mediakit6 9 keynote

8/4/2019 MediaKit6 9 Keynote

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2010 media kit


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our missioncore values & purpose

Johnson Publishingis committed to celebrating the

tapestry of the Black experienceby delivering trusted brands

and products that inform,

entertain, engage, inspire and

enhance people of all ages

who are committed to our

shared journey.

our core purposeIgnite cultural conversation and curate the ever evolving legacy of the black experience.


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johnson publishing co

events

strategicalliances

print

consumerproductsdigital

our approach

we elevateour clients brands and engage

consumers by using our trusted

Iconic Brands and access to a

diverse Black audience.

creating integrated solutions


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the power of our brandsebony & jet

To be the most admired voice for inspirational andthought-provoking Black perspectives that celebrate therealities of our collective community and culture.

brand positioningCelebrating Black culture

To be the most reliable and credible go-to-source offer-ing a unique Black perspective on the latest news andentertainment.

brand positioning

Informing the Black community


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I read EBONY because it isinspirational and encouraging.

I like everything about EBONY!

Reading this magazine alwaysgives me the insight on what ourBlack Community is doing--theiraccomplishments, life trials,tribulations and celebrations.

Source: Starcom 2006 Microsite Study. (c) Starcom Worldwide, 2007. All Rights Reserved and JPC Online Advisory Panel (11/2008) Experian

whats new new brand positioning

VENUS & SERENA(Why? Because theyre all that. )A JOHNSON PUBLICATION www.ebonyjet.com

C HANGE AGENTS WE CAN BELIEVE INPOWER 150

the Celebration Issue 1 of8

12

DEC2009/JAN 2010USA$3.99 CANADA$4.99

CHRIS ROCK(Why? Because he tells the truth. )

C HANGE AGENTS WE CAN BELIEVE INPOWER 150

DEC2009/JAN 2010USA$3.99 CANADA $4.99

A JOHNSON PUBLICATION www.ebonyjet.com

the Celebration Issue 2 of8

12

ebony demographics &circulationour audience

integrated extensions & web site

redesign (Ebony.com, formerly EbonyJet.com)

expanded editorial content & synergy

female/male: 62.5%/37.5%

average age: 37.8

average HHI: $53,643

children in HH: 49.8%

married: 32.8%

home ownership: 53.3%

audience rate base insight1,250,000

readership12,000,000


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insightI read JET because it addressesissues and topics that arerelevant to me.

I would describe JETs personalityas convenient, credible, currentand creative.

I trust the articles in JET.

rate base 900,000 | readership 9,700,000Source: Starcom 2006 Microsite Study. (c) Starcom Worldwide, 2007. All Rights Reserved and JPC Online Advisory Panel (11/2008) Experian

jet demographics & circulationouraudience

whats new

new brand positioning integrated extensions & captivatingnew JET web site

expanded editorial content & features

female/male: 60%/40%

average age: 37

average HHI: $51,271

children in HH: 52.6%

married: 35.2%

home ownership: 52.8%

audience


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audiencefemale/male: 54%/46%age: 24-49: (60%)attended grad college: 63.8%children: 50.6%homeowner: 50.4%

insightEbony.com is my official onlinemagazine. I check it out dailybecause the articles are inter-esting and thoughtprovoking.

I love Ebony.com becauseit has a GLOBAL feel.

I enjoy using the Ebony.comsite because I can watch coolclassic EBONY & JET footageand the writers have aunique perspective.

ebony.com demographics & circulation(formerly ebonyjet.com)

ouraudience

DECEMBER 2009 / JANUARY 2010 l EBONY 25

WHATS ONLINE IN

DEC /JANEbonyjet.com, the daily online magazine, brings a unique perspective to politics, artsand the expressions of Black culture that influence the world. Log on to ebonyjet.com.

A new experience is just a click away.

