joy mediakit

8/18/2019 JOY MediaKit

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Joytv MEDIA KIT 2014

EDI

Joy tv MEDIA KIT2014

SEPTEMBER 2014


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is theuniversal

screen

Canadians view 56 millionhours of commercial

television a day , more than83% of their total video

viewing time.

is a high priority mediumfor consumers . 76% of com-mercial viewing hours arespent on rst run programs.

is the universal screen, 89% ofconsumers have one, and they use it for80% of their video viewing hours.

No platform delivers a bigger,more committed audience

everyday than .Source: Television Bureau of Canada, “Think Nobody

Watches Anymore? Think Again.”


3/17


TV CONNECTS US is part of our lives. 68% of Canadians

consider part of their daily routine, andhalf insist on giving it their “full attention”while watching.

is consumed socially. 48% of ourviewing hours are spent with other people.

connects us. 43% of us talk about

with family and friends.

Source: Television Bureau of Canada, “Think Nobody Watches TV Anymore? Think Again.”

HALF


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WHO WE ARE WHAT WE OFFER

FEATURING

Joytv is available in more than 1 millionhouseholds in the Greater Vancouver area.

Joytv is your Local Station! Serving the wantsand needs of viewers within Vancouver,Victoria, Surrey & the Fraser Valley.

Contemporary entertainment, newsprogramming and local information with astrong community focus.

Unique custom-designed consumer solutions.

Award-winningMainstreamDramas, Comedies& Documentaries

Insightful Multicultural,Multi-faith & SouthAsian Programs

Local CommunityEvents

News Informa-tion Programs

Mystery &Talk Shows


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Joytv by thenumbersJoytv Viewers skew female (60%) , own their

own home (67%) and are mortgage free (67%) ! Joytv’s Audience is more likely than the General Population to:

• Have a Technical/Skilled Occupation (Index 180)• Spend $5,000 to $9,999 on Home Improvements (Index 186)• Be the Main Shopper (Index 128)• Attend a Post-Secondary Institution (Index 113)• Have Registered Retirement Savings (Index 118)• Have Stocks/Mutual Funds (Index 109)

Source: BBM Numeris Vancouver, Aug. 26, 2013 – May 25, 2014 (Exc. Olym-pic Weeks), Mon-Sun. 2am-2am, Base: 2+.

75% of Joytv’s A18-49 audience inPrime Time (Mon-Fri 7pm-11pm) is

located in Vancouver. 1

Available Joytv Coverage:2.1 million Vancouver EM.

National Weekly Reach: 655,000

Local Weekly Reach: 410,000

Sources: 1BBM PPM Vancouver/Total Canada, Aug 26, 2013 -May 18, 2014 (Exc. Olympics Weeks), A18-49; All other notes:BBM Numeris Vancouver, Aug. 26, 2013 – May 25, 2014 (Exc.

Olympic Weeks), M-Sun. 2am-2am, Ind. 2+.


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Joytv MEDIA KIT 2014 Joytv delivers an advertiser-friendly program environment

C O M E

D I E S

D R A M A

S

S U P E R N

A T U R A L

M Y S T E

R Y

D O C U M

E N T A R I

E S


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HART OF DIXIECOMING TO Joytv IN JANUARY 2015


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Joytv your local station

Cultural News & Information Lifestyle Entertainment Community Events

JoytvNews CarmenTV GO! Community Calendar

• Dean Atwal and Leah Bolton present YourCommunity, Your Story and Your News.

• Featuring 90-second narratives on Arts,Lifestyle, Community & Multicultural Stories.

•

Rotated through the full Joytv schedule,delivering maximum reach and impact

• Hosted by Carmen Ruiz y Laza , Carmenhas worked in the lm and televisionindustry for more than two decades – witha sharp eye for the best, she brings you thebest everything.

• Carmen seeks out the hottest local expertsfor tips on travel, cuisine, fashion, beauty,entertaining and design.

• She gets you past the velvet rope and intothe most exclusive parties and celebrityevents.

• Hosted by Katrisha Villarante , GO! Com-munity Calendar is your local go-to sourcefor information on events in Vancouver, theFraser Valley and the Lower Mainland.

• Covering a multitude of community eventseach week including trade shows, localfundraisers and entertainment.


