T H E P R E M I E R G L O B A L H A L A L I N D U S T R Y E V E N T

World Halal Forum

4 - 5 APRIL 2011 WWW.WORLDHALALFORUM.ORG

KUALA LUMPUR CONVENTION CENTER, KUALA LUMPUR, MALAYSIA

S P O N S O R S H I P PA C K

THE 6TH

The Power of Values in Global markets

participate and get a glimpse at the future of the global halal industry

S P O N S O R I N G W O R L D H A L A L F O R U M

The World Halal Forum relies on Corporate sponsorship to be able to bring the Forum at affordable process to the industry and other Halal stakeholders.

• WHF event sponsorship will generate goodwill and awareness for your brand during the event, and can be maximised by amortising the WHF logo with all your marketing activities

• WHF sponsorship comes with the rights to use the single most readily recognisable symbol in the global Halal market

• Showing your support for the development and improvement of something your customers strongly believe in and show that your brand is a major player

MEASURING THE IMPACT OF SPONSORSHIP

• Creating so much good publicity that the advertising equivalencies cover the sponsorship fees

• The rise in public esteem for your brand alone could justify the cost

• Generate business during WHF by networking with the biggest players and influencers in the Halal industry

• Demonstrating to those who matter most, internally and externally that your brand cares about Halal

Tap into the purchasing power of 1.8 billion Halal consumers in a 3 trillion dollar industry

Generate and maintain your brands’ connection with the Halal Industry

BROCHURE & OUTDOOR DISPLAY ONLINE: WEBSITES & EMAIL NEWSLETTERS

PRINT ADVERTISEMENT

NEWSLETTER & ADVERTORIAL

M A R K E T I N G & P R O M O T I O N E X A M P L E S

The World halal Forum is offering four

categories of sponsorship to increase

your presence in the halal industry.

s p o n s o r s h i p c l a s s i F i c aT i o n

The following pages list sponsorship deliverables that serves as a guide.

Sponsorship packages can be customisedto suit your particular needs.

P L AT I N U M S P O N S O R

GENERAL BENEFITS

PRE-EVENT BENEFITS

EVENT BENEFITS

* Available in issue of choice unless otherwise stated and subject to submission deadlines

PLATINUM INVESTMENT: RM 325,000

Public Relations & Publicity Activities o Dedicated Press Conference – Announcement of Platinum Sponsor o Participation as Sponsor in all other PR Activities - WHF Press Conferences - Media Launch - Official Launch - WHF Press Releases

General Event Benefits • Logo placement and Platinum Sponsor title on venue buntings, brochures, banners, posters • Executive Review, The Halal Journal and o her publications advertising Sponsors to be distributed • Logo placement and Platinum Sponsor title on main stage(s) and press conference Backdrops • 15 Delegate Passes to World Halal Forum (includes 15 The Halal Journal annual subscrip ions) • Printed Material Insertion into Delegate Pack (subject to size)

Speaker Slot • One 30 min. speaker slot (subject to programme scheduling) • Speaker bio data in Executive Review

Opening & Closing Ceremony • Mention in Key Speaker Opening Address (subject to final approval) • Acknowledgement as Platinum Sponsor in WHF Chairman’s Keynote Address • Reserved seating upon request • One slot for MOU signing witnessed by VVIPsExhibition • 9 x 9 m Booth located in a prime position within the exhibi ion area • 15 Exhibitor Passes • Mention in KLCC Exhibition Floor planGala Dinner • 2 x Platinum Sponsor Tables - Prime positions (20 pax) • 1 x Seat on Main VVIP Table (subject to protocol) – HOS, PM, Agong • 2 x Seats on VIP Tables – Foreign Ministers & Dignitaries • Acknowledgement as Platinum Sponsor in WHF Chairman speech

World Halal Forum Logo(s) & Platinum Sponsor Title Rights to use the World Halal Forum Logo and WHF Platinum Sponsor logo until 31 October 2011 • Including on all letterheads, business cards, sales materials, annual reports & TVCs The Halal Journal Magazine (Valid for 1 Year)* • 1 x Inside Front Cover Full Page Advert • 2 x Full Page Adverts (Prime Position) • 1 x Editorial Coverage (2 page + Photos) • 5 x Subscriptions