OUR FAVORITE BLOGSMedia Assassin, Shadow and Act,AfroBella, Timbuktu Chronicleswhichoutside-the-inside Web space will be next?

VOICES

THE SKYBOXFrom the track to the field to the ring,new takes on our favorite pastimes.

CULTURE

HIGHNOTESFind ground-breaking talentin surprisingplaces. Nocovernecessary.

SPORTS

STORIESBEHIND THEHEADLINESOld guard or new school, leadershipneeds a realitycheck. Werehappy to oblige.

POLITICS

site metricsmonthly uniques: 400,000+monthly page views: 2 millionaverage session: 3.2 Minutesaverage # pages viewed: 4

Source: Online Survey, October 2008


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strategic alliancesentertainment partnerships

EBONY and JET strategic alliances

provide an opportunity to further engage

consumers across media extensions tocreate multi-platform offerings. We have

used our entertainment partnerships to

develop bigger and better integrated

solutions for our clients.

We have established partnerships with

BET, Code Black Entertainment, TV Oneand YouTube. In 2009, we announced a

new partnership with the Gospel Music

Channel television network to develop a

series of television, magazine and online

cross-promotional initiatives.


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more than 20million BlacksWhether reading a magazine, viewing the latest DVD installment, or catching

up on the days news online, the JPC consumer stays connected.

more than just magazinesLet the full range of Johnson Publishing Company (JPC) brand assets work for

you. The 360-degree approach targets our clients objectives and consumer

goals by connecting the dots via insights (research), in-book, online, branded

entertainment, consumer products, events and sampling. The JPC brand trust

is available to maximize your return on investment.

your brand can reach Blacks that areinformed, involved and invested in improving their lives and the lives of people

around them. Johnson Publishing Company can connect you to the true power

brokerthe Black consumer.

He is passionateto learn about subjects

that speak to him

technology, politics, auto

and sports.

She is empoweredto respond to todays blog

postings on how to look her

best and how beauty comes

from within.

She is poisedto advise her family and

friends on how her commu-

nity is fairing in this economy.

connecting the dotsthe power of integration


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integratedsolutionsebony branded opportunities

EBONY fashion fairSpring 2010 (January - May) and Fall 2010 (September December)

EBONY FASHION FAIR, the world's largest traveling fashion showcelebrates 52 years with its 2010/11 tour. The show is presentedby EBONY magazine, the No. 1 Black magazine in the world, andhosted by reputable charitable organizations across the country.It is characterized by its glamour, elegance and beauty and has all of the energy of a Broadway production. The show will reveal excitingnew designs from the best of the best in fashion and it will reachmore than 55,000 Black women in various cities during the tour.

the taste of EBONYOctober 2010

THE TASTE OF EBONY was created to celebrate the contributionsthat people of color have made to the world of culinary arts. The firstculinary extravaganza featured the leading Black chefs from acrossthe globe, the finest Black restaurants and other Black food industry

experts from around the country. This multi-medium platform furtherserves as a catalyst for people of color, particularly a youngergeneration, to view the many facets of the food industry as aviable path toward pursuing culinary careers. More than 600 Black tastemakers sample delectable dishes prepared by the featured chefsand restaurants amid a festive atmosphere.

POWER 150 awardsDecember 2010

Each year Ebony features 150 power brokers whose accomplishmentshelp to define the breadth and depth of the Black experience. EBONY Power 150 (formerly the 100+ Most Influential Black Americans) featuressome of the most influential Blacks who transcend in their positionsand command a widespread national influence. The EBONY Power150 Awards Event recognizes power-players and showcases theseindividuals in their respective fields. Sponsors can partner with thisevent and honor these individuals in connection with the in-book special section, which celebrates the Whos Who in Black America.


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integratedsolutionsebony or jet

A celebrity financial expert will speak to readers via content about

managing their daily budgets, bank accounts, portfolios, etc. The

culmination of the in-book series includes the expert hosting an

exclusive financial seminar for readers.

