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With
VOL.03 JUNE 2007
KD
N:
PP
14
16
8 /
9 /
20
07
our newest dream
Providing a Higher Education for Underprivileged Malaysian Youths
Honda Dreams Fund
breakthrough CVCC Enginemotor sports Formula One Racingproduct history Honda CR-Vwhat’s on Honda Maintenance Tech Grads Awarded
F1 Fever Rocks BangsarReader’s Digest Gives Honda GoldAll New CR-V Night
With
KD
N:
PP
14
16
8 /
9 /
20
07
our newest dream
Honda Dreams Fund
14
03
10breakthrough The CVCC Engine
motor sports Formula One Racing
03 our newest dreamIntroducing the Honda Dreams Fund – providing ahigher education for underprivileged Malaysian youths.
08 users’ voiceIt’s always good to get a second opinion. Find out why other Honda owners love their cars so much.
12 breakthroughWhen the world faced its first global environmental issue, air pollution, Honda had an answer: the CVCC Engine.
14 motor sportsThe Formula One season is off to a rough start this year. Learn how Honda intends to turn setbacks into success.
16 product historyIn just three generations the Honda CR-V has taken its hard-earned place as one of the hottest SUVs on the market.
18 what’s on Honda? Honda technicians awarded, F1 mania hits Malaysia, magazine readers give Honda the gold and more in this issue.
c o n t e n t s
With DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in this magazine is compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy.
Printed by: Percetakan Zanders Sdn. Bhd. (205766-A)22A Jalan 12/118B, Desa Tun Razak, Cheras 56000, Kuala Lumpur, Malaysia KKDN.0.1780/2474
Editorial Team Honda Malaysia Sdn. Bhd. (532120-D)
Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia
Tel: 03-7957 5885 Fax: 03-7954 8341
We appreciate your feedback.Please send your comments , suggest ions , quest ions to :
With
This issue's cover features the Honda Dreams Fund, a new scholarship designed to help give deserving Malaysian youths the chance to achieve their own special dreams.
our newest dream Honda Dreams Fund
Welcome to With DREAMS magazine.
As the new CEO of Honda Malaysia, one of my missions is to demonstrate the spirit that we have inherited from our founder, Soichiro Honda, right here in this wonderful country of Malaysia. Aligned with this spirit, it is the essence of Honda’s belief in the power of dreams, coupled with our willingness to challenge what seems impossible. One of our newest dreams, the Honda Dreams Fund, illustrates how underprivileged youths who do not have the access and opportunity for a higher education could do so and achieve their dreams and aspirations. For them, the Honda Dreams Fund is more than just a scholarship; it is their chance to turn their dreams into reality. Along these lines, it is Honda’s wish to help build a more vibrant and dream-filled Malaysia. As long as we believe in the power of dreams, they can come true. So with dreams and passion as our engine, we shall keep running with you.
Message from Honda Malaysia
Atsushi FujimotoManaging Director & Chief Executive Officer Honda Malaysia Sdn. Bhd.
16product history The Honda CR-V
CHIEF EDITOR Carol Joseph
EDITOR Jahabarnisa Hj. Mohideen
SUB-EDITOR Shaheeran
EDITORIAL
A.Rahman&Family • Thomas Tan • Quek Guan WahSyarikat Motor GS Tay Sdn Bhd • Kah Motor Co Sdn Bhd • Haslita Motor Sdn Bhd
SPECIAL THANKS
w i t h d r e a m s I 03
MME 12-hour Endurance @ Sepang Circuit
T h e 1 2 - h o u r M e r d e k a M i l l e n n i u m E n d u r a n c e i s t h e t o u g h e s t p o s s i b l e t e s t o f m a n a n d m a c h i n e , m a k i n g i t t h e p e r f e c t c h a l l e n g e f o r H o n d a .
RACE FOR SURVIVALour new dream
14
03
10breakthrough The CVCC Engine
motor sports Formula One Racing
03 our newest dreamIntroducing the Honda Dreams Fund – providing ahigher education for underprivileged Malaysian youths.
08 users’ voiceIt’s always good to get a second opinion. Find out why other Honda owners love their cars so much.
12 breakthroughWhen the world faced its first global environmental issue, air pollution, Honda had an answer: the CVCC Engine.
14 motor sportsThe Formula One season is off to a rough start this year. Learn how Honda intends to turn setbacks into success.
16 product historyIn just three generations the Honda CR-V has taken its hard-earned place as one of the hottest SUVs on the market.
18 what’s on Honda? Honda technicians awarded, F1 mania hits Malaysia, magazine readers give Honda the gold and more in this issue.
c o n t e n t s
With DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in this magazine is compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy.
Printed by: Percetakan Zanders Sdn. Bhd. (205766-A)22A Jalan 12/118B, Desa Tun Razak, Cheras 56000, Kuala Lumpur, Malaysia KKDN.0.1780/2474
Editorial Team Honda Malaysia Sdn. Bhd. (532120-D)
Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia
Tel: 03-7957 5885 Fax: 03-7954 8341
We appreciate your feedback.Please send your comments , suggest ions , quest ions to :
With
This issue's cover features the Honda Dreams Fund, a new scholarship designed to help give deserving Malaysian youths the chance to achieve their own special dreams.
our newest dream Honda Dreams Fund
Welcome to With DREAMS magazine.
As the new CEO of Honda Malaysia, one of my missions is to demonstrate the spirit that we have inherited from our founder, Soichiro Honda, right here in this wonderful country of Malaysia. Aligned with this spirit, it is the essence of Honda’s belief in the power of dreams, coupled with our willingness to challenge what seems impossible. One of our newest dreams, the Honda Dreams Fund, illustrates how underprivileged youths who do not have the access and opportunity for a higher education could do so and achieve their dreams and aspirations. For them, the Honda Dreams Fund is more than just a scholarship; it is their chance to turn their dreams into reality. Along these lines, it is Honda’s wish to help build a more vibrant and dream-filled Malaysia. As long as we believe in the power of dreams, they can come true. So with dreams and passion as our engine, we shall keep running with you.
Message from Honda Malaysia
Atsushi FujimotoManaging Director & Chief Executive Officer Honda Malaysia Sdn. Bhd.
16product history The Honda CR-V
CHIEF EDITOR Carol Joseph
EDITOR Jahabarnisa Hj. Mohideen
SUB-EDITOR Shaheeran
EDITORIAL
A.Rahman&Family • Thomas Tan • Quek Guan WahSyarikat Motor GS Tay Sdn Bhd • Kah Motor Co Sdn Bhd • Haslita Motor Sdn Bhd
SPECIAL THANKS
w i t h d r e a m s I 03
MME 12-hour Endurance @ Sepang Circuit
T h e 1 2 - h o u r M e r d e k a M i l l e n n i u m E n d u r a n c e i s t h e t o u g h e s t p o s s i b l e t e s t o f m a n a n d m a c h i n e , m a k i n g i t t h e p e r f e c t c h a l l e n g e f o r H o n d a .
RACE FOR SURVIVALour new dream
04 I w i t h d r e a m s
our newest dream
Since the company’s foundation we
have been propelled by the power of
dreams, continuously taking on new
chal lenges and turning dreams into
reality. This is our belief. This is Honda.
I t ’s been tha t way f rom the ve ry
beginning, almost sixty years ago, when
S o i c h i r o H o n d a e s t a b l i s h e d t h e
company in 1948.
Since then, our belief in the power of
dreams has seen Honda become the
world’s largest engine manufacturer –
with nearly 20 million motorcycle, car,
marine and machine engines produced
every year.
And that challenging spirit drives
Honda in every other endeavour:
racing the Formula One circuit since
1965: creating ASIMO, the world’s first
h u m a n o i d r o b o t i n 2 0 0 0 ; a n d
introducing the innovative HondaJet
light aircraft in 2005.
W h i l e H o n d a fi r m l y b e l i e v e s i n
developing and delivering technologies,
p roduc ts and se rv ices tha t en r i ch
people’s lives, we’re always looking
fo r mean ing fu l new ways to fo l l ow
through on our promise to be a good
corporate citizen.
That’s why we developed the
Honda Dreams Fund, a non-binding
scholarship that provides underprivileged
Malaysian youths between 17 and 24
with funding for a higher education – so
they can achieve their dreams. The Honda Dreams Fund totals RM1
mi l l ion year ly and wi l l prov ide a fu l l
scholarship for a higher education to
20 less fortunate Malaysian youths.
According to Yee Shiao Fong, Honda
advertising and promotions executive,
the focus on finding and helping the
t r u l y u n d e r- p r i v i l e g e d c a n n o t b e
compromised. It is a ray of hope.
“Others take the cream of the crop,
but Honda wanted those who real ly
don’t have the means to achieve their
dreams. We needed to find the r ight
par tners and ensure a t ransparent
evaluation program,” said Yee. “That
is why we got together with the UNDP
(United Nations Development Program),
t h e M a l a y s i a n Yo u t h C o u n c i l ,
S U H A K A M ( t h e H u m a n R i g h t s
Commission of Malaysia) and AWAM
(All Women’s Action Society).”
A call for applicants was sent out via
news media and NGO networks, and
in one month there were 623 responses.
T h e n 6 0 w e r e c h o s e n t o a t t e n d a
h igh-energy leadersh ip workshop
del ivered by Joseph Anand John of
Power Training Consultants.
“This is not training per se, but more
of an assessment. We’re looking for five
traits: mutual respect, compassion,
t e a m p l a y e r, t h i n k i n g a b i l i t y a n d
Honda makes its Formula One debut at the German Grand Prix.
T h e S t o r y o f H o n d a C h a l l e n g i n g S p i r i t .
1964Honda claims its first Formula One victory, in Mexico.
1965Research into humanoid robot begins. Honda also begins research in Japan on both small aircraft and jet engines.
1986Formula One racing begins at Suzuka circuit. Williams Honda takes Formula One GP double title (Constructor’s,Driver’s Championships)
1987Development of the HF118 turbo-fan jet engine begins.
1999
Atsushi Fujimoto, managing director and CEO of Honda Malaysia, and Dr Richard Leete, UNDP resident representative for Malaysia, Singapore and Brunei Darussalam.
persistence,” John said. “Ultimately,
these people will be ambassadors of
Honda. Of course, people change when
they get into a different environment,
but hopefully they will maintain what
they show here.”
In to ta l , e ight assessors and an
advisory panel of four – a l l f rom the
part icipat ing NGOs – observed two
days of activities, and the initial group of
6 0 w a s n a r r o w e d d o w n t o 3 0
short-listed candidates. From there, 20
were chosen as recipients of the Honda
D re a m s F u n d s c h o l a r s h i p a n d a n
announcement was made on 25 April
2007 in KL.
Among the recipients is 20-year-old
Siti Zairei Adha Mohd Zoher.
Support ing her grandparents by
working at a cosmetics shop, Siti Zairei
plans to pursue a degree in Business
and Marketing at Stamford College. It’s
a good move, considering the aptitude
she has for the field. In her current job
s h e h a s b e e n r a t e d t h e t o p s a l e s
performer in Malaysia every year
since 2005.
“I love to sell things. Anything. One
d a y, I m a y e v e n w a n t t o s e l l c a r s .
Maybe after I finish my studies, I will get
a job selling Hondas,” Siti Zairei said.
“ I f e e l h a p p y a n d p r o u d o n b e i n g
selected. I still can’t believe I made it.”
A n o t h e r re c i p i e n t i s A n u s h e y a
Suppiah, a 19-year-old whose interest
in helping the disabled stems from the
fact that both her parents are deaf
and mute.
H a v i n g d e f e r re d h e r s t u d i e s i n
computer software engineering to help
her family by working at a clinic, she is
convinced computers can improve a
disabled person’s quality of life. That’s
why Anusheya aspires to be “a great
programmer like Bill Gates.”
“Computers make our lives so much
easier. And by knowing about computers,
I could show others the benefits. I can
help people,” said Anusheya. “On finding
out I was selected, I was the happiest
person. I immediately rushed home to tell
my parents the great news.”
Also selected is 19-year-old Jaswant Singh.
Raised in a household where the only
mode of transportation was a bicycle,
Jaswant has dreamed of being a pilot
since he was six years old.
“When I was small, I wanted to meet
my grandmother who lived in India. My
father told me the only way was to
take a fl ight . But he sa id i t was very
expensive. Then one day, he suggested
that I become a pilot,” Jaswant said.
When his father passed away five
years ago, the dream seemed even
further away. As his mother struggled to
our newest dream
w i t h d r e a m s I 05
The world’s first humanoid robot, ASIMO.
2000High altitude tests of the HF118 engine starts.
2002The HondaJet makes its first test flight on 3 December 2003.
2003Official Honda Racing F1 Team is launched. The HondaJet makes its public “world debut”.
2005Honda announces that it will commercialise the HondaJet. Honda Racing F1 Team’s first victory at the Hungarian Grand Prix.
2006
04 I w i t h d r e a m s
our newest dream
Since the company’s foundation we
have been propelled by the power of
dreams, continuously taking on new
chal lenges and turning dreams into
reality. This is our belief. This is Honda.
I t ’s been tha t way f rom the ve ry
beginning, almost sixty years ago, when
S o i c h i r o H o n d a e s t a b l i s h e d t h e
company in 1948.