Rezeki Magazine (Valid for 1 Year)* • 1 x Inside Front Cover Full Page Advert • 2 x Full Page Adverts (Prime Position) • 1 x Editorial Coverage (2 page + Photos) • 5 x Subscriptions

Post Event Report & Summary • Company logo placement and Platinum Sponsor acknowledgement • High resolution photographs from WHF for marke ing purposes • Names & designations of all participa ing delegates • Soft copies of all artwork (collaterals) & advertising • Survey results and delegate demographics • Soft copies of press clippings & TV coverage • Soft copies of brand video and WHF coverage • Audited PR value and statistics • Full delegate details Executive Review • 1 x Double Page Advert • 1 x Editorial Coverage (1 Page + Photos) Logo Placement on Promotional Material (Collaterals & Advertising) Company logo placement and Platinum Sponsor title on collaterals & adverts, including: • Logo on buntings, including roadside buntings, pre-event and post event buntings and venue bun ings • Logo on WHF Advertising artwork – placed online, print (newspapers, magazines, etc), flyers, posters and brochures and TVCs • Logo on all WHF-related communication (sent to governments, speakers, Heads of State) - emails, letters, faxes etc

Online Marketing Multi platform online marke ing campaign, utilising hyperlink placement on all related websites and Google-related ways of increasing web traffic. Generating millions of page impressions. • www.worldhalalforum.org o WHF Sponsors logo bottom of every page – logo placement and Platinum Sponsor title (hyperlinked) o Sponsors Page - logo placement and Platinum Sponsor title (hyperlinked) and company synopsis • www.halaljournal.com o 1 x Editorial piece (400 words) o Banner Advert (3 months) - hyperlinked

• Newsletters & Email Blast (3-4 per month) o logo placement on WHF newsletters & email alerts o 1 x dedicated email blast for Sponsor (if requested) 30K+ database

G O L D S P O N S O R

GENERAL BENEFITS PRE-EVENT BENEFITS

EVENT BENEFITS

* Available in issue of choice unless otherwise stated and subject to submission deadlines

GOLD INVESTMENT: RM 245,000

General Event Benefits • Logo placement and Gold Sponsor title on venue buntings, brochures, banners, posters • Executive Review, The Halal Journal and other publica ions advertising Sponsors to be distributed • Logo placement and Gold Sponsor title on main stage(s) and press conference backdrops • 10 Delegate Passes to World Halal Forum (includes 10 The Halal Journal annual subscriptions)

Opening & Closing Ceremony • Mention in Key Speaker Opening Address (subject to final approval) • Acknowledgement as Gold Sponsor in WHF Chairman’s Keynote Address • Reserved seating upon request • One slot for MOU signing witnessed by VVIPs Exhibition • 6 x 6 m Booth located in a prime posi ion within the exhibition area • 10 Exhibitor Passes • Mention in KLCC Exhibition Floor plan Gala Dinner • 1 x Gold Sponsor Table - Prime posi ion (10 pax) • 2 x Seats on VIP Tables – Foreign Ministers & Dignitaries • Acknowledgement as Pla inum Sponsor in WHF Chairman speech

Public Relations & Publicity Activities o Participation as Sponsor in all o her PR Ac ivi ies - WHF Press Conferences - Media Launch - Official Launch - WHF Press Releases

World Halal Forum Logo(s) & Gold Sponsor Title Rights to use the World Halal Forum Logo and WHF Gold Sponsor logo until 31 October 2011 • Including on all letterheads, business cards, sales materials, annual reports & TVCs The Halal Journal Magazine (Valid for 1 Year)* • 2 x Full Page Adverts (Prime Position) • 1 x Editorial Coverage • 3 x Subscriptions

Rezeki Magazine (Valid for 1 Year)*

• 2 x Full Page Adverts (Prime Position) • 1 x Editorial Coverage • 3 x Subscriptions