Readers will receive helpful content that outlines ways that they can

organize their homes and their lives and practice time management.

This program will highlight common scenarios that Black families

experience. For example, the time management scenario might high-

light ways to organize a hectic schedule that is full of parenting

duties, exercise classes, sorority and church meetings, etc.

Readers will receive exciting ideas on entertaining guests or family suchas entertainment at home, traveling or hosting family and friends. Thisprogram will highlight opportunities that celebrate the Black experienceat key times of the year (family reunions, Kwanzaa, Black music month).

Another example is Girls Night Out with a cultural twist. We willhighlight two to three cities and showcase Black-owned businesses(restaurants, art galleries) that would constitute a great evening of fun.

Designed to be a tool of motivation to celebrate personal wellness,readers will receive quick interesting tips and information on beauty,health and style. This program will also offer quick solutions for scenariossuch as how to transform a day to night look. From a health perspective,it will speak directly to women of color with key reminders such as thetop ten questions to ask your doctor, the types of doctors you should bevisiting in your 20s, 30s, 40s, etc.

financial makeover make your plan

familyentertainmentbeauty& health


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integratedsolutionsebony or jet

Readers will be invited to participate in an exclusive ride and driveevent at a select barbershop in one of the top A-A markets (Chicago,

Atlanta, DC). Automobile advertisers can sponsor a ride and driveevent to showcase their 2010/2011 models. This is an opportunity todiscuss the future of the product lines and allow readers to get upclose and personal with a few vehicles. Readers will become driversin a matter of minutes as they experience new vehicles first hand.

As readers research and explore options to make their homes more

comfortable and cost effectiveas it relates to maintenancethey

will be invited to send in photos of their homes. Five winners will

receive $100 gift cards to purchase eco-friendly dcor, furnishings

and necessities.

Historically Black College and University campuses are transformed

into a day spa, allowing students to relax and rejuvenate during

exam time. This EBONY tour offers mini-seminars, interactive games,

free massages, manicures, gift bags with advertiser samples and

EBONY magazines to 10,000 students during the annual tour.

Readers will be exposed to a travel series highlighting the best afford-

able destinations for couples and families. Each content offering will

highlight tips and destinations. It will have a partnering digital compo-

nent with more in-depth travel assistance.

mydrive home

e.s .c .a .p.etravel


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EBONY & JET will travel to three major events/festivals that reach a

minimum of 10,000 people to execute an EBONY/JET family pavilion

which will include raffle giveaways, signage, surveys, data capture

and sampling. EBONY & JET will host a mini-home display which will

incorporate participating sponsors.

celebration of families

integratedsolutionsebony & jet community

Courtesy of African Festival of the Arts


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unique assets licensing

photo archives

consumer research

original content

subscriber mailing list

integrationopportunitiescustomization

in-book

digital

promotions

events

entertainment

direct mail

sampling/coupons

consumer products

extensions


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National Rate Card #72 Effective January 2010

