bni linkedin seminar 2016
TRANSCRIPT
05/02/23 1w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Being Strategic on LinkedIn
05/02/23 2w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
How do you use LinkedIn?
05/02/23 3w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Why I use LinkedIn
• Business development and opportunity generation.
• Because it’s where the people are.
• Convenient tool to make and manage connections.
• Handy way for me to stay in touch with my network
• Increases my knowledge.
• Improves my search engine optimisation.
• Oh I get 30% of my business from it!!
05/02/23 4w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Optimising your profile• Make sure your public profile setting is set to full view.
• Include everything you do in your profile – plus your past companies, your education, and activities.
• Give your profile a custom URL (your name).
- From this: http://www.linkedin.com/profile/view?id=34305911
- To this: http://uk.linkedin.com/in/jonnyross
• Include the link to your profile in your e-mail signature.
• Link to your website and blog for enhanced SEO.
05/02/23 5w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Optimising your profile
• Link to your websites for enhanced SEO.
• Three quality backlinks.
05/02/23 6w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 7w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 8w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 9w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 10w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
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05/02/23 12w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 13w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
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05/02/23 15w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 16w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 17w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 18w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 19w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 20w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 21w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Andrew Bull Andrew Bull Andrew Bull
05/02/23 22w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 23w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 24w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 25w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 26w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 27w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 28w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 29w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 30w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 31w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
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05/02/23 36w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
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05/02/23 42w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 43w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 44w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 45w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 46w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 47w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 48w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 49w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
What LinkedIn describes as your ‘Network’
Connections of the Connections of your Connections
Your Connections
Connections of your Connections }
05/02/23 50w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
In this room, who has ...
• A Solicitor in London?
• Contacts at PwC?
• Retailer in Australia?
05/02/23 51w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Winning business from LinkedIn
• Joined groups• Got involved • Networked• 30% of my
business now comes from this group
05/02/23 52w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
LinkedIn • Powerful
search engine
• Keywords in profile
• Strategic searches for sales
05/02/23 53w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 54w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 55w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 56w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
To be found – 100% complete; Summary
– Your industry and location– An up-to-date current position/job
(with a description)– Two past positions– Your education– Your skills (min 3)– Photo– At least 50 connections
05/02/23 57w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
How to increase your network
• Same group• Common interests• Common connections
05/02/23 58w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 59w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 60w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Through groups
05/02/23 61w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Make a connection, then stalk their list!
05/02/23 62w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 63w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Look at contacts via Companies
05/02/23 64w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Exporting contacts
05/02/23 65w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Recommendations/Endorsements
• Accessed via a direct link on your profile and links under each of your previous roles or activities.
• Useful because they engender trust.• Excellent for improving SEO
05/02/23 66w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Endorsements
• http://podcast.ft.com/index.php?pid=1937
05/02/23 67w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Recommendations/Endorsements• People will request recommendations from you. The
test here is would you give them a reference offline for a job? Or for a tender?
• Only request a recommendation if you think you deserve one.
• If someone does recommend you, you can reciprocate, but wait until the next day, otherwise you might appear in the same update stream and this can look contrived. Think about the time of day you accept one too!!
• Don’t be afraid to turn down a request for recommendation, but do it kindly and with positive attitude.
05/02/23 68w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Opportunities
05/02/23 69w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 70w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 71w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 72w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
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05/02/23 74w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
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05/02/23 76w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Groups
• How to find the right group• Email Settings• Promotions• Search• Members• How to get the most out of them
– Listen– Add Value
05/02/23 77w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Company Pages
• Great for SEO• Great to get onto peoples homepages
05/02/23 78w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
To win business …
• 100% complete LinkedIn profile• Keywords to be found in searches• Build relationships• Use LinkedIn to support targeted sales• Be yourself as you would offline• Be useful pass on information, help people• Become a trusted contributor in groups
05/02/23 79w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 80w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 81w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
05/02/23 82w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Challenge me?Does anyone want to challenge me, does anyone think this is all a load of nonsense?
It’s time to ask questions!
•For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com
•Carry on the conversation with me on twitter @jrconsultancy