analisa external factor dengan p.e.s.t

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Selamat Datang di:Transformasi OrganisasiMenuju Profesionalisme

AnalisaExternal Factors

denganP.E.S.T

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2Daniel Saputro ‐ Bio Sketch 

Pengalaman 21 tahun dalam perbaikan kinerja perusahaan seperti Astra, Triputra, Bank Indonesia, Bank BTN, Nuqul Group (Yordania) dan Banpu (Thailand).

Untuk Family Business, beliau membantu suksesi dan transformasi menuju  perusahaan yang lebih professional. 

Dengan 2 metoda utama : 1. Great Strategy and Business Model2. Excellent People – Process ‐ Cultureagar menjadi AutoPilot Business. Kliennya tersebar di Jakarta, Surabaya, 

Bandung, Medan, Jogja, Pekan Baru, Solo, Lampung, Banjarmasin, Palangkaraya, Tanjung Tabalong dan Malang. 

Andakah yang berikutnya…?

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PerubahanPerubahan selaluselalu terjaditerjadi ::July 2012 Survey of Biggest Challenges ShowsJuly 2012 Survey of Biggest Challenges Shows……

1.1. Increasing Increasing Sales/RevenueSales/Revenue

2.2. Overall Cost Overall Cost Containment Containment

3.3. Rate and Volume of Rate and Volume of ChangeChange

4.4. Increased Competition Increased Competition 5.5. Industry RestructuringIndustry Restructuring6.6. Extreme Time Extreme Time

PressuresPressures7.7. Workforce Workforce

Productivity/Jobless Productivity/Jobless GrowthGrowth

8.8. Attracting/Retaining Attracting/Retaining Good PeopleGood People

9.9. Fostering Teamwork Fostering Teamwork and Cooperation and Cooperation

10.10. Innovation and Innovation and Problem SolvingProblem Solving

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Mengapa dibutuhkan ?

• PEST dapatmerubah “Rules of the Game”

• Sebaik apapunanda melayanipelanggan, jikaada ancamanPEST, makabisnis bisamenjadi: “tidaksubur lagi”

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Contoh:Sony vs Samsung . PHK 10.000 karyawan

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Politic/Legal Economic Social Technology

• Peluang•Ancaman•Netral

Implication

PEST Analysis

•PemilihanUmum

•Perubahanperaturan

•Krisis Eropa •Demographic Profile

•Gap  antaraKaya danMiskin

•Middle Class

•Internet BlackBerryTablet

•Facebook•Twitter

• Peluang•Ancaman•Netral

• Peluang•Ancaman•Netral

• Peluang•Ancaman•Netral

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Some More Important Societal VariablesSome More Important Societal VariablesPOLITICAL-LEGAL

•ANTITRUST LAWS•ENVIRONMENT PROTECTION •TAX•SPECIAL INCENTIVES•FOREIGN TRADE REGS•ATTITUDE TOWARDS OVERSEAS FIRMS•HR LAWS•GOVERNMENT STABILITY

SOCIOCULTURAL

•LIFESTYLE CHANGES•CAREER EXPECTATIONS•CONSUMER ACTIVISM•FAMILY FORMATION RATES•POP GROWTH RATE•AGE DISTRIBUTION•REGIONAL POPULATION •LIFE EXPECTANCY•BIRTH RATES•IMMIGRATION

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Some Important Societal VariablesSome Important Societal VariablesECONOMIC

•GDP TREND•INTEREST RATES•MONEY SUPPLY•INFLATION RATES•UNEMPLOYMENT•WAGE/PRICE CONTROLS•DEVALUATION•ENERGY AVAILABILITY•DISPOSABLE AND DISCRETIONARY INCOME

TECHNOLOGICAL

•GOVERNMENT SPEND ON R&D•INDUSTRY R&D SPEND•FOCUS ON TECHNOLOGY•PATENT LAWS•NEW PRODUCTS•TECHNOLOGY TRANSFER TO THE MARKETPLACE•AUTOMATION LED PRODUCTIVITY

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Contoh

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Sudahkan anda membuat PEST yang benar?

• Ingat:• PEST dapat membantu anda menyusun SWOT

Disclaimer: data-data diatas diambil dari berbagai sumber. Penulis adalah penenun, bukan pembuat benang

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Thank you and Good LuckMy profile:      daniel.blog.kontan.co.id/profile/

WhatsApp:      0819‐0830‐9519 untuk Training & Consulting