4/color covers

4/color interior

66,702

81,113

2nd or 3rd cover

4th cover

2% Disc

65,368

79,491

5% Disc

63,367

77,057

7% Disc

62,033

75,435

10% Disc

60,032

73,002

1 time run 3x = 2 % Disc 6x = 5 % Disc 9x = 7 % Disc 12x = 10 % Disc


60,844 59,627 57,802 56,585 54,760

50,701 49,687 48,166 47,152 45,631

40,752 39,937 38,714 37,899 36,677

27,990 27,430 26,591 26,031 25,191

13,994 13,714 13,294 13,014 12,595

47,233 46,288 44,871 43,927 42,510

45,187 44,283 42,928 42,024 40,668

2/color interior

51,121 50,099 48,565 47,543 46,00942,704 41,850 40,569 39,715 38,434

34,875 34,178 33,131 32,434 31,388

23,516 23,046 22,340 21,870 21,164

11,763 11,528 11,175 10,940 10,587

39,477 38,687 37,503 36,714 35,529

38,369 37,602 36,451 35,683 34,532

black & white

Inside Page

2/3 Page

1/2 Page

1/3 Page

1/6 Page

Digest Page

Checkerboard Page

1 Inch

Inside Page2/3 Page

1/2 Page

1/3 Page

1/6 Page

Digest Page

Checkerboard Page

Inside Page

2/3 Page

1/2 Page

1/3 Page

1/6 Page

Digest Page

Checkerboard Page

45,038 44,137 42,786 41,885 40,534

38,582 37,810 36,653 35,881 34,724

28,155 27,592 26,747 26,184 25,340

18,832 18,455 17,890 17,514 16,949

9,383 9,195 8,914 8,726 8,445

32,372 31,725 30,753 30,106 29,135

30,966 30,347 29,418 28,798 27,869

1,878 1,840 1,784 1,747 1,690



magazine advertisingebony rates | dates | specs


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Issue On Sale Space MaterialsEditorial Theme

dec09/ jan10

12/1/2009 9/30/2009 10/5/2009 Power 150

feb 1/12/2010 11/16/2009 11/20/2009 Black History/ Black Love/ Power to the Future

march 2/9/2010 12/15/2009 12/21/2009 Power of the Image

april 3/9/2010 1/15/2010 1/20/2010 Collective PowerCommunity, Family, Young Leaders

may 4/13/2010 2/15/2010 2/22/2010 Mommy Power

june 5/11/2010 3/15/2010 3/22/2010 Daddy Power/ Power in our Music

july 6/15/2010 4/15/2010 4/20/2010 Power of Family

aug 7/13/2010 5/17/2010 5/21/2010 Power of Play (Chill Power)

sept 8/17/2010 6/15/2010 6/21/2010 Power of Knowledge/ Education

oct 9/14/2010 7/15/2010 7/20/2010 Power of Faith

nov 10/12/2010 8/16/2010 8/20/2010 Power in Money & Finance

dec10/ jan11

11/16/2010 9/15/2010 9/20/2010 Power 150

magazine advertisingebony editorial calendar

* Materials for in-book promotions are due five weeks prior to close date.* Regional materials are due one week prior to national close dates.


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live trim bleed

7.625 x 10 8.125 x 10.5 8.375 x 10.75

full page

live trim bleed

4.625 x 10 5.125 x 10.5 5.375 x 10.75

2/3 vertical page

live trim bleed

7.625 x 7 8.125 x 7.5 8.75 x 7.75

2/3 horizontal page

live trim bleed

7.625 x 7 8.125 x 7.5 8.75 x 7.75

1/2 vertical page

live trim bleed

7.625 x 4.75 8.125 x 5.25 8.375 X 5.5

1/2 horizontal page

live trim bleed

2.25 x 10 2.75 x 10.5 3 x 10.75

1/3 vertical page

live trim bleed

4.625 x 3.75 5.125 x 5.25 5.375 x 5.5

1/3 horizontal page

live trim bleed

4.625 x 6.875 5.125 x 7.375 5.375 x 7.625

digest page

live trim bleed

15.75 X 10 16.25 X 10.5 16.5 X 10.75

2 page spread

live trim bleed

7.625 X 10 8.125 X 10.5 8.375 X 10.75

checker board single page

live trim bleed

15.75 X 10 16.25 X 10.5 16.5 X 10.75

checker board spread

1/6 page2.25 x 5 (non bleed)

Gutter safety (spread) .25 each page

Ad Material

The following high-resolution digital files are accepted:PDF X1a or native files with all supporting files, fonts, etc.Provide a proof made from the final version of the providedfile. A proof is required for every ad and must meetGATF/SWOP standards. If files are received without proof,one will be generated from the provided file. A productioncharge of $30 will be added to your invoice for this service.

All unclaimed files are destroyed after 13 months.

