame, we step outside the box and into other aspects of metal culture. Each month, in the pages of Decibel, you can find: a column that highlights extreme craft beers (Brewtal Truth); a comic strip from award-winning comic creator Chuck BB (Stone Cold Lazy); and, since issue #1, a mind-blowing back-page column written by best-selling author and indie rock star John Darnielle. Decibel isn’t just America’s only monthly metal magazine—with an array of dynamic, exclusive content, five national tours and multiple books in our arsenal, we’re the true voice of heavy metal.

THE HISTORYCIRCULATION

51,000…

FREQUENCYMonthly

…SUBSCRIBERS

9500+…

FOUNDED2004

…READERS PER COPY

3…

TOTAL AUDIENCE

REACH303,000

DIGITALNostalgia has long been one of Decibel’s greatest motivators, yet we strive to stay on the cutting edge of technology. Since we expanded our digital store to include many of our out-of-print

issues, you can finally catch up on Decibel classics. Decibel is now available via iPad, iPhone, Android, Nook and Kindle, allowing digitally-savvy international readers access to the magazine at an affordable price, and Decibel advertisers thousands of extra eyes on their product each month at no additional charge.

In January 2011, the heaviest music magazine in North America got half an ounce heavier. With two explosive new tracks from Brutal Truth, Decibel launched its inimitable Flexi Series, in which loyal subscribers receive a new, ultra-limited vinyl flexi disc with the magazine every month. Each individual

disc features exclusive music from the artists we’ve assiduously covered over a now-12-year history, spanning nearly 150 issues.

SPECIAL ISSUESSince 2009, Decibel has produced unique annual Special Collector’s Editions dedicated to select genres, artists and/or periods in metal’s storied history. Created with the same standard of editorial and artistic excellence as Decibel’s monthly volumes, these ancillary products are routinely devoured by our die-hard fan base.

FLEXI SERIES

BY THE NUMBERS


DATES & RATESDUE DATES SPACE ISSUE CLOSE ART DUE ON SALE

147, January 2017 October 14 October 19 December 7148, February 2017 November 18 November 23 January 4149, March 2017 December 16 December 21 February 1150, April 2017 January 13 January 18 March 1151, May 2017 February 10 February 15 April 5152, June 2017 March 17 March 22 May 3153, July 2017 April 21 April 26 June 7154, August 2017 May 19 May 24 July 5155, September 2017 June 16 June 21 August 2156, October 2017 July 21 July 26 September 6157, November 2017 August 18 August 23 October 4158, December 2017 September 15 September 20 November 1159, January 2018 October 20 October 25 December 6160, February 2018 November 17 November 22 January 3

2017 RATESAD SIZE COLORS RATE

Full -color $1795 Half Page 4-color $1195 Third Page 4-color $795 Quarter Page 4-color $595 Ask about discounts for term contracts!

AD SIZESAD SIZE (IN INCHES) WIDTH HEIGHT

Trim size of the magazine 8.125 x 10.875 Live area of the magazine (trim - margins) 7.125 x 9.875 Full page ad with bleed (trim + .125” bleed) 8.375 x 11.125 Full page ad w/o bleed (trim - .5” margins) 7.125 x 9.875 2-page spread (trim + .125” bleed) 16.5 x 11.125 1/2 page ad (horizontal) 7.125 x 4.875 1/2 page ad (vertical) 3.5 x 9.875 1/3 page (vertical) 2.125 x 9.875 1/4 page (vertical) 3.5 x 4.875

AD SUBMISSIONFILE FORMATTING> File format: .PDF or .TIF> All ads must be submitted as .PDF

or .TIF files. Ads provided in native application files, such as InDesign, QuarkXPress, Photoshop, Illustrator, Microsoft Word, Microsoft Publisher, Powerpoint or any other word processing program WILL NOT BE ACCEPTED

> When submitting .PDF files, embed all fonts and turn off subsetting.

