repository.unika.ac.idrepository.unika.ac.id/20289/1/18.l1.0080 jap, yudi...gambar 2.3 : contoh...
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DAFTAR GAMBAR
Gambar 2.1 : Kerangka Berpikir ........................................................................ 8
Gambar 2.2 : Contoh Ilustrasi Gaya Semi-Realis .............................................. 20
Gambar 2.3 : Contoh Ilustrasi Gaya Realis ........................................................ 21
Gambar 2.4 : Contoh Ilustrasi Gaya Realis ........................................................ 22
Gambar 2.5 : Komik Series “Tahilalat” di Instagram ....................................... 23
Gambar 2.6 : Komik Animasi “Si Nopal dan Cute Girl” ................................... 24
Gambar 3.1 : Tampilan Karakter Anisha........................................................... 33
Gambar 3.2 : Short Story Si Anisha .................................................................... 34
Gambar 3.3 : Tampilan konten Fun Fact Tahukah kamu ................................. 35
Gambar 3.4 : Tampilan Konten Tips dan Saran dari Anisha ............................ 36
Gambar 3.5 : Tampilan Konten Anisha Quotes ................................................. 36
Gambar 4.1 : Tampilan Instagram Anisha and Friends .................................... 38
Gambar 4.2 : Format Desain Poster 1 ................................................................. 38
Gambar 4.3 : Format Desain Poster 2 ................................................................. 39
Gambar 4.4 : Format Xbanner ........................................................................... 40
Gambar 4.5 : Tipografi 1 ..................................................................................... 41
Gambar 4.6 : Tipografi 2 ..................................................................................... 41
Gambar 4.7 : Kaos Hitam .................................................................................... 42
Gambar 4.8 : Kaos Merah ................................................................................... 42
Gambar 4.9 : Kaos Belang ................................................................................... 42
Gambar 4.10 : Pin ................................................................................................ 43
Gambar 4.11 : Gantungan Kunci ........................................................................ 43
Gambar 4.12 : Mug .............................................................................................. 43
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DAFTAR ISI
HALAMAN JUDUL ............................................................................................ i
DAFTAR GAMBAR ............................................................................................ ii
DAFTAR ISI ........................................................................................................ iii
BAB I PENDAHULUAN ..................................................................................... 1
1.1 Latar Belakang Masalah ................................................................................ 1
1.2 Identifikasi Masalah ....................................................................................... 3
1.3 Pembatasan Masalah ..................................................................................... 3
1.3.1 Segmentasi .............................................................................................. 4
1.4 Perumusan Masalah ....................................................................................... 4
1.5 Tujuan Penelitian ........................................................................................... 4
1.6 Manfaat Penelitian ......................................................................................... 4
1.7 Metode Penelitian ........................................................................................... 5
1.7.1 Metode Kuesioner ................................................................................... 5
1.7.2 Metode Wawancara ................................................................................ 5
1.7.3 Studi Literatur ........................................................................................ 6
1.8 Sistematika Penulisan .................................................................................... 6
BAB II TINJAUAN UMUM ................................................................................ 8
2.1 Kerangka Berpikir ......................................................................................... 8
2.2 Landasan Teori .............................................................................................. 8
2.2.1 Teori Psikologi Remaja .......................................................................... 8
2.2.2 Teori Psikologi Perkembangan .............................................................. 11
2.2.3 Teori Psikologi tentang Kepercayaan Diri ............................................ 13
2.2.4 Analisis SWOT........................................................................................ 15
2.2.5 Teori Tipograafi ...................................................................................... 15
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2.2.6 Teori Warna............................................................................................ 16
2.2.7 Teori Layout ........................................................................................... 17
2.2.8 Teori Komunikasi ................................................................................... 18
2.2.10 Teori Komunikasi ................................................................................. 19
2.3 Kajian Pustaka ............................................................................................... 22
2.4 Studi Komparasi ............................................................................................ 23
BAB III STRATEGI KOMUNIKASI ................................................................. 26
3.1 Analisis ........................................................................................................... 27
3.1.1 Analisa Hasil Metode Kuesioner ............................................................ 27
3.1.2 Analisa Hasil Wawancara ...................................................................... 27
3.1.3 Analisa S.W.O.T ..................................................................................... 28
3.1.4 Anlisa 5W + 1H ....................................................................................... 28
3.2 Target Sasaran ............................................................................................... 31
3.2.1 Demografis .............................................................................................. 31
3.2.2 Geografis ................................................................................................. 31
3.2.3 Psikografis ............................................................................................... 31
3.3 Strategi Komunikatif ..................................................................................... 31
3.3.1 Creative Brief .......................................................................................... 31
3.3.2 Strategi Media ......................................................................................... 32
BAB IV STRATEGI KREATIF .......................................................................... 37
4.1 Konsep Visual ................................................................................................. 37
4.1.1 Format Desain ......................................................................................... 37
4.1.2 Huruf ....................................................................................................... 37
4.2 Desain Mock Up ............................................................................................. 41
4..2.1 Kaos ........................................................................................................ 42
4.2.2 Pin ........................................................................................................... 43
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4.2.3 Gantungan Kunci ................................................................................... 43
4.2.4 Mug ......................................................................................................... 43
4.2 Desain Mock Up ............................................................................................. 41
BAB V PENUTUP ............................................................................................... 44
5.1 Kesimpulan ..................................................................................................... 44
5.2 Saran ............................................................................................................... 44
DAFTAR PUSTAKA ........................................................................................... 45
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