Download - MediaKit6 9 Keynote
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2010 media kit
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our missioncore values & purpose
Johnson Publishingis committed to celebrating the
tapestry of the Black experienceby delivering trusted brands
and products that inform,
entertain, engage, inspire and
enhance people of all ages
who are committed to our
shared journey.
our core purposeIgnite cultural conversation and curate the ever evolving legacy of the black experience.
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johnson publishing co
events
strategicalliances
print
consumerproductsdigital
our approach
we elevateour clients brands and engage
consumers by using our trusted
Iconic Brands and access to a
diverse Black audience.
creating integrated solutions
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the power of our brandsebony & jet
To be the most admired voice for inspirational andthought-provoking Black perspectives that celebrate therealities of our collective community and culture.
brand positioningCelebrating Black culture
To be the most reliable and credible go-to-source offer-ing a unique Black perspective on the latest news andentertainment.
brand positioning
Informing the Black community
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I read EBONY because it isinspirational and encouraging.
I like everything about EBONY!
Reading this magazine alwaysgives me the insight on what ourBlack Community is doing--theiraccomplishments, life trials,tribulations and celebrations.
Source: Starcom 2006 Microsite Study. (c) Starcom Worldwide, 2007. All Rights Reserved and JPC Online Advisory Panel (11/2008) Experian
whats new new brand positioning
VENUS & SERENA(Why? Because theyre all that. )A JOHNSON PUBLICATION www.ebonyjet.com
C HANGE AGENTS WE CAN BELIEVE INPOWER 150
the Celebration Issue 1 of8
12
DEC2009/JAN 2010USA$3.99 CANADA$4.99
CHRIS ROCK(Why? Because he tells the truth. )
C HANGE AGENTS WE CAN BELIEVE INPOWER 150
DEC2009/JAN 2010USA$3.99 CANADA $4.99
A JOHNSON PUBLICATION www.ebonyjet.com
the Celebration Issue 2 of8
12
ebony demographics &circulationour audience
integrated extensions & web site
redesign (Ebony.com, formerly EbonyJet.com)
expanded editorial content & synergy
female/male: 62.5%/37.5%
average age: 37.8
average HHI: $53,643
children in HH: 49.8%
married: 32.8%
home ownership: 53.3%
audience rate base insight1,250,000
readership12,000,000
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insightI read JET because it addressesissues and topics that arerelevant to me.
I would describe JETs personalityas convenient, credible, currentand creative.
I trust the articles in JET.
rate base 900,000 | readership 9,700,000Source: Starcom 2006 Microsite Study. (c) Starcom Worldwide, 2007. All Rights Reserved and JPC Online Advisory Panel (11/2008) Experian
jet demographics & circulationouraudience
whats new
new brand positioning integrated extensions & captivatingnew JET web site
expanded editorial content & features
female/male: 60%/40%
average age: 37
average HHI: $51,271
children in HH: 52.6%
married: 35.2%
home ownership: 52.8%
audience
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audiencefemale/male: 54%/46%age: 24-49: (60%)attended grad college: 63.8%children: 50.6%homeowner: 50.4%
insightEbony.com is my official onlinemagazine. I check it out dailybecause the articles are inter-esting and thoughtprovoking.
I love Ebony.com becauseit has a GLOBAL feel.
I enjoy using the Ebony.comsite because I can watch coolclassic EBONY & JET footageand the writers have aunique perspective.
ebony.com demographics & circulation(formerly ebonyjet.com)
ouraudience
DECEMBER 2009 / JANUARY 2010 l EBONY 25
WHATS ONLINE IN
DEC /JANEbonyjet.com, the daily online magazine, brings a unique perspective to politics, artsand the expressions of Black culture that influence the world. Log on to ebonyjet.com.
A new experience is just a click away.
OUR FAVORITE BLOGSMedia Assassin, Shadow and Act,AfroBella, Timbuktu Chronicleswhichoutside-the-inside Web space will be next?