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MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

3 : 0

0 P M

STEVE HARVEY (S)

4 : 0

0 P M

UPSTAIRS, DOWNSTAIRS

6 : 0

0 P M

THE SIMPSONS 6 : 3

0 P M

7 : 0

0 P M EMILY OF NEW MOON / ANNE OF GREEN GABLES

ROAD TO AVONLEA / WIND AT MY BACK

8 : 0

0 P M

THE ORIGINALS (S) DOCUMENTARY LONESOME DOVE DOCUMENTARYLAST MAN STANDING (S)

CRISTELA (S)

9 : 0

0 P M

BRITISH DRAMA SUPERNATURAL (S) THE ZOOMER HEARTLAND HART OF DIXIE (S)

1 0 : 0

0 P M

THE HARPREET SINGH SHOW 20/20 (S)

Joytv’s entertainment schedule

SATURDAYS FROM 10–11PM: 48 Hours (S)


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48 HOURS: VANCOUVER VIEWERSVancouver Viewers Who Watch 48 Hours are More Likely thanthe General Population to…

Index – 100 vs. A25-54 Pop. Source: BBM PPM Vancouver, Aug. 26, 2013 – May 18, 2014 (Exc. Olympics Weeks), Base A25-54.

Be Heavy BeerDrinkers (12 or more)in Past Week

Have a HouseholdIncome between$75,000- $99,000

Drink Real FruitJuice (12 or more)in Past Week

Drink Energy/Sports Drinks (1 to6) in Past Week

Own a Domestic Vehicle

Have a ProfessionalOccupation


11/17


SUPERNATURAL: VANCOUVER VIEWERSVancouver Viewers Who Watch Supernatural are More Likely thanthe General Population to…

Have an Occupationin Skilled Sales &Services

Have a HouseholdIncome between$125,000-$149,999

Drink RegularSoft Drinks (7 to11) in Past Week

Have RegisteredRetirement Income

Spend $500 or moreon Sporting Goodsin Past Year

Order Takeout/Delivery in PastMonth



12/17


THE ORIGINALS: VANCOUVER VIEWERSVancouver Viewers Who Watch The Originals are More Likely thanthe General Population to…

Drink BottledWater (12 or more)in Past Week

Drink Beer (12 ormore) in Past Week

Have a HouseholdIncome between$75,000- $99,000

Spend $500 orLess on Cosmet-ics in Past Year

Enjoy Fine DiningRestaurants

Have RegisteredRetirement Savings

Travel to the US onPersonal Vacation



13/17


LAST MAN STANDING: VANCOUVER VIEWERSVancouver Viewers Who Watch Last Man Standing are More Likelythan the General Population to…

Be Employed in SkilledSales & Services


Be a Middle/Other Manager

Have HouseholdIncome of $50,000to $74,999

Drink Wine (7to 11 Glasses) inPast Week

Spend $100 to$200 Weeklyon Groceries



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20/20: Joytv VIEWERSJoytv Viewers Who Watch 20/20 are More Likely than the General Population to…


Spend $5,000-9,999 on HomeImprovements

Drink Coolers (1 to6) in Past Week

Travel throughouttheir own Prov-ince for Business

Have RegisteredEducation Savings

Drink Diet SoftDrinks (7 to 11) inPast Week

Eat at a Fast FoodRestaurant



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STEVE HARVEY: Joytv VIEWERSJoytv Viewers Who Watch Steve Harvey are More Likely than the General Population to…

Drink Diet SoftDrinks (7 to 11) inPast Week

Have a HouseholdIncome between$100,000 to $124,999

Be a Manager,Owner, Professional


Spend $100 to$200 on Gro-ceries Weekly


Have a Line ofCredit



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TELEVISION RADIO

TORONTO/GTATORONTO / VANCOUVER / OTTAWA

COBOURG

GEORGIAN TRIANGLE

KINGSTON TO WINDSORPARRY SOUND TO PITTSBURGH

REST OF NETWORK INCLUDES:ZoomerSingles.com / VisionTV.ca / ONETV.ca/ JoyTV.ca / HopeTelevision.ca / Classicalfm.

ca / ZoomerRadio.ca / ZoomerShow.ca /ZoomerLifeConference.ca / ideacityOnline.

com / ZoomerMedia.ca

PRINT

DIGITAL

EVENTS

THE NEW

LEVERAGE THE FULL POWER OF

ME D IA zoomermedia.ca


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Joytv Television Division5668 192nd Street, Suite 204

Surrey, BC, V3S 2V7(604) 575-4127

General Manager, SalesDuane Parks

Shaw 10 (Vancouver) + 7 (Victoria) I Telus 123 I Bell Satellite (National) 656 I Rogers (GTA) 173 I Novus (Delta) 10or check your local listings | joytv.ca

Airtime Television Sales Inc.6 Crescent Road, 2nd FloorToronto, Ontario, M4W 1T1(416) 923-7177

National Sales Executives:Mark Burko, John Aonso, Mike Gibson,Kevin Haggith, Ty Trainor

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