media opportunity in sabah & sarawak · no. 1 chinese daily in sandakan highest circulation...
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D&C Marketing Sdn Bhd (321673-K)
99B Jalan SS 21/1A, Damansara Utama, 47400 Petaling Jaya, Selangor Darul Ehsan. Tel: 03-7729 3878 Fax: 03-7727 3761
Company Introduction
About Established in 1989, DMDC is a leading media representative specialising in the key Borneo regions of East Malaysia and Brunei. With core competencies in media management and strategic communications, we boast over 10 media titles retained under our portfolio, exclusive media representation for 6 Borneo newspapers and comprehensive outdoor consultation.
Product & Services Newspaper, Freestanding billboard, Light-box, Banner, Ad-Panel, Wall Panel and etc
Provide strategic media advice to the best media advertising in East Malaysia & Brunei
Why DMDC Our 27 years of experience in working with East Malaysia media owners, inclusive Print Media, Event management, Out of Home and etc.
Our strong networking allows us to negotiate price and flexibility with media owners across East Malaysia and Brunei
Understand the local needs and environment to ensure selection of media with the highest standard.
D&C Marketing Sdn Bhd (321673-K)
99B Jalan SS 21/1A, Damansara Utama, 47400 Petaling Jaya, Selangor Darul Ehsan. Tel: 03-7729 3878 Fax: 03-7727 3761
Company Introduction
About
• Establish in 1989
• Leading Media Representative in East Malaysia & Brunei
Product & Service
• Newspaper, Radio, Events, Outdoor & etc
• Provide media solutions of Sabah, Sarawak & Brunei
Why DMDC
• 27-year media industry experience
• Strong networking across all reliable suppliers
SARAWAK
United Daily News
Outdoor
SABAH
NEWS SABAH TIMES
MORNING POST
MERDEKA DAILY NEWS
OUTDOOR / OTHERS
BRUNEI
RTB (TV / RADIO)
KRISTAL FM
THE BRUNEI TIMES
Outdoor
Sole media representative based in KL
DO YOU KNOW?
Sabah population is bigger than Sarawak population
Chinese Population in Sarawak is 2 times bigger than Sabah Chinese Population
18 Daily newspapers are catering approximately 6 million populations in EMEquivalent to the population size in Klang Valley
3.3 mil > 2.5 mil
632k > 299k
2 Trilingual / 2 English / 9 Chinese / 5 BM
Introduction (Cost Estimate)No Format State State Price Range Minimum Duration Ad Hoc Note
1 Newspaper Sabah Sarawak RM 500 - RM 7,000 per insertion Available
2 Street Bunting Sabah Sarawak RM 70 per piece 50 pcs per town 1 months 3 Street LED Panel Sarawak RM 450 per panel 23 or 27 3 months Available Kuching Only
4 Billboard Sabah Sarawak Various 1 month Depend on size and location
5 Shopping Malls Sabah Sarawak Various
Depend on management of the mall’s approval as the site usually reserved for tenants
6 LED Billboard Sabah RM25k per monthRM240k per annum RM25 1 months Available
7 LED Truck Sabah Sarawak RM16k - RM80k Weekend (2 days) Various Available Location can be selected by clients
8 Bus Station Sabah RM70k per annum 1 12 months Kota Kinabalu only
9 Taxi Advertising Sabah Sarawak RM110 per taxi 100 units 3 months Kuching & Kota Kinabalu only
10 On Ground Activations Sabah Sarawak RM10k – RM35k
Integration Media Solutions
Event + AMP Radio + Newspaper
D&C Marketing Sdn Bhd (321673-K)
99B Jalan SS 21/1A, Damansara Utama, 47400 Petaling Jaya, Selangor Darul Ehsan. Tel: 03-7729 3878 Fax: 03-7727 3761
Out-of-Home Media (Sabah + Sarawak)
• Street Bunting
• Street LED Panel
• Free Standing Billboard
• Shopping Malls
• LED Billboard
• LED Truck
• Taxi Advertising
• Bus Stations
Street Bunting (Sabah + Sarawak)
Size : 2ft (w) x 6ft (h) Material : Tarpaulin PrintingResolution : High Resolution Printing @ 720dpiCost include : Installation, Dismantle & Council Permit
Quantity Unit Price / Per Month
Below 300 RM 70.00300 & above RM 66.00500 & above RM 62.00
Quantity Unit Price / Per Month
Below 300 RM 80.00300 & above RM 75.00500 & above RM 70.00
Sabah – Kota Kinabalu only
Sarawak – Kuching only
Banners (Sabah + Sarawak)
Size : 4ft (w) x 20ft (h) Material : Tarpaulin PrintingResolution : High Resolution Printing @ 720dpiCost include : Installation, Dismantle & Council Permit
Quantity Unit Price / Per Month
Min 5pcs RM 270.00*
