company profile - update april 2014 · 2014. 5. 23. · 2. chester properties sdn bhd group of...

Corporate Profile

www.chester.com.my

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TABLE OF CONTENTS PAGE 1. COMPANY BACKGROUND 3 2. CHESTER PROPERTIES SDN BHD GROUP OF COMPANIES 4 3. CHESTER PROPERTIES SDN BHD OFFICES 6 4. MANAGEMENT & TEAM 9 5. COMPANY MISSION AND VISION 12 6. KEY AREAS OF COMPETENCIES 14 7. CHESTER CARES 20 8. OUTSTANDING SERVICE & COMMITMENT 21 9. EXCELLENT TRACK RECORD 26 10. TESTIMONIES 32 11. ACHIVEMENT 33 12. PROJECT ACTIVITIES 36 13. CSR’S ACTIVITIES 39 14. CURRENT PROJECTS 40 15. CONTACT DETAILS 55

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Company Background

Chester Properties Sdn Bhd, previously Chester Properties, was founded by Mr.

Howard Chew and Mr. Sean Yong in 2006 with principals Ms. Betty Kanapathy

and Mr. David Cheong. A young and dynamic company, Chester Properties Sdn

Bhd has within a short time grown from a single-office entity in Kota

Damansara to include branch offices in Desa Sri Hartamas, Bangsar, and all the

way in Gangnam-gu, Seoul, South Korea, China, Hong Kong.

The expansion to Korea is a major step forward as well as a great reputation

boost for Chester Properties Sdn Bhd in our aspiration to become a regional

player and to ultimately achieve global recognition.

To further enhance the skills set and productivity of our team of professional

real estate negotiators, Chester Properties Sdn Bhd established a dedicated

training facility, the Chester Training Centre in Sunwaymas, Kota Damansara.

This is to ensure a continuous learning culture in order to provide industry-

leading services, advice and assistance to Chester Properties Sdn Bhd's vast and

varied list of customers.

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Chester Korea

Chester Management

Services

Chester Partners Holdings Sdn Bhd

Chester Development Sdn

Bhd

Chester Properties Sdn Bhd

Chester Kota Damansara (HQ)

Chester Dutamas

(Branch)

Chester Vitateam Enterprise

Chester Constrauction & Renovation

Chesterfield Management Services

Chester Central Hub

Chester Properties Management

Chester Marketing Sdn Bhd

Chester Prima

Chester Group of Companies

Chester Puchong (Branch)

Chester Tmn Danau

Desa (Branch)

Chester Damansara

Perdana (Branch)

Chester Johor

(Branch)

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List of Chester Group of Companies

Chester Development Sdn Bhd (897341-T)

Chester Properties Sdn Bhd (886832-U)

Chester Partners Holdings Sdn Bhd (940076-W)

Chester Management Services (001782420-W)

Chester Properties Management (002018824-X)

Chesterfield Management Services (002034153-K)

Chester Vitateam Enterprise (001983906-P)

Chester Marketing Sdn Bhd (1025493-T)

Chester Prima (001970928-P)

Chester Central Hub (002203936-M)

Chester Construction & Renovation

Chester Properties Sdn Bhd (Kota Damansara)

Chester Properties Sdn Bhd (Dutamas)

Chester Properties Sdn Bhd (Taman Danau Desa)

Chester Properties Sdn Bhd (Puchong)

Chester Properties Sdn Bhd (Damansara Perdana)

Chester Properties Sdn Bhd (Johor)

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Our Headquarters Chester Properties Sdn Bhd WISMA CHESTER No 8, Jalan PJU 5/22, The Strand, Seksyen 5, Kota Damansara, 47810 Petaling Jaya, Selangor Tel: +603 6142 6000 Fax: +603 6142 6111

Our Branches Dutamas Branch B4-02-06, Solaris Dutamas, No.1, Jalan Dutamas 1, 50480 Kuala Lumpur. Tel: +603 6205 3633 Fax: +603 6205 4766

Our KOREA Office Chester Korea Pty Ltd Unit 301, Sung-bo Building, 106-6, Nonhyeon, Gangnam-gu, Seoul, South Korea (135-705) Tel: 82-2-2540-1456 Fax: 82-2-2540-1457