VOICES
THE SKYBOXFrom the track to the field to the ring,new takes on our favorite pastimes.
CULTURE
HIGHNOTESFind ground-breaking talentin surprisingplaces. Nocovernecessary.
SPORTS
STORIESBEHIND THEHEADLINESOld guard or new school, leadershipneeds a realitycheck. Werehappy to oblige.
POLITICS
site metricsmonthly uniques: 400,000+monthly page views: 2 millionaverage session: 3.2 Minutesaverage # pages viewed: 4
Source: Online Survey, October 2008
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strategic alliancesentertainment partnerships
EBONY and JET strategic alliances
provide an opportunity to further engage
consumers across media extensions tocreate multi-platform offerings. We have
used our entertainment partnerships to
develop bigger and better integrated
solutions for our clients.
We have established partnerships with
BET, Code Black Entertainment, TV Oneand YouTube. In 2009, we announced a
new partnership with the Gospel Music
Channel television network to develop a
series of television, magazine and online
cross-promotional initiatives.
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more than 20million BlacksWhether reading a magazine, viewing the latest DVD installment, or catching
up on the days news online, the JPC consumer stays connected.
more than just magazinesLet the full range of Johnson Publishing Company (JPC) brand assets work for
you. The 360-degree approach targets our clients objectives and consumer
goals by connecting the dots via insights (research), in-book, online, branded
entertainment, consumer products, events and sampling. The JPC brand trust
is available to maximize your return on investment.
your brand can reach Blacks that areinformed, involved and invested in improving their lives and the lives of people
around them. Johnson Publishing Company can connect you to the true power
brokerthe Black consumer.
He is passionateto learn about subjects
that speak to him
technology, politics, auto
and sports.
She is empoweredto respond to todays blog
postings on how to look her
best and how beauty comes
from within.
She is poisedto advise her family and
friends on how her commu-
nity is fairing in this economy.
connecting the dotsthe power of integration
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integratedsolutionsebony branded opportunities
EBONY fashion fairSpring 2010 (January - May) and Fall 2010 (September December)
EBONY FASHION FAIR, the world's largest traveling fashion showcelebrates 52 years with its 2010/11 tour. The show is presentedby EBONY magazine, the No. 1 Black magazine in the world, andhosted by reputable charitable organizations across the country.It is characterized by its glamour, elegance and beauty and has all of the energy of a Broadway production. The show will reveal excitingnew designs from the best of the best in fashion and it will reachmore than 55,000 Black women in various cities during the tour.
the taste of EBONYOctober 2010
THE TASTE OF EBONY was created to celebrate the contributionsthat people of color have made to the world of culinary arts. The firstculinary extravaganza featured the leading Black chefs from acrossthe globe, the finest Black restaurants and other Black food industry
experts from around the country. This multi-medium platform furtherserves as a catalyst for people of color, particularly a youngergeneration, to view the many facets of the food industry as aviable path toward pursuing culinary careers. More than 600 Black tastemakers sample delectable dishes prepared by the featured chefsand restaurants amid a festive atmosphere.
POWER 150 awardsDecember 2010
Each year Ebony features 150 power brokers whose accomplishmentshelp to define the breadth and depth of the Black experience. EBONY Power 150 (formerly the 100+ Most Influential Black Americans) featuressome of the most influential Blacks who transcend in their positionsand command a widespread national influence. The EBONY Power150 Awards Event recognizes power-players and showcases theseindividuals in their respective fields. Sponsors can partner with thisevent and honor these individuals in connection with the in-book special section, which celebrates the Whos Who in Black America.
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integratedsolutionsebony or jet
A celebrity financial expert will speak to readers via content about
managing their daily budgets, bank accounts, portfolios, etc. The
culmination of the in-book series includes the expert hosting an
exclusive financial seminar for readers.
Readers will receive helpful content that outlines ways that they can
organize their homes and their lives and practice time management.