Since then, our belief in the power of
dreams has seen Honda become the
world’s largest engine manufacturer –
with nearly 20 million motorcycle, car,
marine and machine engines produced
every year.
And that challenging spirit drives
Honda in every other endeavour:
racing the Formula One circuit since
1965: creating ASIMO, the world’s first
h u m a n o i d r o b o t i n 2 0 0 0 ; a n d
introducing the innovative HondaJet
light aircraft in 2005.
W h i l e H o n d a fi r m l y b e l i e v e s i n
developing and delivering technologies,
p roduc ts and se rv ices tha t en r i ch
people’s lives, we’re always looking
fo r mean ing fu l new ways to fo l l ow
through on our promise to be a good
corporate citizen.
That’s why we developed the
Honda Dreams Fund, a non-binding
scholarship that provides underprivileged
Malaysian youths between 17 and 24
with funding for a higher education – so
they can achieve their dreams. The Honda Dreams Fund totals RM1
mi l l ion year ly and wi l l prov ide a fu l l
scholarship for a higher education to
20 less fortunate Malaysian youths.
According to Yee Shiao Fong, Honda
advertising and promotions executive,
the focus on finding and helping the
t r u l y u n d e r- p r i v i l e g e d c a n n o t b e
compromised. It is a ray of hope.
“Others take the cream of the crop,
but Honda wanted those who real ly
don’t have the means to achieve their
dreams. We needed to find the r ight
par tners and ensure a t ransparent
evaluation program,” said Yee. “That
is why we got together with the UNDP
(United Nations Development Program),
t h e M a l a y s i a n Yo u t h C o u n c i l ,
S U H A K A M ( t h e H u m a n R i g h t s
Commission of Malaysia) and AWAM
(All Women’s Action Society).”
A call for applicants was sent out via
news media and NGO networks, and
in one month there were 623 responses.
T h e n 6 0 w e r e c h o s e n t o a t t e n d a
h igh-energy leadersh ip workshop
del ivered by Joseph Anand John of
Power Training Consultants.
“This is not training per se, but more
of an assessment. We’re looking for five
traits: mutual respect, compassion,
t e a m p l a y e r, t h i n k i n g a b i l i t y a n d
Honda makes its Formula One debut at the German Grand Prix.
T h e S t o r y o f H o n d a C h a l l e n g i n g S p i r i t .
1964Honda claims its first Formula One victory, in Mexico.
1965Research into humanoid robot begins. Honda also begins research in Japan on both small aircraft and jet engines.
1986Formula One racing begins at Suzuka circuit. Williams Honda takes Formula One GP double title (Constructor’s,Driver’s Championships)
1987Development of the HF118 turbo-fan jet engine begins.
1999
Atsushi Fujimoto, managing director and CEO of Honda Malaysia, and Dr Richard Leete, UNDP resident representative for Malaysia, Singapore and Brunei Darussalam.
persistence,” John said. “Ultimately,
these people will be ambassadors of
Honda. Of course, people change when
they get into a different environment,
but hopefully they will maintain what
they show here.”
In to ta l , e ight assessors and an
advisory panel of four – a l l f rom the
part icipat ing NGOs – observed two
days of activities, and the initial group of
6 0 w a s n a r r o w e d d o w n t o 3 0
short-listed candidates. From there, 20
were chosen as recipients of the Honda
D re a m s F u n d s c h o l a r s h i p a n d a n
announcement was made on 25 April
2007 in KL.
Among the recipients is 20-year-old
Siti Zairei Adha Mohd Zoher.
Support ing her grandparents by
working at a cosmetics shop, Siti Zairei
plans to pursue a degree in Business
and Marketing at Stamford College. It’s
a good move, considering the aptitude
she has for the field. In her current job
s h e h a s b e e n r a t e d t h e t o p s a l e s
performer in Malaysia every year
since 2005.
“I love to sell things. Anything. One
d a y, I m a y e v e n w a n t t o s e l l c a r s .
Maybe after I finish my studies, I will get
a job selling Hondas,” Siti Zairei said.
“ I f e e l h a p p y a n d p r o u d o n b e i n g
selected. I still can’t believe I made it.”
A n o t h e r re c i p i e n t i s A n u s h e y a
Suppiah, a 19-year-old whose interest
in helping the disabled stems from the
fact that both her parents are deaf
and mute.
H a v i n g d e f e r re d h e r s t u d i e s i n
computer software engineering to help
her family by working at a clinic, she is
convinced computers can improve a
disabled person’s quality of life. That’s
why Anusheya aspires to be “a great
programmer like Bill Gates.”
“Computers make our lives so much
easier. And by knowing about computers,
I could show others the benefits. I can
help people,” said Anusheya. “On finding
out I was selected, I was the happiest
person. I immediately rushed home to tell
my parents the great news.”
Also selected is 19-year-old Jaswant Singh.
Raised in a household where the only
mode of transportation was a bicycle,
Jaswant has dreamed of being a pilot
since he was six years old.
“When I was small, I wanted to meet
my grandmother who lived in India. My
father told me the only way was to
take a fl ight . But he sa id i t was very
expensive. Then one day, he suggested
that I become a pilot,” Jaswant said.
When his father passed away five
years ago, the dream seemed even
further away. As his mother struggled to
our newest dream
w i t h d r e a m s I 05
The world’s first humanoid robot, ASIMO.
2000High altitude tests of the HF118 engine starts.
2002The HondaJet makes its first test flight on 3 December 2003.
2003Official Honda Racing F1 Team is launched. The HondaJet makes its public “world debut”.
2005Honda announces that it will commercialise the HondaJet. Honda Racing F1 Team’s first victory at the Hungarian Grand Prix.
2006
our newest dream
support the family with her factory job,
Jaswant saw severa l s tudent loan
applications come back rejected.
Through it all, he sees a career as a
pilot as the best way to pull his family
out of poverty.
“I was accepted by the Malaysian
Flying Academy in Malacca but had to
postpone my studies due to a lack of
funds,” he said. “I am thankful for the
assistance from the Honda Dreams
Fund as I can now become a pilot.”
For 21-year-old Wong Eddron, the
dr iv ing fo rce was not the des i re to
escape poverty, but rather a love of
art. From a very early age, Eddron
loved to draw. But since he comes from
a big family, affording an education that
lets h im pursue h is pass ion wasn’t
possible. But this didn’t deter him.
In the final year of secondary school,
Eddron’s art teacher helped him publish a
comic book that sold about 300 copies.
Later, he landed a job in a comic and
anime shop, staying close to the art
form he loves so much.
“I am very passionate about anime and
designs, and I am very excited for getting
this opportunity,” Eddron said. With the
Honda Dreams Fund scholarship, he
intends to pursue his studies at the One
Academy of Communication Design.
But perhaps the most inspirational
story is that of 24-year-old Aizan Sofia
Amin. This determined young woman
lost a leg during a decade-long struggle
against bone cancer, and today she is
free of the terrible disease.
At the weekend workshop, Aizan
init ial ly didn’t hear her name cal led
among the 30 short-listed candidates.
Walking out of the conference room
while fighting back the tears welling up
in her eyes, she stopped when a friend
came after her and asked what she was
doing since her name had been called.
“I tak dengar. I tak dengar,” Aizan
replied in a cracking voice, a huge smile
slowly spreading across her face. When
the 20 recipients were announced in KL,
she was even happier.
“I am so excited! I never expected
to be chosen. I just tried my best
and decided not to think about it so
much. I thank Honda for giving me
this opportunity, and am grateful to
God for this,” she said.
A i z a n c u r re n t l y
h o l d s a d e g r e e i n
Psychology from the
International Islamic
U n i v e r s i t y , a n d
intends to pursue
a M a s t e r ’ s i n
Rehabilitation
Counselling at the Universiti Kebangsaan
Malaysia, where she has been offered a
place. It’s an opportunity she intends to
put to good use.
“Nobody should go through what I
have. I had sleepless nights, and my leg
amputation took its toll on me. I had no
counselling to get my life back on track,”
she said, “so this is a great opportunity
to be able to help others who suffer the
same fate as me.
06 I w i t h d r e a m s
Dr Richard Leete hands Jaswant Singh his well-deserved Honda Dreams Fund award.
our newest dream
Soichiro Honda always believed that
we must study the reasons we win and
lose, and then use that knowledge to
improve our situation. If he could see
t h e p o s i t i v e e f f e c t s o f t h e H o n d a
Dreams Fund – the joy it’s already given
to 20 promising Malaysian youth and
their families – it’s easy to imagine
Mr. Honda smiling, too.
Believe in the power of dreams.
The 20 recipients of the Honda Dreams Fund scholarship.
Young hopefuls participate in an activity at the Honda Dreams Fund leadership workshop.
(left to right) Aizan Sofia makes a convincing argument; Siti Zairei prepares for her turn.
w i t h d r e a m s I 07
our newest dream
support the family with her factory job,
Jaswant saw severa l s tudent loan
applications come back rejected.
Through it all, he sees a career as a
pilot as the best way to pull his family
out of poverty.
“I was accepted by the Malaysian
Flying Academy in Malacca but had to
postpone my studies due to a lack of
funds,” he said. “I am thankful for the
assistance from the Honda Dreams
Fund as I can now become a pilot.”
For 21-year-old Wong Eddron, the
dr iv ing fo rce was not the des i re to
escape poverty, but rather a love of
art. From a very early age, Eddron
loved to draw. But since he comes from
a big family, affording an education that
lets h im pursue h is pass ion wasn’t
possible. But this didn’t deter him.
In the final year of secondary school,
Eddron’s art teacher helped him publish a
comic book that sold about 300 copies.
Later, he landed a job in a comic and
anime shop, staying close to the art
form he loves so much.
“I am very passionate about anime and
designs, and I am very excited for getting
this opportunity,” Eddron said. With the
Honda Dreams Fund scholarship, he
intends to pursue his studies at the One
Academy of Communication Design.
But perhaps the most inspirational
story is that of 24-year-old Aizan Sofia
Amin. This determined young woman
lost a leg during a decade-long struggle
against bone cancer, and today she is
free of the terrible disease.
At the weekend workshop, Aizan
init ial ly didn’t hear her name cal led
among the 30 short-listed candidates.
Walking out of the conference room
while fighting back the tears welling up
in her eyes, she stopped when a friend
came after her and asked what she was
doing since her name had been called.
“I tak dengar. I tak dengar,” Aizan
replied in a cracking voice, a huge smile
slowly spreading across her face. When
the 20 recipients were announced in KL,
she was even happier.
“I am so excited! I never expected
to be chosen. I just tried my best
and decided not to think about it so
much. I thank Honda for giving me
this opportunity, and am grateful to
God for this,” she said.
A i z a n c u r re n t l y
h o l d s a d e g r e e i n
Psychology from the
International Islamic
U n i v e r s i t y , a n d
intends to pursue
a M a s t e r ’ s i n
Rehabilitation
Counselling at the Universiti Kebangsaan
Malaysia, where she has been offered a
place. It’s an opportunity she intends to
put to good use.
“Nobody should go through what I
have. I had sleepless nights, and my leg
amputation took its toll on me. I had no
counselling to get my life back on track,”
she said, “so this is a great opportunity
to be able to help others who suffer the
same fate as me.
06 I w i t h d r e a m s
Dr Richard Leete hands Jaswant Singh his well-deserved Honda Dreams Fund award.
our newest dream
Soichiro Honda always believed that
we must study the reasons we win and
lose, and then use that knowledge to
improve our situation. If he could see
t h e p o s i t i v e e f f e c t s o f t h e H o n d a
Dreams Fund – the joy it’s already given
to 20 promising Malaysian youth and
their families – it’s easy to imagine
Mr. Honda smiling, too.
Believe in the power of dreams.
The 20 recipients of the Honda Dreams Fund scholarship.
Young hopefuls participate in an activity at the Honda Dreams Fund leadership workshop.
(left to right) Aizan Sofia makes a convincing argument; Siti Zairei prepares for her turn.
w i t h d r e a m s I 07
A. Rahman Yaacob, Asrizal (Son) & Family
Honda is the best family choice!
Quek Guan Wah (19-Year User)
HONDA Stream HONDA Civic HONDA Accord
The southern states of Peninsular Malaysia are k n o w n f o r t h e i r o l d h i g h w a y t o w n s , h i d d e n waterfalls and larger-than-life palm plantations. As it turns out, there are other distinct features to be found here: serious Honda fans and the dealers that serve them.
Thomas Tan (8-Year User)
It was just gorgeous. It looked futuristic, with a beautifully-designed steering wheel.
Honda Accord is my all-time favourite car!
w i t h d r e a m s
HONDA City
08 I w i t h d r e a m s
A. Rahman & Asrizal
It’s easy to see these two love Honda.
One big happy Honda family.
Like Father, Like Son users’ voice
The true beauty of living in a small town in
Malaysia is being part of a close-knit
community. Relationships are fostered on
a long-term basis, people know you by
first name and many family secrets are no
secret at all.
In a smal l Johor town l ike Muar, i t
seems nearly every conversation is cordial
and warm. Just like the chats between
A. Rahman Yaacob, a 60-year-old retired
teacher, and Cheong Tech Leong, service
manager at Tay Auto Services Sdn Bhd.
