linkedin essentials

Linkedin EssentialsWVUP Community Education CenterWilliam R Richards II

Introduction

Good Evening, I am Bill Richards and I will be introducing you to Linkedin. This class will take approximately one and a half hours. Before we start just a few safety items. If the alarm sounds please leave your computer station and file out of the room and down the hall to exit the building. We will gather at the South West corner of the parking lot. I will check you against the attendance roster there to ensure everyone has left the building. After the check in is complete you may leave, or stay till the emergency is cleared. I will stay as late as permitted to complete the class if an emergency delays it.

Purpose/Process/ Product

I was given the advice by a wise mentor to break meetings into Purpose/Process/Product to give a logical break in why you are here.Purpose: To learn the basics of the professional networking site Linkedin.Process: This will be a combination of hands on and lecture. In this class you will set up your Linkedin account. You will create your profile. You will search for contacts and you will send requests. We will search for Jobs and endorse skills.Product: A practical understanding of Linkedin as it differs from the social networks and how to use Linkedin to aid in your professional endeavors/

What is Linkedin

Let’s start with the Wikipedia definition of Linkedin.LinkedIn (/ˌliŋkt.ˈɪn/) is a business and employment-oriented social networking service that operates via websites. Founded on December 28, 2002,[6] and launched on May 5, 2003,[7] it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of 2015, most of the site's revenue came from selling access to information about its users to recruiters and sales professionals.[8] As of September 2016, LinkedIn has more than 467 million accounts, out of which more than 106 million are active.[5] 

Where Wikipedia and I differ is that Linkedin is a PROFESSIONAL networking site, not a social networking site. It is not Facebook. It is not for cat videos, pictures of your family, or political rants. It is meant for sharing of professional insights as well as contacts between employers and potential candidates.

Why would you use LinkedIn

We are all selling a product whether we like it or not. LinkedIn is a packaging that can make the product more appealing to the customer. That is to say make you more appealing to employers. Take the example of the Mushroom soup can. Which would you rather buy?

Home Page overview

Messages

Invites

Updates

Menu Bar

Starting your account

Julie Andrews said in the “Sound of Music” that we should “start at the very beginning because that is a very good place to start”. Well the beginning is the E-mail address. As a word of caution an E-mail address is the first way the professional world will see you so you want to leave a good impression.

Good E-Mail Addressesrichardsbill2@Live.comrichards2william@Gmail.comRichardsbilltwo@outlook.comPoor E-mail addressesHotgirl123@hotmail.comDrunkboy77@yahoo.comMethhead999@Suddenlink.net

Remember it is all about the message you want to send.

Starting your account

1. Type Name Here

2. Type Email Address here

3. Type password here 4. Click here

Note:You can link your account to your social media accounts like Facebook, but I would recommend not doing this.

Starting your account

Hooray, you now have a Linkedin account.

Setting up your profile

Click here to add photo

Setting up your profile

You will want to go to your E-mail and confirm your account. Just click on the link

Setting up your profile

This is what you should see. LinkedIn upon start up from here will link to your E-mail contacts list as well as recommend people to invite.

Bill’s rule of social mediaAs a father of children ranging from toddler to adulthood I have instituted the following rule for friend requests. DO NOT ACCEPT OR SEND REQUESTS FROM SOMEONE WHO YOU HAVE NOT SHAKEN THEIR HAND AND LOOKED INTO THEIR FACE. This rule can be bent when it comes to recruiters and hiring managers. Just use common sense and remember that on line not everyone is who they seem.

Setting up your profile

Choose a photo from your computer. Remember choose a photo that would reflect how you want to be seen in a job interview. This potentially could be the first view an employer could have of you.

Setting up your profile

Click here to start editing your profile

Setting up your Profile

Choose the industry that best fits your skill and background. Remember to choose well because this will help recruiters in your area to find you.

Setting up your profile

Add your skills here.

Set up your profile

Add school if applicable or click skip.

Set up your profile

Set up your profile

Set up your profile

Set up your profile

Click here to add experience

Set up your profile

Type in information on your work experience then click save. Click add position to add work experience.

Bill’s tip:Try to map your description of each position as close as possible to your Resume. It makes it easier to recreate and update your resume whenever you need it.

Set up your profile

Click here to add Summary

Set up your profile

Tell a little about yourself. Remember it’s marketing and you’re the product. Tell the story that an employer wants to see.

Set up your profile

Add any of these as you feel necessary. Remember its your soup can.

Completion of the profile

Wow, now you have a profile. You now have started your way into the world of LinkedIn. We should be about an hour into this and should have about a half an hour more to go. If you would like we can take a five minute break. The remainder of the class we will go over LinkedIn for job search. How to incorporate your page into your resume. Some of the advantages of LinkedIn Premium. How to add files to your profile.

Starting your network

Type the names of friends and colleagues into the search bar and click connect on any people on your list.

Exercise:Each of you search for Bill Richards and send an invitation to connect

Starting your network

If you open the contacts under the “My Network” you will see this screen. You can sort your contacts by company, location, or by name.

Job Search

A click on the Jobs tab brings you here

Job Search

Typing in the job you are looking for and the area then clicking find jobs pulls up the type of jobs you are seeking

Creating a Job Alert will notify you when jobs meeting your requirements comes available

Job Search

You can apply for jobs from the LinkedIn website. Some will take you to the companies website

Job Search

You can apply for jobs from the LinkedIn website. Some you can apply for directly from LinkedIn

This is why it is important to keep up a good LinkedIn profile

Adding a file to your profile

To add a file to your profile go to the edit profile menu

Adding a file can enhance your profile by showing a more detailed sample of your work. Remember the soup can

Adding a file to your profile

You can at any individual section add documents, photos, links, videos or Power Point presentations.

Exercise:I am going to provide you with the slide deck for this class on a memory stick. I want you to load this under the summary section of your profile as a presentation.

Incorporating your public profile in your resume

Click on the gear

Incorporating your public profile in your resume

The end of the URL can be edited to what you want.

Exercise: Change your Public Profile URL. Open a document. Cut and past the URL into the document.

Writing a recommendation

Go to the contacts and chose a person in your list

Writing a recommendation

On the contact page scroll down to recommendations. Choose and draft a recommendation.http://www.wikihow.com/Write-a-LinkedIn-Recommendation

Free account vs Premium

Free• Building a network of connections with no limits

on size or numbers• Reconnecting with any member of the LinkedIn

network, provided that he knows you and agrees to connect to you

• Creating a professional and detailed LinkedIn profile

• Giving and receiving an unlimited number of recommendations

• Joining or creating up to 50 different LinkedIn Groups

• Requesting up to five introductions at one time (after someone accepts an introduction, you can request a new introduction in its place)

• Performing an unlimited number of searches for LinkedIn members in your extended network

PremiumEverything in the free account and:• Sending a message to anyone in the LinkedIn

community — regardless of whether she is in your extended network — through an InMail messaging service

• Sending more introductions than the basic account allows

• Viewing more LinkedIn profile information of people not in your LinkedIn network when you conduct advanced searches

• Seeing more LinkedIn network profile information when you conduct advanced searches

• Seeing exactly who has viewed your profile and how they arrived at your profile

• Performing a reference check on someone• Obtaining membership in the OpenLink

program, which gives you unlimited OpenLink messages

• Information as to where your qualifications stand against other candidates in job search

Conclusion

LinkedIn is a powerful tool for networking professionally and for presenting yourself in the professional world, but remember it is only as good as you are willing make it.

Open discussion/ Questions