dxp linkedin

Digital Experience Platform (#DXP)

“…an integrated set of technologies used to provide interaction between a user and a set of applications,

processes, content, services or other users.”

“…has several components, including portals, mashup tools, content management, search, rich Internet application (RIA)

tools, analytics, collaboration, social and mobile tools.”

Gartner

What is a Digital Experience Platform?

Liferay has been a DXP for many years...with many customer proof points

Expectations of Today’s Customers

#Great Omni Channel Customer Experience

Looks Like

Customer Advocates with Liferay Digital Experience

PlatformEverybody is saying they are providing an Omni Channel Solution BUT are they really focussed on the customer or are they more focussed on the prospect?

Liferay with its Portal Heritage and Integration backbone is best placed to turn a customer to an

advocate.

Unlocking Back End Data is Key to Advocacy

We believe Customer Advocacy is critical in today’s #Disruptive Environment.

▸ Truly focussed on turning Customer into Advocates

▸ By understanding the sentiment of the customer based on all engagement and activity across all Digital and Bricks and Mortar Channels

▸ And driving highly personalised action based on customer sentiment and the next best action by apply intelligent technology to real time engagement data

Third Party Sites

Connected

DevicesLiferay

DXPCore

Systems

Single View of the CustomerLiferay’s Omni Channel Solution

A Web Based Responsive Design Platform……And a Native Mobile Apps Platform……..And Social Collaboration……….And Digital Asset Management………….And a strong Content Management System…………….And much more….

Liferay Content Management

Liferay Mobile SDK

Liferay Screens

Customer Self-

Service

Engaging Customer Applications

PersonalisedWebsites

Liferay Example Customers

Social Intranets

Check out U – a Personalised Retail Banking Experience with Liferayhttps://www.youtube.com/watch?v=4Shi-hqW1Z4

0ver 70% of HP’s global revenue is transacted on

Liferay

HP Partner SolutionPersonalised – Target Content Dynamically

Rendered

McDonald’s Social PlatformCreating engaged employees across

stores

Why Liferay Digital Experience Platform

Enterprise Open SourceBroadest set of out of the box Digital Platform capabilities in the MarketMuch Lower Total Cost of OwnershipSpeed to Business ValueProven Digital Transformational ProjectsFocus – Turning Customers to Advocates

Liferay Digital Experience Platform

hilary.beeby@liferay.comTerritory Sales Manager

0488 588 631