The two men are more like friends
than customer and dealer. According to
A . Rahman, eve ryone a t the Honda
dealership is warm and open.
“People are very friendly here. The
service is handled professionally and I
hardly have to wait long for my car. They
aren’t superficial like in some places.
Efficiency and effectiveness are the key
words here,” A. Rahman said.
He has become so close to his car that
when it came time for his son Asrizal to
buy a car, A. Rahman recommended a
Honda. And now, between father and son,
they own three Honda models. It all
started in 1991, when A. Rahman bought a
Civic EX.
“ I t was a beauty at the t ime. I had
heard so much about it before, and so I
decided to go for it. I still have this car after
all these years and it has never failed me,
not even once. It still feels steady,” he said.
“And although the car has aged, it still has
that beauty – like when I first bought it.”
I n 2 0 0 3 , A . R a h m a n b o u g h t t h e
second-generation CR-V i-VTEC. He
enjoyed this car but when the time came
for him to spend a bit more time with two
granddaughters, A. Rahman thought he
needed something bigger.
And so, in 2005, he found all the space
he wanted in the Honda Stream.
“I use it to travel around the state to
take care of business. I also use it daily,
including taking my family for drives and
o u t i n g s . I t i s j u s t p e r f e c t . T h e f u e l
consumption is superb and the power is
more than adequate. Driving a Honda is
quite classy, too,” he said.
It was during this time that Asrizal
bought a City VTEC, in a purchase that
seems to have sparked an obsession
similar to his father’s.
“I would love to buy the Civic one day
not too long from now. I just love its looks,”
said Asrizal.
And Asrizal is not the only one eyeing a
new Honda. A. Rahman was the first to
test-drive the CR-V in the dealership, and it
immediately grabbed his attention.
A . Rahman says he’s never had a
problem with his Hondas, and doubts he
ever will. And even then, he’s confident the
talented Honda pros at Tay Auto would
look after him. What a great relationship!
“I never had a problem with any of my Honda cars. I doubt if I ever would.”
34
w i t h d r e a m s I 09
315, Batu 1 , Jalan Bakri, 84000 Muar, Johor. : 06-9522 855 Fax: 06-9527 669
SYARIKAT MOTORGS TAY SDN BHD
A. Rahman Yaacob & Asrizal’sFavourite Dealer
10 I w i t h d r e a m s
After owning a used Honda Civic during
his student days in Australia, 32-year-old
Thomas Tan vowed that he’d get a new
one someday – when he could afford it.
The memories of his fourth-generation
Civic, which Tan owned for two and a
half years while studying in Perth, are
permanently etched in his mind.
“I bought the car for only AUS$1,200
– it was all I could afford back then – but
for that price it was the most reliable
and easy to maintain car. Others, like the
A u s t r a l i a n H o l d e n s , w e r e f a r t o o
expensive to maintain,” he said’ “Plus, I
was on a shoe-string budget but sti l l
needed to be able to move around.”
So when he returned he wanted to
buy a Honda, but due to affordability
he could not immediately get one. After
owning two other cars, he could finally
purchase the car of his dreams.
“It was timely as Honda had launched
the eighth-generation Civic. It was just
gorgeous. It looked futuristic, with
a beautifully-designed steering wheel,”
he said.
He also needed a workhorse to run
around doing business, and the Civic’s
reliability spoke for itself.
“ I bought the 1 .8- l i t re vers ion in
October last year and have since clocked
over 12,000 kilometres,” he said. “And it
is running just fine.”
He isn’t planning to just stop there,
and intends to buy a Honda City for his
wife sometime soon. The service at Kah
Motor Co Sdn Bhd probably helps sway
Tan toward Honda. Everything has
gone smoothly and he is very happy
with their service.
“The technical guys here are polite.
They a re a l so ab le to d iagnose and
troubleshoot problems easily. They offer a
proper explanation and solution to the
problem,” he said. “Even if the problem is
big, their handling of the situation does
not make things feel any worse.”
When his Civic had some problems,
the service guys swiftly rectified
the problem.
“ E a c h t i m e I s e n d m y c a r i n f o r
servicing, everything is done in a short
time. The longest I’ve waited is an hour.
Because the showroom and waiting area
i s W i - F i e n a b l e d a n d h a s a l a r g e
big-screen television, I hardly feel the time
pass by,” he said.
Tan says he’s happy with his car, is
contemplating buying another and is
beginning to like Honda’s newer designs.
Fuel efficiency is another aspect that
attracts Tan to Honda, something that
hasn’t changed since his student days.
School Days Obsession
Thomas Tan’s Favourite Dealer
Lot 1783, Jalan Semabok,75050 Melaka. : 06-2833 988 Fax: 06-2840 200
KAH MOTOR CO.SDN BHD
The Civic gets a big thumbs up!
Thomas Tan sees his car from a new angle.
Roomy enough for business on-the-go.
Thomas Tan
“The technical guys here are polite. They are also able to diagnose and
troubleshoot problems easily.”
Despite owning several vehicles that
inc luded a German luxury mode l , a
businessman from Johor has fallen so in
love with Honda that he finds it difficult to
think about another car.
Quek Guan Wah, a 58-year-old born
and bred in the small town of Segamat,
bought his first Honda in 1988. It was an
Accord, and he was so impressed that
he eventually replaced it with a newer
model in 1992.
“I have owned several other makes
prior to the Honda Accord, but the Accord
seems to be my favourite,” Quek said.
“I am just so happy with it.”
In 1997 Quek bought another Accord,
which he has owned ever since. And
a l t h o u g h i t h a s c l o c k e d m o re t h a n
200,000 kilometres, the Accord has hardly
given Quek any problems.
“ I bel ieve Honda engineers have
gradually progressed in the way they
produce their cars. The features have
b e e n t re m e n d o u s l y i m p ro v e d a n d
although I don’t own a new model at the
moment , the car I have was a l ready
ahead of its time,” he said.
Quek has been maintaining his car at
Segamat’s only Honda 3S dealership,
Haslita Motor Sdn Bhd, ever since he
bought his first Accord.
“I find it hassle-free to send my car to
an authorized service centre. It’s very
convenient and I don’t have to worry
about the availability of spare parts. I am
assured of good service as Honda has
one of the best customer relations
staff,” he said.
Employees at Haslita Motor are very
friendly and courteous, according to
Quek, and he has known the dealership’s
owner for quite some time.
“I usually leave my car over at the
dealership for servicing. If the repairs take
longer, like one or two days, then they
usually give me a courtesy car to use,” he
said. “If it is just the usual servicing, then
one of the staff sends me to my office and
picks me up once my car is ready.”
Quek said the service intervals are no
longer as frequent as before. He used
to travel more than 150 kilometres daily
for work.
“Now that I have less outs ta t ion
working trips I probably clock about
40km a day, which isn’t a lot,” he said.
“Furthermore, the dealership is just 10km
from my home.”
Despite being extremely happy with
his Accord, Quek has been eyeing the
latest 8th Generation Honda Civic ever
since it was launched last year.
“I like its design, both the interior and
exterior. The innovation is just amazing. I
particularly love the two-litre version and
now that the Civic is almost as big as the
Accord, it’s probably time for me to switch
my allegiance to the Civic instead of the
Accord,” he said.
Although he doesn’t have any
plans to buy it immediately, he said he is
considering it sometime at the end of this
year… or early next year.
w i t h d r e a m s I 11
Convenience is King user’s voices
Quek Guan Wah
White lace and good fortune add a personal touch.
The picture of a proud Honda owner.
“I have owned several (other cars)... but the Accord seems to be my favourite.”
Quek Guan Wah’s Favourite Dealer
12-A, Jalan Buloh Kasap, 85000 Segamat, Johor Darul Takzim. : 07-9313 822/844 Fax: 07-9310 986
HASLITA MOTORSDN BHD
No detail is too small for a Honda specialist.
10 I w i t h d r e a m s
After owning a used Honda Civic during
his student days in Australia, 32-year-old
Thomas Tan vowed that he’d get a new
one someday – when he could afford it.
The memories of his fourth-generation
Civic, which Tan owned for two and a
half years while studying in Perth, are
permanently etched in his mind.
“I bought the car for only AUS$1,200
– it was all I could afford back then – but
for that price it was the most reliable
and easy to maintain car. Others, like the
A u s t r a l i a n H o l d e n s , w e r e f a r t o o
expensive to maintain,” he said’ “Plus, I
was on a shoe-string budget but sti l l
needed to be able to move around.”
So when he returned he wanted to
buy a Honda, but due to affordability
he could not immediately get one. After
owning two other cars, he could finally
purchase the car of his dreams.
“It was timely as Honda had launched
the eighth-generation Civic. It was just
gorgeous. It looked futuristic, with
a beautifully-designed steering wheel,”
he said.
He also needed a workhorse to run
around doing business, and the Civic’s
reliability spoke for itself.
“ I bought the 1 .8- l i t re vers ion in
October last year and have since clocked
over 12,000 kilometres,” he said. “And it
is running just fine.”
He isn’t planning to just stop there,
and intends to buy a Honda City for his
wife sometime soon. The service at Kah
Motor Co Sdn Bhd probably helps sway
Tan toward Honda. Everything has
gone smoothly and he is very happy
with their service.
“The technical guys here are polite.
They a re a l so ab le to d iagnose and
troubleshoot problems easily. They offer a
proper explanation and solution to the
problem,” he said. “Even if the problem is
big, their handling of the situation does
not make things feel any worse.”
When his Civic had some problems,
the service guys swiftly rectified
the problem.
“ E a c h t i m e I s e n d m y c a r i n f o r
servicing, everything is done in a short
time. The longest I’ve waited is an hour.
Because the showroom and waiting area
i s W i - F i e n a b l e d a n d h a s a l a r g e
big-screen television, I hardly feel the time
pass by,” he said.
Tan says he’s happy with his car, is
contemplating buying another and is
beginning to like Honda’s newer designs.
Fuel efficiency is another aspect that
attracts Tan to Honda, something that
hasn’t changed since his student days.
School Days Obsession
Thomas Tan’s Favourite Dealer
Lot 1783, Jalan Semabok,75050 Melaka. : 06-2833 988 Fax: 06-2840 200
KAH MOTOR CO.SDN BHD
The Civic gets a big thumbs up!
Thomas Tan sees his car from a new angle.
Roomy enough for business on-the-go.
Thomas Tan
“The technical guys here are polite. They are also able to diagnose and
troubleshoot problems easily.”
Despite owning several vehicles that
inc luded a German luxury mode l , a
businessman from Johor has fallen so in
love with Honda that he finds it difficult to
think about another car.
Quek Guan Wah, a 58-year-old born
and bred in the small town of Segamat,
bought his first Honda in 1988. It was an
Accord, and he was so impressed that
he eventually replaced it with a newer
model in 1992.
“I have owned several other makes
prior to the Honda Accord, but the Accord
seems to be my favourite,” Quek said.
“I am just so happy with it.”
In 1997 Quek bought another Accord,
which he has owned ever since. And
a l t h o u g h i t h a s c l o c k e d m o re t h a n
200,000 kilometres, the Accord has hardly
given Quek any problems.
“ I bel ieve Honda engineers have
gradually progressed in the way they
produce their cars. The features have
b e e n t re m e n d o u s l y i m p ro v e d a n d
although I don’t own a new model at the
moment , the car I have was a l ready
ahead of its time,” he said.
Quek has been maintaining his car at
Segamat’s only Honda 3S dealership,
Haslita Motor Sdn Bhd, ever since he
bought his first Accord.
“I find it hassle-free to send my car to
an authorized service centre. It’s very
convenient and I don’t have to worry
about the availability of spare parts. I am
assured of good service as Honda has
one of the best customer relations
staff,” he said.
Employees at Haslita Motor are very
friendly and courteous, according to
Quek, and he has known the dealership’s
owner for quite some time.
“I usually leave my car over at the
dealership for servicing. If the repairs take
longer, like one or two days, then they
usually give me a courtesy car to use,” he
said. “If it is just the usual servicing, then
one of the staff sends me to my office and
picks me up once my car is ready.”
Quek said the service intervals are no
longer as frequent as before. He used
to travel more than 150 kilometres daily
for work.
“Now that I have less outs ta t ion
working trips I probably clock about
40km a day, which isn’t a lot,” he said.
“Furthermore, the dealership is just 10km
from my home.”
Despite being extremely happy with
his Accord, Quek has been eyeing the
latest 8th Generation Honda Civic ever
since it was launched last year.
“I like its design, both the interior and
exterior. The innovation is just amazing. I
particularly love the two-litre version and
now that the Civic is almost as big as the
Accord, it’s probably time for me to switch
my allegiance to the Civic instead of the
Accord,” he said.
Although he doesn’t have any
plans to buy it immediately, he said he is
considering it sometime at the end of this
year… or early next year.
w i t h d r e a m s I 11
Convenience is King user’s voices
Quek Guan Wah
White lace and good fortune add a personal touch.
The picture of a proud Honda owner.
“I have owned several (other cars)... but the Accord seems to be my favourite.”
