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Universitas Internasional Batam DAFTAR PUSTAKA Acosta, P. S. (2015). The effect of information overload and disorganisation on intention to purchase online. Online Information Review, 38(4), 543561. https://doi.org/10.1108/WHATT-12-2014-0043 Akturan, U. (2018). How does greenwashing affect green branding equity and purchase intention? An empirical research. Marketing Intelligence and Planning, 36(7), 809824. https://doi.org/10.1108/MIP-12-2017-0339 Altaf, M., Tabassum, N., & Mokhtar, S. S. M. (2018). Brand equity and the role of emergency medical care service quality of private cardiac institutes: An empirical investigation. International Journal of Pharmaceutical and Healthcare Marketing, 12(1), 4460. https://doi.org/10.1108/IJPHM-09- 2016-0046 Ansary, A., & Nik Hashim, N. M. H. (2018). Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth. Review of Managerial Science, 12(4), 9691002. https://doi.org/10.1007/s11846-017-0235-2 Arli, D. (2017). Does Social Media Matter? Investigating the Effect of Social Media Features on Consumer Attitudes. Journal of Promotion Management, 23(4), 521539. https://doi.org/10.1080/10496491.2017.1297974 Asosiasi Penyelenggara Jasa Internet Indonesia. (2018). Penetrasi & Profil Perilaku Pengguna Internet Indonesia. Retrieved from Asosiasi Penyelenggara Jasa Internet Indonesia website: www.apjii.or.id Astuti, B. (2017). Response of the Millennial Generation to Brand Communications on the Brand Equity of Social Media. Review of Integrative Business and Economics ResearchOnlineCDROM, 6(1), 373386. https://doi.org/10.1108/IJRDM-03-2018-0066 Aziz, S., Md Husin, M., Hussin, N., & Afaq, Z. (2019). Factors that influence individuals’ intentions to purchase family takaful mediating role of perceived trust. Asia Pacific Journal of Marketing and Logistics, 31(1), 81104. https://doi.org/10.1108/APJML-12-2017-0311 Batbayar, M. (2018). Influences of Website Quality on Online Purchase Intention Andrean Kie. Analisis Pengaruh Media Sosial Marketplace Terhadap Brand Equity dan Purchase Intention pada Fashion Pria yang Dimoderasi oleh Perceived Usefulness. UIB Repository©2020

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Page 1: DAFTAR PUSTAKArepository.uib.ac.id/2225/3/s-1641118-bibliography.pdf · 2020. 4. 27. · Universitas Internasional Batam. of Air Ticketing Service: In case of Mongolia. Invention

Universitas Internasional Batam

DAFTAR PUSTAKA

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https://doi.org/10.1108/WHATT-12-2014-0043

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purchase intention? An empirical research. Marketing Intelligence and

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Altaf, M., Tabassum, N., & Mokhtar, S. S. M. (2018). Brand equity and the role

of emergency medical care service quality of private cardiac institutes: An

empirical investigation. International Journal of Pharmaceutical and

Healthcare Marketing, 12(1), 44–60. https://doi.org/10.1108/IJPHM-09-

2016-0046

Ansary, A., & Nik Hashim, N. M. H. (2018). Brand image and equity: the

mediating role of brand equity drivers and moderating effects of product type

and word of mouth. Review of Managerial Science, 12(4), 969–1002.

https://doi.org/10.1007/s11846-017-0235-2

Arli, D. (2017). Does Social Media Matter? Investigating the Effect of Social

Media Features on Consumer Attitudes. Journal of Promotion Management,

23(4), 521–539. https://doi.org/10.1080/10496491.2017.1297974

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trust. Asia Pacific Journal of Marketing and Logistics, 31(1), 81–104.

https://doi.org/10.1108/APJML-12-2017-0311

Batbayar, M. (2018). Influences of Website Quality on Online Purchase Intention

Andrean Kie. Analisis Pengaruh Media Sosial Marketplace Terhadap Brand Equity dan Purchase Intention pada Fashion Pria yang Dimoderasi oleh Perceived Usefulness. UIB Repository©2020

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