For additional information, contact our Advertising Production Team:Janine Marzett | ( 312) 322-9236 | [email protected]

magazine advertisingebony mechanical requirements | shipping

Send CD/DVD with 1 GATF/SWOP proof to:

Johnson Publishing Co., Inc., Advertising Production820 S. Michigan Avenue, Chicago, IL 60605


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magazine advertising jet rates | dates | specs

National rate card #42 Effective January 2010

4/color covers1-time run 13x = 4% 26x = 6% 39x = 8% 52x = 10%

2nd or 3rd cover 33,367 32,032 31,365 30,698 30,030

4th cover 39,592 38,008 37,216 36,425 35,633

black & white

2/color interior

1-time run 13x = 4% 26x = 6% 39x = 8% 52x = 10%full page 21,758 20,888 20,453 20,017 19,582

1/2 page 16,323 15,670 15,344 15,017 14,691

1-time run 13x = 4% 26x = 6% 39x = 8% 52x = 10%

full page 26,826 25,753 25,216 24,680 24,1431/2 page 20,115 19,310 18,908 18,506 18,104

4/color interior1-time run 13x = 4% 26x = 6% 39x = 8% 52x = 10%

full page 30,334 29,121 28,514 27,907 27,301

1/2 page 22,763 21,852 21,397 20,942 20,487


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magazine advertisingebony & jet print policies and procedures

Circulation Shortfalls Shortfalls must be claimed in writing within

one year from ABC audit (white sheet): If auditrelease date is August 2009, you may claimshortfall credit by or before August 2010 audit.

Advertiser will not be able to claim shortfallcredit after one year

Credit memo will be issued in lieu of cash andmay be applied toward your next insertion.

Merchandising Allowance/Credit May be claimed up to one calendar year

after earned: If earned in June 2009, mustbe taken by no later than June 2010. Nocredit will be applied after expiration date.

Available merchandising allowance will bebased on the total net billing per calendar year.

Merchandising allowances must be usedwithin one year of the calendar year inwhich it was earned. Any allowance earnedin 2009 must be used by Dec. 31, 2010.If the allowance is not used within thetime period allowed, it will be forfeited.

Merchandising allowances cannot be usedto purchase advertising space.

Merchandising allowances are applied

to specific brand insertions, not to thecorporate entity or agency.

Rates JPC will begin all card rates at the one time

(1x) rate level and will make adjustmentssemi-annually to reflect actual advertiserfrequency level.

Frequency discounts are earned within12-month period. Advertisers that do not meetearned frequency during contract year, will beshort rated back to earned frequency level.

Advertising rates are based on magazines

national average net paid circulation. ThePublisher guarantees that the averagecirculation of a national schedule will meetor exceed the rate base during the calendaryear. If not, a pro-rata space credit will beissued toward a future schedule to thedegree that the average circulation fallsbelow the effective rate base.

Rates are based on average total auditedcirculation, effective with the first issueof the year. Increases in rates will beannounced in advance of closing datefor the issue affected. Orders for issuesthereafter at rates then prevailing.

Circulation Audit The Magazine is a member of Audit Bureau

of Circulations (ABC). Total audited circula-tion is reported on an issue-by-issue basisin Publishers statements audited by the

ABC. Total audited circulation for theMagazine comprises of paid plus verified.

Competitive Separation Any advertiser insisting on positioning within

first 15% of the book must agree to forgocompetitive separation.

JPC cannot guarantee positioning orcompetitive separation for fractional ads.

All advertisers requesting first 10% of thebook will be considered on a rotating basis.For example, if you were the first beauty adin the first 10% of the current issue, you willnot be allowed to run first beauty ad in thefirst 10% of the next issue. This is in aneffort to be fair to our many advertisers.

Franchise Positioning Cover positioning must be confirmed in

writing within 30 days prior to close date toreserve or forfeit franchise position.