Quek Guan Wah’s Favourite Dealer
12-A, Jalan Buloh Kasap, 85000 Segamat, Johor Darul Takzim. : 07-9313 822/844 Fax: 07-9310 986
HASLITA MOTORSDN BHD
No detail is too small for a Honda specialist.
12 I w i t h d r e a m s
PLANETONE FOR THE
When there’s talk of protecting our future by protecting our environment, we rise to the challenge the only way Honda knows how: with a dream. Find out how the CVCC Engine once saved the environment and the car industry at the same time.
I n 1965 , Honda was fac ing ou r fi rs t
environmental challenge: Air pollution and
vehicle emissions control.
The US government had taken the first
steps in dealing with the problem of air
pollution by introducing the 1963 Clean Air
Act. In 1970 environmental administra-
tion was transferred to the Environmental
Protection Agency (EPA), and Senator
Edmund Muskie submitted his clean-air
bill to Congress. Widely known as the
Muskie Bill, it was essentially a major
revision of the Clean Air Act.
The Muskie Bill called for standards
that were more stringent than before. By
1975, automobiles were to emit one-tenth
the level of carbon monoxide (CO) and
hydrocarbons (HC) released by existing
models. And by 1976, all cars would need
to meet the same reduction in nitrogen
oxides (NOx).
As many of the world’s automakers
c r i e d f o u l , s a y i n g t h a t i t w o u l d b e
impossible to comply with such strict
regulations, Honda continued work begun
five years earlier with our Air Pollution
Research Group.
S h i z u o Ya g i ( t h e n l e a d e r o f t h e
company’s Engine-performance Research
Block), Tasku Date (then Honda R&D
director) and Kazuo Nakagawa (then the
Engineering Design Block’s chief engineer)
a l l agreed on the need for fu l l -sca le
research into emissions control.
The Japan Automobile Manufacturers’
Association (JAMA) was organising a
committee to be sent in June 1966 on
a tour of the US to study emissions. They
were to visit 23 research labs at General
Motors, Ford and Chrysler, plus numerous
US government agencies and several
universities.
w i t h d r e a m s I 13
I t was the perfect opportunity for
Honda, and the Air Pollution Control Lab
(known as the AP Lab) was launched.
When the US tour was complete, Honda
had the latest data on emissions. Now
research and development could begin.
Surveys were conducted on possible
emissions control methods. They studied
enhancements in engine technologies.
They looked at alternatives such as gas
t u r b i n e s a n d r o t a r y e n g i n e s .
Post-processing devices such as oxidation
cata lyst and thermal reactors were
examined, along with alternative fuels
such as alcohol and hydrogen.
Some factories were using catalytic
converters to treat smoke emissions with
results that could easily comply with the
1970 Clean Air Act. But when attached
to a vehicle such devices would wear out
from engine vibration. Often they simply
burnt to a crisp.
M e a n w h i l e , a p r o f e s s o r a t t h e
University of Tokyo named Tsuyoshi
Asanuma (serving as an advisor to the
Honda R&D Centre) convinced researchers
that toxins could be reduced by burning
petrol more effectively.
Research into lean combustion
had begun.
The AP Lab looked at the ideal blend
of fuel to air for a petrol engine: about 14.7
to one. Thinner mixtures can cause unsta-
ble combustion. Thicker mixtures result in
lower mileage, incomplete combustion and
toxic by-products. What was needed was
a technology that stabilized combustion at
the perfect ratio.
Date spoke with Yagi and Nakagawa
about creating a pre-chamber.
As soon as Soichiro Honda heard
research had revealed the prospect of
reducing toxic substances, he declared he
would make a public announcement. But
first, the new lean-combustion concept
engine needed a name.
The Honda CVCC (Compound Vortex
Controlled Combustion) Engine was born.
C (Compound) represented the
engine mechanism with two combustion
chambers: main and auxiliary. V (Vortex)
represented the vortex, or swirl, generated
in the main chamber; caused by a jet of
flame from the pre-chamber, injected via a
nozzle, the vortex had the effect of increas-
ing the speed of engine combustion. CC
(Controlled Combustion) represented the
engine’s ability to properly control the
speed of combustion.
At a news conference held on 12 Feb-
ruary 1971 at the Federation of Economic
Organizations Hall in Tokyo’s Ote-machi,
Soichiro Honda made his announcement.
“We now have the prospect of develop-
ing a reciprocating engine (CVCC) that meets
emission regulation standards for 1975,” Mr
Honda said. “We will launch the commercial
production of this engine in 1973.”
That gave Honda engineers less than
two years to bring production online, with
several issues yet to be resolved.
Given development number 993, the
c o n c e p t e n g i n e w a s d r a w n u p o n
blueprint. Just two months later the first
prototypes were completed. After passing
basic performance bench-tests, chassis
dynamometer tests began.
Results showed the engine’s lean
combustion via pre-chamber effectively
reduced CO, NOx and HC – without need-
ing a catalytic converter.
On 11 October 1972, at Tokyo’s Aka-
saka Prince Hotel – with nearly 230 patent
applications pending – the finished CVCC
engine was introduced to the world.
The CVCC could be made using exist-
ing reciprocating engines and production
facilities. It could easily be applied to other
engine models. Clean combustion took
place internally in the CVCC engine, so
additional devices such as catalytic conver-
ters were not necessary and secondary
pollution was no longer an issue.
Since Soichiro Honda’s policy was to
make emission control technologies public,
CVCC technology was not kept secret.
Toyota Motor inquired about the CVCC
and, following a thorough evaluation of the
technology, signed a licening agreement
with Honda. That was just the beginning.
Ford, Chrysler and Isuzu soon followed
with similar agreements, cementing the
CVCC’s place in the car world.
Then, at an EPA public hearing held on
19 March 1973 in Washington D.C., the
only automakers that testified that they
could meet the 1975 regulations were
Honda and Toyo Industries (known today
as Mazda). With demands too great for the
industry to meet on time, the Clean Air Act
would have to be postponed.
The Honda Civic rolled out in Japan on
12 July 1973 and was an instant hit, winn-
ing the Motor Fan magazine 1973 Car of
the Year Award. The following year the
four-door Civic/CVCC 1500 was intro-
duced, and the US market lay ahead.
Not only did the 1975 Civic/CVCC
achieve certification, it also got the top
rating for fuel economy.
Those figures continued to climb, and
from its American launch the Civic/CVCC
held the category’s number one spot four
years running. I t went on to secure a
reputation for fuel economy and environ-
mental friendliness around the world, creat-
ing an entirely new genre of automobile
along the way.
The CVCC engine secured our position
as a carmaker with a global influence –
and a positive force for environmental
change. Its legacy lives on in the LEV (low
emission vehicle) engine and other recent
innovations. For the future.
breakthrough
fig.1 fig.2 fig.3
fig.4 fig.5 fig.6
The finished CVCC engine was introduced to the world by Soichiro Honda on 11 Oct 1972.
The Honda Civic/CVCC rolled out on 12 July 1973 and won the Motor Fan m a g a z i n e 1 9 7 3 C a r o f t h e Ye a r Award.
This cross-section view of a piston cylinder shows the basic six-step CVCC process, starting from top left: air and fuel intake; compression of fuel-air mixture; ignition via sparkplug; combustion and expansion of gases; full expansion; and release of exhaust fumes on the piston’s upstroke.
12 I w i t h d r e a m s
PLANETONE FOR THE
When there’s talk of protecting our future by protecting our environment, we rise to the challenge the only way Honda knows how: with a dream. Find out how the CVCC Engine once saved the environment and the car industry at the same time.
I n 1965 , Honda was fac ing ou r fi rs t
environmental challenge: Air pollution and
vehicle emissions control.
The US government had taken the first
steps in dealing with the problem of air
pollution by introducing the 1963 Clean Air
Act. In 1970 environmental administra-
tion was transferred to the Environmental
Protection Agency (EPA), and Senator
Edmund Muskie submitted his clean-air
bill to Congress. Widely known as the
Muskie Bill, it was essentially a major
revision of the Clean Air Act.
The Muskie Bill called for standards
that were more stringent than before. By
1975, automobiles were to emit one-tenth
the level of carbon monoxide (CO) and
hydrocarbons (HC) released by existing
models. And by 1976, all cars would need
to meet the same reduction in nitrogen
oxides (NOx).
As many of the world’s automakers
c r i e d f o u l , s a y i n g t h a t i t w o u l d b e
impossible to comply with such strict
regulations, Honda continued work begun
five years earlier with our Air Pollution
Research Group.
S h i z u o Ya g i ( t h e n l e a d e r o f t h e
company’s Engine-performance Research
Block), Tasku Date (then Honda R&D
director) and Kazuo Nakagawa (then the
Engineering Design Block’s chief engineer)
a l l agreed on the need for fu l l -sca le
research into emissions control.
The Japan Automobile Manufacturers’
Association (JAMA) was organising a
committee to be sent in June 1966 on
a tour of the US to study emissions. They
were to visit 23 research labs at General
Motors, Ford and Chrysler, plus numerous
US government agencies and several
universities.
w i t h d r e a m s I 13
I t was the perfect opportunity for
Honda, and the Air Pollution Control Lab
(known as the AP Lab) was launched.
When the US tour was complete, Honda
had the latest data on emissions. Now
research and development could begin.
Surveys were conducted on possible
emissions control methods. They studied
enhancements in engine technologies.
They looked at alternatives such as gas
t u r b i n e s a n d r o t a r y e n g i n e s .
Post-processing devices such as oxidation
cata lyst and thermal reactors were
examined, along with alternative fuels
such as alcohol and hydrogen.
Some factories were using catalytic
converters to treat smoke emissions with
results that could easily comply with the
1970 Clean Air Act. But when attached
to a vehicle such devices would wear out
from engine vibration. Often they simply
burnt to a crisp.
M e a n w h i l e , a p r o f e s s o r a t t h e
University of Tokyo named Tsuyoshi
Asanuma (serving as an advisor to the
Honda R&D Centre) convinced researchers
that toxins could be reduced by burning
petrol more effectively.
Research into lean combustion
had begun.
The AP Lab looked at the ideal blend
of fuel to air for a petrol engine: about 14.7
to one. Thinner mixtures can cause unsta-
ble combustion. Thicker mixtures result in
lower mileage, incomplete combustion and
toxic by-products. What was needed was
a technology that stabilized combustion at
the perfect ratio.
Date spoke with Yagi and Nakagawa
about creating a pre-chamber.
As soon as Soichiro Honda heard
research had revealed the prospect of
reducing toxic substances, he declared he
would make a public announcement. But
first, the new lean-combustion concept
engine needed a name.
The Honda CVCC (Compound Vortex
Controlled Combustion) Engine was born.
C (Compound) represented the
engine mechanism with two combustion
chambers: main and auxiliary. V (Vortex)
represented the vortex, or swirl, generated
in the main chamber; caused by a jet of
flame from the pre-chamber, injected via a
nozzle, the vortex had the effect of increas-
ing the speed of engine combustion. CC
(Controlled Combustion) represented the
engine’s ability to properly control the
speed of combustion.
At a news conference held on 12 Feb-
ruary 1971 at the Federation of Economic
Organizations Hall in Tokyo’s Ote-machi,
Soichiro Honda made his announcement.
“We now have the prospect of develop-
ing a reciprocating engine (CVCC) that meets
emission regulation standards for 1975,” Mr
Honda said. “We will launch the commercial
production of this engine in 1973.”
That gave Honda engineers less than
two years to bring production online, with
several issues yet to be resolved.
Given development number 993, the
c o n c e p t e n g i n e w a s d r a w n u p o n
blueprint. Just two months later the first
prototypes were completed. After passing
basic performance bench-tests, chassis
dynamometer tests began.
Results showed the engine’s lean
combustion via pre-chamber effectively
reduced CO, NOx and HC – without need-
ing a catalytic converter.
On 11 October 1972, at Tokyo’s Aka-
saka Prince Hotel – with nearly 230 patent
applications pending – the finished CVCC
engine was introduced to the world.
The CVCC could be made using exist-
ing reciprocating engines and production
facilities. It could easily be applied to other
engine models. Clean combustion took
place internally in the CVCC engine, so
additional devices such as catalytic conver-
ters were not necessary and secondary
pollution was no longer an issue.
Since Soichiro Honda’s policy was to
make emission control technologies public,
CVCC technology was not kept secret.
Toyota Motor inquired about the CVCC
and, following a thorough evaluation of the
technology, signed a licening agreement
with Honda. That was just the beginning.
Ford, Chrysler and Isuzu soon followed
with similar agreements, cementing the
CVCC’s place in the car world.
Then, at an EPA public hearing held on
19 March 1973 in Washington D.C., the
only automakers that testified that they
could meet the 1975 regulations were
Honda and Toyo Industries (known today
as Mazda). With demands too great for the
industry to meet on time, the Clean Air Act
would have to be postponed.
The Honda Civic rolled out in Japan on
12 July 1973 and was an instant hit, winn-
ing the Motor Fan magazine 1973 Car of
the Year Award. The following year the
four-door Civic/CVCC 1500 was intro-
duced, and the US market lay ahead.
Not only did the 1975 Civic/CVCC
achieve certification, it also got the top
rating for fuel economy.