Training Centre Chester Training Centre 19-3B, Sunway Mas Commercial Centre, Jalan PJU 1/3C, 47301 Petaling Jaya, Selangor. Tel: +603 7806 2467 Fax: +603 7804 4686

Taman Danau Desa Branch 5-3-6, Jalan 3/109F, Danau Business Centre, Taman Danau Desa, Off Old Klang Road, 58100 Kuala Lumpur Tel :+603 7984 6118 Fax :+603 7984 7118 Puchong Branch 96-1, Jalan Puteri 5/5, Bandar Puteri Puchong 47100 Puchong, Selangor, Tel : +603 - 8065 2286 Fax : +603 - 8065 3286

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Chester Klang Office 145B 2nd Floor, Persiaran Pegaga, Taman Bayu Perdana, 41200 Klang, Selangor Chester Cheras Office Block C-5-1 Menara Uncang Emas 85, Jln Yoke Yew 55200 Kuala Lumpur

Chester Taiping No. 154, Jalan Simpang, 34600 Taiping, Perak Darul Ridzuan. Chester Ipoh Office 7A Jalan Medan Ipoh 1D, Medan Ipoh Bistari, 31400, Ipoh Perak.

Project Division Company

Our Branches Damansara Perdana C-1-09, Ritze Perdana 2 Commercial, Jln PJU 8/1, Damansara Perdana, 47820 Petaling Jaya, Selangor Tel : +603 – 7722 1871 Fax : +603 – 7731 3590

Johor 32A, Jalan Indah 28/1, Taman Bukit Indah, 81200 Johor Bahru Tel: 07 300 9636 Fax: 07 300 9637

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Associate Company

Chester Property Group Pty Ltd Level 2, 710 Collins Street, Docklands, VIC 3008, Australia Tel: +613 9097 1738 Website: www.chesterproperty.com.au (set up to link with www.chester.com.my) Email: [email protected] [email protected]

Panel Lawyer

Ong & Partners Advocates & Solicitors No. 10-1, Jln PJU 5/22, The Strand, Seksyen 5, Kota Damansara, 47810 Petaling Jaya, Selangor Tel : +603 6142 2928 Fax : +603 6142 6928 Contact Person Lawyer-In-Charge - Tricia Lim 012 828 6929 [email protected]

Chester Marketing Sdn Bhd No: 6-2, 6-3, Jalan PJU 5/20c, The Strand, Pusat Perdagangan Kota Damansara, 47810 Petaling Jaya, Selangor. Tel : 03-6150 0002 Fax: 03-6150 0030

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Management Team

Howard Chew (Founder / Group CEO)

Howard’s story has been nothing short of being spectacular. Having graduated with flying colours in Business Management in Australia, Howard ventured into the real estate industry with relatively zero experience. In only 1 year, this young man had equipped himself with an abundance of knowledge and skills in the property industry during which he also made his first "pot of gold". With a zest for bigger things, Howard conceived and helmed Chester Properties in 2006. Under his leadership, Chester grew from just a handful of negotiators to the present day strength of 80 well-trained, professional negotiators spread over 4 local branch offices with an overseas office in Seoul, Korea and 300 well-trained project marketing consultant. A go-getter at heart, Howard believes that to be a successful negotiator, aggressiveness, hard work, self-belief and discipline are attributes that one cannot do without - the same qualities he expects and instils in his team at Chester Properties.

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Sean Yong is an affiliate member of Malaysian Institute of Estate Agents (MIEA). He has been involved in auction properties for years, assisting clients in dealing in and transacting with hundreds of auction properties. He also has broad experiences and enviable records in agency management, consultancy and sale of investment properties. Currently, Sean focuses mainly on domestic property projects and handles the management and operations of Chester Properties. Sean Yong is very self-driven and believes in teamwork. "Together Everyone Achieves More and Grows As A Family" it echoes.

Management Team

Sean Yong (Co-Founder / Group COO)

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Chester's Team of Professionals

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OUR MISSION

Our mission is to provide each and every customer

the most pleasant property buying and selling experience.