Inserts Advertisers have the opportunity to run a

variety of insert options, either supplied toor printed by the Publisher. These can bepurchased within national or regionalcirculation. Supplied inserts can be 60lbstock or higher. The Publisher can createand customize high-impact units, such asbookmarks, French doors, die cuts and mayother variations. These units may requirea longer lead-time than standard units.Please contact your sales representativefor additional information.

Production Costs Advertising production costs are non-com-

missionable and do not earn any discounts.

Double Issues Double (combined) issue rate of 5% will be

added to negotiated rate for ads appearingin these issues.

These issues are on newsstands for twoweeks (JET) and at a minimum for sixweeks (EBONY).

Make-goods Upon review and careful consideration,

make-goods will be determined andhonored with next insertion date ofsame advertisement or placement ofsame advertisement in next issue,whichever occurs first.

No cash will be disbursed nor creditsissued in lieu of make-goods.

Positioning for make-goods cannotbe guaranteed.

The Publisher is not responsible for errorsor omissions in any advertising materialsprovided by the advertiser or its agency(including errors in key numbers) or forchanges made after closing dates.

Cancellations Insertion orders cannot be cancelled

or changed after close date. The Publisher may reject or cancel any

advertising for any reason at any time. Advertisements simulating the magazineseditorial material in appearance or styleor that are not immediately identifiableas advertisements are not acceptable.

Positioning The Publisher has the right to insert the

advertising anywhere in the Magazineat its discretion, and any condition oncontracts, orders or copy instructionsinvolving the placement of advertisingwithin an issue of the Magazine (such aspage location, competitive separation orplacement facing editorial copy) will betreated as a positioning request only andcannot be guaranteed. The Publishersinability or failure to comply with anysuch condition shall not relieve theagency or advertiser of the obligationto pay for the advertising.

Agency Commission Up to 15% (where applicable to recognized

agents) of gross advertising charges afterearned advertiser discounts.

Special advertising production premiumsdo not earn any discounts or agencycommissions.


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1/11/10 12/21/09 1/4/10

1/18/10 12/28/09 1/11/10

1/25-2/1/10 1/14/10 1/18/10 Auto/Wellness

2/8/10 1/18/10 2/1/10

2/15/10 1/25/10 2/8/10

2/22-3/1/10 2/1/10 2/15/10 Black History | Finances

3/8/10 2/15/10 3/1/10

3/15/10 2/22/10 3/8/10

3/22-29/10 3/1/10 3/15/10 Womens Issue

4/5/10 3/15/10 3/29/104/12/10 3/22/10 4/5/10

4/19-26/10 3/29/10 4/12/10 Green | Technology

5/3/10 4/12/10 4/26/10

5/10/10 4/19/10 5/3/10

5/17-24/10 4/26/10 5/10/10

5/31/10 5/10/10 5/24/10 Summer Fun | Mothers Day

6/7/10 5/17/10 5/31/10

6/14-21/10 5/24/10 6/7/10

6/28/10 6/7/10 6/21/10 Black Issue | Mens Issue | Fathers Day

7/5/10 6/14/10 6/28/10

7/12-19/10 6/21/10 7/5/10 Home Dcor & improvement

7/26/10 7/5/10 7/18/10

8/2/10 7/12/10 7/26/10

8/9-16/10 7/19/10 8/2/10

8/23/10 8/2/10 8/16/10

8/30/10 8/9/10 8/23/10 Education (Back to School) | HBCUs | Sports

9/6-13/10 8/16/10 8/30/10

9/20/10 8/30/10 9/13/10

9/27/10 9/6/10 9/20/10 Fashion/Black Style | Gospel Music Month

10/4-11/10 9/13/10 9/27/10

10/18/10 9/27/10 10/11/10

10/25/10 10/4/10 10/18/10 Food | Healthy Eating | Holiday Menus

11/1-8/10 10/11/10 10/25/10

11/15/10 10/25/10 11/8/10

11/22/10 11/1/10 11/15/10

11/29-12/6/10 11/8/10 11/22/10 Auto Preview | Gift Guide

12/13/10 11/22/10 12/6/10

12/20/10 11/29/10 12/13/10

12/27/10-1/3/11 12/6/10 12/20/10Travel

Issue Closes On-Sale Double issues/ Editorial themes

magazine advertising jet editorial calendar

* Materials for in-book promotions are due five weeks prior to close date.* Regional materials are due one week prior to national close dates.