Those figures continued to climb, and
from its American launch the Civic/CVCC
held the category’s number one spot four
years running. I t went on to secure a
reputation for fuel economy and environ-
mental friendliness around the world, creat-
ing an entirely new genre of automobile
along the way.
The CVCC engine secured our position
as a carmaker with a global influence –
and a positive force for environmental
change. Its legacy lives on in the LEV (low
emission vehicle) engine and other recent
innovations. For the future.
breakthrough
fig.1 fig.2 fig.3
fig.4 fig.5 fig.6
The finished CVCC engine was introduced to the world by Soichiro Honda on 11 Oct 1972.
The Honda Civic/CVCC rolled out on 12 July 1973 and won the Motor Fan m a g a z i n e 1 9 7 3 C a r o f t h e Ye a r Award.
This cross-section view of a piston cylinder shows the basic six-step CVCC process, starting from top left: air and fuel intake; compression of fuel-air mixture; ignition via sparkplug; combustion and expansion of gases; full expansion; and release of exhaust fumes on the piston’s upstroke.
14 I w i t h d r e a m s
A Formula forA Formula for
DeterminationDetermination
The history of Honda is a history of racing.
In fact, founder Soichiro Honda said that
“without racing there is no Honda.” Since
the first Honda F1 car was produced in
the 60s – and even be fo re then w i th
competitive motorcycles – Honda has
worked hard to push the limits of
racing technology.
I t ’s pa r t o f wha t Honda ca l l s t he
Challenging Spirit.
That Challenging Spirit was clearly
evident in August 1964, when Honda
made its Formula One debut with the
Honda RA271 at the German Grand Prix,
and again on 24 October 1965 as Honda
claimed its first F1 victory in Mexico.
Honda has powered to a total of
11 Formula One World Championship
crowns, each victory standing as a proud
testament to founder Soichiro Honda’s
principles and beliefs.
“We must study the reasons why we
lose, and do the same when we win, so
t h a t w e c a n u s e t h a t k n o w l e d g e t o
improve,” Honda once said. And that
philosophy extends beyond engine or
chassis performance. It’s an effort that is
put into every Honda endeavour. For
example, the new F1 livery.
By painting the F1 car with an image of
the Earth, Honda hopes to draw attention
to an issue that has always been very
important to the company: the environment.
Honda believes in making a difference.
So in the high-exposure world of F1 racing,
Honda chose an image consistent with its
core beliefs. Call it the Power of Dreams.
After all, designing and building power-
ful engine technology that’s kinder to the
environment is Honda’s forte. Why would
the F1 entries be any different?
So even though the 2007 F1 season is
off to a difficult start there is still much to
learn from the experience, according to
Shuhei Nakamoto, senior technical director
Though our F1 season is not off to the best of starts, that’s not
something that can keep the Honda F1 Racing Team back. After
all, there can be no real success without struggle.
for Honda Racing F1 Team.
“Formula One is a very important
training ground for our engineers. We
accept mistakes, learn from them and we
encourage our engineers involved in F1
to persist in the face of daily challenges
towards v ictory. Never g ive up is an
attitude we nurture,” said Nakamoto.
“This is truly a reflection of the attitude,
perseverance and Challenging Spirit
that is unique to Honda.”
That “never give up” attitude is simply
par t and parce l o f a l l tha t i s Honda .
According to Atsushi Fujimoto, managing
director and CEO of Honda Malaysia, it’s
been that way since the very beginning.
“Honda has a rich racing pedigree
in many d i f fe rent spor t a renas, and
challenges in motor sports are not new to
us. Honda’s DNA pushes us to thrive on
these challenges to compete at the
highest level of motor sport activity,” said
Fujimoto. “Racing and motor sports are
the core of Honda’s DNA. They are our
Reasons to Exist.”
Perhaps then the perfect example
of that core – at least as far as Honda
in Formula One goes – is the car that
drives the dream.
The Honda RA107 houses a 2 .4L
Honda RA807E – e igh t cy l i nders o f
naturally-aspirated 90-degree V,
capable of more than 700 horsepower.
Nakamoto gave the background on this
powerful Honda racer.
“This year’s RA107 machine went
through a 10-month period of designing,
development and production, which we
started right after the debut of the RA106.
The task was to develop a machine to
pass the new safety standards and at
the same time to improve the efficiency of
the machine’s aerodynamic performance.
We not only managed to achieve that, but
we also managed to improve the weight
of the machine and I am satisfied with
the result.
“Innovative packages were introduced
to the exhaust and radiator areas, which
provided a sharper feel to the machine. We
faced a huge challenge due to the new
regulations for 2007 to freeze engine
development. However, I am very pleased
with the team’s accomplishments,” said
Nakamoto, “all under the limitation of
19,000 rpm. I do believe that this year’s
machine is very much improved and
equipped with our latest technology.”
In addition to the Honda F1 Racing
Team, Honda also supplies engines to the
Super Aguri F1 Team, which made its
debut in the 2006 season. Founded by
former F1 driver Aguri Suzuki, the team is
based in Tokyo but operates out of the
former factory in Leafield, UK.
In Japan, a supportive public helped
persuade Honda driver Takuma Sato to
continue competing in Formula One, a
move that was influential in the creation of
Super Aguri's F1 project and the supply of
engines from Honda.
Here in Malaysia, 10 winners of a
Honda F1 contes t were t rea ted to a
specially organised Honda Racing F1
Team pit tour in Sepang just before the
start of the F1 race. Besides winning a
tour of the pit, the lucky 10 also had
their grandstand tickets upgraded to
Emerald seats.
“As a customer, I feel privileged
to be able to visit the
p i t . I t w a s a r a r e opportunity to w i t n e s s
what goes on inside the garage and I
believe it was not easy to plan for that,”
said Jay Raj, one of the winners and a
Honda City driver. “I must say that Honda
goes the extra mile to share their passion
and to give firsthand experience to their
customers to experience what Honda is
all about.”
Another contest winner and City driver,
Mohd Farid bin Rahmat, agreed.
“Thanks to Honda, lucky customers
like me managed to fulfil our dreams
of witnessing, with our own eyes, the most
expensive sports event hosted by our
country. My dreams of being with the
team drivers and team principal as well
as the dream of a ‘pi t lane’ v is i t were
fulfilled through the F1 Party and the pit
tour,” said Mohd Farid. “I witnessed the
team’s relentless effort, dedicatedly
pushing themselves to ensure the
success of the team.”
Looking at the enthusiasm of these
fans and the professionals that drive the
team, it's easy to see that Honda really is
at the heart of racing.
motor sports
w i t h d r e a m s I 15
Final check-up before the race. The winners of Honda F1 Contest joining the race in Sepang Circuit.
The F1 race car with an image of the Earth.
The Super Aguri FI Team on the ride.
14 I w i t h d r e a m s
A Formula forA Formula for
DeterminationDetermination
The history of Honda is a history of racing.
In fact, founder Soichiro Honda said that
“without racing there is no Honda.” Since
the first Honda F1 car was produced in
the 60s – and even be fo re then w i th
competitive motorcycles – Honda has
worked hard to push the limits of
racing technology.
I t ’s pa r t o f wha t Honda ca l l s t he
Challenging Spirit.
That Challenging Spirit was clearly
evident in August 1964, when Honda
made its Formula One debut with the
Honda RA271 at the German Grand Prix,
and again on 24 October 1965 as Honda
claimed its first F1 victory in Mexico.
Honda has powered to a total of
11 Formula One World Championship
crowns, each victory standing as a proud
testament to founder Soichiro Honda’s
principles and beliefs.
“We must study the reasons why we
lose, and do the same when we win, so
t h a t w e c a n u s e t h a t k n o w l e d g e t o
improve,” Honda once said. And that
philosophy extends beyond engine or
chassis performance. It’s an effort that is
put into every Honda endeavour. For
example, the new F1 livery.
By painting the F1 car with an image of
the Earth, Honda hopes to draw attention
to an issue that has always been very
important to the company: the environment.
Honda believes in making a difference.
So in the high-exposure world of F1 racing,
Honda chose an image consistent with its
core beliefs. Call it the Power of Dreams.
After all, designing and building power-
ful engine technology that’s kinder to the
environment is Honda’s forte. Why would
the F1 entries be any different?
So even though the 2007 F1 season is
off to a difficult start there is still much to
learn from the experience, according to
Shuhei Nakamoto, senior technical director
Though our F1 season is not off to the best of starts, that’s not
something that can keep the Honda F1 Racing Team back. After
all, there can be no real success without struggle.
for Honda Racing F1 Team.
“Formula One is a very important
training ground for our engineers. We
accept mistakes, learn from them and we
encourage our engineers involved in F1
to persist in the face of daily challenges
towards v ictory. Never g ive up is an
attitude we nurture,” said Nakamoto.
“This is truly a reflection of the attitude,
perseverance and Challenging Spirit
that is unique to Honda.”
That “never give up” attitude is simply
par t and parce l o f a l l tha t i s Honda .
According to Atsushi Fujimoto, managing
director and CEO of Honda Malaysia, it’s
been that way since the very beginning.
“Honda has a rich racing pedigree
in many d i f fe rent spor t a renas, and
challenges in motor sports are not new to
us. Honda’s DNA pushes us to thrive on
these challenges to compete at the
highest level of motor sport activity,” said
Fujimoto. “Racing and motor sports are
the core of Honda’s DNA. They are our
Reasons to Exist.”
Perhaps then the perfect example
of that core – at least as far as Honda
in Formula One goes – is the car that
drives the dream.
The Honda RA107 houses a 2 .4L
Honda RA807E – e igh t cy l i nders o f
naturally-aspirated 90-degree V,
capable of more than 700 horsepower.
Nakamoto gave the background on this
powerful Honda racer.
“This year’s RA107 machine went
through a 10-month period of designing,
development and production, which we
started right after the debut of the RA106.
The task was to develop a machine to
pass the new safety standards and at
the same time to improve the efficiency of
the machine’s aerodynamic performance.
We not only managed to achieve that, but
we also managed to improve the weight
of the machine and I am satisfied with
the result.
“Innovative packages were introduced
to the exhaust and radiator areas, which
provided a sharper feel to the machine. We
faced a huge challenge due to the new
regulations for 2007 to freeze engine
development. However, I am very pleased
with the team’s accomplishments,” said
Nakamoto, “all under the limitation of
19,000 rpm. I do believe that this year’s
machine is very much improved and
equipped with our latest technology.”
In addition to the Honda F1 Racing
Team, Honda also supplies engines to the
Super Aguri F1 Team, which made its
debut in the 2006 season. Founded by
former F1 driver Aguri Suzuki, the team is
based in Tokyo but operates out of the
former factory in Leafield, UK.
In Japan, a supportive public helped
persuade Honda driver Takuma Sato to
continue competing in Formula One, a
move that was influential in the creation of
Super Aguri's F1 project and the supply of
engines from Honda.
Here in Malaysia, 10 winners of a
Honda F1 contes t were t rea ted to a
specially organised Honda Racing F1
Team pit tour in Sepang just before the
start of the F1 race. Besides winning a
tour of the pit, the lucky 10 also had
their grandstand tickets upgraded to
Emerald seats.
“As a customer, I feel privileged
to be able to visit the
p i t . I t w a s a r a r e opportunity to w i t n e s s
what goes on inside the garage and I
believe it was not easy to plan for that,”
said Jay Raj, one of the winners and a
Honda City driver. “I must say that Honda
goes the extra mile to share their passion
and to give firsthand experience to their
customers to experience what Honda is
all about.”
Another contest winner and City driver,
Mohd Farid bin Rahmat, agreed.
“Thanks to Honda, lucky customers
like me managed to fulfil our dreams
of witnessing, with our own eyes, the most
expensive sports event hosted by our
country. My dreams of being with the
team drivers and team principal as well
as the dream of a ‘pi t lane’ v is i t were
fulfilled through the F1 Party and the pit
tour,” said Mohd Farid. “I witnessed the
team’s relentless effort, dedicatedly
pushing themselves to ensure the
success of the team.”
Looking at the enthusiasm of these
fans and the professionals that drive the
team, it's easy to see that Honda really is
at the heart of racing.
motor sports
w i t h d r e a m s I 15
Final check-up before the race. The winners of Honda F1 Contest joining the race in Sepang Circuit.
The F1 race car with an image of the Earth.
The Super Aguri FI Team on the ride.
It’s not easy to build a car for everyone, and there are many who
say you just can’t have it all in one neat package. Lucky for us
there’s the Honda CR-V. Find out how this car has changed the
definition of SUV in just three short generations.
Three
What do you get when you combine the fun
of a four-wheel drive with the comfort of a
sedan, then throw in a spacious interior for
passengers and cargo? You get the Honda
CR-V, of course.
Since its October 1995 debut, the CR-V
has seen sales totalling more than 2.5 million
vehicles in 160 countries. Those are some
surprising figures, considering that many
initially felt the car didn’t have what it takes
to assume the role of Honda’s entry-level
SUV, which was then held by the Passport
(in North America) and the Crosslander
(in Japan).
But take over the t i t le of top SUV is
exact l y what i t d id , thanks to a savvy
combination of safety features and sheer
driving exhilaration. The CR-V was instantly
recognised and appreciated by drivers
around the world.