This program will highlight common scenarios that Black families
experience. For example, the time management scenario might high-
light ways to organize a hectic schedule that is full of parenting
duties, exercise classes, sorority and church meetings, etc.
Readers will receive exciting ideas on entertaining guests or family suchas entertainment at home, traveling or hosting family and friends. Thisprogram will highlight opportunities that celebrate the Black experienceat key times of the year (family reunions, Kwanzaa, Black music month).
Another example is Girls Night Out with a cultural twist. We willhighlight two to three cities and showcase Black-owned businesses(restaurants, art galleries) that would constitute a great evening of fun.
Designed to be a tool of motivation to celebrate personal wellness,readers will receive quick interesting tips and information on beauty,health and style. This program will also offer quick solutions for scenariossuch as how to transform a day to night look. From a health perspective,it will speak directly to women of color with key reminders such as thetop ten questions to ask your doctor, the types of doctors you should bevisiting in your 20s, 30s, 40s, etc.
financial makeover make your plan
familyentertainmentbeauty& health
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integratedsolutionsebony or jet
Readers will be invited to participate in an exclusive ride and driveevent at a select barbershop in one of the top A-A markets (Chicago,
Atlanta, DC). Automobile advertisers can sponsor a ride and driveevent to showcase their 2010/2011 models. This is an opportunity todiscuss the future of the product lines and allow readers to get upclose and personal with a few vehicles. Readers will become driversin a matter of minutes as they experience new vehicles first hand.
As readers research and explore options to make their homes more
comfortable and cost effectiveas it relates to maintenancethey
will be invited to send in photos of their homes. Five winners will
receive $100 gift cards to purchase eco-friendly dcor, furnishings
and necessities.
Historically Black College and University campuses are transformed
into a day spa, allowing students to relax and rejuvenate during
exam time. This EBONY tour offers mini-seminars, interactive games,
free massages, manicures, gift bags with advertiser samples and
EBONY magazines to 10,000 students during the annual tour.
Readers will be exposed to a travel series highlighting the best afford-
able destinations for couples and families. Each content offering will
highlight tips and destinations. It will have a partnering digital compo-
nent with more in-depth travel assistance.
mydrive home
e.s .c .a .p.etravel
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EBONY & JET will travel to three major events/festivals that reach a
minimum of 10,000 people to execute an EBONY/JET family pavilion
which will include raffle giveaways, signage, surveys, data capture
and sampling. EBONY & JET will host a mini-home display which will
incorporate participating sponsors.
celebration of families
integratedsolutionsebony & jet community
Courtesy of African Festival of the Arts
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unique assets licensing
photo archives
consumer research
original content
subscriber mailing list
integrationopportunitiescustomization
in-book
digital
promotions
events
entertainment
direct mail
sampling/coupons
consumer products
extensions
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National Rate Card #72 Effective January 2010
4/color covers
4/color interior
66,702
81,113
2nd or 3rd cover
4th cover
2% Disc
65,368
79,491
5% Disc
63,367
77,057
7% Disc
