sustainable brands kuala lumpur 2015, gill mclaren, coca-cola
Post on 14-Jan-2017
552 Views
Preview:
TRANSCRIPT
HOW TO PUT SHARED VALUE AT
THE HEART OF BUSINESS
DO BUSINESS AND BRANDS HAVE THE POWER TO CHANGE THE WORLD FOR THE BETTER?
3
4
TODAY’S
DYNAMIC
ENVIRONMENT
SOCIETAL ISSUES at the forefront
More People means more STRESS ON
RESOURCES
Trend towards CREATIVE
PARTNERSHIPS (beyond $)
The MILLENNIAL GENERATION
Business has opportunity to DRIVE
CHANGE
5
6
What it is…
“Shared Value: Creating
economic value in a way
that also creates value for
society by addressing its
needs and challenges”
7
What it is NOT
“Business acting as
businesses, not as charitable
donors, are the most powerful
force for addressing the
pressing issues we face.”
8
HOW?
The
Way of Creating
Shared Value
CONNECT TO YOUR BUSINESS MISSION
10
Our mission
To refresh the world…
To inspire moments of optimism and happiness…
To create value
and make a difference.
SET SHARED VALUE PRIORITIES AND GOALS
12
OUR ASPIRATION
Growing our business bymaking apositivedifference inthe communities we serve
Well-Being(people)
Women(community)
Water(environment)
Creating Shared Value: The 3 Ws
13
WOMEN’S
ECONOMIC
EMPOWERMENT70PERCENT
Economically
empower 5 million
women entrepreneurs
across our global value
chain by 2020.
Women control 70% of
global consumer
spending and are pillars
of their communities
and the backbone of
our business in many
countries.
865,000
women empowered
to date in over 50
countries
OUR GOAL
14
A Simple Idea Can Change The World
Video: Introducing 5by20
15
16
Gender-based
entrepreneurship
training customized for
SURI store owners
and operators.
OUR GOAL
To empower 20,000
women under the
SURI programme by
2020.
17
ACTIVE,
HEALTHY
LIVING
Our business is only as healthy as the communities we serve. We help to improve the wellbeing of our consumers, employees and communities.
70PERCENT
physical
activity
programs +290+125 countries
Help get people moving
by supporting physical
activity programs in
every country in which
we do business.
OUR GOAL
18
Safely return to nature and
communities the same
amount of water we use in
our finished beverages and
their production.
Water is essential both to our business and to
communities and ecosystems everywhere.
That’s why we recognize our obligation — and
opportunity — to improve our water use
efficiency and replenish the water we use.
OUR GOAL
94%
WATERSTEWARDSHIP
500+Community water
projects in 100+
countriesof the water we use
Replenishing
+2MillionPeople benefited
from our clean
water programs
EMBED ACROSS THE BUSINESS
20
Connecting shared value to our planning
Rank Priorities
Assess InitiativesTake Inventory
2
Track via scorecard
3 4
1
TAKE COLLECTIVE ACTION
22
CIVIL SOCIETY
GOLDENTRIANGLE
23
24
WATER STEWARDSHIP IN MALAYSIA
25
Working with NGO partners to create
awareness of water conservation issues,
bring clean water into rural communities,
rehabilitate peatswamp forests, and
protect key water catchment areas.
26
Over the last 8 years Coca-Cola
Malaysia has worked with Raleigh
International and Muslim Aid, to
provide access to clean water for
more than 21,600 villagers in rural
Sabah.
SHARE YOUR STORIES
Page 2710/29/2015
28
Every Bottle Has A Story Video
Malaysia - Gunsarob Garing’s story
29
30
Mass Media• High Rated TVC, 86% reach
• Cinema Ad screened nationwide
• TV Documentary coverage
• Mobile Exhibitions
Media Engagement
Asia Pacific Water Summit
• Regular press engagement
• Media trips
• National Conferences
• Fundraising through brand
platforms
700 Consumers
& Community
Volunteers
Step Up, Scale Up, Speak Up
WATER – RAKNAM THAILAND
31
I love the fact that positivity
in Coke is not only about the
brand and the product, but
also about uplifting
communities through
programs that help them live
better lives.
Triyono Prijosoesilo
Coca-Cola Indonesia
32
Summary
1 Connect to your Business Mission
2 Set Shared Value Priorities & Goals
3 Embed across the Business
4 Take Collective Action
5 Share your Stories
33
Thank You
top related