ma - 4linkedin

240-743-2941 sales@realmagnet.-com

240-743-2941 sales@realmagnet.-com

5 Campaigns for Associations

Industry Buzz

What is Marketing Automation?

Real Magnet’s Differentiators

Agenda

240-743-2941 sales@realmagnet.-com

Recent Industry Stats…

Marketers that have adopted MA say the #1 benefit is taking repetitive tasks out of their hands, allowing focus on new/more exciting projects Redeye and TFM&A Insights “The Marketing Automation Report 2014” (2014)

Marketers that have adopted MA say the #2 benefit is better targeting of customers and prospects Redeye and TFM&A Insights “The Marketing Automation Report 2014” (2014)

86% of marketers consider ‘ease of use’ as the most important criterion when evaluating automation tools Regalix “The State of Marketing Automation” (2014)

240-743-2941 sales@realmagnet.-com

Automate Repetitive

Tasks

Become a Smarter,

More Trusted

Marketer

So, What is Marketing Automation?

Deliver the right message, to the right person, at the right time

240-743-2941 sales@realmagnet.-com

3 Reasons We’re theRight Fit for Associations

240-743-2941 sales@realmagnet.-com

focus on simplicity1

240-743-2941 sales@realmagnet.-com

1Most Marketing Automation Platforms

Only Support A Blank Canvas Approach

240-743-2941 sales@realmagnet.-com

1 Pre-Built Logic

Workflow Automation

Behavioral Automation

240-743-2941 sales@realmagnet.-com

strength as ESP2

240-743-2941 sales@realmagnet.-com

• Email continues to be the predominate communications channel among marketers

• Real Magnet sent 4.5 BILLION emails in 2014• Deliverability Expertise• State of the art content editing tools• Dedicated account management & support

strength as ESP

2

240-743-2941 sales@realmagnet.-com

flexible integrations 3

240-743-2941 sales@realmagnet.-com

flexible integrations

3

240-743-2941 sales@realmagnet.-com

5 Campaigns for Associations• Welcome • Member renewal• Event promotion• Engagement & Lead scoring• New member acquisition

240-743-2941 sales@realmagnet.-com

Social Integratio

n

4

240-743-2941 sales@realmagnet.-com

Exclusive Social Capabilities

Post / Share Individual Email Articles Directly To Facebook & Twitter

Only Email Service Provider Generating Tweets w/ more than 140 characters (Twitter Cards)

Social Interactions Recorded To AMS/CRM Platforms On The Member Record Level

All the capabilities of other social platforms plus:

240-743-2941 sales@realmagnet.-com

Post / Share Article Zones

240-743-2941 sales@realmagnet.-com

Email Message w/Article Zone

240-743-2941 sales@realmagnet.-com

Email Message w/Article Zone

240-743-2941 sales@realmagnet.-com

Tweet Using Article ZoneRegular Tweet w/140 Character Limit

VS

240-743-2941 sales@realmagnet.-com

Social Dashboard

240-743-2941 sales@realmagnet.-com

Unified, Real Time, Social Notifications

240-743-2941 sales@realmagnet.-com

240-743-2941 sales@realmagnet.-com

Inform Your Future Marketing

240-743-2941 sales@realmagnet.-com

Top Social Influencers

240-743-2941 sales@realmagnet.-com

240-743-2941 sales@realmagnet.-com

Top Social Content by

Engagement

240-743-2941 sales@realmagnet.-com

240-743-2941 sales@realmagnet.-com

Social Engagement In Your CRM/AMS

240-743-2941 sales@realmagnet.-com

Social CRM• Full Interactions On

Member Record

• Run Reports Based On Social Engagement

• See the full picture of email and social

engagement in one place

240-743-2941 sales@realmagnet.-com

Social CRM• Full Interactions On

Member Record

• Run Reports Based On Social Engagement

• See the full picture of email and social

engagement in one place

240-743-2941 sales@realmagnet.-com

Cross Channel Comparative Reports

240-743-2941 sales@realmagnet.-com