The first-generation CR-V rolled out the
factory doors with one trim level, creating an
entirely new segment in the SUV market by
combining the comfort of a passenger car
with everyday utilitarian practicality.
P roduc ing 126PS and 180N•m o f
torque, the first Honda CR-V 2.0L B20B I4
engine was essentially a 1.8L Honda Integra
engine that had been bored out to add
displacement and increase power. A unique
one-piece cylinder sleeve construction with
overlapping combustion chambers further
differentiated it from other B-series engines.
A tough monocoque design provided the
CR-V with a robust profile and no-nonsense
presence that more than hints at sporty
off-road pursuits, while a sturdy 4-wheel
double wishbone suspension and Honda’s
Real Time 4WD gave all the support necessary
to confidently conquer nearly any terrain.
Responding to general criticism that
the CR-V was underpowered for its hefty
1450kg weight, an updated version was
introduced a few years into the series. Still
firmly in the first-generation, the improved
CR-V boasted the more powerful 2.0L B20Z
engine – now with 146PS. Even with this
increase in output, the CR-V maintained
the impressive fuel consumption of its
predecessor by incorporating a higher
compression ratio, new intake manifold and
higher intake valve lift.
In order to provide power on par with a
standard transmission – long considered an
essential prerequisite in any 4WD – an
overdrive cancel button was incorporated
into the automatic transmission. By locking
it in the first three gears, more power was
available for passing on the highway or
climbing a steep grade. Additionally, the
interior was made more comfortable to
increase occupant enjoyment on extended
road trips, while the exterior was streamlined
with new front and rear bumpers.
From its launch, the CR-V enjoyed wild
popularity around the world. Even in North
America’s vast market, it sold more than any
other vehicle in its class right up until 2001.
The second-generation Honda CR-V,
released in 2001, was a full redesign
based on the 2000 Honda Civic. Gone was
the boxy utilitarian profile of the previous
model, replaced with a svelte new outline
that could be summed in just two words:
Really Sexy. The Honda SUV revolution had
entered its second phase.
In addition to the new aesthetics, the
CR-V now boasted the 2.0L DOHC i-VTEC
engine. By incorporating the i-VTEC system,
the new engine combined impressive
fuel efficiency and clean performance with
16 I w i t h d r e a m s
respectable power – producing a hefty
150PS at 6500rpm and 190N•m of torque
at 4000rpm.
A new and improved chassis offered a
marked increase in both torsional and
bending rigidity, with MacPherson struts and
a rear react ive- l ink double wishbone
suspension ensuring handling that was
supple and responsive. Combining truck-like
toughness with sedan-like driveability, the
CR-V was named Car and Driver magazine’s
Best Small SUV for 2002/3.
And then, just when it seemed things
couldn’t get any better, the CR-V entered
the next phase.
The third-generat ion Honda CR-V,
released in 2006, is the one you see on the
streets today. Expanding on the original
concept by incorporating the latest in design
innovations and cutting-edge performance
technologies, the current CR-V once again
brings the SUV into bold new territory.
I t s refined u rban look i s i ns tan t l y
recognisable: the tough lower body and
sporty cabin design cutt ing a dist inct
profile, with forward-thrusting cabin and
side-windows providing a sleek continuity
from front to rear.
Beneath the slick exterior beats the heart
of a champion: a 2.0L SOHC i-VTEC engine
that offers improved fuel efficiency and better
mileage, whether you’re driving in the city
or on the highway, with 150PS at 6200rpm
and 190N•m of torque at 4200rpm.
Fuel economy gets a further boost thanks
to a smooth 5-speed automatic transmission
with optimised gear ratios and direct control
via a solenoid, for powerful acceleration and
comfortably hassle-free driving performance
that makes the most out of your petrol.
Additionally, aerodynamic parts are used
on the vehicle’s underside for a 10 per cent
reduct ion in wind res is tance over the
previous model.
The new and improved Real Time 4WD
system delivers 20 per cent more torque
to the rear wheels than the previous model,
for confident response and sure-footed
manoeuvring just when you need it
most. DBW (Drive-by-Wire) throttle further
increases control, adding immensely to CR-V
performance and driver peace of mind.
Also new for the latest CR-V is a widened
tread and lowered centre of gravity, resulting
in greater stability and a far more aggressive,
muscular stance. High-tensile steel is used
throughout the body and chassis to reduce
weight without sacrificing an ounce of
structural integrity or strength. To match the
new footprint and bigger tyres, suspension
settings have been optimised – and the ride
offers surprisingly pliant handling and comfort
levels equal to that of a sedan.
Safety features include improved
G-Force Contro l Technology and two
Intelligent Sensor Control (i-SRS) front
airbags for added protection in the event
of a collision, plus the Anti-Lock Braking
S y s t e m w i t h E l e c t ro n i c B r a k e f o rc e
Distribution to help retain control on slippery
roads or during hard braking.
In every new CR-V, the s t rength o f
high-tensile steel, tailored blank welds in key
areas and steel plates of varying thicknesses
and compositions come together to provide
a safe ride – and weight savings of 31kg
compared to a vehicle using conventional
materials. With the increased body and
chassis rigidity, plus comprehensive noise
insulation and absorption measures, the
CR-V delivers an exceptionally smooth
and quiet ride.
For any vehicle to have come this far in
just three generations is nothing short of
amazing. The fact that the CR-V has done so
well – with consumers and industry critics
alike – can only stand as testimony to the
appeal of this versatile and pleasurable
people-mover.
The CR-V has clearly earned a place in
the world of motor ing, and that k ind of
recognition is something Honda is very
grateful to achieve.
product history
w i t h d r e a m s I 17
A Brief History of the CR-V
The first-generation CR-V was launched with
Real Time 4WD and a 2.0L B20B I4 engine,
which was soon replaced by the mightier
2.0L B20Z powerhouse. Comfortable and
fun to drive, the practical CR-V fast became
the number one SUV in its class around the
world – a position the first-generation would
hold onto throughout its production run.
1995
A full redesign of the previous generation,
the CR-V’s second wave featured sexy new
lines that took the boxy backcountry SUV
and turned it into something city-dwellers
were sure to appreciate. While cosmetically
more attractive, the CR-V was also far
stronger thanks to a tough new chassis and
suspension that kept the beast firmly in the
heart of this beauty.
2001
Released in 2006, the third-generation
Honda CR-V adds even more aesthetic
a n d s t r u c t u r a l i m p ro v e m e n t s t o a n
established and impressive platform.
Pushing the envelope further, the latest
CR-V erases the line that previously stood
between luxury and utility…once again
breaking new ground in the SUV category.
2006
It’s not easy to build a car for everyone, and there are many who
say you just can’t have it all in one neat package. Lucky for us
there’s the Honda CR-V. Find out how this car has changed the
definition of SUV in just three short generations.
Three
What do you get when you combine the fun
of a four-wheel drive with the comfort of a
sedan, then throw in a spacious interior for
passengers and cargo? You get the Honda
CR-V, of course.
Since its October 1995 debut, the CR-V
has seen sales totalling more than 2.5 million
vehicles in 160 countries. Those are some
surprising figures, considering that many
initially felt the car didn’t have what it takes
to assume the role of Honda’s entry-level
SUV, which was then held by the Passport
(in North America) and the Crosslander
(in Japan).
But take over the t i t le of top SUV is
exact l y what i t d id , thanks to a savvy
combination of safety features and sheer
driving exhilaration. The CR-V was instantly
recognised and appreciated by drivers
around the world.
The first-generation CR-V rolled out the
factory doors with one trim level, creating an
entirely new segment in the SUV market by
combining the comfort of a passenger car
with everyday utilitarian practicality.
P roduc ing 126PS and 180N•m o f
torque, the first Honda CR-V 2.0L B20B I4
engine was essentially a 1.8L Honda Integra
engine that had been bored out to add
displacement and increase power. A unique
one-piece cylinder sleeve construction with
overlapping combustion chambers further
differentiated it from other B-series engines.
A tough monocoque design provided the
CR-V with a robust profile and no-nonsense
presence that more than hints at sporty
off-road pursuits, while a sturdy 4-wheel
double wishbone suspension and Honda’s
Real Time 4WD gave all the support necessary
to confidently conquer nearly any terrain.
Responding to general criticism that
the CR-V was underpowered for its hefty
1450kg weight, an updated version was
introduced a few years into the series. Still
firmly in the first-generation, the improved
CR-V boasted the more powerful 2.0L B20Z
engine – now with 146PS. Even with this
increase in output, the CR-V maintained
the impressive fuel consumption of its
predecessor by incorporating a higher
compression ratio, new intake manifold and
higher intake valve lift.
In order to provide power on par with a
standard transmission – long considered an
essential prerequisite in any 4WD – an
overdrive cancel button was incorporated
into the automatic transmission. By locking
it in the first three gears, more power was
available for passing on the highway or
climbing a steep grade. Additionally, the
interior was made more comfortable to
increase occupant enjoyment on extended
road trips, while the exterior was streamlined
with new front and rear bumpers.
From its launch, the CR-V enjoyed wild
popularity around the world. Even in North
America’s vast market, it sold more than any
other vehicle in its class right up until 2001.
The second-generation Honda CR-V,
released in 2001, was a full redesign
based on the 2000 Honda Civic. Gone was
the boxy utilitarian profile of the previous
model, replaced with a svelte new outline
that could be summed in just two words:
Really Sexy. The Honda SUV revolution had
entered its second phase.
In addition to the new aesthetics, the
CR-V now boasted the 2.0L DOHC i-VTEC
engine. By incorporating the i-VTEC system,
the new engine combined impressive
fuel efficiency and clean performance with
16 I w i t h d r e a m s
respectable power – producing a hefty
150PS at 6500rpm and 190N•m of torque
at 4000rpm.
A new and improved chassis offered a
marked increase in both torsional and
bending rigidity, with MacPherson struts and
a rear react ive- l ink double wishbone
suspension ensuring handling that was
supple and responsive. Combining truck-like
toughness with sedan-like driveability, the
CR-V was named Car and Driver magazine’s
Best Small SUV for 2002/3.
And then, just when it seemed things
couldn’t get any better, the CR-V entered
the next phase.
The third-generat ion Honda CR-V,
released in 2006, is the one you see on the
streets today. Expanding on the original
concept by incorporating the latest in design
innovations and cutting-edge performance
technologies, the current CR-V once again
brings the SUV into bold new territory.
I t s refined u rban look i s i ns tan t l y
recognisable: the tough lower body and
sporty cabin design cutt ing a dist inct
profile, with forward-thrusting cabin and
side-windows providing a sleek continuity
from front to rear.
Beneath the slick exterior beats the heart
of a champion: a 2.0L SOHC i-VTEC engine
that offers improved fuel efficiency and better
mileage, whether you’re driving in the city
or on the highway, with 150PS at 6200rpm
and 190N•m of torque at 4200rpm.
Fuel economy gets a further boost thanks
to a smooth 5-speed automatic transmission
with optimised gear ratios and direct control
via a solenoid, for powerful acceleration and
comfortably hassle-free driving performance
that makes the most out of your petrol.
Additionally, aerodynamic parts are used
on the vehicle’s underside for a 10 per cent
reduct ion in wind res is tance over the
previous model.
The new and improved Real Time 4WD
system delivers 20 per cent more torque
to the rear wheels than the previous model,
for confident response and sure-footed
manoeuvring just when you need it
most. DBW (Drive-by-Wire) throttle further
increases control, adding immensely to CR-V
performance and driver peace of mind.
Also new for the latest CR-V is a widened
tread and lowered centre of gravity, resulting
in greater stability and a far more aggressive,
muscular stance. High-tensile steel is used
throughout the body and chassis to reduce
weight without sacrificing an ounce of
structural integrity or strength. To match the
new footprint and bigger tyres, suspension
settings have been optimised – and the ride
offers surprisingly pliant handling and comfort
levels equal to that of a sedan.
Safety features include improved
G-Force Contro l Technology and two
Intelligent Sensor Control (i-SRS) front
airbags for added protection in the event
of a collision, plus the Anti-Lock Braking
S y s t e m w i t h E l e c t ro n i c B r a k e f o rc e
Distribution to help retain control on slippery
roads or during hard braking.
In every new CR-V, the s t rength o f
high-tensile steel, tailored blank welds in key
areas and steel plates of varying thicknesses
and compositions come together to provide
a safe ride – and weight savings of 31kg
compared to a vehicle using conventional
materials. With the increased body and
chassis rigidity, plus comprehensive noise
insulation and absorption measures, the
CR-V delivers an exceptionally smooth
and quiet ride.
For any vehicle to have come this far in
just three generations is nothing short of
amazing. The fact that the CR-V has done so
well – with consumers and industry critics
alike – can only stand as testimony to the
appeal of this versatile and pleasurable
people-mover.
The CR-V has clearly earned a place in
the world of motor ing, and that k ind of
recognition is something Honda is very
grateful to achieve.
product history
w i t h d r e a m s I 17
A Brief History of the CR-V
The first-generation CR-V was launched with
Real Time 4WD and a 2.0L B20B I4 engine,
which was soon replaced by the mightier
2.0L B20Z powerhouse. Comfortable and
fun to drive, the practical CR-V fast became
the number one SUV in its class around the
world – a position the first-generation would
hold onto throughout its production run.
