EXPORT

Prepared by:

NUR MARYNA BINTI MOHD RAZALI

SAIDATINA BALQIS BINTI KAMARULZZAMAN

MUHAMMAD FARHAN BIN ABDUL MUTALIB

MOHD IKMAL HAKIM BIN MOHD HUSSEIN

SITI AISHAH BT AB RAHMAN

MUHAMMAD RAMDAN BIN AZHAR

It began more than 30 years agounique in that use quick-freezing technologyThe market in Canada, United States, Ireland, United Kingdom, Sweden, France, Singapore, Vietnam, Holland, Germany, Saudi Arabia, India, China, Korea, Japan, Thailand, Indonesia, Australia, South Africa, New Zealand, Qatar, Kuwait, and Reunion Island. providing consumers with safe and highest-quality products at affordable price, while making a difference in the lives of shareholders, consumers, business partners, employees and the community.KFB Group of Companies is Malaysias leading exporter and largest manufacturer of frozen Asian food.

It featuring favourite traditional Chinese pastries and delicaciesrepresents their largest range of products (Spring Roll Pastry, Samosa Pastry, Oriental Buns, Glutinous Rice Ball, Stuffed Pancake, Gold Cake, Finger Snacks, Fries and Frozen Vegetables).

South Africa, officially the Republic of South Africa, country located in Southern Africa. It has 2,798 kilometres of coastline that stretches along the South Atlantic and Indian oceans.the 25th-largest country in the world by land area, and with close to 53 million people, is the world's 25th-most populous nation

EconomySouth Africa has a mixed economy, the second largest in Africa after Nigeriastill burdened by a relatively high rate of poverty and unemployment, and is also ranked in the top 10 countries in the world for income inequalitySouth Africa is a popular tourist destination, and a substantial amount of revenue comes from tourism.CultureThe South African black majority still has a substantial number of rural inhabitants who lead largely impoverished lives.Members of the middle class, who are predominantly white but whose ranks include growing numbers of black, coloured and Indian people, have lifestyles similar in many respects to that of people found in Western Europe, North America and Australasia.

DemographicsSouth Africa is a nation of about 52 million people of diverse origins, cultures, languages, and religions.Black African at 79.2%, White at 8.9%, Coloured at 8.9%, Indian or Asian at 2.5%, and Other/Unspecified at 0.5%.Christians accounted for 79.8% of the population, Muslims accounted for 1.5% of the population, Hindus 1.2%, traditional African religion 0.3% and Judaism 0.2%. 15.1% had no religious affiliation, 0.6% were other and 1.4% were unspecified.EXPORTexport is selling products or services to other country to earn more profit and to commercialize the products Or services globally. Exporting is a traditional and well-established method of reaching foreign markets.7WHY EXPORT?exporting it is one way of increasing the sales potential, it helps our business grow and expandingfirst step of testing our opportunities in the future if we want to go for overseas licensing, franchising or productionless investment and allows our business to try out exporting on a small scale as a handy way of developing and testing our international plans and strategies without great commitmentJustify how the country/market is suitable for the product/service?Increasingly hectic lifestyles in the country brought about by a volatile economy, rising urbanization and a growing professional middle class Gave rise to the need for convenient and easy-to-prepare meals, which drove sales of frozen processed food in South AfricaGave rise to the need for convenient and easy-to-prepare meals, which drove sales of frozen processed food in South Africa in 2014. Continued to face competition from fresh food, frozen food retailed at lower prices compared to chilled and fresh food, giving it a competitive advantage among cash-strapped lower-income consumers.