To achieve this we match each of our clients with the right property, taking into

account his/her individual needs and lifestyles. Then we facilitate the buying and selling

process, exploring all possible options, offering advice and guidance along the way. We

assist our clients throughout the process, from beginning to end, ensuring that each case

closes according to expectation and without any unwanted surprises.

Along with the reputation and high standards associated with our brand, we

ensure a team of dynamic and exceptional professionals in the real estate industry

through continuous learning and training. Our team stays keenly attuned to the latest

trends not just in properties, but also in current financing options and related legal

procedures so that customers are sufficiently advised.

But most importantly, the CHESTER Team is dedicated to making sure that

every case, every client receives nothing less than the full CHESTER experience - one

of integrity, honesty, safety, guidance and exceptional personal service.

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OUR VISION

To become a globally respected real estate team recognized for

integrity, sincerity, productivity and service excellence.

At CHESTER, we have a passion for what we do and that is helping to make other

people's dreams come true. We know trust is the most important element of the entire

buying/selling process. Our business is about developing and securing relationships,

not just negotiating properties. Trusted relationships - forged by a unique consultative,

educational approach that enables our clients to make confident, truly informed

decisions.

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Project Development & Marketing Division Working closely in partnership with developers, our expert team of project marketers manage our clients' new project launch and match their product to Chester's massive database of qualified and targeted buyers. Existing partner developers include SunCity, Mah Sing, Glomac, Sunrise, Country Heights, among others.

Chester's Key Areas of Competency

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Corporate Business Division We provide fast and quality service to our corporate clients whether they are looking for office space, factory, commercial units or even lodging for their staff. Existing corporate customers include corporations in the Oil & Gas, Telecommunication, Plantation, Technology and Services industries.

V-12 Corporate Park @ Batu Tiga, Subang Jaya

Surian Industrial Park @ Kota Damansara

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Investment Division At Chester, we believe in building relationships whether it's with our staff, our customers, our corporate customers, or our partner developers. We believe in creating a win-win situation for all parties concerned as we nurture lasting relationships. Chester Investor Club (CIC) was set up with this in mind as we gather the bulk purchasing power of interested investors and negotiate for more benefits from developers who enjoy a higher sales turnover in return.

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Secondary Market Division Our experienced and well-trained negotiators personally carry out inspection of properties before matching them to clients’ requirements. This include high- and medium-end commercial properties, residential properties, buildings & lands. With over 40 qualified negotiators for this division, we also have dedicated team members catering to specialized areas within the Klang Valley for residential and commercial properties. Our goal is to provide excellent after-sales service even after deals are closed, as buyers and tenants may need further assistance with their properties.

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Overseas Project Development We are well experienced in managing overseas projects with many of our successful project developments covering properties from places as far as London and Dubai. We go out of our way to make sure that every project we manage leads to one eventuality - success. We expect nothing less, and neither should our project customers.

Trump Soho

Manhattan,

New York

Dalston Square,

London, England

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Chester Development Chester Development, our property development arm, was established in 2009, and along with it the first boutique bungalow in Setia Eco Park, Setia Alam, our maiden project. The greater objective behind this establishment was to gain a more in-depth perspective into the property industry, looking from the other side, in order to better understand the needs and requirements of our customers and partners and to ultimately serve you even better.

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Chester Cares

Chester Corporate Social Responsibility (CSR) The Chester Foundation was established on 1 April 2010 as part of Chester's Social Responsibility initiatives. Chester Properties Sdn Bhd will allocate 1% of its total revenue (commissions) to the Chester Foundation which will come under the control of a elected committee. All accounting procedures will be transparent and all donation and sponsorship decisions must be approved by this committee. Objectives of the foundation :- a) The foundation will comply to Chester's Corporate Social Responsibility Policy b) To extend help to the disabled, elderly and orphaned to create a healthier, more comfortable and meaningful life. c) To extend sponsorship to the SPCA ( Society for the Prevention of Cruelty to Animals) and any other societies.

