sharm el sheikh

SHARM EL-SHEIKHEGYPT

TASHI CHOZOMYOUSSEF ABODELMONEM

KYLE CHRISTIE

WELCOME

History

Local Attractions

Target Market

Products and Trends

Supply Industry and Infrastructure

Socio-Economic Effects

Forecast & DevelopmentExpectations

Conclusion

TABLE OF CONTENTS

Located in the Sianai Peninsula

Mosses had climbed the mount Sinai and recieved “Ten commandments”

40 years ago, this bustling city was nothing but a home to 100 Bedouin

Israeli occupation expanded theinfrastructure gradually

Egypt took over and contiuned expanding even more and marketing the location

HISTORY

“The bay of Sheikh” also known as “city of peace” -Gaza peace confernce etc.

LOCAL ATTRACTIONS

Egypt Travel is an official tourism webset

Book Tour Egypt; offer scuba diving around the Tiran Islands

Quad biking and hiking over the mountain of Sinai Peninsula

Sinai Safari Adventure

TOUR OPERATOR

Environmental conscience; “Green Sharm project”

Environmental olicies i.e. enhancing eco-lodge facilities, implementing cleanliness standards, awareness of reducingpollution

In 2020, 30-35 million international tourists expected to arrive (30% increase in average tourism expeniture).

TARGET MARKET

197 Hotels: range 3 to 5 stars

Luxury Resorts like “The Four Seasons” ($852/night)

Other 5 star resorts approx. ($150/night)

SUPPLY INDUSTRY AND INFRASTRUCTURE

Gift Shops

Bazaars

Malls (Viva Mall)

Shuttle Bus

Taxi

Airport Limo

Microbus

TRANSPORTATION

RETAIL OPTIONS

Visitor numbers dropped by 28%

Safety and Danger

Regain trust and security

Numbers will double in the future

FORECAST

Fiscal restructuring and austerity measearues

Highly dependant on oil exports

Economic Development Conference (EEDC)

GDP 3.7% 2015 > 2% 2014

New law

SOCIO-ECONOMIC FACTORS

Safety

Terrorism

Protests

Security

Tourism

CHALLENGES

IMPROVEMENT

the end