bni linkedin seminar 2016

05/02/23 1w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

Being Strategic on LinkedIn

05/02/23 2w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

How do you use LinkedIn?

05/02/23 3w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

Why I use LinkedIn

• Business development and opportunity generation.

• Because it’s where the people are.

• Convenient tool to make and manage connections.

• Handy way for me to stay in touch with my network

• Increases my knowledge.

• Improves my search engine optimisation.

• Oh I get 30% of my business from it!!

05/02/23 4w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

Optimising your profile• Make sure your public profile setting is set to full view.

• Include everything you do in your profile – plus your past companies, your education, and activities.

• Give your profile a custom URL (your name).

- From this: http://www.linkedin.com/profile/view?id=34305911

- To this: http://uk.linkedin.com/in/jonnyross

• Include the link to your profile in your e-mail signature.

• Link to your website and blog for enhanced SEO.

05/02/23 5w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

Optimising your profile

• Link to your websites for enhanced SEO.

• Three quality backlinks.

05/02/23 6w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

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05/02/23 18w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

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Andrew Bull Andrew Bull Andrew Bull

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05/02/23 49w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

What LinkedIn describes as your ‘Network’

Connections of the Connections of your Connections

Your Connections

Connections of your Connections }

05/02/23 50w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

In this room, who has ...

• A Solicitor in London?

• Contacts at PwC?

• Retailer in Australia?

05/02/23 51w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

Winning business from LinkedIn

• Joined groups• Got involved • Networked• 30% of my

business now comes from this group

05/02/23 52w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

LinkedIn • Powerful

search engine

• Keywords in profile

• Strategic searches for sales

05/02/23 53w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

05/02/23 54w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

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05/02/23 56w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

To be found – 100% complete; Summary

– Your industry and location– An up-to-date current position/job

(with a description)– Two past positions– Your education– Your skills (min 3)– Photo– At least 50 connections

05/02/23 57w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

How to increase your network

• Same group• Common interests• Common connections

05/02/23 58w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

05/02/23 59w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

05/02/23 60w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

Through groups

05/02/23 61w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

Make a connection, then stalk their list!

05/02/23 62w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

05/02/23 63w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

Look at contacts via Companies

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Exporting contacts

05/02/23 65w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

Recommendations/Endorsements

• Accessed via a direct link on your profile and links under each of your previous roles or activities.

• Useful because they engender trust.• Excellent for improving SEO

05/02/23 66w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

Endorsements

• http://podcast.ft.com/index.php?pid=1937

05/02/23 67w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

Recommendations/Endorsements• People will request recommendations from you. The

test here is would you give them a reference offline for a job? Or for a tender?

• Only request a recommendation if you think you deserve one.

• If someone does recommend you, you can reciprocate, but wait until the next day, otherwise you might appear in the same update stream and this can look contrived. Think about the time of day you accept one too!!

• Don’t be afraid to turn down a request for recommendation, but do it kindly and with positive attitude.

05/02/23 68w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

Opportunities

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05/02/23 76w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

Groups

• How to find the right group• Email Settings• Promotions• Search• Members• How to get the most out of them

– Listen– Add Value

05/02/23 77w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

Company Pages

• Great for SEO• Great to get onto peoples homepages

05/02/23 78w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

To win business …

• 100% complete LinkedIn profile• Keywords to be found in searches• Build relationships• Use LinkedIn to support targeted sales• Be yourself as you would offline• Be useful pass on information, help people• Become a trusted contributor in groups

05/02/23 79w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

05/02/23 80w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

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05/02/23 82w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

Challenge me?Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time to ask questions!

•For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

•Carry on the conversation with me on twitter @jrconsultancy