proses e-peruncit oleh takatack
Post on 18-Jan-2017
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SHOPPING
Behaviour
SHOWROOMING
BUY
ONLINE
BROWS
E
IN-
STORE
SHOWROOMING
of all web purchases were
showroomed in Gap
40%
80%of US shoppers
BUT
OF ALL PURCHASES
STILL HAPPEN
IN-STORE
90%
WEBROOMING
BROWSE
ONLINE
(WEB/
MOBILE)
BUY
IN-STORE
WEBROOMING
of all those that connected to the
Gap instore WiFi were browsing the
Gap website
40%
90%of US shoppers have
done this
WHY IS THIS IMPORTANT?
Browse
inventory
Price
checking
Reviews
TIP 1
Take control
of the message
in the digital space
TIP 2
44% of respondents expect free
delivery to arrive at their
doorstep within 1 to 5 days
Up to 70% of SMEs in MY
do not have a website yet
Did you know?
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