62,033
75,435
10% Disc
60,032
73,002
1 time run 3x = 2 % Disc 6x = 5 % Disc 9x = 7 % Disc 12x = 10 % Disc
1 time run 3x = 2 % Disc 6x = 5 % Disc 9x = 7 % Disc 12x = 10 % Disc
60,844 59,627 57,802 56,585 54,760
50,701 49,687 48,166 47,152 45,631
40,752 39,937 38,714 37,899 36,677
27,990 27,430 26,591 26,031 25,191
13,994 13,714 13,294 13,014 12,595
47,233 46,288 44,871 43,927 42,510
45,187 44,283 42,928 42,024 40,668
2/color interior
51,121 50,099 48,565 47,543 46,00942,704 41,850 40,569 39,715 38,434
34,875 34,178 33,131 32,434 31,388
23,516 23,046 22,340 21,870 21,164
11,763 11,528 11,175 10,940 10,587
39,477 38,687 37,503 36,714 35,529
38,369 37,602 36,451 35,683 34,532
black & white
Inside Page
2/3 Page
1/2 Page
1/3 Page
1/6 Page
Digest Page
Checkerboard Page
1 Inch
Inside Page2/3 Page
1/2 Page
1/3 Page
1/6 Page
Digest Page
Checkerboard Page
Inside Page
2/3 Page
1/2 Page
1/3 Page
1/6 Page
Digest Page
Checkerboard Page
45,038 44,137 42,786 41,885 40,534
38,582 37,810 36,653 35,881 34,724
28,155 27,592 26,747 26,184 25,340
18,832 18,455 17,890 17,514 16,949
9,383 9,195 8,914 8,726 8,445
32,372 31,725 30,753 30,106 29,135
30,966 30,347 29,418 28,798 27,869
1,878 1,840 1,784 1,747 1,690
1 time run 3x = 2 % Disc 6x = 5 % Disc 9x = 7 % Disc 12x = 10 % Disc
1 time run 3x = 2 % Disc 6x = 5 % Disc 9x = 7 % Disc 12x = 10 % Disc
magazine advertisingebony rates | dates | specs
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Issue On Sale Space MaterialsEditorial Theme
dec09/ jan10
12/1/2009 9/30/2009 10/5/2009 Power 150
feb 1/12/2010 11/16/2009 11/20/2009 Black History/ Black Love/ Power to the Future
march 2/9/2010 12/15/2009 12/21/2009 Power of the Image
april 3/9/2010 1/15/2010 1/20/2010 Collective PowerCommunity, Family, Young Leaders
may 4/13/2010 2/15/2010 2/22/2010 Mommy Power
june 5/11/2010 3/15/2010 3/22/2010 Daddy Power/ Power in our Music
july 6/15/2010 4/15/2010 4/20/2010 Power of Family
aug 7/13/2010 5/17/2010 5/21/2010 Power of Play (Chill Power)
sept 8/17/2010 6/15/2010 6/21/2010 Power of Knowledge/ Education
oct 9/14/2010 7/15/2010 7/20/2010 Power of Faith
nov 10/12/2010 8/16/2010 8/20/2010 Power in Money & Finance
dec10/ jan11
11/16/2010 9/15/2010 9/20/2010 Power 150
magazine advertisingebony editorial calendar
* Materials for in-book promotions are due five weeks prior to close date.* Regional materials are due one week prior to national close dates.
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live trim bleed
7.625 x 10 8.125 x 10.5 8.375 x 10.75
full page
live trim bleed
4.625 x 10 5.125 x 10.5 5.375 x 10.75
2/3 vertical page
live trim bleed
7.625 x 7 8.125 x 7.5 8.75 x 7.75
2/3 horizontal page
live trim bleed
7.625 x 7 8.125 x 7.5 8.75 x 7.75
1/2 vertical page
live trim bleed
7.625 x 4.75 8.125 x 5.25 8.375 X 5.5
1/2 horizontal page
live trim bleed
2.25 x 10 2.75 x 10.5 3 x 10.75
1/3 vertical page
live trim bleed
4.625 x 3.75 5.125 x 5.25 5.375 x 5.5
1/3 horizontal page
live trim bleed
4.625 x 6.875 5.125 x 7.375 5.375 x 7.625
digest page
live trim bleed
15.75 X 10 16.25 X 10.5 16.5 X 10.75
2 page spread
live trim bleed
7.625 X 10 8.125 X 10.5 8.375 X 10.75
checker board single page
live trim bleed
15.75 X 10 16.25 X 10.5 16.5 X 10.75
checker board spread
1/6 page2.25 x 5 (non bleed)
Gutter safety (spread) .25 each page
Ad Material
The following high-resolution digital files are accepted:PDF X1a or native files with all supporting files, fonts, etc.Provide a proof made from the final version of the providedfile. A proof is required for every ad and must meetGATF/SWOP standards. If files are received without proof,one will be generated from the provided file. A productioncharge of $30 will be added to your invoice for this service.