Post Event Report & Summary • Company logo placement and Gold Sponsor acknowledgement • High resolution photographs from WHF for marketing purposes • Names & designa ions of all participating delegates • Soft copies of all artwork (collaterals) & advertising • Survey results and delegate demographics • Soft copies of press clippings & TV coverage • Soft copies of brand video and WHF coverage • Audited PR value and sta istics Executive Review • 1 x Full Page Advert • 1 x Editorial Coverage (1 Page + Photos) Logo Placement on Promotional Material (Collaterals & Advertising) Company logo placement and Gold Sponsor title on collaterals & adverts, including: • Logo on buntings, including roadside buntings, pre-event and post event buntings and venue buntings • Logo on WHF Advertising artwork – placed online, print (newspapers, magazines, etc), flyers, posters and brochures and TVCs • Logo on all WHF-related communication (sent to governments, speakers, Heads of State) - emails, letters, faxes etc

Online Marketing Multi platform online marketing campaign, utilising hyperlink placement on all related websites and Google-related ways of increasing web traffic. Generating millions of page impressions. • www.worldhalalforum.org o WHF Sponsors logo bottom of every page – logo placement and gold Sponsor title (hyperlinked) o Sponsors Page - logo placement and Gold Sponsor title (hyperlinked) and company synopsis • www.halaljournal.com o 1 x Editorial piece (400 words) o Boxed Advert (3 mon hs) - hyperlinked • Newsletters & Email Blast (3-4 per month) o logo placement on WHF newsletters & email alerts o 1 x dedicated email blast for Sponsor (if requested) 30K+ database

S I L V E R S P O N S O R

GENERAL BENEFITS PRE-EVENT BENEFITS

EVENT BENEFITS

* Available in issue of choice unless otherwise stated and subject to submission deadlines

SILVER INVESTMENT: RM 130,000

World Halal Forum Logo(s) & Silver Sponsor Title Rights to use the World Halal Forum Logo and WHF Silver Sponsor logo until 31 October 2011 • Including on all letterheads, business cards, sales materials, annual reports & TVCs The Halal Journal Magazine (Valid for 1 Year)* • 1 x Full Page Advert (Prime Posi ion) • 1 x Editorial Coverage • 3 x Subscriptions

Rezeki Magazine (Valid for 1 Year)*

• 1 x Full Page Advert (Prime Posi ion) • 1 x Editorial Coverage • 3 x Subscriptions

Post Event Report & Summary • Company logo placement and Silver Sponsor acknowledgement • High resolution photographs from WHF for marketing purposes • Names & designations of all participating delegates • Soft copies of all artwork (collaterals) & advertising • Survey results and delegate demographics • Soft copies of press clippings & TV coverage • Soft copies of brand video and WHF coverage • Audited PR value and statistics Executive Review • 1 x Full Page Advert Logo Placement on Promotional Material (Collaterals & Advertising) Company logo placement and Silver Sponsor title on collaterals & adverts, including: • Logo on buntings, including roadside bun ings, pre event and post event buntings and venue buntings • Logo on WHF Adver ising artwork – placed online, print (newspapers, magazines, etc), flyers, posters and brochures and TVCs • Logo on all WHF-related communication (sent to governments, speakers, Heads of State) - emails, letters, faxes etc

Online Marketing Multi platform online marketing campaign, u ilising hyperlink placement on all related websites and Google-related ways of increasing web traffic. Generating millions of page impressions. • www.worldhalalforum.org o WHF Sponsors logo bottom of every page – logo placement and Silver Sponsor itle (hyperlinked) o Sponsors Page - logo placement and Silver Sponsor title (hyperlinked) and company synopsis • www.halaljournal.com o 1 x Editorial piece (400 words) o Company banner & logo placement (3 months) - hyperlinked • Newsletters & Email Blast (3-4 per month) o logo placement on WHF newsletters & email alerts

Public Relations & Publicity Activities o Participation as Sponsor in all other PR Ac ivities - WHF Press Conferences - Media Launch - Official Launch - WHF Press Releases

General Event Benefits • Logo placement and Silver Sponsor title on venue buntings, brochures, banners, posters • Executive Review, The Halal Journal and other publications advertising Sponsors to be distributed • Logo placement and Silver Sponsor title on main stage(s) and press conference Backdrops • 5 Delegate Passes to World Halal Forum (includes 5 The Halal Journal annual subscrip ions)

