media dalam tinjauan perkembangan teknologi komunikasi

Media dalam tinjauan perkembangan teknologi

komunikasiOlehAkhmad Riza Faizal S.Sos; IMDLL.ahmad.riza@unila.ac.id

Pertekom Fisip Unila TA 2012/2013

Pertekom Fisip Unila TA 2012/2013

Tujuan Perkuliahan Memahami perkembangan media menurut

perspektif perkembangan teknologi komunikasi

Mengetahui isu terkini seputar perkembangan teknologi media

Dapat berpikir kritis mengenai dampak perkembangan teknologi media bagi kehidupan manusia

Pertekom Fisip Unila TA 2012/2013

Bahan Perkuliahan:

Ruben, Brent D., Stewart, Lea P. (1998) Communication and Human Behavior. US. Allyn & Bacon.

Pertekom Fisip Unila TA 2012/2013

Media and their functions Writing instruments and surfaces on which

to write Production and distribution

Production involves the creation of messages using communication media

Distribution involves: transmission, reproduction and amplification, and display

Reception, storage, and retrieval

Pertekom Fisip Unila TA 2012/2013

Types of Media Mass Media Group and Organizational Media Interpersonal Media Intrapersonal Media

Pertekom Fisip Unila TA 2012/2013

Information Reception, Storage, and Retrieval Media

Auditory Reception Media Visual Reception Media Storage and Retrieval Media

Prinsip efektif dan efisien dalam pengembangan teknologi media. Melewati time and space barriers

Satu alat untuk banyak media/ hybrid media-device

Henry Jenkins: Convergence culture

Pertekom Fisip Unila TA 2012/2013

Technological Convergence

Edwin Parker observing this trend as… Increased amounts of information available

to the public Varieties on the package Receiver’s selection of information Improved “feedback” capability Greater convenience to the user

Pertekom Fisip Unila TA 2012/2013

It started 30 years ago…

Pertekom Fisip Unila TA 2012/2013

World Internet Growth

Pertekom Fisip Unila TA 2012/2013

World Internet Growth

Pertekom Fisip Unila TA 2012/2013

World Internet Growth

Pertekom Fisip Unila TA 2012/2013

Asia Internet Growth

Pertekom Fisip Unila TA 2012/2013

Asia Internet Growth

Pertekom Fisip Unila TA 2012/2013

Indonesia Internet Growth

Pertekom Fisip Unila TA 2012/2013

So much in one device (2009)

Pertekom Fisip Unila TA 2012/2013

So much in one device (2012)

Pertekom Fisip Unila TA 2012/2013

Pertekom Fisip Unila TA 2012/2013

Pertekom Fisip Unila TA 2012/2013

Pertekom Fisip Unila TA 2012/2013

Pertekom Fisip Unila TA 2012/2013

Bentuklah kelompok yang terdiri dari 4 anggota (maksimal)

Diskusikan dalam kelompok anda; dampak dari perkembangan tv digital terhadap industri penyiaran di indonesia

Hasil diskusi anda dibuat dalam bentuk sebuah essay yang terdiri dari minimal 500 kata tidak berikut spasi/2 halaman folio

Essay dapat ditulis tangan atau diketik. Waktu anda maksimal 90 menit untuk

menyelesaikan essai tersebut!

Tugas 1

Pertekom Fisip Unila TA 2012/2013

Buatlah essay dengan susunan kelompok yang sama dengan penugasan yang pertama!

Topik essay dapat dipilih:1. PTK dan konglomerasi media2. PTK dan sistem pembelajaran jarak jauh Essay terdiri dari min. 1000 kata, tidak

berikut spasi dan daftar pustaka/referensi. Essay dapat diketik atau di tulis tangan.

Tugas 2

Identifying available media and assessing their attributes

Diagnosing information needs Accessing and retrieving information Organizing, classifying and managing information Using computers and other communication

technologies Assessing the value and importance of

information Selecting, ignoring, and resisting messages when

appropriate

Pertekom Fisip Unila TA 2012/2013

New Human competencies

Pertekom Fisip Unila TA 2012/2013

Evolving concepts of Office and Home

Asyncronous-Syncronous Low interactivity-High interactivity Low Social Presence-High Social Presence

Pertekom Fisip Unila TA 2012/2013

Media Characteristics

Limited Communication Modes Decreased control Anonymity and Depersonalization Decreased Responsibility and Accountability

Pertekom Fisip Unila TA 2012/2013

Mediated Communication

To what degree, however these changes led to an improvement in the quality of human communication or the quality of life?

Are people satisfied with their job? How much better entertained are we by all

the new media? Are we better organize, or happier? Do we have better relationship? Do people understand each other better?

Pertekom Fisip Unila TA 2012/2013

Media Functions

Media play a pervasive role in our personal, social and occupational activities.

Through mediated communication, we are able to overcome natural limitations of space and time.

So forth…

Pertekom Fisip Unila TA 2012/2013

Implications and Applications

Pertekom Fisip Unila TA 2012/2013

Thank you!