All unclaimed files are destroyed after 13 months.
For additional information, contact our Advertising Production Team:Janine Marzett | ( 312) 322-9236 | [email protected]
magazine advertisingebony mechanical requirements | shipping
Send CD/DVD with 1 GATF/SWOP proof to:
Johnson Publishing Co., Inc., Advertising Production820 S. Michigan Avenue, Chicago, IL 60605
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magazine advertising jet rates | dates | specs
National rate card #42 Effective January 2010
4/color covers1-time run 13x = 4% 26x = 6% 39x = 8% 52x = 10%
2nd or 3rd cover 33,367 32,032 31,365 30,698 30,030
4th cover 39,592 38,008 37,216 36,425 35,633
black & white
2/color interior
1-time run 13x = 4% 26x = 6% 39x = 8% 52x = 10%full page 21,758 20,888 20,453 20,017 19,582
1/2 page 16,323 15,670 15,344 15,017 14,691
1-time run 13x = 4% 26x = 6% 39x = 8% 52x = 10%
full page 26,826 25,753 25,216 24,680 24,1431/2 page 20,115 19,310 18,908 18,506 18,104
4/color interior1-time run 13x = 4% 26x = 6% 39x = 8% 52x = 10%
full page 30,334 29,121 28,514 27,907 27,301
1/2 page 22,763 21,852 21,397 20,942 20,487
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magazine advertisingebony & jet print policies and procedures
Circulation Shortfalls Shortfalls must be claimed in writing within
one year from ABC audit (white sheet): If auditrelease date is August 2009, you may claimshortfall credit by or before August 2010 audit.
Advertiser will not be able to claim shortfallcredit after one year
Credit memo will be issued in lieu of cash andmay be applied toward your next insertion.
Merchandising Allowance/Credit May be claimed up to one calendar year
after earned: If earned in June 2009, mustbe taken by no later than June 2010. Nocredit will be applied after expiration date.
Available merchandising allowance will bebased on the total net billing per calendar year.
Merchandising allowances must be usedwithin one year of the calendar year inwhich it was earned. Any allowance earnedin 2009 must be used by Dec. 31, 2010.If the allowance is not used within thetime period allowed, it will be forfeited.
Merchandising allowances cannot be usedto purchase advertising space.
Merchandising allowances are applied
to specific brand insertions, not to thecorporate entity or agency.
Rates JPC will begin all card rates at the one time
(1x) rate level and will make adjustmentssemi-annually to reflect actual advertiserfrequency level.
Frequency discounts are earned within12-month period. Advertisers that do not meetearned frequency during contract year, will beshort rated back to earned frequency level.
Advertising rates are based on magazines
national average net paid circulation. ThePublisher guarantees that the averagecirculation of a national schedule will meetor exceed the rate base during the calendaryear. If not, a pro-rata space credit will beissued toward a future schedule to thedegree that the average circulation fallsbelow the effective rate base.
Rates are based on average total auditedcirculation, effective with the first issueof the year. Increases in rates will beannounced in advance of closing datefor the issue affected. Orders for issuesthereafter at rates then prevailing.
Circulation Audit The Magazine is a member of Audit Bureau
of Circulations (ABC). Total audited circula-tion is reported on an issue-by-issue basisin Publishers statements audited by the
ABC. Total audited circulation for theMagazine comprises of paid plus verified.
Competitive Separation Any advertiser insisting on positioning within
first 15% of the book must agree to forgocompetitive separation.
JPC cannot guarantee positioning orcompetitive separation for fractional ads.
All advertisers requesting first 10% of thebook will be considered on a rotating basis.For example, if you were the first beauty adin the first 10% of the current issue, you willnot be allowed to run first beauty ad in thefirst 10% of the next issue. This is in aneffort to be fair to our many advertisers.
