HOW TO PUT SHARED VALUE AT

THE HEART OF BUSINESS

DO BUSINESS AND BRANDS HAVE THE POWER TO CHANGE THE WORLD FOR THE BETTER?

3

4

TODAY’S

DYNAMIC

ENVIRONMENT

SOCIETAL ISSUES at the forefront

More People means more STRESS ON

RESOURCES

Trend towards CREATIVE

PARTNERSHIPS (beyond $)

The MILLENNIAL GENERATION

Business has opportunity to DRIVE

CHANGE

5

6

What it is…

“Shared Value: Creating

economic value in a way

that also creates value for

society by addressing its

needs and challenges”

7

What it is NOT

“Business acting as

businesses, not as charitable

donors, are the most powerful

force for addressing the

pressing issues we face.”

8

HOW?

The

Way of Creating

Shared Value

CONNECT TO YOUR BUSINESS MISSION

10

Our mission

To refresh the world…

To inspire moments of optimism and happiness…

To create value

and make a difference.

SET SHARED VALUE PRIORITIES AND GOALS

12

OUR ASPIRATION

Growing our business bymaking apositivedifference inthe communities we serve

Well-Being(people)

Women(community)

Water(environment)

Creating Shared Value: The 3 Ws

13

WOMEN’S

ECONOMIC

EMPOWERMENT70PERCENT

Economically

empower 5 million

women entrepreneurs

across our global value

chain by 2020.

Women control 70% of

global consumer

spending and are pillars

of their communities

and the backbone of

our business in many

countries.

865,000

women empowered

to date in over 50

countries

OUR GOAL

14

A Simple Idea Can Change The World

Video: Introducing 5by20

15

16

Gender-based

entrepreneurship

training customized for

SURI store owners

and operators.

OUR GOAL

To empower 20,000

women under the

SURI programme by

2020.

17

ACTIVE,

HEALTHY

LIVING

Our business is only as healthy as the communities we serve. We help to improve the wellbeing of our consumers, employees and communities.

70PERCENT

physical

activity

programs +290+125 countries

Help get people moving

by supporting physical

activity programs in

every country in which

we do business.

OUR GOAL

18

Safely return to nature and

communities the same

amount of water we use in

our finished beverages and

their production.

Water is essential both to our business and to

communities and ecosystems everywhere.

That’s why we recognize our obligation — and

opportunity — to improve our water use

efficiency and replenish the water we use.

OUR GOAL

94%

WATERSTEWARDSHIP

500+Community water

projects in 100+

countriesof the water we use

Replenishing

+2MillionPeople benefited

from our clean

water programs

EMBED ACROSS THE BUSINESS

20

Connecting shared value to our planning

Rank Priorities

Assess InitiativesTake Inventory

2

Track via scorecard

3 4

1

TAKE COLLECTIVE ACTION

22

CIVIL SOCIETY

GOLDENTRIANGLE

23

24

WATER STEWARDSHIP IN MALAYSIA

25

Working with NGO partners to create

awareness of water conservation issues,

bring clean water into rural communities,

rehabilitate peatswamp forests, and

protect key water catchment areas.

26

Over the last 8 years Coca-Cola

Malaysia has worked with Raleigh

International and Muslim Aid, to

provide access to clean water for

more than 21,600 villagers in rural

Sabah.

SHARE YOUR STORIES

Page 2710/29/2015

28

Every Bottle Has A Story Video

Malaysia - Gunsarob Garing’s story

29

30

Mass Media• High Rated TVC, 86% reach

• Cinema Ad screened nationwide

• TV Documentary coverage

• Mobile Exhibitions

Media Engagement

Asia Pacific Water Summit

• Regular press engagement

• Media trips

• National Conferences

• Fundraising through brand

platforms

700 Consumers

& Community

Volunteers

Step Up, Scale Up, Speak Up

WATER – RAKNAM THAILAND

31

I love the fact that positivity

in Coke is not only about the

brand and the product, but

also about uplifting

communities through

programs that help them live

better lives.

Triyono Prijosoesilo

Coca-Cola Indonesia

32

Summary

1 Connect to your Business Mission

2 Set Shared Value Priorities & Goals

3 Embed across the Business

4 Take Collective Action

5 Share your Stories

33

Thank You