21/24

live trim bleed

4-5/8 x 6-7/8 5-1/8 x 7-3/8 5-3/8 x 7-5/8

full page

live trim bleed

2-1/16 x 6-7/8 2-9/16 x 7-3/8 2-13/16 x 7-5/8

1/2 vertical page

live trim bleed

4-5/8 x 3-3/16 5-1/8 x 3-11/16 5-3/8 x 4-3/16

1/2 horizontal page

live trim bleed

9-3/4 x 6-7/8 10-1/4 x 7-3/8 10-1/2 x 7-5/8

2 page spread

live trim bleed

9-3/4 x 3-3/16 10-1/4 x 3-11/16 10-1/2 x 4-3/16

1/2 page spread

Send CD/DVD with 1 GATF/SWOP proof to:

Johnson Publishing Co., Inc., Advertising Production820 S. Michigan Avenue, Chicago, IL 60605

Ad Material

The following high-resolution digital files are accepted:

PDF X1a or native files with all supporting files, fonts, etc.Provide a proof made from the final version of the providedfile. A proof is required for every ad and must meetGATF/SWOP standards. If files are received without proof,one will be generated from the provided file. A productioncharge of $30 will be added to your invoice for this service.

All unclaimed files are destroyed after 13 months.

For additional information, contact our Advertising Production Team:Janine Marzett | (312) 322-9236 | [email protected]

magazine advertising jet mechanical requirements | shipping


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Branding impressions

High visibility placement

Newsletter sponsorships

digital advertisingebony.com rates | specs

wide skyscraper 160 x 600 $25 cpm

small skyscraper 120 x 600 $25 cpm

leaderboard 728 x 90 $23 cpm

medium rectangle 300 x 250 $35 cpm

large rectangle 336 x 280 $35 cpm

banner 468 x 60 $25 cpm

Reach all Web site users using the following standard ad units:

Located within home page and category headings

streaming video sponsorships 300 x 225 $45 cpm

skyscraper 160 x 600 leaderboard 728 x 90 30 words of inline text

Located within article headings

half page 300 x 600 $40 cpmstreaming video 300 x 225 $45 cpm

Exclusive Sponsorship opportunity includes: Available on request

Available on request: Custom Editorial Sponsored Content

Co-Branded Micro Sites Custom Game Development

Custom E-Books Dedicated E-mail Blast

minimum buy on EBONY.com $10,000


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Banner Policy Banners (120x600, 728x90,

Skyscrapers, etc) may not at any pointduring the campaign have additionalcreative that extends beyond the desig-nated banner area unless approved byJohnson Publishing Company andspecified in the IO. This includes, butis not limited to rollovers, surveys,nonuser-initiated daughter windowsand DHTML elements. Approval will bedetermined on a case-by-case basis.

All beyond-the-banner creative requires10 days of lead-time to be approved.

All ad placements should spawn a newbrowser window when clicked upon.

Changes and Cancellations All creative materials must be received

at least five business days prior to thelaunch of the campaign. If creative isdelayed, Johnson Publishing Companyreserves the right to either extend thecampaign end date by same numberof days creative was delayed.

Rejecting Creative Johnson Publishing Company reserves

the right to approve all ad creativethat will run on EBONY.com.

EBONY.com reserves the right toreject any creative that does notfollow EBONY.com specifications.

