sharm el sheikh
DESCRIPTION
ÂTRANSCRIPT
SHARM EL-SHEIKHEGYPT
TASHI CHOZOMYOUSSEF ABODELMONEM
KYLE CHRISTIE
WELCOME
History
Local Attractions
Target Market
Products and Trends
Supply Industry and Infrastructure
Socio-Economic Effects
Forecast & DevelopmentExpectations
Conclusion
TABLE OF CONTENTS
Located in the Sianai Peninsula
Mosses had climbed the mount Sinai and recieved “Ten commandments”
40 years ago, this bustling city was nothing but a home to 100 Bedouin
Israeli occupation expanded theinfrastructure gradually
Egypt took over and contiuned expanding even more and marketing the location
HISTORY
“The bay of Sheikh” also known as “city of peace” -Gaza peace confernce etc.
LOCAL ATTRACTIONS
Egypt Travel is an official tourism webset
Book Tour Egypt; offer scuba diving around the Tiran Islands
Quad biking and hiking over the mountain of Sinai Peninsula
Sinai Safari Adventure
TOUR OPERATOR
Environmental conscience; “Green Sharm project”
Environmental olicies i.e. enhancing eco-lodge facilities, implementing cleanliness standards, awareness of reducingpollution
In 2020, 30-35 million international tourists expected to arrive (30% increase in average tourism expeniture).
TARGET MARKET
197 Hotels: range 3 to 5 stars
Luxury Resorts like “The Four Seasons” ($852/night)
Other 5 star resorts approx. ($150/night)
SUPPLY INDUSTRY AND INFRASTRUCTURE
Gift Shops
Bazaars
Malls (Viva Mall)
Shuttle Bus
Taxi
Airport Limo
Microbus
TRANSPORTATION
RETAIL OPTIONS
Visitor numbers dropped by 28%
Safety and Danger
Regain trust and security
Numbers will double in the future
FORECAST
Fiscal restructuring and austerity measearues
Highly dependant on oil exports
Economic Development Conference (EEDC)
GDP 3.7% 2015 > 2% 2014
New law
SOCIO-ECONOMIC FACTORS
Safety
Terrorism
Protests
Security
Tourism
CHALLENGES
IMPROVEMENT
the end