Franchise Positioning Cover positioning must be confirmed in
writing within 30 days prior to close date toreserve or forfeit franchise position.
Inserts Advertisers have the opportunity to run a
variety of insert options, either supplied toor printed by the Publisher. These can bepurchased within national or regionalcirculation. Supplied inserts can be 60lbstock or higher. The Publisher can createand customize high-impact units, such asbookmarks, French doors, die cuts and mayother variations. These units may requirea longer lead-time than standard units.Please contact your sales representativefor additional information.
Production Costs Advertising production costs are non-com-
missionable and do not earn any discounts.
Double Issues Double (combined) issue rate of 5% will be
added to negotiated rate for ads appearingin these issues.
These issues are on newsstands for twoweeks (JET) and at a minimum for sixweeks (EBONY).
Make-goods Upon review and careful consideration,
make-goods will be determined andhonored with next insertion date ofsame advertisement or placement ofsame advertisement in next issue,whichever occurs first.
No cash will be disbursed nor creditsissued in lieu of make-goods.
Positioning for make-goods cannotbe guaranteed.
The Publisher is not responsible for errorsor omissions in any advertising materialsprovided by the advertiser or its agency(including errors in key numbers) or forchanges made after closing dates.
Cancellations Insertion orders cannot be cancelled
or changed after close date. The Publisher may reject or cancel any
advertising for any reason at any time. Advertisements simulating the magazineseditorial material in appearance or styleor that are not immediately identifiableas advertisements are not acceptable.
Positioning The Publisher has the right to insert the
advertising anywhere in the Magazineat its discretion, and any condition oncontracts, orders or copy instructionsinvolving the placement of advertisingwithin an issue of the Magazine (such aspage location, competitive separation orplacement facing editorial copy) will betreated as a positioning request only andcannot be guaranteed. The Publishersinability or failure to comply with anysuch condition shall not relieve theagency or advertiser of the obligationto pay for the advertising.
Agency Commission Up to 15% (where applicable to recognized
agents) of gross advertising charges afterearned advertiser discounts.
Special advertising production premiumsdo not earn any discounts or agencycommissions.
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1/11/10 12/21/09 1/4/10
1/18/10 12/28/09 1/11/10
1/25-2/1/10 1/14/10 1/18/10 Auto/Wellness
2/8/10 1/18/10 2/1/10
2/15/10 1/25/10 2/8/10
2/22-3/1/10 2/1/10 2/15/10 Black History | Finances
3/8/10 2/15/10 3/1/10
3/15/10 2/22/10 3/8/10
3/22-29/10 3/1/10 3/15/10 Womens Issue
4/5/10 3/15/10 3/29/104/12/10 3/22/10 4/5/10
4/19-26/10 3/29/10 4/12/10 Green | Technology
5/3/10 4/12/10 4/26/10
5/10/10 4/19/10 5/3/10
5/17-24/10 4/26/10 5/10/10
5/31/10 5/10/10 5/24/10 Summer Fun | Mothers Day
6/7/10 5/17/10 5/31/10
6/14-21/10 5/24/10 6/7/10
6/28/10 6/7/10 6/21/10 Black Issue | Mens Issue | Fathers Day
7/5/10 6/14/10 6/28/10
7/12-19/10 6/21/10 7/5/10 Home Dcor & improvement
7/26/10 7/5/10 7/18/10
8/2/10 7/12/10 7/26/10
8/9-16/10 7/19/10 8/2/10
8/23/10 8/2/10 8/16/10
8/30/10 8/9/10 8/23/10 Education (Back to School) | HBCUs | Sports
9/6-13/10 8/16/10 8/30/10
9/20/10 8/30/10 9/13/10
9/27/10 9/6/10 9/20/10 Fashion/Black Style | Gospel Music Month
10/4-11/10 9/13/10 9/27/10
10/18/10 9/27/10 10/11/10
10/25/10 10/4/10 10/18/10 Food | Healthy Eating | Holiday Menus
11/1-8/10 10/11/10 10/25/10
11/15/10 10/25/10 11/8/10
11/22/10 11/1/10 11/15/10
11/29-12/6/10 11/8/10 11/22/10 Auto Preview | Gift Guide
12/13/10 11/22/10 12/6/10
12/20/10 11/29/10 12/13/10
12/27/10-1/3/11 12/6/10 12/20/10Travel
Issue Closes On-Sale Double issues/ Editorial themes
magazine advertising jet editorial calendar
* Materials for in-book promotions are due five weeks prior to close date.* Regional materials are due one week prior to national close dates.