> All ads must be submitted in CMYK color at 300 DPI (spot colors or RGB will be converted automatically; Decibel is NOT responsible for color reproduction errors)

> Files should be flattened and stuffed> Full-Page Note: Do not place critical text

or visuals within .125” of the trim (8.125 x 10.875). These elements may be lost when the magazine is cut and bound.

FILE DELIVERY> Files accepted via:

email, CD-ROM> Email compressed files under 10 MB

to [email protected].> Mail CD-ROMs to:

Michael Wohlberg, Art Director Decibel Magazine 1032 Arch Street, 3rd Floor Philadelphia PA 19107

“[My favorite sections of Decibel are] the reviews, the spotlights, the comic strips, the interviews... And, actually, the advertisements!”

READER TESTIMONIAL:


Between exclusive track premieres, entertaining and always thought-provoking editorial, in depth-interviews, and breaking metal news from around the world, the Decibel website is the extreme metal fans’ favorite resource. With a brand-new

design and rabid fanbase (200k pageviews/month and growing), decibelmagazine.com is the perfect place to get in front of the metal community. Custom packages are available.

DIGITAL ADVERTISING

2017 RATESAD NAME PRICE CPM

Site Skin/Homepage Takeover $15 Homepage Hero Top Banner $12 Homepage Banner $10 Skyscraper $8 Content Banner $8 Home Page Footer Banner $8 Small Rectangle $6 E-blast (25k+ reach) Custom Sponsored Content/Native Ad Custom

AD SIZESAD SIZE (IN PIXELS) WIDTH HEIGHT

Site Skin/Homepage Takeover 1920 x 1080 Homepage Hero Top Banner 1140 x 380 Homepage Banner 1140 x 190 (max height) Skyscraper 262 x 600 Content Banner 728 (815 max width) x 90 (130 max height) Home Page Footer Banner 850 (max width) x 315 (max height) Small Rectangle 262 x 165 E-blast (25k+ reach) 640 x 130 Sponsored Content/Native Ad Custom

AD SUBMISSIONFILE FORMATTING> File format: .JPG, .PNG or .GIF> All ads must be submitted as .JPG,

.PNG or .GIF files. Ads provided in native application files, such as InDesign, QuarkXPress, Photoshop, Illustrator, Microsoft Word, Microsoft Publisher, Powerpoint or any other word processing program WILL NOT BE ACCEPTED

> All ads must be submitted in RGB color at 72 DPI

> Files should be flattened

FILE DELIVERY> Files accepted via email> Email files under 1 MB to

[email protected].

“To be quite frank, Decibel are guilty of introducing me to a load of new stuff over the years… An honest and interesting read, always! Decibel: for fans, by fans!”

–TOMAS LINDBERG, AT THE GATES

READER TESTIMONIAL:


Our main focus may be our print magazine, but the Decibel brand has found continued success hosting an array of live events: six successful Decibel Tours, with the seventh coming February 2018; a sold-out 100th Issue Show; Choosing Death Fest, a death metal festival based on the book by Decibel Editor-in-Chief Albert Mudrian; and Decibel Metal & Beer Fest, the wildly successful two-day celebration of brutal breweries and the bands that inspired them (Part II coming March 2018).

None of these events would be possible without the support of our sponsors, including high-profile partners like FYE, Century Media, Nuclear Blast, Metal Blade, Relapse, Unibroue, Peavey, JSR Direct and Randall. For more information on sponsorship benefits, or to request a custom sponsorship package, please email Director of Sales and Marketing Alex Yarde at [email protected].

CONTACT : Alex Yarde / 215.625.9850 ext 114 / [email protected]

LIVE EVENTS

MAGAZINE TOUR

48%of A readers

attend 10 or more live shows annually

97%of A readers

purchase band or tour merch

55%of A readers

spend $250+ per yearon live shows

“I love everything. I set time aside every night before I go to sleep to read it from front to back. Don’t change anything!”

READER TESTIMONIAL:

decibel 2016 mediakit

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