1995
A full redesign of the previous generation,
the CR-V’s second wave featured sexy new
lines that took the boxy backcountry SUV
and turned it into something city-dwellers
were sure to appreciate. While cosmetically
more attractive, the CR-V was also far
stronger thanks to a tough new chassis and
suspension that kept the beast firmly in the
heart of this beauty.
2001
Released in 2006, the third-generation
Honda CR-V adds even more aesthetic
a n d s t r u c t u r a l i m p ro v e m e n t s t o a n
established and impressive platform.
Pushing the envelope further, the latest
CR-V erases the line that previously stood
between luxury and utility…once again
breaking new ground in the SUV category.
2006
what’s on Honda
18 I w i t h d r e a m s
Maintenance Tech Grads Awarded A total of 43 HMSB dealer technicians were presented
with Bronze Certificates after completing their one-week
Maintenance Programme recently.
The programme is the first of a three-part training course
designed to develop Honda Qualified Certified Personnel (HQCP)
to be in accordance with Honda Worldwide Quality standards.
The eventual path for these technicians is to accomplish their
Repair Technician Training with a Silver Certificate and move on
to the Diagnosis Training with a Gold Certificate.
Speaking during the ceremony, Mr. Daisuke Suzuki, head of
Honda Malaysia’s service department, said the course is meant
to maintain worldwide quality standards.
“In order to survive in this challenging and rapidly
changing market, it is vital for all technicians to be
on par with our Honda training in order to
achieve number one customer satisfaction,”
Suzuki said.
I t ’s a l l pa r t o f Honda Ma lays ia ’s
continued investment in personnel,
and our ongoing emphasis on
customer service.
All New CR-V Night The All New CR-V Night – an exclusive gala launch of Honda’s
latest SUV – featured a special multilingual performance by R&B
songstress Ning Baizura and drew a crowd of more than 142
Honda owners, each accompanied by one guest.
The function was a chance for Honda to express its gratitude
to customers with an evening of fine wine, delicious food and a
first look at seven new CR-Vs on display, including one Cut Body
and a cross-section i-VTEC engine that offered a detailed view.
“I like Honda because of its quality, reliability and good
fuel consumption,” said Ahmad Yasir, a 30-year-old
Honda owner and engine aficionado f rom
Setapak who was clearly impressed with the
i-VTEC cutaway. “We are planning to get the
new CR-V as our number one family car.”
Another impressed fan was Mr. Loh
from KL, who noted “the actual car is far
better than the photos in the forums
I have been following.”
F 1 F e v e r R o c k s Bangsar Thirty Honda customers,
all winners of the Honda F1 Contest, got the
chance to meet
with the Honda Racing F1 Team and Super Aguri Team at
the Honda Racing F1 Party 2007, which was organised by Honda
Malaysia and held on 4 April at Bangsar, Kuala Lumpur.
Among those present at the event were Nick Fry, CEO of
Honda Racing F1 Team, and drivers Jenson Button and Rubens
Barrichello, alongside Team Principal of Super Aguri F1 Team
Aguri Suzuki and drivers Takuma Sato and Anthony Davidson –
truly a star-studded evening.
Managing Director and CEO of Honda Malaysia Sdn Bhd
Mr. Atshushi Fujimoto was at the event to address the crowd.
“Mr. Soichiro Honda once said, ‘Without racing, there is no
Honda,’” Fujimoto said. “We are confident the teamwork, drive
to excel, passion and the Challenging Spirit will yield outstand-
ing results for Honda Racing F1 Team and Super Aguri F1
Team in 2007.”
Among the thirty Honda customers, 10 had their F1
grandstand tickets
upgraded and went
on to enjoy a tour of
the Honda Racing
F1 Team pit at
Sepang Circuit.
Reader’s Digest Gives Honda the Gold
M i l l i o n s o f
R e a d e r ’ s D i g e s t
subscribers across the
region cast their votes,
an d H o n d a M a l a y s i a
received the Reader’s
Digest Asia Gold Trusted
Brand Award 2007 in the car category during a ceremony
held at the KL Hilton.
Held to determine consumers’ most favoured brands in
Hong Kong, India, Malaysia, Singapore, Taiwan and Thailand,
awards are given to individual countries and regionally. The
survey process was monitored by Nielsen Media Research to
maintain integrity and accuracy.
“We are honoured by this recognition, as it is a testimonial
to Honda’s continued efforts in fulfilling customer expect-
ations and is in line with the organisation’s continuous
goal of achieving number one in customer satisfaction,”
said Atsushi Fujimoto, managing director and CEO of
Honda Malaysia.
Readers were polled on a variety of well-known brands –
including 23 other car makers – and asked to assign a score
to six criteria: Trustworthiness, Credible Image, Quality, Value,
Understanding of Customer Needs and Innovation.
For more news visit www.honda.net.my
today!
AUTHORISED HONDA DEALERS’ CONTACT LIST
C O M P A N Y N A M E
KEDAH
A D D R E S S
SELANGOR
PENANG
PERAK
KELANTAN
TERENGGANU
PAHANG
NEGERI SEMBILAN
MELAKA
JOHOR
SABAH
SARAWAK
LABUAN
SHOW
ROOM
SERV
ICE
KUALA LUMPUR
C O N T A C T
TEL FAX
03-6257 0608
03-4252 8061
03-4251 3883
03-4024 2266
03-4021 2104
03-9221 0000
03-2698 3358
03-2282 5585
03-2142 5088
03-7983 3230
03-2032 2266
03-2031 5151
03-4251 6151
03-7980 0000
03-9130 2288
03-7728 8866
03-6277 5548
03-3345 2020
03-8075 5616
03-5882 9600
03-3342 0272
03-3343 0654
03-7960 2828
03-7957 6611
03-5636 1100
03-5569 5259
03-5510 0099
03-7845 8837
03-8945 9508
04-7311 766
04-4210 116
04-4959 595
04-9557 002
04-2638 244
04-2815 100
04-6441 111
04-6440 000
04-3905 313
04-3244 166
05-2413 433
05-2532 001
05-5273 500
05-6920 028
05-8483 888
09-7445 893
09-6221 796
09-6221 996
09-2963 308
09-2961 991
09-5177 235
06-7611 120
06-6772 858
06-6786 760
06-2833 988
07-9313 822
07-7730 924
07-4327 890
06-9522 855
07-2351 717
07-3321 888
088-421 770
082-459 322
085-436 746
087-412 282
03-6257 2915
03-4252 8264
03-4257 3883
03-4024 9320
03-4025 5116
03-9221 1009
03-2692 9251
03-2282 5248
03-2141 7125
03-7983 2985
03-2031 8989
03-2031 2008
03-4257 6813
03-7981 9482
03-9131 6611
03-7727 4180
03-6277 5469
03-3343 2298
03-8075 3640
03-5882 6682
03-3342 1682
03-3342 5703
03-7955 3773
03-7957 8718
03-5635 7372
03-5569 9836
03-5513 0099
03-7845 8836
03-8945 8953
03-7326 313
04-4229 119
04-4909 595
04-9559 007
04-2637 152
04-2815 409
04-6442 121
04-6442 323
04-3992 139
04-3333 946
05-2552 320
05-2552 320
05-5273 575
05-6920 828
05-8483 266
09-7484 593
09-6233 796
09-6229 396
09-2965 613
09-2961 991
09-5178 940
06-7636 599
06-6772 735
06-6786 764
06-2840 200
07-9310 986
07-7739 200
07-4314 202
06-9527 669
07-2329 993
07-3338 070
088-421 719
082-452 322
085-418 876
087-416 808
558, Batu 3 , Jalan Ipoh, 51200 Kuala Lumpur.
No. 52, Jalan Memanda 9, Ampang Point, 68000 Selangor.
No. 11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor.
No. 21-22 & 23, Jalan Usahawan 5, Setapak Industrial Area, off Jalan Genting Kelang, 53200 Kuala Lumpur.
Wisma W Shalihudin 1, No. 5, Jalan Perusahaan Kiri, Kawasan Perusahaan Ringan Setapak, 53200 Kuala Lumpur.
32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur.
Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur.
No.99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur.
193 & 195, Jalan Imbi, 55100 Kuala Lumpur.
Lot 7576-B, Batu 4 , Jalan Kelang Lama, 58000 Kuala Lumpur.
109, Jalan Pudu, 55100 Kuala Lumpur.
68, Jalan Ampang, 50450 Kuala Lumpur.
111 - A, Jalan Ulu Klang, 68000 Ampang, Kuala Lumpur.
No. 171, Batu 3 , Jln Kelang Lama, 58000 Kuala Lumpur.
Lot 4523(D), Batu 4 , Jalan Cheras, 56100 Kuala Lumpur.
2007, Wisma Mofaz, Jalan Damansara, 56000 Kuala Lumpur.
18, Persiaran Dagang, Bandar Sri Damansara, Kepong 52200 Kuala Lumpur.
Lot 21449, Jalan Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor.
8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor.
No.24, Jalan Serindit 2, Bandar Puchong Jaya, 47100 Puchong, Selangor.
31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor.
Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor.
76B, Jalan Universiti, 46200 Petaling Jaya, Selangor.
Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor.
Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor.
No.3, Jalan Pelukis, U1/46, Sec. U1, 40150 Shah Alam, Selangor.
17 & 19, Ground Floor, Block 2, Worldwide Business Park, Jalan Tinju 13/50, 46500 Shah Alam, Selangor.
2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor.
No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 Seri Kembangan, Selangor.
12, MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah.
Lot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perushaan Bakar Arang, 08000 Sungai Petani, Kedah.
357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah.
Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah.
25-B, Lebuh Farquhar, 10200 Penang.
124-A, Lengkok Sg. Pinang, 10150 Penang.
1-1-8, Krystal Point II, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang.
Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang.
17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Penang.
Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang.
14-20, Jalan Kampar, 30250 Ipoh, Perak.
Lot 31216A, Jalan Mariamman Lane 2, off Sungei Pari Road, 30200 Ipoh, Perak.
4, Jalan Charleton, off Jalan Tun Abdul Razak, 30100 Ipoh, Perak.
Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak.
Lot 10853, Batu 2 , Jalan Simpang, 34000 Taiping, Perak.
5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan.
686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu.
25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu.
C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang.
H31-32, Taman Muhibbah, 28000 Temerloh, Pahang.
A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang.
8,10,12 & 14, Jalan Yam Tuan, (Paul street) 70000 Seremban, Negeri Sembilan.
No. 54, Senawang Light Industries Estate, 70450 Senawang, Seremban, Negeri Sembilan.
125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 70450 Seremban, Negeri Sembilan.
Lot 1783, Jalan Semabok, 75050 Melaka.
12-A, Jalan Buloh Kasap, 85000 Segamat, Johor.
No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor.
50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor.
315, Batu 1 , Jalan Bakri, 84000 Muar, Johor.
241, Batu 41/2, Jalan Skudai, 81200 Tampoi, Johor Bahru, Johor.
No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor.
62A, Mile 5 , Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah.
Lot 7797, Block 16, KLCD, Jalan Tun Jugah, 93250 Kuching, Sarawak.
55, Krokop Road, 98000 Miri, Sarawak.
2KM, Jalan Tun Mustapha, 87020 Labuan, FT.
Angkasa Motor Sdn Bhd Imavest Sdn. Bhd.
Sri Utama Auto Sdn. Bhd. Noblekey (M) Sdn Bhd
Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd
Kah Motor Co. Sdn Bhd
Roda BB Motor Sdn Bhd New Era Sales (M) Sdn. Bhd
Weststar Auto Sdn Bhd
Peringgit Sri Motor Sdn BhdWegro Sdn BhdThe Millennium Auto & Carriage Sdn BhdMH Prestige Auto Sdn Bhd
Actmar Sdn BhdKah Motor Co. Sdn Bhd
Nanyang General Enterprises Sdn Bhd
Sumber Auto Edaran Sdn BhdTenaga Setia Resources Sdn Bhd USJ Car Express Sdn BhdKosmo Kars Sdn Bhd Shared Auto Cars Sdn Bhd
Global Amity Sdn Bhd
Lee Motors Alor Setar (Car Div) Sdn Bhd
Lee Motors Alor Setar (Car Div) Sdn Bhd
Magna Speed Sdn. BhdYooi Cars Sdn Bhd
Kah Motor Co. Sdn BhdKah Motor Co. Sdn BhdVivahill Auto Sdn Bhd
Motoria Sdn BhdFormula Venture Sdn Bhd
Ban Hoe Seng Sdn Bhd
Kah Motor Co. Sdn Bhd Sendi Auto Sdn Bhd Delima Kinta Sdn Bhd
Ban Chu Bee Sdn Bhd
Syarikat Tan Eng Ann Sdn Bhd
Chuan Thye Motor Sdn Bhd Chuan Thye Auto Services Sdn BhdHonhin Auto Credit Sdn Bhd
Ban Lee Heng Motor Sdn Bhd
Wanija Classic (M) Sdn Bhd
Kah Motor Co. Sdn Bhd
Haslita Motor Sdn Bhd
Iptimas Motor Sdn BhdK.M. Lim Motor Sdn Bhd Syarikat Motor GS Tay Sdn BhdYong Ming Motor Sdn Bhd
Sutera Auto Sdn Bhd
Boon Siew (Borneo) Sdn Bhd
Jimisar Corporation Sdn Bhd
Heng Ho Hing Co. Sdn Bhd
Premier Motor
what’s on Honda
18 I w i t h d r e a m s
Maintenance Tech Grads Awarded A total of 43 HMSB dealer technicians were presented
with Bronze Certificates after completing their one-week
Maintenance Programme recently.