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Outstanding Service And Commitment

At the core of every successful business is the belief and culture of continual improvement in all areas of business. We at CHESTER are not only firm believers of this; we are active proponents of improving the way we serve our customers, our corporate customers and our team of negotiators. What goes around comes around and sometimes it can come in the most satisfying manner. During the 2009 Business Of The Year Award, Chester Properties Sdn Bhd was awarded The Service Provider Of The Year. This honour has been a great motivation for us to continue to strive for what we believe in ever since. It is this same belief and commitment of giving the best and continually improving ourselves that has led us to some of our milestone achievements in our exciting journey towards our vision.

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Business Of The Year Award – Service Provider Of The Year SMI & SME WORLDWIDE NETWORK

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TOYM Year 2010 – Ten Outstanding Young Malaysian Award JUNIOR CHAMBER INTERNATIONAL MALAYSIA

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The 10th Asia Pacific International Honesty Enterprise - Keris Award 2011

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Asia Honesty Entrepreneur Award 2013 25

Excellent Track Record

No. Project Type Price Achievement Date Total GDV

1. Monterez Bungalow Land

RM 390,000-

RM 500,000

Within 1 month, Chester sold the balance 20 lots of bungalow land units

April 2010 RM8 million

2. Jelutong Heights Semi-D Houses

RM 1,638,000-

RM 2,788,000

Within just 1 week, our Chester Investor Club snatched 10 units and within 3 months, sold 16 units of Semi-D Houses

June 2010 RM30 million

3. Park 51 Condominium

RM 301,888 Chester managed to bulk-sell 30 units to its Chester Investor Club members

July to Oct 2009

RM9 million

4. Pacific Place Condominium & Shops

RM 360,000-

RM 2.2 million

Within a short 2 weeks Chester sold 150 units condo & a few units of shop lots!!

July 2010 RM60 million

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5. Villa Laksamana, Batu Caves, Double Storey Terrace Houses

RM 360,000-

RM 565,000

Within 2 months, Chester sold 26 units to purchasers

March & April 2010

RM10.24 million

6. Pacific Place, Shop Lots

RM 3.4 million-

RM 3.9 million

Within 2 weeks, Chester sold 5 units to purchasers

Sep 2010 RM10.24 million

7. Bangsar Trade Centre (Type Soho & Retail)

RM 500K Within 1 month, Chester manage to sold 350 units to public purchaser & Chester Investor Club


8. Suria Jelutong (Soho)

RM 235,000-

RM 1.9 million

Within 2 weeks Chester managed to sold 180 units Soho & 5 retails & 5 shop lots

Jan 2011 RM57 million

(continued)

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9.. Sentul Prime (Condo)

RM 330,00 -

RM 500,000

Chester managed to sold to Chester Investor Club for whole project within 1 month time, total 70 units

May 2011 RM30 million

10. Kintaman (2sty & 21/2sty house, 2sty shop)

RM 260,000-

RM 574,000

Chester managed to sold to Chester Investor Club for whole project within 3 weeks times, total 143 units


11. Starz Valley, Nilai (Condo)

RM 150,000 up Chester managed to sold to Chester Investor Club for whole project within 2 months times, total 150 units

Feb 2012 RM25 million

(continued)

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Excellent Track Record (continued)


12. Alam Avenue 2, Shah Alam (3&4 sty Boutique Shop Office & 5 sty Boutique Shop Office with Lift)

RM 1.5 million–

RM 2.5 million

Within 2 days, Chester managed to sold 20 units to purchaser


13. Regina USJ 1

(Condominium)

RM 621,100-

RM 769,700

Within 3 days, Chester manage to

sold 70 units to purchaser


14. M3 @ Melati (Mix

development –

Commercial retails

space & Condo)

RM 280,048 -

RM 585,303

Within 3 days, Chester managed to



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15. Trivo, Bukit Jelutong (Shop)

RM 1.7 million–

RM 3.2 million

Within 1 month, Chester managed to sold 6 units to purchaser

March 2013 RM12 million

16. Suria Jelutong

(Condominium)

RM 299,000-

RM 938,000

Within 2 months Chester manage to

sold 80 units to purchaser (balance

units for developer)