Quantity Unit Price / Per Month
Min 5pcs RM 250.00*
Sabah – Kota Kinabalu only
Sarawak – Kuching only
*subject to 6% GST
Street LED Panel (Sarawak – Kuching only)
Commitment package @ RM400 per unit per monthDuration / Period Jalan Satok (23 unit) Jalan Kulas (27 unit) Total (RM)
12 months 107,640* 126,360* 234,000*9 months 80,730* 94,770* 175,000*6 months 53,820* 63,180* 117,000*3 months 26,910* 31,590* 58,500*
*exclude 6% GST
Jalan SatokMorning : 6,001 - 8,000 vehicles / hourAfternoon : 8,001 - 11,000 vehicles / hourEvening : 8,001 - 11,000 vehicles / hour(Source: Aeon perunding SL Kuching)
Jalan KulasMorning : 6,001 - 8,000 vehicles / hourAfternoon : 8,001 - 11,000 vehicles / hourEvening : 8,001 - 11,000 vehicles / hour(Source: Aeon perunding SL Kuching)
Street LED Panel (Sarawak – Kuching only)
Billboards - Sabah
Size: 12’ x 40’ (vertical)
SAMPLE*
Size: 20’ x 15’ (horizontal)
SAMPLE*
MechanismCost per site : from RM45,000 per annumLighting operation hour : 7.00pm to 1.00amProduction Cost : from RM 3,360 per site (inclusive installation / dismantle / printing
720 dpi vinyl material / Courier Fees From KL to KK)
Wallscape - Sarawak
Size: 11.4’ (H) x 41.4’ (W) Size: 20’ (H) x 80’ (W)
MechanismCost per site : from RM48,000 per annumLighting operation hour : 7.00pm to 1.00amProduction Cost : from RM 5,664 per site (inclusive installation / dismantle / printing
720 dpi vinyl material / Courier Fees From KL to Kuching)
SAMPLE*SAMPLE*
Overhead Bridges
Shopping Mall – Kota Kinabalu
Suria Sabah Shopping Mall – Kota Kinabalu• Located in the middle of Kota Kinabalu town
Façade Space
Internal Fish Tail Giant Banner Lift Door StickerEscalator Wrap
Various types of Ambient Media solutions available
Shopping Mall - Kuching
M 01
M 02
M 03
Boulevard Shopping Mall – Kuching• 5 min from Kuching International Airport• Cater for more than 230 retails outlets
Escalator Wrap Internal Fish Tail Giant Banner
Various types of Ambient Media solutions available
D&C Marketing Sdn Bhd (321673-K)
99B Jalan SS 21/1A, Damansara Utama, 47400 Petaling Jaya, Selangor Darul Ehsan. Tel: 03-7729 3878 Fax: 03-7727 3761
LED Billboard
Size : 18ft (h) x 47ft (w)Location : Jalan Kolam, attached with Luyang Plaza.
LED Truck (15–Footer)
Description• 2 sided high quality 12ft (w) x 6ft (h) P10 LED display screen; resolution at 3840 (W) x 1920 (H)• Sound system available• GPS tracking system available
Rate (Exclusive Charter)Location Period Rates (RM)
Sabah - Kota Kinabalu 1 months 55,000.00*Sarawak - Kuching 1 months 65,000.00*
*All price are subject to 6% GST & inclusive of 1 drivercum operator, insurance, fuel & parking charges
Bus Station Outdoor Advertising
Jalan Tun Fuad Stephen
Promotion: Buy 5 Free 1
Rate Location Period Rates (RM)
Kota Kinabalu town 1 year 70,000.00*
*All price are subject to 6% GST & inclusive of advertisingspace rental, licenses fee, metal frame, printed tarpaulin andinstallation fee
Taxi Advertising
iCab : Boot Lid & Back Fender - Kota Kinabalu & Kuching
Description Period Production Design Rental Unit (min) Total (RM)
iCab Boot Lid + Back Fender 3 mths RM 100 FOC RM 100 / unit 100 40,000*
*price are subject to 6% GST
Idea – Integrated Media Solutions
+ +
Radio- Cruise -
Event- Roadshow & Product Sampling -
Newspaper- Write-up & Pre-campaign-
D&C Marketing Sdn Bhd (321673-K)
99B Jalan SS 21/1A, Damansara Utama, 47400 Petaling Jaya, Selangor Darul Ehsan. Tel: 03-7729 3878 Fax: 03-7727 3761
Newspaper Portfolio
Sabah New Sabah Times Morning Post Merdeka Daily News
Sarawak United Daily News
New Sabah TimesSabah State’s Widest- Covering English Daily
SpecificsGenre : NewspaperFrequency : DailyFormat : TabloidCirculation : 16,084 (ABC Report Jun 2015)
Readership : 167,047 (TNS Research International 2012)
Languages : English, Bahasa & Kadazandusun;3 languages in ONE copy
Coverage : Sabah – KK, Tawau, Sandakan,Interior, Kudat & Labuan
Rate : RM7.20pccm
Size Black & White Full ColorFull Page 36cm(H) x 8col(W) RM 2,073.60 RM 5,184.00Half Page 18cm (H) x 8col(W) RM 1,036.80 RM 2,592.00Price subject to 6% GST
Main Paper (ENG)
Kadazan EditionBM Edition
Total Copies KK Sandakan Tawau Keningau Kudat Labuan
16,084 12,274 774 1,332 988 658 58