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live trim bleed
4-5/8 x 6-7/8 5-1/8 x 7-3/8 5-3/8 x 7-5/8
full page
live trim bleed
2-1/16 x 6-7/8 2-9/16 x 7-3/8 2-13/16 x 7-5/8
1/2 vertical page
live trim bleed
4-5/8 x 3-3/16 5-1/8 x 3-11/16 5-3/8 x 4-3/16
1/2 horizontal page
live trim bleed
9-3/4 x 6-7/8 10-1/4 x 7-3/8 10-1/2 x 7-5/8
2 page spread
live trim bleed
9-3/4 x 3-3/16 10-1/4 x 3-11/16 10-1/2 x 4-3/16
1/2 page spread
Send CD/DVD with 1 GATF/SWOP proof to:
Johnson Publishing Co., Inc., Advertising Production820 S. Michigan Avenue, Chicago, IL 60605
Ad Material
The following high-resolution digital files are accepted:
PDF X1a or native files with all supporting files, fonts, etc.Provide a proof made from the final version of the providedfile. A proof is required for every ad and must meetGATF/SWOP standards. If files are received without proof,one will be generated from the provided file. A productioncharge of $30 will be added to your invoice for this service.
All unclaimed files are destroyed after 13 months.
For additional information, contact our Advertising Production Team:Janine Marzett | (312) 322-9236 | [email protected]
magazine advertising jet mechanical requirements | shipping
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Branding impressions
High visibility placement
Newsletter sponsorships
digital advertisingebony.com rates | specs
wide skyscraper 160 x 600 $25 cpm
small skyscraper 120 x 600 $25 cpm
leaderboard 728 x 90 $23 cpm
medium rectangle 300 x 250 $35 cpm
large rectangle 336 x 280 $35 cpm
banner 468 x 60 $25 cpm
Reach all Web site users using the following standard ad units:
Located within home page and category headings
streaming video sponsorships 300 x 225 $45 cpm
skyscraper 160 x 600 leaderboard 728 x 90 30 words of inline text
Located within article headings
half page 300 x 600 $40 cpmstreaming video 300 x 225 $45 cpm
Exclusive Sponsorship opportunity includes: Available on request
Available on request: Custom Editorial Sponsored Content
Co-Branded Micro Sites Custom Game Development
Custom E-Books Dedicated E-mail Blast
minimum buy on EBONY.com $10,000
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Banner Policy Banners (120x600, 728x90,
Skyscrapers, etc) may not at any pointduring the campaign have additionalcreative that extends beyond the desig-nated banner area unless approved byJohnson Publishing Company andspecified in the IO. This includes, butis not limited to rollovers, surveys,nonuser-initiated daughter windowsand DHTML elements. Approval will bedetermined on a case-by-case basis.
All beyond-the-banner creative requires10 days of lead-time to be approved.
All ad placements should spawn a newbrowser window when clicked upon.
Changes and Cancellations All creative materials must be received
at least five business days prior to thelaunch of the campaign. If creative isdelayed, Johnson Publishing Companyreserves the right to either extend thecampaign end date by same numberof days creative was delayed.
Rejecting Creative Johnson Publishing Company reserves
the right to approve all ad creativethat will run on EBONY.com.
EBONY.com reserves the right toreject any creative that does notfollow EBONY.com specifications.