Video Sponsorship Advertising All video sponsorships require a

minimum three-month commitment. No tobacco company advertising is

permitted with the exception ofcessation-endorsed advertising.

.SWF File Policy EBONY.com will accept up to three cre-

ative executions per ad size, with oneunique URL per creative, per campaign.

We will provide click through data foreach placement.

The following files must be trafficked:.swf, backup .gif, click-through URL.

EBONY.com will create the HTML,

which calls the .swf creative.EBONY.com will not be responsible forcounting clicks on .swf creative that is

not trafficked to this spec. Please seethis Excel sheet for more details.

3rd Party Tag Policy: EBONY.com will accept and traffic up to

three tags per placement, per campaign.

Late Creative EBONY.com will not guarantee the

start date for late creative.

Expanding Banner: User InitiatedGeneral Specs

Creative should clearly stateRoll Over/ Peel Me For More info(or something similar).

Panel should disappear upon userscroll off.

Size: 35 K max file size. We accept the following: - Pointroll,

Eyeblaster, Unicast, Interpolls, UnitedVirtualies Shoskele, Eyewonder, Dart,

and Atlas. Audio must be user-initiated on

mouse click. Mute button required.

Horizontal panel Panel will expand downwards from the

728x90 ad placement within the pagesof EBONY.com.

Drop Down/ Peel Back panel shouldnot exceed 728x200 pixels in total,banner inclusive.

Vertical panel Panel will expand to the left of the

120x600 or 160x600 ad placementwithin the pages of EBONY.com.

Expanding panel should not exceed240 or 300 x 600 pixels in total,banner inclusive.

Large Box Panel will expand downwards and/or

to the left from the 300x250 ad place-ment within the pages of EBONY.com

Expanding panel should not exceed600x500 pixels in total, banner inclusive.

Rich Media (Non-User Initiated)Five-day lead-time

Ad Formats-Floating ad with reminder Size; 400x400 pixels for Pointroll Bad

Boys, Eyeblasters, Dart, Unicast and Atlas 728x200 pixels for Pointroll Towel Boys Accepted reminder types:

Floating Banner Floating reminder size should not

exceed 200x200 pixels, or bannersize 728x90, 160x600, 120x600

Max Play Duration: 10 sec - Firm Close Button: Required Audio: User initiated upon mouse

click- Firm Accepted File Types and Formats

Ad formats: Floating Ad,Expandable Banner, PoliteBanner, Standard Banner

Unacceptable formats: Window Ad, Commercial Break,

Wallpaper Ad, VideoClip Ad File Size: 100KB Max File Types: Flash 4, Flash 5, Flash 6,

Flash 7 Video Specifications

Max Play :10 seconds

Max bits per second: 550 Kbps Max video movie length: 15 seconds Close Button Information Minimal Size of 40x40 pixels Close Button should have Close text Close button should have X symbol Delayed appearance of the Close

button is strictly prohibited Close button must have a

non-transparent background Close button location can be any location

digital advertisingebony.com terms & conditions


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central/west coast region

sales manager Robin Whaley-Smith [email protected]

senior account executive Katrina Stapleton Crawford [email protected]

senior account executive Latoria Bouie-Henderson [email protected](323) 782-7801 (LA office)

account executive John Shelby [email protected]

coordinator Sherry Bailey [email protected]

sales manager Craig Robinson [email protected]

senior account executive Edoris Head [email protected]

account executive Shawn-nee Noriega [email protected]

coordinator Sharon Corbin [email protected]

820 S. Michigan Avenue, Chicago, Illinois 60605 | Office (312) 322-9200 | Fax (312) 322-0178

east coast region

1270 Avenue of the Americas, Suite 1705, New York, New York 10020 | Office (212) 397-4500 | Fax (212) 757-8497

director of sales Nijole Yutkowitz [email protected]

v.p.,integrated sales & marketing Tanya Hines [email protected]

contactintegrated sales team

mediakit6 9 keynote

Documents