Rationales Widest Coverage English Daily in SabahKota Kinabalu / Sandakan / Tawau / Keningau / Kudat / Labuan
Useful medium provides the platform for buying products & servicesNational & Local retail clients on weekly basis
Significant coverage in Kota Kinabalu. Sandakan & Tawaustrong presence in Key Main Towns
Wider Pass-along Readership @ 1copy : 8readers3-language news is well accepted by local community with wider distribution channels
Effective Platform in Reaching Multiracial Urban Dwellers81% of Urban Dweller are non-Chinese
ONE Edition – 3-Language ContentsOptimum reach to different races
Variety of Contents for Readers’ Bondingour exclusive & comprehensive contents from various partners
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United Daily NewsNo. 1 Chinese Daily in Northern Sarawak
SpecificsGenre : NewspaperFrequency : DailyFormat : BroadsheetCirculation : 58,534 (ABC Report Jun 2015)
Languages : ChineseCoverage : Sarawak – Miri, Kuching, Sarikei,
Sibu & Brunei. Rate : RM14.00pccm
Price subject to 6% GST
Main Paper
Local EditionBrunei Edition
Size Black & White Full ColorFull Page 54cm(H) x 10col(W) RM 7,560.00 RM 10,860.00Half Page 27cm (H) x 10col(W) RM 3,780.00 RM 7,080.00
Total Copies Kuching Miri Sibu Others
58,534 18,139 20,544 12,443 7,408
RationalesNo. 1 Chinese Daily in Northern SarawakKuching / Miri / Sibu / Bintulu / Brunei
Reaching affluent Chinese group in Miri & BruneiServing the untapped market with strong buying power
Serving the 3rd largest city in East MalaysiaMiri was elevated to city status in 2005
Multiple media platform to reach various audience Newspaper + Digital Replica + Website
Variety of Contents for Readers’ Bondingour exclusive & comprehensive contents from various sections
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Merdeka Daily NewsNo. 1 Newspaper in Sandakan
SpecificsGenre : NewspaperFrequency : DailyFormat : BroadsheetCirculation : 5,313 (ABC Report Jun 2015)
Readership : 29,425 (TNS Research International 2012)
Languages : ChineseCoverage : Sabah – Sandakan onlyRate : RM4.50pccm
Size Black & White Full ColorFull Page 54cm(H) x 10col(W) RM 2,430.00 RM 6,075.00Half Page 27cm (H) x 10col(W) RM 1,215.00 RM 3,037.50
Price subject to 6% GST
Total Copies KK Sandakan Tawau Keningau Kudat Labuan
5,313 25 5,190 97 1 - -
No. 1 Chinese Daily in SandakanHighest circulation print media in Sandakan
Reaching affluent Chinese group & Businessman in SandakanServing the untapped market with strong buying power
Serving the 2nd largest town in Sabah (after KK)with 700k total population & 70k Chinese population
Most influential local Chinese Newspaper Able to cover up to 80% of Chinese readers in Sandakan
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Morning PostNo. 1 Newspaper in Tawau
SpecificsGenre : NewspaperFrequency : DailyFormat : BroadsheetCirculation : 9,163 (ABC Report Jun 2015)
Readership : 46,220 (TNS Research International 2012)
Languages : ChineseCoverage : Sabah – Tawau onlyRate : RM4.50pccm
Price subject to 6% GST
Size Black & White Full ColorFull Page 54cm(H) x 10col(W) RM 2,430.00 RM 6,075.00Half Page 27cm (H) x 10col(W) RM 1,215.00 RM 3,037.50
Total Copies KK Sandakan Tawau Keningau Kudat Labuan
9,163 - - 9,163 - - -
No. 1 Chinese Daily in TawauHighest circulation print media in Tawau
Reaching affluent Chinese group & Businessman in TawauServing the untapped market with strong buying power
Serving the 3rd largest town in Sabah (after KK & Sandakan)with 820k total population & 56k Chinese population
Most influential local Chinese Newspaper Able to cover up to 80% of Chinese readers in Tawau
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Rationales
East Malaysia Outdoor
Kristal FM
facebook.com/DMDCMEDIA
DM Communications Sdn BhdD&C Marketing Sdn Bhd
99B, Jalan SS21/1A, Damansara Utama47400 Petaling Jaya, Selangor D.E
T: 03-7729 3878 F: 03-7727 3761
Jeremy Lim (General Manager) : 016 – 917 4212 / [email protected]
Bosco Lim (Marketing Manager cum Writer) : 019 – 314 0800 / [email protected]
Kit (Senior Marketing Executive cum Writer) : 016 – 320 8001 / [email protected]
Fannie Liau (Marketing Executive cum Writer) : 016 – 584 5448 / [email protected]