August 2013 RM40 million

17. Plaza MITC (Hotel SOHO)

RM 450,000 -

RM 800,000

Within 1 month, Chester managed to sold 50 units to purchaser


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18.. Suria Jaya (SOHO) RM 212,000 -

RM 500,000

Within 2 months, Chester managed to sold 150 units to purchaser


19. B3 Commerze

Square (Shop)

RM 1.8 million

up

Within 1 week, Chester manage to

sold 6 units to purchaser (balance

units for developer)


20. Aurora SOHO

(Condo)

RM 500,000 up Within 1 month, Chester managed to


March 2014 RM20 million

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Testimonies

Developer Customer It was 2010 while I knew about Chester Properties, they have introduced me a new launch project in Ara Damansara - Pacific Place. To be frank, I never expect this project able to get such optimistic value appreciate within a short period. Thus, I would like to acknowledge the investment opportunity from Chester Properties. In face, you are the EXCELLENT one!! ~~ Jeffrey Yap This is my first visit to Chester's office on the launching of Bangsar Trade Centre. I was thought to hang around and simply go through this project, until Chester agent approached to me & explained to me the potential of this project. Therefore, I trusted them and book one unit from them. ~~ Dato Ng I do like to survey on properties as I'm always on heat in this field. I'd meet a lot of agents but this is the first agent from Chester Properties that I actually felt comfortable. He brought me to go round and round in Setapak area, analyze the current market, inspire me with his advice with very pleasant manner. Therefore, I decided to buy a unit from him on M3 project in Melati. ~~ Claire Lim I really can't reach my feeling just by several words on appreciating Chester Properties, since this is a first (perhaps I can say risky too) investment on properties with my very hard-save capital. I just brought one unit of Pacific Place from Chester Properties by launching price at RM 300k. Few months ago, my friend was told me the current market is asking about RM 400k++!! Woah!!! I just would like to share this excitement and say thank you Chester Properties. ~~ Julie Natham (20/06/2012) 32

Our Achivement

(Bangsar Trade Centre – Exclusive By Chester)

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Our Achievements

(We Created The Most Crowd And Achieved The Highest Sale Record

For Our Expo And Our Chester Event)

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Our Achievements

(We Created The Most Crowd And Achieved The Highest Sale Record

For Our Expo And Our Chester Event)

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Project Activities

Suria Jelutong Official Launch by Chester Group - 9th March

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Project Activities

Special Event For M3 (5th May - 6th May 2012)

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Project Activities Alam Avenue 2, Shah Alam Launch (11 - 14May 2012)

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CSR’s Activities

(Taman Megah Handicapped Centre)

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Current Project - Residential

Lake View Residency Duet Residence D’Vouge

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Current Project - Residential (continued)

Serenity Ros Residence @ Kajang

Seven @ Tun Dr Ismail

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Cubic Sky

Gombak Residensi 126

Symphony Residence @ Kajang

The Raffles Suites, Nusajaya

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Urbana Residences

Ramal Villa @ Kajang

Vila Elemen @ KGSAAS Shah Alam

Suria Hills, Setia Alam (Phase II)

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CloudTree Maxim Citilights

Mutiara Ville Permata Residence, Cheras

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Kuantan Waterfront Resort City @ Kuantan

Tijani Ukay

Aurora SOVO @ Bukit Jalil

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Current Projects - Commercial

Alam Avenue 2 B3 Commerze Square, Shah Alam

Plaza MITC Sutera Square

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Current Project - Commercial (continued)

Avenue Crest 3 Tower @ Jln Ampang

D’Vouge

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Current Projects - Industrial

KIP Perdana Industrial Park Kemuning Industrial Park

Hi-Tech 6, Semenyih

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Our Business Partner

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Banks

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Contact Details

Chester Properties Sdn Bhd

WISMA CHESTER

No 8, Jalan PJU 5/22, The Strand, Seksyen 5, Kota Damansara, 47810 Petaling Jaya, Selangor Tel: +603 6142 6000 Fax: +603 6142 6111 Email : [email protected]

www.chester.com.my

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company profile - update april 2014 · 2014. 5. 23. · 2. chester properties sdn bhd group of...

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