Opening & Closing Ceremony • Acknowledgement as Sliver Sponsor in WHF Chairman’s Keynote Address • Reserved seating upon request Exhibition • 3 x 6 m Booth located in a prime position within the exhibi ion area • 5 Exhibitor Passes • Mention in KLCC Exhibition Floor planGala Dinner • 1 x Silver Sponsor Table - Prime posi ion (10 pax) • 1x Seats on VIP Table – Foreign Ministers & Dignitaries

E V E N T S P O N S O R

GENERAL BENEFITS PRE-EVENT BENEFITS

EVENT BENEFITS

* Available in issue of choice unless otherwise stated and subject to submission deadlines

EVENT INVESTMENT: RM 48,000

World Halal Forum Logo(s) & Event Sponsor Title Rights to use the World Halal Forum Logo and WHF Event Sponsor logo until 31 October 2011 • Including on all letterheads, business cards, sales materials, annual reports & TVCs

The Halal Journal Magazine (Valid for 1 Year)* • 1 x Full Page Advert (Prime Position) • 2 x Subscrip ions

Rezeki Magazine (Valid for 1 Year)*

• 1 x Full Page Advert (Prime Position) • 2 x Subscrip ions

Post Event Report & Summary • Company logo placement and Event Sponsor acknowledgement • High resolution photographs from WHF for marketing purposes • Names & designations of all par icipating delegates • Soft copies of all artwork (collaterals) & advertising • Survey results and delegate demographics • Soft copies of press clippings & TV coverage • Soft copies of brand video and WHF coverage • Audited PR Value and statistics Executive Review • 1 x Full Page Advert Logo Placement on Promotional Material (Collaterals & Advertising) Company logo placement and Event Sponsor title on collaterals & adverts, including: • Logo on Buntings, including roadside buntings, pre-event and post event buntings and venue bun ings • Logo on WHF Advertising artwork – placed online, print (newspapers, magazines, etc), flyers, posters and brochures and TVCs. • Logo on all WHF-related communication (sent to governments, speakers, Heads of State) - emails, letters, faxes etc

Online Marketing Multi platform online marketing campaign, u ilising hyperlink placement on all related websites and Google-related ways of increasing web traffic. Generating millions of page impressions. • www.worldhalalforum.org o WHF Sponsors logo bottom of every page –logo placement and Event Sponsor title (hyperlinked) o Sponsors Page - logo placement and Event Sponsor itle (hyperlinked) and company synopsis • www.halaljournal.com o Company Banner & Logo placement (1 months) - hyperlinked • Newsletters & Email Blast (3-4 per month) o logo placement on WHF newsletters & email alerts

Public Relations & Publicity Activities o Participation as Event Sponsor in all other PR Activities - WHF Press Conferences - Media Launch - Official Launch - WHF Press Releases

General Event Benefits • Logo placement and Event Sponsor title on venue buntings, brochures, banners, posters • Executive Review, The Halal Journal and other publications advertising Sponsors to be distributed • Logo placement and Event Sponsor title on main stage(s) and press conference backdrops • 2 Delegate Passes to World Halal Forum (includes 2 The Halal Journal annual subscriptions) Exhibition • 3 x 3 m Booth located in a prime position within the exhibition area • 2 Exhibitor Passes • Men ion in KLCC Exhibi ion Floor planGala Dinner • 2 x Seats - Prime posi ion (2 pax)

IMPORTANT NOTICE: © 2011 IHI ALLIANCE INFORMATION CONTAINED HEREIN IS THE SOLE PROPERTY OF KASEHDIA SDN BHD. THIS INFORMATION SHALL NOT BE COPIED AND/OR

DISTRIBUTED IN PART OR IN WHOLE TO ANY OTHER PARTIES WITHOUT PRIOR WRITTEN PERMISSION OF KASEHDIA SDN BHD.

t : + 603 6203 1025 | f : + 603 6203 4072

a : M-2-20, PLAZA DAMAS, 60, JALAN SRI HARTAMAS 1, SRI HARTAMAS, 50480 KUALA LUMPUR, MALAYSIA

FOR SPONSORSHIP OPPORTUNITIES PLEASE CONTACT: FAZAH ZUHAINIE CLIENT RELATIONS | E: FAZAHWORLDHALALFORUM.ORG