Video Sponsorship Advertising All video sponsorships require a
minimum three-month commitment. No tobacco company advertising is
permitted with the exception ofcessation-endorsed advertising.
.SWF File Policy EBONY.com will accept up to three cre-
ative executions per ad size, with oneunique URL per creative, per campaign.
We will provide click through data foreach placement.
The following files must be trafficked:.swf, backup .gif, click-through URL.
EBONY.com will create the HTML,
which calls the .swf creative.EBONY.com will not be responsible forcounting clicks on .swf creative that is
not trafficked to this spec. Please seethis Excel sheet for more details.
3rd Party Tag Policy: EBONY.com will accept and traffic up to
three tags per placement, per campaign.
Late Creative EBONY.com will not guarantee the
start date for late creative.
Expanding Banner: User InitiatedGeneral Specs
Creative should clearly stateRoll Over/ Peel Me For More info(or something similar).
Panel should disappear upon userscroll off.
Size: 35 K max file size. We accept the following: - Pointroll,
Eyeblaster, Unicast, Interpolls, UnitedVirtualies Shoskele, Eyewonder, Dart,
and Atlas. Audio must be user-initiated on
mouse click. Mute button required.
Horizontal panel Panel will expand downwards from the
728x90 ad placement within the pagesof EBONY.com.
Drop Down/ Peel Back panel shouldnot exceed 728x200 pixels in total,banner inclusive.
Vertical panel Panel will expand to the left of the
120x600 or 160x600 ad placementwithin the pages of EBONY.com.
Expanding panel should not exceed240 or 300 x 600 pixels in total,banner inclusive.
Large Box Panel will expand downwards and/or
to the left from the 300x250 ad place-ment within the pages of EBONY.com
Expanding panel should not exceed600x500 pixels in total, banner inclusive.
Rich Media (Non-User Initiated)Five-day lead-time
Ad Formats-Floating ad with reminder Size; 400x400 pixels for Pointroll Bad
Boys, Eyeblasters, Dart, Unicast and Atlas 728x200 pixels for Pointroll Towel Boys Accepted reminder types:
Floating Banner Floating reminder size should not
exceed 200x200 pixels, or bannersize 728x90, 160x600, 120x600
Max Play Duration: 10 sec - Firm Close Button: Required Audio: User initiated upon mouse
click- Firm Accepted File Types and Formats
Ad formats: Floating Ad,Expandable Banner, PoliteBanner, Standard Banner
Unacceptable formats: Window Ad, Commercial Break,
Wallpaper Ad, VideoClip Ad File Size: 100KB Max File Types: Flash 4, Flash 5, Flash 6,
Flash 7 Video Specifications
Max Play :10 seconds
Max bits per second: 550 Kbps Max video movie length: 15 seconds Close Button Information Minimal Size of 40x40 pixels Close Button should have Close text Close button should have X symbol Delayed appearance of the Close
button is strictly prohibited Close button must have a
non-transparent background Close button location can be any location
digital advertisingebony.com terms & conditions
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8/4/2019 MediaKit6 9 Keynote
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central/west coast region
sales manager Robin Whaley-Smith [email protected]
senior account executive Katrina Stapleton Crawford [email protected]
senior account executive Latoria Bouie-Henderson [email protected](323) 782-7801 (LA office)
account executive John Shelby [email protected]
coordinator Sherry Bailey [email protected]
sales manager Craig Robinson [email protected]
senior account executive Edoris Head [email protected]
account executive Shawn-nee Noriega [email protected]
coordinator Sharon Corbin [email protected]
820 S. Michigan Avenue, Chicago, Illinois 60605 | Office (312) 322-9200 | Fax (312) 322-0178
east coast region
1270 Avenue of the Americas, Suite 1705, New York, New York 10020 | Office (212) 397-4500 | Fax (212) 757-8497
director of sales Nijole Yutkowitz [email protected]
v.p.,integrated sales & marketing Tanya Hines [email protected]
contactintegrated sales team