The programme is the first of a three-part training course
designed to develop Honda Qualified Certified Personnel (HQCP)
to be in accordance with Honda Worldwide Quality standards.
The eventual path for these technicians is to accomplish their
Repair Technician Training with a Silver Certificate and move on
to the Diagnosis Training with a Gold Certificate.
Speaking during the ceremony, Mr. Daisuke Suzuki, head of
Honda Malaysia’s service department, said the course is meant
to maintain worldwide quality standards.
“In order to survive in this challenging and rapidly
changing market, it is vital for all technicians to be
on par with our Honda training in order to
achieve number one customer satisfaction,”
Suzuki said.
I t ’s a l l pa r t o f Honda Ma lays ia ’s
continued investment in personnel,
and our ongoing emphasis on
customer service.
All New CR-V Night The All New CR-V Night – an exclusive gala launch of Honda’s
latest SUV – featured a special multilingual performance by R&B
songstress Ning Baizura and drew a crowd of more than 142
Honda owners, each accompanied by one guest.
The function was a chance for Honda to express its gratitude
to customers with an evening of fine wine, delicious food and a
first look at seven new CR-Vs on display, including one Cut Body
and a cross-section i-VTEC engine that offered a detailed view.
“I like Honda because of its quality, reliability and good
fuel consumption,” said Ahmad Yasir, a 30-year-old
Honda owner and engine aficionado f rom
Setapak who was clearly impressed with the
i-VTEC cutaway. “We are planning to get the
new CR-V as our number one family car.”
Another impressed fan was Mr. Loh
from KL, who noted “the actual car is far
better than the photos in the forums
I have been following.”
F 1 F e v e r R o c k s Bangsar Thirty Honda customers,
all winners of the Honda F1 Contest, got the
chance to meet
with the Honda Racing F1 Team and Super Aguri Team at
the Honda Racing F1 Party 2007, which was organised by Honda
Malaysia and held on 4 April at Bangsar, Kuala Lumpur.
Among those present at the event were Nick Fry, CEO of
Honda Racing F1 Team, and drivers Jenson Button and Rubens
Barrichello, alongside Team Principal of Super Aguri F1 Team
Aguri Suzuki and drivers Takuma Sato and Anthony Davidson –
truly a star-studded evening.
Managing Director and CEO of Honda Malaysia Sdn Bhd
Mr. Atshushi Fujimoto was at the event to address the crowd.
“Mr. Soichiro Honda once said, ‘Without racing, there is no
Honda,’” Fujimoto said. “We are confident the teamwork, drive
to excel, passion and the Challenging Spirit will yield outstand-
ing results for Honda Racing F1 Team and Super Aguri F1
Team in 2007.”
Among the thirty Honda customers, 10 had their F1
grandstand tickets
upgraded and went
on to enjoy a tour of
the Honda Racing
F1 Team pit at
Sepang Circuit.
Reader’s Digest Gives Honda the Gold
M i l l i o n s o f
R e a d e r ’ s D i g e s t
subscribers across the
region cast their votes,
an d H o n d a M a l a y s i a
received the Reader’s
Digest Asia Gold Trusted
Brand Award 2007 in the car category during a ceremony
held at the KL Hilton.
Held to determine consumers’ most favoured brands in
Hong Kong, India, Malaysia, Singapore, Taiwan and Thailand,
awards are given to individual countries and regionally. The
survey process was monitored by Nielsen Media Research to
maintain integrity and accuracy.
“We are honoured by this recognition, as it is a testimonial
to Honda’s continued efforts in fulfilling customer expect-
ations and is in line with the organisation’s continuous
goal of achieving number one in customer satisfaction,”
said Atsushi Fujimoto, managing director and CEO of
Honda Malaysia.
Readers were polled on a variety of well-known brands –
including 23 other car makers – and asked to assign a score
to six criteria: Trustworthiness, Credible Image, Quality, Value,
Understanding of Customer Needs and Innovation.
For more news visit www.honda.net.my
today!
AUTHORISED HONDA DEALERS’ CONTACT LIST
C O M P A N Y N A M E
KEDAH
A D D R E S S
SELANGOR
PENANG
PERAK
KELANTAN
TERENGGANU
PAHANG
NEGERI SEMBILAN
MELAKA
JOHOR
SABAH
SARAWAK
LABUAN
SHOW
ROOM
SERV
ICE
KUALA LUMPUR
C O N T A C T
TEL FAX
03-6257 0608
03-4252 8061
03-4251 3883
03-4024 2266
03-4021 2104
03-9221 0000
03-2698 3358
03-2282 5585
03-2142 5088
03-7983 3230
03-2032 2266
03-2031 5151
03-4251 6151
03-7980 0000
03-9130 2288
03-7728 8866
03-6277 5548
03-3345 2020
03-8075 5616
03-5882 9600
03-3342 0272
03-3343 0654
03-7960 2828
03-7957 6611
03-5636 1100
03-5569 5259
03-5510 0099
03-7845 8837
03-8945 9508
04-7311 766
04-4210 116
04-4959 595
04-9557 002
04-2638 244
04-2815 100
04-6441 111
04-6440 000
04-3905 313
04-3244 166
05-2413 433
05-2532 001
05-5273 500
05-6920 028
05-8483 888
09-7445 893
09-6221 796
09-6221 996
09-2963 308
09-2961 991
09-5177 235
06-7611 120
06-6772 858
06-6786 760
06-2833 988
07-9313 822
07-7730 924
07-4327 890
06-9522 855
07-2351 717
07-3321 888
088-421 770
082-459 322
085-436 746
087-412 282
03-6257 2915
03-4252 8264
03-4257 3883
03-4024 9320
03-4025 5116
03-9221 1009
03-2692 9251
03-2282 5248
03-2141 7125
03-7983 2985
03-2031 8989
03-2031 2008
03-4257 6813
03-7981 9482
03-9131 6611
03-7727 4180
03-6277 5469
03-3343 2298
03-8075 3640
03-5882 6682
03-3342 1682
03-3342 5703
03-7955 3773
03-7957 8718
03-5635 7372
03-5569 9836
03-5513 0099
03-7845 8836
03-8945 8953
03-7326 313
04-4229 119
04-4909 595
04-9559 007
04-2637 152
04-2815 409
04-6442 121
04-6442 323
04-3992 139
04-3333 946
05-2552 320
05-2552 320
05-5273 575
05-6920 828
05-8483 266
09-7484 593
09-6233 796
09-6229 396
09-2965 613
09-2961 991
09-5178 940
06-7636 599
06-6772 735
06-6786 764
06-2840 200
07-9310 986
07-7739 200
07-4314 202
06-9527 669
07-2329 993
07-3338 070
088-421 719
082-452 322
085-418 876
087-416 808
558, Batu 3 , Jalan Ipoh, 51200 Kuala Lumpur.
No. 52, Jalan Memanda 9, Ampang Point, 68000 Selangor.
No. 11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor.
No. 21-22 & 23, Jalan Usahawan 5, Setapak Industrial Area, off Jalan Genting Kelang, 53200 Kuala Lumpur.
Wisma W Shalihudin 1, No. 5, Jalan Perusahaan Kiri, Kawasan Perusahaan Ringan Setapak, 53200 Kuala Lumpur.
32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur.
Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur.
No.99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur.
193 & 195, Jalan Imbi, 55100 Kuala Lumpur.
Lot 7576-B, Batu 4 , Jalan Kelang Lama, 58000 Kuala Lumpur.
109, Jalan Pudu, 55100 Kuala Lumpur.
68, Jalan Ampang, 50450 Kuala Lumpur.
111 - A, Jalan Ulu Klang, 68000 Ampang, Kuala Lumpur.
No. 171, Batu 3 , Jln Kelang Lama, 58000 Kuala Lumpur.
Lot 4523(D), Batu 4 , Jalan Cheras, 56100 Kuala Lumpur.
2007, Wisma Mofaz, Jalan Damansara, 56000 Kuala Lumpur.
18, Persiaran Dagang, Bandar Sri Damansara, Kepong 52200 Kuala Lumpur.
Lot 21449, Jalan Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor.
8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor.
No.24, Jalan Serindit 2, Bandar Puchong Jaya, 47100 Puchong, Selangor.
31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor.
Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor.
76B, Jalan Universiti, 46200 Petaling Jaya, Selangor.
Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor.
Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor.
No.3, Jalan Pelukis, U1/46, Sec. U1, 40150 Shah Alam, Selangor.
17 & 19, Ground Floor, Block 2, Worldwide Business Park, Jalan Tinju 13/50, 46500 Shah Alam, Selangor.
2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor.
No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 Seri Kembangan, Selangor.
12, MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah.
Lot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perushaan Bakar Arang, 08000 Sungai Petani, Kedah.
357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah.
Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah.
25-B, Lebuh Farquhar, 10200 Penang.
124-A, Lengkok Sg. Pinang, 10150 Penang.
1-1-8, Krystal Point II, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang.
Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang.
17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Penang.
Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang.
14-20, Jalan Kampar, 30250 Ipoh, Perak.
Lot 31216A, Jalan Mariamman Lane 2, off Sungei Pari Road, 30200 Ipoh, Perak.
4, Jalan Charleton, off Jalan Tun Abdul Razak, 30100 Ipoh, Perak.
Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak.
Lot 10853, Batu 2 , Jalan Simpang, 34000 Taiping, Perak.
5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan.
686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu.
25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu.
C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang.
H31-32, Taman Muhibbah, 28000 Temerloh, Pahang.
A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang.
8,10,12 & 14, Jalan Yam Tuan, (Paul street) 70000 Seremban, Negeri Sembilan.
No. 54, Senawang Light Industries Estate, 70450 Senawang, Seremban, Negeri Sembilan.
125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 70450 Seremban, Negeri Sembilan.
Lot 1783, Jalan Semabok, 75050 Melaka.
12-A, Jalan Buloh Kasap, 85000 Segamat, Johor.
No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor.
50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor.
315, Batu 1 , Jalan Bakri, 84000 Muar, Johor.
241, Batu 41/2, Jalan Skudai, 81200 Tampoi, Johor Bahru, Johor.
No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor.
62A, Mile 5 , Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah.
Lot 7797, Block 16, KLCD, Jalan Tun Jugah, 93250 Kuching, Sarawak.
55, Krokop Road, 98000 Miri, Sarawak.
2KM, Jalan Tun Mustapha, 87020 Labuan, FT.
Angkasa Motor Sdn Bhd Imavest Sdn. Bhd.
Sri Utama Auto Sdn. Bhd. Noblekey (M) Sdn Bhd
Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd
Kah Motor Co. Sdn Bhd
Roda BB Motor Sdn Bhd New Era Sales (M) Sdn. Bhd
Weststar Auto Sdn Bhd
Peringgit Sri Motor Sdn BhdWegro Sdn BhdThe Millennium Auto & Carriage Sdn BhdMH Prestige Auto Sdn Bhd
Actmar Sdn BhdKah Motor Co. Sdn Bhd
Nanyang General Enterprises Sdn Bhd
Sumber Auto Edaran Sdn BhdTenaga Setia Resources Sdn Bhd USJ Car Express Sdn BhdKosmo Kars Sdn Bhd Shared Auto Cars Sdn Bhd
Global Amity Sdn Bhd
Lee Motors Alor Setar (Car Div) Sdn Bhd
Lee Motors Alor Setar (Car Div) Sdn Bhd
Magna Speed Sdn. BhdYooi Cars Sdn Bhd
Kah Motor Co. Sdn BhdKah Motor Co. Sdn BhdVivahill Auto Sdn Bhd
Motoria Sdn BhdFormula Venture Sdn Bhd
Ban Hoe Seng Sdn Bhd
Kah Motor Co. Sdn Bhd Sendi Auto Sdn Bhd Delima Kinta Sdn Bhd
Ban Chu Bee Sdn Bhd
Syarikat Tan Eng Ann Sdn Bhd
Chuan Thye Motor Sdn Bhd Chuan Thye Auto Services Sdn BhdHonhin Auto Credit Sdn Bhd
Ban Lee Heng Motor Sdn Bhd
Wanija Classic (M) Sdn Bhd
Kah Motor Co. Sdn Bhd
Haslita Motor Sdn Bhd
Iptimas Motor Sdn BhdK.M. Lim Motor Sdn Bhd Syarikat Motor GS Tay Sdn BhdYong Ming Motor Sdn Bhd
Sutera Auto Sdn Bhd
Boon Siew (Borneo) Sdn Bhd
Jimisar Corporation Sdn Bhd
Heng Ho Hing Co. Sdn Bhd
Premier Motor
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