intellectual property in creative industries: an overview

Dato’ Mohamad Bustaman AbdullahAdvocate & Solicitor

Registered Agent for Patents, Trade Marks & Industrial Designs

• “Industri seni dan industri kreatif merupakan

satu sektor yang perlu diberi fokus dan

diperkembangkan lagi kerana ia akan memberi

kesan positif kepada ekonomi Negara. Ini

penting kerana seni dan budaya memberi

identiti yang unik di pentas dunia. Sebagai

contoh, India dengan industri filem di

Bollywood, Amerika di Hollywood, Itali dengan

industri fesyen di Milan, Korea dengan industri

muzik K-Pop yang sedang berada di

kemuncaknya dan telah menjadi ikon dan

ikutan anak-anak muda kini. Ia membuka mata

kita terhadap khazah seni kita sendiri. Saya

percaya, dengan adanya inisiatif untuk

menimbulkan kesenian yang sedia ada di

Malaysia, kita akan dapat memberi identiti unik

kepada Malaysia di mata dunia”.

• “The creative economy has become a powerful

transformative force in the world today. Its potential for

development is vast and waiting to be unlocked. It is one of

the most rapidly growing sectors of the world economy, not

just in terms of income generation but also for job creation

and export earnings. But this is not all there is to it. A much

greater proportion of the world’s intellectual and creative

resources is now being invested in the culture-based

industries, whose largely intangible outputs are as “real” and

considerable as those of other industries. Human creativity

and innovation, at both the individual and group level, are

the key drivers of these industries, and have become the

true wealth of nations in the 21st century”.

Creation

ProductionDistribution

• CREATIVE INDUSTRIES: Definition: ‘ ... those activities which have their origin in individual creativity, skill and talent and which have the potential for wealth and job creation through the generation and exploitation of intellectual property’ – UK Creative Industries Task Force 1997.

• Adopted by Australia, New Zealand, Hong Kong & Singapore

• Creative industries are involved

directly or indirectly in the

commercial exploitation of

intellectual property-based goods

and services, i.e., mainly cultural,

information and entertainment

goods. Intangible capital and

intellectual property protection

play a fundamental role in these

industries.

Visual Arts

Performing Arts

Music

LiteratureContent Creation

Fashion & Design

Traditional & Cultural

Arts

• Intellectual property refers to creations of the mind – inventions, literary and artistic works, symbols, names and images used in commerce.

Promotes creativity and technological advancement in society

Provides incentives for inventors, creators and authors

Facilitates technology transfer

Protects consumers from unscrupulous traders

Patent

Trade Marks

Industrial Design

Copyright

Trade Secrets

Geographical Indication

Integrated Circuit

Protects “original works of authorship”

Exclusive right to reproduce

Protects form of expression

Period of protection – Life of author plus 50 years

Literary Musical Artistic

Film BroadcastingSound Recording

Author and Owner

Commissioned Works or works produced under a contract of employment

“Moral Rights” always belong to the author

Ownership may be transferred

Related Rights

Performing Rights

Recording Rights

Motion Picture Rights

Broadcasting Rights

Translation/adaptation

Rights

Moral Rights

Musical Work (Composer)

Literary Work (Author)

- Sound Recording (Recording Label)

- Performer’s Rights

- Mechanical Rights

Film Works (Author & Producer)

Broadcasting Work (Broadcasting Stations)

Bundled/Multiple Rights in Copyright Works

• A brand or trademark is a sign or any combination of signs, capable of distinguishing a product or service from other products or services on the market.

Indication of origin Sign of quality

Advertising Emotional link

Functions of Trade Marks

Words

Letters and numerals

Devices

Combinations

Sounds and Smells?

Grant of rights issued by the Patent Office.

Period of protection – 20 years from grant

Rights of monopoly - Exclude others

An invention - product or process

Novel Inventive StepIndustrial

Application

Patent

Overall aesthetic appearance of article of product

2 or 3 Dimension shapes, configuration, pattern & ornament

Applied by an industrial process

Attracts and wins customers

Use as competitive tool

Provide additional income

Business assets

Information not available in public domain

It is prudent for commercial businesses to keep its secrets safe and secure.

Visual Arts

Performing Arts

Music

Literature

Content Creation

Fashion & Design

Traditional & Cultural Arts

Tel: 03-42701819 Fax: 03-42701821www.bustaman.com

Email: bustaman@bustaman.com